Small-town market profile · Oklahoma
Miami, OK area market data
Population, household spending and competition for 56 business types in the Miami area, each scored against other small-town markets.
- Population, 2025
- 30,438
- +0.7% since 2020
- Households
- 11,921
- Median household income
- $49,947
- +25.3% vs. 2015–2019, before inflation
- Median home value
- $123,300
- Jobs located here
- 11,895
- Highest market score
- 73
- Lawn, cleaning and pest control, #47 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Miami area by name and distance, and the households and spending within reach. Or open the report at the center of the Miami area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,438 people live in the Miami area, in 11,921 households. Population estimates put the population change in the Miami area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). The median household income in the Miami area is $49,947 a year, 38% below the U.S. median of $80,734. That rose 25.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Miami area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
The highest Groundwork market scores in the Miami area are for lawn care, cleaning and pest control companies (73); real estate businesses (68); and landscaping and lawn care companies (64). The Miami area ranks #47 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Miami area is made up of one county, Ottawa County. For its number of households, the Miami area has the most map listings, relative to the U.S., for convenience stores (89% above the U.S. rate) and the fewest for real estate businesses (72% below the U.S. rate).
All 56 business types in the Miami area
Highest Groundwork market score first. Each score compares the Miami area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 73 | #47 of 481 | 6 | 5.0 | $2.4M | 143 | 5 |
| Real estate | 68 | #58 of 536 | 13 | 10.9 | Index only | 270 | 3 |
| Landscaping and lawn care | 64 | #100 of 399 | 5 | 4.2 | $2.9M | 98 | 5 |
| Dentists and orthodontists | 64 | #125 of 526 | 6 | 5.0 | $1.8M | 181 | 4 |
| Fast food and sandwich shops | 64 | #139 of 537 | 10 | 8.4 | $3.5M | 114 | 14 |
| Insurance agencies | 62 | #167 of 537 | 20 | 16.8 | $1.5M | 118 | 10 |
| Real estate agents and brokers | 57 | #160 of 533 | 11 | 9.2 | Index only | 253 | Under 3 |
| Grocery stores | 57 | #183 of 506 | 5 | 4.2 | $12.5M | 134 | Under 3 |
| Clothing and shoe stores | 55 | #225 of 536 | 8 | 6.7 | $2.3M | 178 | Under 3 |
| Gas stations | 53 | #239 of 536 | 23 | 19.3 | $1.5M | 63 | 13 |
| Clothing, shoes and laundry | 52 | #248 of 536 | 14 | 11.7 | $1.3M | 147 | Under 3 |
| HVAC and plumbing | 50 | #236 of 476 | 6 | 5.0 | $4.6M | 97 | 9 |
| Grocery and convenience stores | 49 | #295 of 538 | 27 | 22.6 | $2.3M | 68 | 4 |
| Doctors, dentists and clinics | 48 | #291 of 538 | 66 | 55.4 | $162K | 106 | 10 |
| Hair salons | 47 | #307 of 538 | 18 | 15.1 | $472K | 110 | Under 3 |
| Bakeries and dessert shops | 46 | #292 of 507 | 7 | 5.9 | $5M | 120 | Under 3 |
| Restaurants and cafes | 46 | #313 of 538 | 109 | 91.4 | $319K | 86 | 32 |
| Primary care and pediatrics | 45 | #279 of 458 | 8 | 6.7 | $1.3M | 75 | 6 |
| Home repair trades | 45 | #327 of 526 | 13 | 10.9 | $2.1M | 88 | 15 |
| Salons, barbers and spas | 45 | #337 of 538 | 42 | 35.2 | $202K | 95 | 3 |
| Sit-down restaurants | 37 | #411 of 538 | 68 | 57.0 | $512K | 77 | 16 |
| Pizza | 36 | #406 of 520 | 16 | 13.4 | $2.2M | 43 | 14 |
| Barbershops | 31 | #303 of 377 | 5 | 4.2 | $1.7M | 90 | Under 3 |
| Car washes and detailing | 31 | #369 of 441 | 6 | 5.0 | $1.7M | 68 | Under 3 |
| Pet businesses | 30 | #460 of 527 | 16 | 13.4 | $509K | 58 | 6 |
| Auto repair and car care | 29 | #461 of 538 | 60 | 50.3 | $172K | 64 | 19 |
| Auto repair shops | 28 | #474 of 538 | 37 | 31.0 | $279K | 63 | 14 |
| Collision repair and body shops | 27 | #344 of 387 | 7 | 5.9 | $1.5M | 48 | 4 |
| Pet grooming and boarding | 27 | #346 of 387 | 6 | 5.0 | $1.4M | 53 | Under 3 |
| Nail salons | 26 | #336 of 387 | 6 | 5.0 | $1.4M | 85 | Under 3 |
| Veterinarians | 26 | #353 of 398 | 5 | 4.2 | $1.6M | 60 | 6 |
| Funeral homes | 24 | #330 of 365 | 7 | 5.9 | $238K | 35 | Under 3 |
| Tire shops | 23 | #384 of 431 | 8 | 6.7 | $1.3M | 52 | 4 |
