County profile · Oklahoma
Marshall County, OK market data
How Marshall County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 16,255
- +6.0% since 2020
- Households
- 5,982
- Median household income
- $57,245
- +25.1% vs. 2015–2019, before inflation
- Median home value
- $164,500
- Jobs located here
- 4,515
- Highest market score
- 68
- Hair salons, #347 of 2,339 scored counties
A site report maps the competitors on map listings around any address in Marshall County by name and distance, and the households and spending within reach. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marshall County has an estimated 16,255 people and 5,982 households. Between 2020 and 2025, the population of Marshall County grew 6.0%, faster than the U.S. (+3.1%). Median household income in Marshall County is $57,245, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
Relative to the U.S., household spending in Marshall County runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in Marshall County, hair salons (68), medical and dental practices (66) and auto repair shops (63) have the highest Groundwork market scores. For hair salons, that ranks #347 of 2,339 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.8 times the U.S. rate) and lowest for medical and dental practices (53% below the U.S. rate).
All 56 business types in Marshall County
Highest Groundwork market score first. Each score compares Marshall County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Hair salons | 68 | #347 of 2,339 | 7 | 11.7 | $665K | 155 | Under 3 |
| Doctors, dentists and clinics | 66 | #502 of 2,394 | 24 | 40.1 | $243K | 159 | 4 |
| Auto repair shops | 63 | #633 of 2,378 | 13 | 21.7 | $432K | 97 | 3 |
| Lawn, cleaning and pest control | 61 | #480 of 1,771 | 6 | 10.0 | $1.3M | 77 | 3 |
| Auto repair and car care | 58 | #860 of 2,401 | 23 | 38.4 | $244K | 91 | 6 |
| Salons, barbers and spas | 56 | #842 of 2,385 | 17 | 28.4 | $274K | 129 | 4 |
| Real estate | 54 | #888 of 2,229 | 17 | 28.4 | Index only | 110 | 3 |
| Gyms, studios and classes | 52 | #954 of 2,088 | 5 | 8.4 | $667K | 101 | Under 3 |
| Real estate agents and brokers | 49 | #1,121 of 2,176 | 14 | 23.4 | Index only | 107 | 3 |
| Pizza | 48 | #1,123 of 2,090 | 6 | 10.0 | $3.2M | 63 | 9 |
| Insurance agencies | 47 | #1,234 of 2,272 | 14 | 23.4 | $1.1M | 90 | 8 |
| Clothing, shoes and laundry | 46 | #1,279 of 2,210 | 11 | 18.4 | $897K | 102 | 4 |
| Clothing and shoe stores | 45 | #1,220 of 2,087 | 8 | 13.4 | $1.2M | 97 | 4 |
| Fast food and sandwich shops | 44 | #1,390 of 2,222 | 10 | 16.7 | $1.9M | 63 | 9 |
| Grocery and convenience stores | 41 | #1,568 of 2,402 | 17 | 28.4 | $1.9M | 57 | 4 |
| Bakeries and dessert shops | 38 | #1,382 of 1,889 | 7 | 11.7 | $2.8M | 67 | 3 |
| Gas stations | 37 | #1,729 of 2,358 | 18 | 30.1 | $1M | 43 | 11 |
| Tire shops | 35 | #1,160 of 1,530 | 5 | 8.4 | $1.1M | 45 | Under 3 |
| Convenience stores | 32 | #1,760 of 2,261 | 12 | 20.1 | $2.7M | 35 | Under 3 |
| Spas and skin care | 31 | #1,507 of 1,769 | 7 | 11.7 | $665K | 76 | Under 3 |
| Restaurants and cafes | 30 | #2,039 of 2,405 | 70 | 117.0 | $276K | 74 | 29 |
| Sit-down restaurants | 26 | #2,181 of 2,405 | 40 | 66.9 | $483K | 73 | 16 |
| Chiropractors | 25 | #1,372 of 1,490 | 5 | 8.4 | $1.2M | 49 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 6.7 | $4.8M | 130 | 3 |
| Grocery stores | Not scored | Not scored | 4 | 6.7 | $8.2M | 89 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 6.7 | $834K | 41 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 6.7 | $1.5M | 82 | 4 |
| Child care and preschools | Not scored | Not scored | 3 | 5.0 | $696K | 69 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 5.0 | $355K | 52 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 5.0 | $5M | 207 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 5.0 | $2.6M | 89 | 3 |
| Nail salons | Not scored | Not scored | 3 | 5.0 | $1.6M | 93 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 3.3 | $2.8M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 3.3 | $2.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 3.3 | $4.9M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 3.3 | $7.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 3.3 | $3.9M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 2 | 3.3 | $2.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.3 | $2.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.7 | $15.1M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 1.7 | $3.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.7 | $7.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.7 | $9.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.7 | $5.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Marshall County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.6M | $939 | 98 |
| Gasoline and other fuels | $18.5M | $3,093 | 119 |
| Food away from home | $19.3M | $3,228 | 79 |
| Groceries | $33M | $5,515 | 87 |
| Personal care products and services | $4.7M | $778 | 77 |
| Child care and other personal services | $2.1M | $349 | 60 |
| Memberships, classes and admissions | $3.3M | $558 | 57 |
| Medical and dental services | $5.8M | $973 | 76 |
| Pets | $4.5M | $759 | 83 |
| Clothing, shoes and related services | $9.9M | $1,649 | 80 |
| Vehicle insurance | $15.9M | $2,651 | 135 |
| Home repairs, maintenance and insurance | $15.1M | $2,525 | 84 |
| Lawn care, cleaning and other household services | $7.8M | $1,301 | 92 |
| Rent and homeowner costs | $81.3M | $13,590 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Marshall County
- Population, 2025 estimate
- 16,255+6.0% since 2020
- Households
- 5,982
- Median age
- 44.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 372 sq. mi.
- People per square mile
- 43
- Median household income
- $57,245+25.1% vs. 2015–2019, before inflation
- Average household income
- $74,592
- Median home value
- $164,500
- Jobs located here
- 4,515
- Daytime population
- 13,675Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Johnston County, OK10,278 people
- Bryan County, OK48,253 people
- Love County, OK10,261 people
- Carter County, OK48,555 people
- Murray County, OK13,753 people
- Atoka County, OK14,379 people
- Coal County, OK5,320 people
- Pontotoc County, OK38,235 people
Questions
How fast is Marshall County, OK growing?
Population estimates put Marshall County at 16,255 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 5,982 households. Median household income rose 25.1% from the 2015–2019 survey, before inflation.
How much do households in Marshall County, OK spend?
Households in Marshall County spend about $81.3M a year on rent and homeowner costs, $33M on groceries and $19.3M on food away from home. Set against the U.S., households in Marshall County spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in Marshall County, OK?
The highest Groundwork market scores in Marshall County are for hair salons (68), medical and dental practices (66) and auto repair shops (63). Marshall County ranks #347 of 2,339 scored counties for hair salons.
How does Marshall County, OK compare with the U.S.?
The median household income in Marshall County is $57,245 a year, 29% below the U.S. median of $80,734. The population rose 6.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,500, against $332,700 for the U.S. For its number of households, Marshall County has the most map listings, relative to the U.S., for gas stations (2.8 times the U.S. rate) and the fewest for medical and dental practices (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in Marshall County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.