Market rankings · Oklahoma

Gyms and studios in Oklahoma

Markets across Oklahoma ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.

Listings: 2,197; 360 chain locations (16%)
Official establishments: 709; +16.2% since 2019
Household spending a year: $1B; On memberships, classes and admissions
Listings per 10k households: 14.1; 5% below the U.S.
Spending per listing: $462K; 30% below the U.S.
Rank among states: #44 of 51; Market score 38 · Lower middle

A site report maps the gyms and studios on map listings around any address in Oklahoma by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 2,197 gyms and studios in Oklahoma. Chain locations make up 16% of them, against 20% across the U.S. That comes to 14.1 for every 10,000 households, 5% below the U.S. rate of 14.9.

At $649 per household (34% below the U.S. average), households in Oklahoma spend about $1B a year on memberships, classes and admissions. Spread across 2,197 gyms and studios, that is $462K per location, 30% below the U.S. figure of $662K.

Official counts show 709 businesses with payroll classed as fitness centers and recreation instruction in Oklahoma in 2023, up 16.2% from 2019. That is one for every 2,204 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 54 SBA-backed loans worth $15.5M have gone to businesses classed as fitness centers and recreation instruction in Oklahoma.

Among the 50 states and DC, Oklahoma ranks #44 for gyms and studios, with a Groundwork market score of 38 (lower middle). Of the 5 scored metro areas in or partly in Oklahoma, the Tulsa metro area scores highest (36). Of the 17 scored small-town markets in or partly in Oklahoma, the Durant area scores highest (55).

Every market in Oklahoma for gyms and studios

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Oklahoma, ranked for gyms and studios by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Tulsa, OK	36	597	14.7	$475K	+5.1%	#318 of 387
Fort Smith, AR-OK	35	116	12.7	$450K	+3.1%	#322 of 387
2Oklahoma City, OK	33	894	15.7	$457K	+5.8%	#341 of 387
3Lawton, OK	31	60	12.8	$448K	+0.7%	#355 of 387
4Enid, OK	28	34	14.2	$433K	−1.5%	#368 of 387

Small-town markets

Small-town markets reaching Oklahoma, ranked for gyms and studios by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Durant, OK	55	17	9.2	$595K	+10.9%	#215 of 535
2Muskogee, OK	48	19	7.4	$678K	+0.7%	#306 of 535
3Shawnee, OK	44	29	10.8	$528K	+3.5%	#350 of 535
4Duncan, OK	43	23	13.1	$460K	+3.4%	#362 of 535
5Ada, OK	35	24	15.9	$366K	+1.2%	#440 of 535
6Stillwater, OK	33	46	14.1	$393K	+2.8%	#450 of 535
7Bartlesville, OK	31	31	14.8	$431K	+2.7%	#461 of 535
8Ponca City, OK	30	18	10.7	$524K	−0.3%	#469 of 535
9Tahlequah, OK	28	32	17.1	$312K	+4.5%	#481 of 535
10Altus, OK	28	20	20.5	$294K	+0.1%	#482 of 535
11Ardmore, OK	26	31	16.3	$369K	+1.8%	#489 of 535
12McAlester, OK	17	22	12.3	$433K	−1.1%	#512 of 535
13Weatherford, OK	17	23	15.2	$392K	−0.7%	#514 of 535
14Miami, OK	17	15	12.6	$366K	+0.7%	#515 of 535
15Woodward, OK	13	13	16.4	$363K	−2.8%	#521 of 535
16Elk City, OK	12	17	20.8	$254K	−0.7%	#524 of 535
17Guymon, OK	7	10	14.7	$361K	−4.5%	#533 of 535

