County profile · Oklahoma
Kay County, OK market data
How Kay County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 43,490
- −0.3% since 2020
- Households
- 16,776
- Median household income
- $58,423
- +24.8% vs. 2015–2019, before inflation
- Median home value
- $124,700
- Jobs located here
- 15,500
- Highest market score
- 52
- Grocery stores, #926 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Kay County by name and distance, and the households and spending within reach. Or open the report at the center of Kay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kay County has an estimated 43,490 people and 16,776 households. Population estimates show Kay County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. Median household income in Kay County is $58,423, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
Relative to the U.S., household spending in Kay County runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in Kay County, grocery stores (52), pet businesses (52) and landscaping and lawn care companies (51) have the highest Groundwork market scores. For grocery stores, that ranks #926 of 2,070 scored counties.
Kay County is part of the Ponca City area. Against the U.S., map listings per household run highest for gas stations (2.7 times the U.S. rate) and lowest for real estate businesses (38% below the U.S. rate).
All 56 business types in Kay County
Highest Groundwork market score first. Each score compares Kay County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 52 | #926 of 2,070 | 8 | 4.8 | $11.7M | 125 | 7 |
| Pet businesses | 52 | #1,004 of 2,200 | 19 | 11.3 | $678K | 77 | 5 |
| Landscaping and lawn care | 51 | #679 of 1,493 | 9 | 5.4 | $2.5M | 84 | 13 |
| Grocery and convenience stores | 50 | #1,203 of 2,402 | 31 | 18.5 | $3M | 89 | 9 |
| Physical therapy | 48 | #759 of 1,422 | 6 | 3.6 | $2.8M | 115 | 5 |
| Lawn, cleaning and pest control | 48 | #929 of 1,771 | 15 | 8.9 | $1.5M | 88 | 20 |
| Child care and preschools | 46 | #917 of 1,611 | 6 | 3.6 | $972K | 97 | 9 |
| Funeral homes | 45 | #849 of 1,472 | 7 | 4.2 | $378K | 56 | 3 |
| Real estate agents and brokers | 43 | #1,413 of 2,176 | 33 | 19.7 | Index only | 128 | 10 |
| Real estate | 43 | #1,456 of 2,229 | 40 | 23.8 | Index only | 133 | 17 |
| Chiropractors | 40 | #1,016 of 1,490 | 9 | 5.4 | $1.8M | 77 | 3 |
| Property management | 39 | #636 of 910 | 5 | 3.0 | Index only | 83 | 5 |
| Gyms | 38 | #1,291 of 1,792 | 8 | 4.8 | $1.2M | 91 | Under 3 |
| Salons, barbers and spas | 38 | #1,832 of 2,385 | 78 | 46.5 | $169K | 80 | 5 |
| Collision repair and body shops | 35 | #993 of 1,327 | 5 | 3.0 | $2.9M | 95 | 6 |
| Coffee shops and cafes | 35 | #1,579 of 2,063 | 16 | 9.5 | $3.4M | 92 | 9 |
| Convenience stores | 35 | #1,640 of 2,261 | 18 | 10.7 | $5.2M | 66 | Under 3 |
| Hair salons | 35 | #1,884 of 2,339 | 42 | 25.0 | $315K | 73 | 5 |
| Veterinarians | 32 | #1,167 of 1,485 | 8 | 4.8 | $1.6M | 59 | 5 |
| Dentists and orthodontists | 32 | #1,593 of 1,886 | 20 | 11.9 | $829K | 84 | 9 |
| Sit-down restaurants | 32 | #1,955 of 2,405 | 87 | 51.9 | $629K | 95 | 30 |
| Pet grooming and boarding | 31 | #1,163 of 1,461 | 8 | 4.8 | $1.6M | 63 | Under 3 |
| Insurance agencies | 31 | #1,781 of 2,272 | 42 | 25.0 | $990K | 79 | 23 |
| Optometrists and eye care | 30 | #1,087 of 1,302 | 7 | 4.2 | $2.4M | 76 | 3 |
| HVAC and plumbing | 30 | #1,496 of 1,707 | 20 | 11.9 | $2.1M | 45 | 12 |
| Home repair trades | 28 | #1,891 of 2,057 | 33 | 19.7 | $1.3M | 54 | 26 |
| Spas and skin care | 27 | #1,590 of 1,769 | 15 | 8.9 | $881K | 101 | Under 3 |
| Doctors, dentists and clinics | 27 | #2,172 of 2,394 | 120 | 71.5 | $138K | 91 | 47 |
| Clothing and shoe stores | 26 | #1,808 of 2,087 | 30 | 17.9 | $928K | 73 | 13 |
| Gas stations | 26 | #2,100 of 2,358 | 50 | 29.8 | $968K | 41 | 24 |
| Bakeries and dessert shops | 25 | #1,743 of 1,889 | 21 | 12.5 | $2.6M | 63 | 9 |
| Pizza | 25 | #1,905 of 2,090 | 16 | 9.5 | $3.4M | 67 | 39 |
| Roofing and gutters | 24 | #1,085 of 1,177 | 9 | 5.4 | $4.8M | 56 | 4 |
| Gyms, studios and classes | 24 | #1,918 of 2,088 | 18 | 10.7 | $524K | 79 | Under 3 |
| Clothing, shoes and laundry | 24 | #1,993 of 2,210 | 41 | 24.4 | $679K | 77 | 16 |
| Restaurants and cafes | 24 | #2,209 of 2,405 | 177 | 105.5 | $309K | 83 | 78 |
