County profile · Oklahoma
Haskell County, OK market data
Population, household spending and competition for 56 business types in Haskell County, each scored against other counties.
- Population, 2025
- 11,787
- +2.0% since 2020
- Households
- 4,584
- Median household income
- $49,806
- +17.6% vs. 2015–2019, before inflation
- Median home value
- $138,800
- Jobs located here
- 2,958
- Highest market score
- 69
- Gas stations, #444 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Haskell County by name and distance, and the households and spending within reach. Or open the report at the center of Haskell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 11,787 people live in Haskell County, in 4,584 households. Population estimates put the population change in Haskell County from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). The median household income in Haskell County is $49,806 a year, 38% below the U.S. median of $80,734. That rose 17.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Haskell County spend the most on vehicle insurance (an index of 145, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in Haskell County are for gas stations (69), insurance agencies (63) and real estate businesses (59). Haskell County ranks #444 of 2,358 scored counties for gas stations.
For its number of households, Haskell County has the most map listings, relative to the U.S., for auto repair and car care businesses (41% above the U.S. rate) and the fewest for medical and dental practices (56% below the U.S. rate).
All 56 business types in Haskell County
Highest Groundwork market score first. Each score compares Haskell County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 69 | #444 of 2,358 | 7 | 15.3 | $2.2M | 91 | 4 |
| Insurance agencies | 63 | #710 of 2,272 | 10 | 21.8 | $1.3M | 104 | 3 |
| Real estate | 59 | #599 of 2,229 | 5 | 10.9 | Index only | 277 | Under 3 |
| Fast food and sandwich shops | 53 | #1,028 of 2,222 | 5 | 10.9 | $2.8M | 92 | 5 |
| Sit-down restaurants | 50 | #1,173 of 2,405 | 20 | 43.6 | $700K | 106 | 5 |
| Restaurants and cafes | 50 | #1,193 of 2,405 | 38 | 82.9 | $369K | 99 | 12 |
| Doctors, dentists and clinics | 48 | #1,261 of 2,394 | 17 | 37.1 | $253K | 166 | Under 3 |
| Auto repair and car care | 46 | #1,405 of 2,401 | 23 | 50.2 | $199K | 74 | 5 |
| Clothing, shoes and laundry | 40 | #1,499 of 2,210 | 7 | 15.3 | $1M | 118 | Under 3 |
| Auto repair shops | 37 | #1,783 of 2,378 | 13 | 28.4 | $352K | 79 | Under 3 |
| Pet businesses | 36 | #1,667 of 2,200 | 5 | 10.9 | $656K | 75 | 3 |
| Clothing and shoe stores | 34 | #1,589 of 2,087 | 6 | 13.1 | $1.2M | 95 | Under 3 |
| Tire shops | 29 | #1,267 of 1,530 | 5 | 10.9 | $915K | 37 | Under 3 |
| Convenience stores | 25 | #1,934 of 2,261 | 7 | 15.3 | $3.5M | 44 | Under 3 |
| Grocery and convenience stores | 25 | #2,099 of 2,402 | 12 | 26.2 | $2M | 60 | 5 |
| Hair salons | 22 | #2,186 of 2,339 | 11 | 24.0 | $308K | 72 | Under 3 |
| Salons, barbers and spas | 22 | #2,275 of 2,385 | 20 | 43.6 | $170K | 80 | Under 3 |
| Coffee shops and cafes | 21 | #1,964 of 2,063 | 6 | 13.1 | $2.3M | 63 | Under 3 |
| Primary care and pediatrics | 19 | #1,565 of 1,656 | 5 | 10.9 | $861K | 48 | Under 3 |
| Spas and skin care | 18 | #1,715 of 1,769 | 6 | 13.1 | $565K | 65 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 8.7 | $1.1M | 45 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 8.7 | $585K | 88 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 8.7 | $3.5M | 69 | 5 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 8.7 | Index only | 275 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 6.5 | $492K | 49 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 6.5 | $1.4M | 60 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 6.5 | $1.5M | 49 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 6.5 | $8.1M | 88 | 3 |
| Gyms | Not scored | Not scored | 3 | 6.5 | $779K | 60 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 6.5 | $1.1M | 40 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 4.4 | $7M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 4.4 | $1.7M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 4.4 | $2.2M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 4.4 | $343K | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 2.2 | $7.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 2.2 | Index only | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 1 | 2.2 | $11.1M | Too few | 11 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.2 | $11.1M | Too few | 4 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.2 | $2.3M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 2.2 | $3.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.2 | $4.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Haskell County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.6M | $998 | 104 |
| Gasoline and other fuels | $15.2M | $3,313 | 128 |
| Food away from home | $14M | $3,056 | 75 |
| Groceries | $24.4M | $5,333 | 84 |
| Personal care products and services | $3.4M | $740 | 74 |
| Child care and other personal services | $1.5M | $322 | 55 |
| Memberships, classes and admissions | $2.3M | $510 | 52 |
| Medical and dental services | $4.3M | $939 | 73 |
| Pets | $3.3M | $716 | 79 |
| Clothing, shoes and related services | $7.3M | $1,583 | 77 |
| Vehicle insurance | $13M | $2,845 | 145 |
| Home repairs, maintenance and insurance | $11.1M | $2,412 | 80 |
| Lawn care, cleaning and other household services | $5.7M | $1,250 | 88 |
| Rent and homeowner costs | $60M | $13,085 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Haskell County
- Population, 2025 estimate
- 11,787+2.0% since 2020
- Households
- 4,584
- Median age
- 41.0
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 577 sq. mi.
- People per square mile
- 20
- Median household income
- $49,806+17.6% vs. 2015–2019, before inflation
- Average household income
- $67,973
- Median home value
- $138,800
- Jobs located here
- 2,958
- Daytime population
- 10,733Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Haskell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Haskell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Latimer County, OK9,518 people
- Sequoyah County, OK39,860 people
- McIntosh County, OK19,400 people
- Le Flore County, OK49,053 people
- Muskogee County, OK66,444 people
- Pittsburg County, OK43,561 people
- Cherokee County, OK47,942 people
- Adair County, OK19,575 people
Questions
How fast is Haskell County, OK growing?
Population estimates put Haskell County at 11,787 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 4,584 households. Against the 2015–2019 survey, median household income rose 17.6%, before inflation.
How much do households in Haskell County, OK spend?
Households in Haskell County spend about $60M a year on rent and homeowner costs, $24.4M on groceries and $15.2M on gasoline and other fuels. Relative to the U.S., household spending in Haskell County runs highest on vehicle insurance (an index of 145, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in Haskell County, OK?
Of the business types scored in Haskell County, gas stations (69), insurance agencies (63) and real estate businesses (59) have the highest Groundwork market scores. For gas stations, that ranks #444 of 2,358 scored counties.
How does Haskell County, OK compare with the U.S.?
Median household income in Haskell County is $49,806, 38% below the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $138,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for auto repair and car care businesses (41% above the U.S. rate) and lowest for medical and dental practices (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Haskell County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Haskell County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Haskell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Haskell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.