Counties

Counties in Oklahoma, ranked for gyms and studios by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Logan County, OK	89	13	7.3	$1.1M	+11.5%	#15 of 2,088
2Wagoner County, OK	82	20	6.4	$1.1M	+14.6%	#48 of 2,088
3Rogers County, OK	77	30	8.2	$919K	+7.1%	#108 of 2,088
4Grady County, OK	71	20	9.7	$725K	+7.7%	#238 of 2,088
5McClain County, OK	61	26	15.8	$495K	+18.4%	#571 of 2,088
6Osage County, OK	60	13	7.5	$853K	+2.2%	#579 of 2,088
7Creek County, OK	59	24	8.5	$716K	+4.4%	#642 of 2,088
8Canadian County, OK	58	75	12.9	$617K	+20.4%	#698 of 2,088
9Bryan County, OK	55	17	9.2	$595K	+10.9%	#826 of 2,088
10Delaware County, OK	53	17	9.9	$572K	+3.8%	#920 of 2,088
11Marshall County, OK	52	5	8.4	$667K	+6.0%	#954 of 2,088
12Pawnee County, OK	50	5	8.2	$697K	+3.1%	#1,042 of 2,088
13Garvin County, OK	49	8	7.9	$700K	+2.8%	#1,087 of 2,088
14Muskogee County, OK	47	19	7.4	$678K	+0.7%	#1,201 of 2,088
15Sequoyah County, OK	45	12	7.8	$644K	+4.1%	#1,296 of 2,088
16Mayes County, OK	44	20	13.1	$444K	+3.5%	#1,364 of 2,088
17Pottawatomie County, OK	43	29	10.8	$528K	+3.5%	#1,400 of 2,088
18Stephens County, OK	41	23	13.1	$460K	+3.4%	#1,468 of 2,088
19Kingfisher County, OK	36	8	14.1	$472K	+4.1%	#1,624 of 2,088
20Okmulgee County, OK	36	18	12.6	$417K	+1.5%	#1,634 of 2,088
21Pontotoc County, OK	34	24	15.9	$366K	+1.2%	#1,691 of 2,088
22Payne County, OK	33	46	14.1	$393K	+2.8%	#1,714 of 2,088
23Le Flore County, OK	32	17	9.4	$517K	+4.1%	#1,730 of 2,088
24Comanche County, OK	32	57	12.7	$450K	+0.8%	#1,739 of 2,088
25Tulsa County, OK	31	487	17.9	$398K	+4.2%	#1,769 of 2,088

