County profile · Oklahoma
Comanche County, OK market data
How Comanche County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 122,158
- +0.8% since 2020
- Households
- 44,898
- Median household income
- $60,761
- +16.5% vs. 2015–2019, before inflation
- Median home value
- $163,800
- Jobs located here
- 36,480
- Highest market score
- 66
- Landscaping and lawn care, #326 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Comanche County by name and distance, and the households and spending within reach. Or open the report at the center of Comanche County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Comanche County has an estimated 122,158 people and 44,898 households. Population estimates put the population change in Comanche County from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). Median household income in Comanche County is $60,761, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.
Relative to the U.S., household spending in Comanche County runs highest on vehicle insurance (an index of 119, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in Comanche County, landscaping and lawn care companies (66), electricians (63) and grocery stores (62) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #326 of 1,493 scored counties.
Comanche County is part of the Lawton metro area. Against the U.S., map listings per household run highest for convenience stores (98% above the U.S. rate) and lowest for real estate agents and brokers (37% below the U.S. rate).
All 56 business types in Comanche County
Highest Groundwork market score first. Each score compares Comanche County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 66 | #326 of 1,493 | 18 | 4.0 | $3.3M | 113 | 27 |
| Electricians | 63 | #279 of 1,160 | 7 | 1.6 | $16.5M | 137 | 19 |
| Grocery stores | 62 | #614 of 2,070 | 23 | 5.1 | $10.9M | 118 | 13 |
| Lawn, cleaning and pest control | 57 | #594 of 1,771 | 31 | 6.9 | $1.9M | 114 | 61 |
| House cleaning | 56 | #289 of 847 | 6 | 1.3 | $9.9M | 155 | 27 |
| Mortgage brokers and lenders | 51 | #423 of 887 | 14 | 3.1 | Index only | 113 | 4 |
| Gas stations | 50 | #1,166 of 2,358 | 62 | 13.8 | $2M | 83 | 44 |
| Yoga, Pilates and fitness studios | 48 | #419 of 777 | 6 | 1.3 | $4.3M | 105 | 10 |
| Funeral homes | 48 | #753 of 1,472 | 11 | 2.4 | $504K | 74 | 5 |
| Pet grooming and boarding | 48 | #781 of 1,461 | 17 | 3.8 | $2M | 80 | 9 |
| Insurance agencies | 48 | #1,185 of 2,272 | 74 | 16.5 | $1.4M | 113 | 45 |
| Primary care and pediatrics | 47 | #931 of 1,656 | 23 | 5.1 | $1.9M | 109 | 48 |
| Grocery and convenience stores | 46 | #1,367 of 2,402 | 108 | 24.1 | $2.3M | 69 | 22 |
| Physical therapy | 45 | #853 of 1,422 | 22 | 4.9 | $2M | 84 | 9 |
| Home repair trades | 45 | #1,281 of 2,057 | 56 | 12.5 | $2.1M | 85 | 63 |
| Coffee shops and cafes | 44 | #1,233 of 2,063 | 37 | 8.2 | $4M | 108 | 24 |
| Pet stores | 42 | #617 of 974 | 9 | 2.0 | $3.9M | 85 | 4 |
| Chiropractors | 42 | #950 of 1,490 | 19 | 4.2 | $2.3M | 98 | 13 |
| Real estate agents and brokers | 42 | #1,466 of 2,176 | 87 | 19.4 | Index only | 131 | 36 |
| Pest control | 41 | #469 of 699 | 7 | 1.6 | $8.5M | 83 | 7 |
| HVAC and plumbing | 41 | #1,178 of 1,707 | 33 | 7.3 | $3.5M | 73 | 34 |
| Dentists and orthodontists | 41 | #1,257 of 1,886 | 44 | 9.8 | $1M | 103 | 24 |
| Roofing and gutters | 40 | #813 of 1,177 | 16 | 3.6 | $7.2M | 85 | 10 |
| Spas and skin care | 40 | #1,260 of 1,769 | 51 | 11.4 | $700K | 80 | 4 |
| Pet businesses | 40 | #1,522 of 2,200 | 53 | 11.8 | $657K | 75 | 28 |
| Hair salons | 40 | #1,651 of 2,339 | 93 | 20.7 | $384K | 89 | 17 |
| Collision repair and body shops | 39 | #928 of 1,327 | 18 | 4.0 | $2.1M | 67 | 8 |
| Convenience stores | 39 | #1,532 of 2,261 | 71 | 15.8 | $3.5M | 45 | 9 |
| Martial arts and dance studios | 38 | #989 of 1,334 | 19 | 4.2 | $1.3M | 67 | 5 |
| Sit-down restaurants | 38 | #1,724 of 2,405 | 230 | 51.2 | $644K | 97 | 76 |
| Auto repair shops | 38 | #1,749 of 2,378 | 103 | 22.9 | $361K | 81 | 36 |
| Optometrists and eye care | 37 | #976 of 1,302 | 23 | 5.1 | $1.9M | 62 | 5 |
| Car washes and detailing | 37 | #1,068 of 1,451 | 21 | 4.7 | $1.8M | 70 | 6 |
| Bakeries and dessert shops | 37 | #1,398 of 1,889 | 40 | 8.9 | $3.7M | 89 | 24 |
| Real estate | 36 | #1,832 of 2,229 | 118 | 26.3 | Index only | 121 | 76 |
| Gyms | 35 | #1,395 of 1,792 | 32 | 7.1 | $801K | 62 | 10 |
| Auto repair and car care | 35 | #1,851 of 2,401 | 172 | 38.3 | $216K | 81 | 58 |
| Pizza | 33 | #1,695 of 2,090 | 43 | 9.6 | $3.4M | 68 | 92 |
| Restaurants and cafes | 33 | #1,906 of 2,405 | 444 | 98.9 | $334K | 90 | 193 |
