County profile · Oklahoma
Carter County, OK market data
How Carter County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 48,910
- +1.8% since 2020
- Households
- 19,046
- Median household income
- $60,723
- +18.1% vs. 2015–2019, before inflation
- Median home value
- $168,500
- Jobs located here
- 23,303
- Highest market score
- 65
- Lawn, cleaning and pest control, #340 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Carter County by name and distance, and the households and spending within reach. Or open the report at the center of Carter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Carter County has an estimated 48,910 people and 19,046 households. Population estimates show Carter County grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Carter County is $60,723, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.1%, before inflation.
Relative to the U.S., household spending in Carter County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in Carter County, lawn care, cleaning and pest control companies (65); landscaping and lawn care companies (64); and veterinarians (61) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #340 of 1,771 scored counties.
Carter County is part of the Ardmore area. Against the U.S., map listings per household run highest for gas stations (3 times the U.S. rate) and lowest for lawn care, cleaning and pest control companies (19% below the U.S. rate).
All 56 business types in Carter County
Highest Groundwork market score first. Each score compares Carter County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 65 | #340 of 1,771 | 13 | 6.8 | $2M | 117 | 22 |
| Landscaping and lawn care | 64 | #381 of 1,493 | 10 | 5.3 | $2.6M | 88 | 10 |
| Veterinarians | 61 | #474 of 1,485 | 6 | 3.2 | $2.5M | 93 | 4 |
| Pet businesses | 57 | #797 of 2,200 | 25 | 13.1 | $605K | 69 | 4 |
| Grocery stores | 49 | #1,055 of 2,070 | 14 | 7.4 | $7.7M | 83 | 7 |
| Property management | 48 | #483 of 910 | 6 | 3.2 | Index only | 80 | 3 |
| Barbershops | 46 | #799 of 1,356 | 7 | 3.7 | $2.2M | 116 | Under 3 |
| Coffee shops and cafes | 45 | #1,226 of 2,063 | 24 | 12.6 | $2.7M | 72 | 5 |
| Tire shops | 41 | #1,015 of 1,530 | 11 | 5.8 | $1.6M | 63 | 3 |
| Bakeries and dessert shops | 41 | #1,275 of 1,889 | 25 | 13.1 | $2.6M | 62 | 5 |
| Real estate agents and brokers | 40 | #1,605 of 2,176 | 54 | 28.4 | Index only | 90 | 12 |
| Insurance agencies | 37 | #1,579 of 2,272 | 43 | 22.6 | $1.1M | 90 | 31 |
| Real estate | 37 | #1,807 of 2,229 | 72 | 37.8 | Index only | 85 | 22 |
| Pet grooming and boarding | 36 | #1,062 of 1,461 | 10 | 5.3 | $1.5M | 59 | Under 3 |
| Mortgage brokers and lenders | 34 | #726 of 887 | 9 | 4.7 | Index only | 76 | 3 |
| Gyms | 34 | #1,416 of 1,792 | 18 | 9.5 | $635K | 49 | 4 |
| Hair salons | 34 | #1,927 of 2,339 | 61 | 32.0 | $252K | 59 | 7 |
| Spas and skin care | 33 | #1,472 of 1,769 | 35 | 18.4 | $439K | 50 | 3 |
| Salons, barbers and spas | 33 | #2,048 of 2,385 | 116 | 60.9 | $133K | 62 | 11 |
| Child care and preschools | 30 | #1,333 of 1,611 | 13 | 6.8 | $548K | 55 | 13 |
| Funeral homes | 29 | #1,240 of 1,472 | 10 | 5.3 | $260K | 38 | 5 |
| Pet stores | 28 | #812 of 974 | 6 | 3.2 | $2.5M | 56 | Under 3 |
| Pizza | 28 | #1,841 of 2,090 | 21 | 11.0 | $3M | 60 | 44 |
| Grocery and convenience stores | 28 | #2,020 of 2,402 | 61 | 32.0 | $1.8M | 52 | 18 |
| HVAC and plumbing | 27 | #1,547 of 1,707 | 16 | 8.4 | $3.1M | 65 | 26 |
| Fast food and sandwich shops | 27 | #1,928 of 2,222 | 32 | 16.8 | $2M | 66 | 44 |
| Home repair trades | 26 | #1,916 of 2,057 | 33 | 17.3 | $1.5M | 62 | 45 |
| Nail salons | 25 | #1,198 of 1,328 | 13 | 6.8 | $1.2M | 71 | Under 3 |
| Gyms, studios and classes | 25 | #1,911 of 2,088 | 31 | 16.3 | $369K | 56 | 10 |
| Gas stations | 25 | #2,124 of 2,358 | 62 | 32.6 | $913K | 38 | 40 |
| Restaurants and cafes | 24 | #2,215 of 2,405 | 240 | 126.0 | $267K | 72 | 95 |
| Convenience stores | 23 | #1,981 of 2,261 | 40 | 21.0 | $2.7M | 34 | 11 |
| Sit-down restaurants | 23 | #2,254 of 2,405 | 139 | 73.0 | $461K | 69 | 45 |
| Martial arts and dance studios | 22 | #1,233 of 1,334 | 11 | 5.8 | $1M | 51 | 6 |
| Car washes and detailing | 22 | #1,349 of 1,451 | 15 | 7.9 | $1.2M | 46 | Under 3 |
| Primary care and pediatrics | 21 | #1,533 of 1,656 | 18 | 9.5 | $1.1M | 60 | 49 |
| Electricians | 20 | #1,102 of 1,160 | 13 | 6.8 | $3.8M | 32 | 19 |
| Clothing and shoe stores | 20 | #1,942 of 2,087 | 55 | 28.9 | $592K | 47 | 25 |
