County profile · Oklahoma
Wagoner County, OK market data
How Wagoner County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 93,263
- +14.6% since 2020
- Households
- 31,379
- Median household income
- $81,207
- +29.3% vs. 2015–2019, before inflation
- Median home value
- $234,800
- Jobs located here
- 12,206
- Highest market score
- 94
- Grocery and convenience stores, #18 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Wagoner County by name and distance, and the households and spending within reach. Or open the report at the center of Wagoner County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wagoner County has an estimated 93,263 people and 31,379 households. Between 2020 and 2025, the population of Wagoner County grew 14.6%, faster than the U.S. (+3.1%). Median household income in Wagoner County is $81,207, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
Relative to the U.S., household spending in Wagoner County runs highest on vehicle insurance (an index of 148, where 100 is the U.S. average) and lowest on memberships, classes and admissions (74).
Of the business types scored in Wagoner County, grocery and convenience stores (94), grocery stores (94) and gas stations (92) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #18 of 2,402 scored counties.
Wagoner County is part of the Tulsa metro area. Against the U.S., map listings per household run highest for car washes and detailers (50% above the U.S. rate) and lowest for clothing and shoe stores (72% below the U.S. rate).
All 56 business types in Wagoner County
Highest Groundwork market score first. Each score compares Wagoner County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 94 | #18 of 2,402 | 34 | 10.8 | $5.7M | 167 | 7 |
| Grocery stores | 94 | #19 of 2,070 | 8 | 2.5 | $24.1M | 259 | 4 |
| Gas stations | 92 | #16 of 2,358 | 27 | 8.6 | $3.9M | 165 | 24 |
| Pet businesses | 91 | #4 of 2,200 | 27 | 8.6 | $1.1M | 121 | 6 |
| Clothing, shoes and laundry | 89 | #26 of 2,210 | 22 | 7.0 | $2.7M | 307 | Under 3 |
| Clothing and shoe stores | 89 | #29 of 2,087 | 14 | 4.5 | $4.3M | 335 | Under 3 |
| Convenience stores | 89 | #47 of 2,261 | 19 | 6.1 | $10.1M | 129 | 3 |
| Pizza | 87 | #26 of 2,090 | 19 | 6.1 | $6.4M | 126 | 30 |
| Restaurants and cafes | 87 | #47 of 2,405 | 229 | 73.0 | $529K | 143 | 75 |
| House cleaning | 86 | #17 of 847 | 6 | 1.9 | $7.8M | 122 | 7 |
| Sit-down restaurants | 86 | #57 of 2,405 | 115 | 36.6 | $1.1M | 159 | 34 |
| Dentists and orthodontists | 85 | #24 of 1,886 | 16 | 5.1 | $2.2M | 226 | 7 |
| Spas and skin care | 85 | #31 of 1,769 | 11 | 3.5 | $2.6M | 298 | Under 3 |
| Salons, barbers and spas | 85 | #33 of 2,385 | 62 | 19.8 | $464K | 218 | 12 |
| Barbershops | 85 | #33 of 1,356 | 5 | 1.6 | $5.7M | 305 | Under 3 |
| Hair salons | 85 | #38 of 2,339 | 34 | 10.8 | $845K | 196 | 9 |
| Veterinarians | 85 | #46 of 1,485 | 9 | 2.9 | $3.2M | 118 | 6 |
| Auto repair and car care | 85 | #57 of 2,401 | 90 | 28.7 | $367K | 136 | 24 |
| Insurance agencies | 84 | #147 of 2,272 | 37 | 11.8 | $2.5M | 195 | 26 |
| Pet stores | 83 | #34 of 974 | 5 | 1.6 | $5.8M | 127 | Under 3 |
| Child care and preschools | 83 | #52 of 1,611 | 8 | 2.5 | $1.8M | 176 | 14 |
| Primary care and pediatrics | 83 | #58 of 1,656 | 11 | 3.5 | $3.2M | 181 | 14 |
| Coffee shops and cafes | 83 | #68 of 2,063 | 22 | 7.0 | $5.5M | 149 | 10 |
| Optometrists and eye care | 82 | #37 of 1,302 | 7 | 2.2 | $5.1M | 162 | 3 |
| Gyms, studios and classes | 82 | #48 of 2,088 | 20 | 6.4 | $1.1M | 173 | Under 3 |
| Auto repair shops | 82 | #88 of 2,378 | 55 | 17.5 | $600K | 135 | 21 |
| Pet grooming and boarding | 81 | #56 of 1,461 | 11 | 3.5 | $2.6M | 103 | Under 3 |
| Gyms | 81 | #59 of 1,792 | 12 | 3.8 | $1.9M | 146 | Under 3 |
| Doctors, dentists and clinics | 81 | #85 of 2,394 | 83 | 26.5 | $428K | 281 | 39 |
| Martial arts and dance studios | 80 | #41 of 1,334 | 7 | 2.2 | $3.3M | 162 | Under 3 |
| Chiropractors | 80 | #56 of 1,490 | 9 | 2.9 | $3.9M | 165 | 5 |
| Fast food and sandwich shops | 80 | #138 of 2,222 | 39 | 12.4 | $3.1M | 102 | 30 |
| Nail salons | 79 | #55 of 1,328 | 10 | 3.2 | $2.9M | 172 | Under 3 |
| Tire shops | 78 | #129 of 1,530 | 11 | 3.5 | $3M | 120 | Under 3 |
| Bakeries and dessert shops | 77 | #135 of 1,889 | 25 | 8.0 | $4.8M | 117 | 10 |
| Physical therapy | 76 | #112 of 1,422 | 7 | 2.2 | $5.1M | 211 | 10 |
| Roofing and gutters | 75 | #97 of 1,177 | 10 | 3.2 | $9.1M | 108 | 5 |
| Landscaping and lawn care | 74 | #156 of 1,493 | 15 | 4.8 | $3.1M | 107 | 30 |
| Real estate agents and brokers | 73 | #126 of 2,176 | 34 | 10.8 | Index only | 259 | 27 |