| Property management | 32 | #756 of 910 | 14 | 3.1 | Index only | 80 | 24 |
| Nail salons | 32 | #1,108 of 1,328 | 27 | 6.0 | $1.3M | 79 | 9 |
| Veterinarians | 32 | #1,166 of 1,485 | 21 | 4.7 | $1.7M | 61 | 15 |
| Gyms, studios and classes | 32 | #1,739 of 2,088 | 57 | 12.7 | $450K | 68 | 15 |
| Doctors, dentists and clinics | 32 | #2,025 of 2,394 | 324 | 72.2 | $137K | 90 | 105 |
| Fast food and sandwich shops | 28 | #1,896 of 2,222 | 74 | 16.5 | $2M | 66 | 92 |
| Salons, barbers and spas | 28 | #2,184 of 2,385 | 208 | 46.3 | $172K | 81 | 36 |
| Dry cleaners | 26 | #460 of 507 | 5 | 1.1 | $15M | 96 | 9 |
| Clothing and shoe stores | 25 | #1,845 of 2,087 | 91 | 20.3 | $825K | 65 | 38 |
| Clothing, shoes and laundry | 25 | #1,975 of 2,210 | 115 | 25.6 | $653K | 74 | 47 |
| Tire shops | 24 | #1,341 of 1,530 | 28 | 6.2 | $1.3M | 53 | 10 |
| Child care and preschools | 20 | #1,482 of 1,611 | 33 | 7.3 | $488K | 49 | 42 |
| Oil change and quick lube | 19 | #447 of 479 | 6 | 1.3 | $6.2M | 45 | 5 |
| Barbershops | 18 | #1,241 of 1,356 | 35 | 7.8 | $1M | 54 | 5 |
| Laundromats | Not scored | Not scored | 4 | 0.9 | $18.8M | 150 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.7 | Index only | 79 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in Comanche County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.2M | $829 | 87 |
| Gasoline and other fuels | $122.1M | $2,720 | 105 |
| Food away from home | $148.2M | $3,300 | 81 |
| Groceries | $251.5M | $5,602 | 89 |
| Personal care products and services | $35.7M | $795 | 79 |
| Child care and other personal services | $16.1M | $359 | 62 |
| Memberships, classes and admissions | $25.6M | $571 | 58 |
| Medical and dental services | $44.5M | $992 | 77 |
| Pets | $34.8M | $775 | 85 |
| Clothing, shoes and related services | $75.1M | $1,672 | 81 |
| Vehicle insurance | $104.6M | $2,330 | 119 |
| Home repairs, maintenance and insurance | $115.2M | $2,566 | 85 |
| Lawn care, cleaning and other household services | $59.4M | $1,322 | 94 |
| Rent and homeowner costs | $619.2M | $13,791 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Comanche County
- Population, 2025 estimate
- 122,158+0.8% since 2020
- Households
- 44,898
- Median age
- 36.1
- Homes lived in by their owners
- 56%
- Vehicles per household
- 1.8
- Land area
- 1,069 sq. mi.
- People per square mile
- 114
- Median household income
- $60,761+16.5% vs. 2015–2019, before inflation
- Average household income
- $77,985
- Median home value
- $163,800
- Jobs located here
- 36,480
- Daytime population
- 116,313Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Comanche County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Comanche County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Cotton County, OK5,485 people
- Stephens County, OK43,551 people
- Tillman County, OK6,910 people
- Caddo County, OK26,447 people
- Kiowa County, OK8,383 people
- Jefferson County, OK5,380 people
- Grady County, OK56,606 people
- Jackson County, OK24,678 people
Questions
How fast is Comanche County, OK growing?
Population estimates put Comanche County at 122,158 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 44,898 households. Median household income rose 16.5% from the 2015–2019 survey, before inflation.
How much do households in Comanche County, OK spend?
Households in Comanche County spend about $619.2M a year on rent and homeowner costs, $251.5M on groceries and $148.2M on food away from home. Set against the U.S., households in Comanche County spend the most on vehicle insurance (an index of 119, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in Comanche County, OK?
The highest Groundwork market scores in Comanche County are for landscaping and lawn care companies (66), electricians (63) and grocery stores (62). Comanche County ranks #326 of 1,493 scored counties for landscaping and lawn care companies.
How does Comanche County, OK compare with the U.S.?
The median household income in Comanche County is $60,761 a year, 25% below the U.S. median of $80,734. The population rose 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $163,800, against $332,700 for the U.S. For its number of households, Comanche County has the most map listings, relative to the U.S., for convenience stores (98% above the U.S. rate) and the fewest for real estate agents and brokers (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Comanche County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Comanche County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Comanche County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Comanche County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.