| Convenience stores | 22 | #472 of 529 | 18 | 15.1 | $3.5M | 44 | Under 3 |
| Spas and skin care | 22 | #477 of 504 | 11 | 9.2 | $773K | 88 | Under 3 |
| Coffee shops and cafes | 21 | #513 of 529 | 15 | 12.6 | $2.3M | 63 | Under 3 |
| Gyms, studios and classes | 17 | #515 of 535 | 15 | 12.6 | $366K | 55 | Under 3 |
| Child care and preschools | 16 | #436 of 454 | 12 | 10.1 | $286K | 29 | 9 |
| Gyms | 15 | #487 of 506 | 11 | 9.2 | $499K | 38 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 3.4 | $6.9M | 58 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.4 | $1.4M | 68 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.5 | $3.6M | 149 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.5 | $6M | 48 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.5 | $3.6M | 114 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.5 | $3.6M | 149 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.5 | $9.3M | 109 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.7 | $9.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $10.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $14.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $10.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Miami area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.3M | $867 | 90 |
| Gasoline and other fuels | $34.6M | $2,902 | 112 |
| Food away from home | $34.8M | $2,919 | 72 |
| Groceries | $62.4M | $5,232 | 83 |
| Personal care products and services | $8.5M | $713 | 71 |
| Child care and other personal services | $3.4M | $288 | 50 |
| Memberships, classes and admissions | $5.5M | $460 | 47 |
| Medical and dental services | $10.7M | $898 | 70 |
| Pets | $8.1M | $684 | 75 |
| Clothing, shoes and related services | $18.1M | $1,521 | 74 |
| Vehicle insurance | $29.7M | $2,496 | 128 |
| Home repairs, maintenance and insurance | $27.8M | $2,330 | 77 |
| Lawn care, cleaning and other household services | $14.4M | $1,206 | 85 |
| Rent and homeowner costs | $151.8M | $12,737 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Miami area
- Population, 2025 estimate
- 30,438+0.7% since 2020
- Households
- 11,921
- Median age
- 37.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 471 sq. mi.
- People per square mile
- 64
- Median household income
- $49,947+25.3% vs. 2015–2019, before inflation
- Average household income
- $63,916
- Median home value
- $123,300
- Jobs located here
- 11,895
- Daytime population
- 29,346Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Miami area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Miami area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Miami area 1
- Ottawa County, OK30,341 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Tulsa, OK metro area1,037,534 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
Questions
How fast is the Miami, OK area growing?
Population estimates put the Miami area at 30,438 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 11,921 households. Against the 2015–2019 survey, median household income rose 25.3%, before inflation.
How much do households in the Miami, OK area spend?
Households in the Miami area spend about $151.8M a year on rent and homeowner costs, $62.4M on groceries and $34.8M on food away from home. Relative to the U.S., household spending in the Miami area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Which business types have the highest market scores in the Miami, OK area?
Of the business types scored in the Miami area, lawn care, cleaning and pest control companies (73); real estate businesses (68); and landscaping and lawn care companies (64) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #47 of 481 scored small-town markets.
How does the Miami, OK area compare with the U.S.?
Median household income in the Miami area is $49,947, 38% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $123,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (89% above the U.S. rate) and lowest for real estate businesses (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in the Miami area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Miami area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in the Miami area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Miami area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.