| Dentists and orthodontists | 19 | #1,825 of 1,886 | 30 | 15.8 | $640K | 65 | 21 |
| Clothing, shoes and laundry | 19 | #2,100 of 2,210 | 77 | 40.4 | $423K | 48 | 29 |
| Auto repair shops | 19 | #2,275 of 2,378 | 69 | 36.2 | $251K | 56 | 34 |
| Auto repair and car care | 19 | #2,295 of 2,401 | 116 | 60.9 | $149K | 56 | 41 |
| Collision repair and body shops | 18 | #1,281 of 1,327 | 12 | 6.3 | $1.4M | 47 | 12 |
| Chiropractors | 18 | #1,452 of 1,490 | 16 | 8.4 | $1.2M | 50 | 11 |
| Laundromats | 17 | #729 of 785 | 7 | 3.7 | $4.7M | 37 | Under 3 |
| Doctors, dentists and clinics | 17 | #2,336 of 2,394 | 196 | 102.9 | $98K | 64 | 107 |
| Oil change and quick lube | 15 | #462 of 479 | 5 | 2.6 | $3.5M | 25 | 4 |
| Physical therapy | 15 | #1,380 of 1,422 | 19 | 10.0 | $1M | 42 | 13 |
| Optometrists and eye care | 14 | #1,253 of 1,302 | 13 | 6.8 | $1.5M | 47 | 9 |
| Dry cleaners | 12 | #498 of 507 | 5 | 2.6 | $6.5M | 42 | 4 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.1 | $12.4M | 147 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.6 | Index only | 34 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.1 | $12.8M | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.1 | $9.6M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $5.7M | Too few | 4 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $25.6M | Too few | 6 |
Household spending in Carter County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.3M | $910 | 95 |
| Gasoline and other fuels | $56.6M | $2,974 | 115 |
| Food away from home | $64M | $3,361 | 83 |
| Groceries | $107.4M | $5,640 | 89 |
| Personal care products and services | $15.4M | $807 | 80 |
| Child care and other personal services | $7.1M | $374 | 64 |
| Memberships, classes and admissions | $11.4M | $600 | 61 |
| Medical and dental services | $19.2M | $1,008 | 78 |
| Pets | $15.1M | $794 | 87 |
| Clothing, shoes and related services | $32.6M | $1,709 | 83 |
| Vehicle insurance | $48.5M | $2,547 | 130 |
| Home repairs, maintenance and insurance | $49.7M | $2,612 | 87 |
| Lawn care, cleaning and other household services | $25.6M | $1,346 | 95 |
| Rent and homeowner costs | $265.8M | $13,958 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Carter County
- Population, 2025 estimate
- 48,910+1.8% since 2020
- Households
- 19,046
- Median age
- 38.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 822 sq. mi.
- People per square mile
- 59
- Median household income
- $60,723+18.1% vs. 2015–2019, before inflation
- Average household income
- $83,415
- Median home value
- $168,500
- Jobs located here
- 23,303
- Daytime population
- 50,671Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Carter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Love County, OK10,261 people
- Murray County, OK13,753 people
- Marshall County, OK15,792 people
- Johnston County, OK10,278 people
- Garvin County, OK25,860 people
- Jefferson County, OK5,380 people
- Stephens County, OK43,551 people
- Bryan County, OK48,253 people
Questions
How fast is Carter County, OK growing?
Population estimates put Carter County at 48,910 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 19,046 households. Median household income rose 18.1% from the 2015–2019 survey, before inflation.
How much do households in Carter County, OK spend?
Households in Carter County spend about $265.8M a year on rent and homeowner costs, $107.4M on groceries and $64M on food away from home. Set against the U.S., households in Carter County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in Carter County, OK?
The highest Groundwork market scores in Carter County are for lawn care, cleaning and pest control companies (65); landscaping and lawn care companies (64); and veterinarians (61). Carter County ranks #340 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Carter County, OK compare with the U.S.?
The median household income in Carter County is $60,723 a year, 25% below the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,500, against $332,700 for the U.S. For its number of households, Carter County has the most map listings, relative to the U.S., for gas stations (3 times the U.S. rate) and the fewest for lawn care, cleaning and pest control companies (19% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Carter County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carter County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Carter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.