| Primary care and pediatrics | 23 | #1,513 of 1,656 | 17 | 10.1 | $976K | 55 | 24 |
| Auto repair shops | 22 | #2,213 of 2,378 | 46 | 27.4 | $319K | 72 | 22 |
| Pest control | 21 | #663 of 699 | 5 | 3.0 | $4.4M | 43 | 3 |
| Barbershops | 21 | #1,211 of 1,356 | 10 | 6.0 | $1.3M | 70 | Under 3 |
| Tire shops | 20 | #1,395 of 1,530 | 11 | 6.6 | $1.3M | 53 | Under 3 |
| Nail salons | 19 | #1,243 of 1,328 | 11 | 6.6 | $1.2M | 72 | Under 3 |
| Fast food and sandwich shops | 19 | #2,070 of 2,222 | 29 | 17.3 | $1.9M | 62 | 39 |
| Auto repair and car care | 19 | #2,292 of 2,401 | 88 | 52.5 | $167K | 62 | 29 |
| Martial arts and dance studios | 14 | #1,294 of 1,334 | 8 | 4.8 | $1.2M | 58 | Under 3 |
| Laundromats | 13 | #757 of 785 | 5 | 3.0 | $5.6M | 45 | Under 3 |
| Car washes and detailing | 12 | #1,421 of 1,451 | 13 | 7.7 | $1.1M | 45 | 6 |
| Electricians | Not scored | Not scored | 4 | 2.4 | $10.7M | 89 | 10 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.8 | $4.9M | 36 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.8 | $4.3M | 95 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.8 | $5.5M | 23 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.2 | $13.9M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.2 | $4.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $22.1M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Kay County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.7M | $876 | 91 |
| Gasoline and other fuels | $48.4M | $2,886 | 111 |
| Food away from home | $54.7M | $3,263 | 80 |
| Groceries | $93.3M | $5,560 | 88 |
| Personal care products and services | $13.2M | $788 | 78 |
| Child care and other personal services | $5.8M | $348 | 60 |
| Memberships, classes and admissions | $9.4M | $563 | 57 |
| Medical and dental services | $16.6M | $989 | 77 |
| Pets | $12.9M | $768 | 84 |
| Clothing, shoes and related services | $27.9M | $1,660 | 81 |
| Vehicle insurance | $41.6M | $2,480 | 127 |
| Home repairs, maintenance and insurance | $43M | $2,561 | 85 |
| Lawn care, cleaning and other household services | $22.1M | $1,315 | 93 |
| Rent and homeowner costs | $229.9M | $13,705 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kay County
- Population, 2025 estimate
- 43,490−0.3% since 2020
- Households
- 16,776
- Median age
- 39.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 920 sq. mi.
- People per square mile
- 47
- Median household income
- $58,423+24.8% vs. 2015–2019, before inflation
- Average household income
- $77,308
- Median home value
- $124,700
- Jobs located here
- 15,500
- Daytime population
- 42,294Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Noble County, OK10,897 people
- Grant County, OK4,131 people
- Payne County, OK82,972 people
- Pawnee County, OK15,795 people
- Garfield County, OK62,146 people
- Osage County, OK45,997 people
- Washington County, OK53,326 people
- Logan County, OK51,938 people
Questions
How fast is Kay County, OK growing?
Population estimates put Kay County at 43,490 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 16,776 households. Median household income rose 24.8% from the 2015–2019 survey, before inflation.
How much do households in Kay County, OK spend?
Households in Kay County spend about $229.9M a year on rent and homeowner costs, $93.3M on groceries and $54.7M on food away from home. Set against the U.S., households in Kay County spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in Kay County, OK?
The highest Groundwork market scores in Kay County are for grocery stores (52), pet businesses (52) and landscaping and lawn care companies (51). Kay County ranks #926 of 2,070 scored counties for grocery stores.
How does Kay County, OK compare with the U.S.?
The median household income in Kay County is $58,423 a year, 28% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $124,700, against $332,700 for the U.S. For its number of households, Kay County has the most map listings, relative to the U.S., for gas stations (2.7 times the U.S. rate) and the fewest for real estate businesses (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Kay County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kay County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.