| Real estate | 73 | #141 of 2,229 | 39 | 12.4 | Index only | 284 | 47 |
| Funeral homes | 72 | #204 of 1,472 | 6 | 1.9 | $734K | 108 | 3 |
| Lawn, cleaning and pest control | 71 | #216 of 1,771 | 28 | 8.9 | $1.7M | 100 | 41 |
| HVAC and plumbing | 63 | #398 of 1,707 | 18 | 5.7 | $5.1M | 106 | 38 |
| Home repair trades | 61 | #540 of 2,057 | 37 | 11.8 | $2.5M | 101 | 70 |
| Pest control | 59 | #242 of 699 | 7 | 2.2 | $6.7M | 66 | 4 |
| Electricians | 58 | #407 of 1,160 | 9 | 2.9 | $10.1M | 84 | 27 |
| Car washes and detailing | 55 | #618 of 1,451 | 18 | 5.7 | $1.8M | 73 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 1.3 | $8.2M | 268 | 8 |
| Laundromats | Not scored | Not scored | 4 | 1.3 | $14.9M | 119 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.0 | $19.8M | 127 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.0 | Index only | 288 | 9 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $16.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.6 | $17.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $22.9M | Too few | Under 3 |
Household spending in Wagoner County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $33M | $1,051 | 110 |
| Gasoline and other fuels | $106.2M | $3,383 | 130 |
| Food away from home | $121.2M | $3,862 | 95 |
| Groceries | $192.8M | $6,145 | 97 |
| Personal care products and services | $28.7M | $916 | 91 |
| Child care and other personal services | $14.1M | $449 | 77 |
| Memberships, classes and admissions | $22.9M | $729 | 74 |
| Medical and dental services | $35.5M | $1,132 | 88 |
| Pets | $28.8M | $917 | 101 |
| Clothing, shoes and related services | $59.5M | $1,898 | 92 |
| Vehicle insurance | $90.8M | $2,894 | 148 |
| Home repairs, maintenance and insurance | $91.1M | $2,903 | 96 |
| Lawn care, cleaning and other household services | $46.9M | $1,495 | 106 |
| Rent and homeowner costs | $480.2M | $15,303 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wagoner County
- Population, 2025 estimate
- 93,263+14.6% since 2020
- Households
- 31,379
- Median age
- 39.7
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.2
- Land area
- 562 sq. mi.
- People per square mile
- 154
- Median household income
- $81,207+29.3% vs. 2015–2019, before inflation
- Average household income
- $99,385
- Median home value
- $234,800
- Jobs located here
- 12,206
- Daytime population
- 58,774Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wagoner County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wagoner County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
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- Rogers County, OK98,610 people
- Muskogee County, OK66,444 people
- Mayes County, OK39,604 people
- Creek County, OK72,830 people
- Okmulgee County, OK36,899 people
- Cherokee County, OK47,942 people
- Osage County, OK45,997 people
Questions
How fast is Wagoner County, OK growing?
Population estimates put Wagoner County at 93,263 people in 2025, up 14.6% since 2020, faster than the U.S. (+3.1%). It has 31,379 households. Median household income rose 29.3% from the 2015–2019 survey, before inflation.
How much do households in Wagoner County, OK spend?
Households in Wagoner County spend about $480.2M a year on rent and homeowner costs, $192.8M on groceries and $121.2M on food away from home. Set against the U.S., households in Wagoner County spend the most on vehicle insurance (an index of 148, where 100 is the U.S. average) and the least on memberships, classes and admissions (74).
Which business types have the highest market scores in Wagoner County, OK?
The highest Groundwork market scores in Wagoner County are for grocery and convenience stores (94), grocery stores (94) and gas stations (92). Wagoner County ranks #18 of 2,402 scored counties for grocery and convenience stores.
How does Wagoner County, OK compare with the U.S.?
The median household income in Wagoner County is $81,207 a year, in line with the U.S. median of $80,734. The population rose 14.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $234,800, against $332,700 for the U.S. For its number of households, Wagoner County has the most map listings, relative to the U.S., for car washes and detailers (50% above the U.S. rate) and the fewest for clothing and shoe stores (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Wagoner County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wagoner County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wagoner County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wagoner County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.