Show all 77 counties

Counties in Oklahoma, ranked for gyms and studios by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Cleveland County, OK	30	194	16.6	$435K	+2.6%	#1,795 of 2,088
27Garfield County, OK	30	34	14.2	$433K	−1.5%	#1,797 of 2,088
28Washington County, OK	30	31	14.8	$431K	+2.7%	#1,798 of 2,088
29Oklahoma County, OK	30	546	16.6	$417K	+3.0%	#1,801 of 2,088
30Lincoln County, OK	29	20	15.2	$390K	+5.3%	#1,830 of 2,088
31Jackson County, OK	29	20	20.5	$294K	+0.1%	#1,831 of 2,088
32Carter County, OK	25	31	16.3	$369K	+1.8%	#1,911 of 2,088
33Kay County, OK	24	18	10.7	$524K	−0.3%	#1,918 of 2,088
34McIntosh County, OK	23	10	12.8	$373K	+4.3%	#1,936 of 2,088
35Cherokee County, OK	23	32	17.1	$312K	+4.5%	#1,939 of 2,088
36Murray County, OK	20	7	14.1	$443K	−0.5%	#1,971 of 2,088
37Craig County, OK	18	9	17.3	$283K	+2.6%	#1,992 of 2,088
38Pittsburg County, OK	13	22	12.3	$433K	−1.1%	#2,035 of 2,088
39Ottawa County, OK	13	15	12.6	$366K	+0.7%	#2,038 of 2,088
40Choctaw County, OK	12	6	10.1	$450K	−1.0%	#2,042 of 2,088
41Custer County, OK	11	21	19.0	$318K	−1.0%	#2,054 of 2,088
42Woodward County, OK	10	13	16.4	$363K	−2.8%	#2,060 of 2,088
43McCurtain County, OK	10	15	13.5	$360K	−0.3%	#2,061 of 2,088
44Seminole County, OK	10	12	13.7	$344K	−0.3%	#2,062 of 2,088
45Beckham County, OK	9	17	20.8	$254K	−0.7%	#2,067 of 2,088
46Texas County, OK	5	10	14.7	$361K	−4.5%	#2,082 of 2,088
47Caddo County, OK	4	19	21.0	$241K	−2.9%	#2,085 of 2,088
Adair County, OK	Not scored	3	4.2	$1.1M	+2.0%
Atoka County, OK	Not scored	2	4.0	$1.4M	+3.1%
Hughes County, OK	Not scored	4	9.9	$461K	+0.8%
Haskell County, OK	Not scored	4	8.7	$585K	+2.0%
Okfuskee County, OK	Not scored	2	5.0	$966K	+1.6%
Noble County, OK	Not scored	1	2.4	$2.7M	−0.2%
Washita County, OK	Not scored	2	4.8	$1.2M	−0.2%
Pushmataha County, OK	Not scored	3	6.8	$696K	+0.1%
Johnston County, OK	Not scored	3	7.7	$659K	+2.0%
Love County, OK	Not scored	2	5.1	$1.2M	+6.1%
Latimer County, OK	Not scored	3	7.7	$573K	+1.8%
Nowata County, OK	Not scored	4	10.9	$521K	+2.1%
Woods County, OK	Not scored	3	8.4	$642K	−1.8%
Blaine County, OK	Not scored	5	14.8	$408K	−2.2%
Kiowa County, OK	Not scored	2	5.8	$782K	−3.7%
Major County, OK	Not scored	2	6.3	$1M	−2.7%
Tillman County, OK	Not scored	2	7.5	$644K	−2.4%
Alfalfa County, OK	Not scored	1	5.2	$1.2M	−1.1%
Greer County, OK	Not scored	2	10.3	$502K	−2.2%
Cotton County, OK	Not scored	3	14.7	$411K	−1.9%
Jefferson County, OK	Not scored	2	9.2	$468K	+2.2%
Coal County, OK	Not scored	2	9.8	$526K	+3.0%
Beaver County, OK	Not scored	1	6.0	$992K	−2.9%
Dewey County, OK	Not scored	2	12.3	$470K	−6.0%
Grant County, OK	Not scored	0	0.0	n/a	−2.8%
Ellis County, OK	Not scored	1	6.8	$751K	−3.4%
Roger Mills County, OK	Not scored	0	0.0	n/a	−5.0%
Harper County, OK	Not scored	1	7.5	$772K	−2.3%
Harmon County, OK	Not scored	0	0.0	n/a	−6.0%
Cimarron County, OK	Not scored	0	0.0	n/a	−10.0%

Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many gyms and studios are in Oklahoma?

Oklahoma has 2,197 gyms and studios on map listings as of September 2026. 360 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 709 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 16.2% from 2019.

How much do households in Oklahoma spend on memberships, classes and admissions?

About $1B a year, or $649 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 2,197 gyms and studios on map listings, it comes to $462K per location. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.

How does Oklahoma compare with the U.S. for gyms and studios?

Oklahoma has 14.1 gyms and studios per 10,000 households, 5% below the U.S. rate of 14.9. Spending per location is $462K, 30% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Oklahoma would have about 1,532, against 2,197 on map listings. There is one business with payroll in the industry for every 2,204 households, against one for every 1,641 across the U.S. The official count rose 16.2% from 2019 to 2023, against +8.2% for the U.S.

Which market in Oklahoma has the highest market score for gyms and studios?

Among 5 scored metro areas in or partly in Oklahoma, the Tulsa metro area scores highest, at 36 (lower middle). Among 17 scored small-town markets in or partly in Oklahoma, the Durant area scores highest, at 55 (upper middle). Among 47 scored counties in Oklahoma, Logan County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 38 for gyms and studios (lower middle), #44 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oklahoma. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Gyms1,280 listings
Yoga, Pilates and fitness studios221 listings
Martial arts and dance studios696 listings

Screening a site or an acquisition in Oklahoma?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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