Metro area profile · Oklahoma
Tulsa, OK metro area market data
How the Tulsa metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,069,273
- +5.1% since 2020
- Households
- 406,447
- Median household income
- $69,359
- +24.4% vs. 2015–2019, before inflation
- Median home value
- $221,700
- Jobs located here
- 463,622
- Highest market score
- 77
- Gas stations, #24 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Tulsa metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Tulsa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Tulsa metro area has an estimated 1,069,273 people and 406,447 households. Population estimates put the population change in the Tulsa metro area from 2020 to 2025 at +5.1%, faster than the U.S. (+3.1%). Median household income in the Tulsa metro area is $69,359, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
Relative to the U.S., household spending in the Tulsa metro area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (71).
Of the business types scored in the Tulsa metro area, gas stations (77), grocery and convenience stores (69) and grocery stores (69) have the highest Groundwork market scores. For gas stations, that ranks #24 of 387 scored metro areas.
The Tulsa metro area takes in 7 counties: Tulsa County, Rogers County, Wagoner County, Creek County and 3 more. Against the U.S., map listings per household run highest for roofing and gutter companies (61% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (37% below the U.S. rate).
All 56 business types in the Tulsa metro area
Highest Groundwork market score first. Each score compares the Tulsa metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 77 | #24 of 387 | 359 | 8.8 | $3.3M | 140 | 312 |
| Grocery and convenience stores | 69 | #67 of 387 | 650 | 16.0 | $3.7M | 109 | 161 |
| Grocery stores | 69 | #67 of 387 | 213 | 5.2 | $11.3M | 122 | 126 |
| House cleaning | 67 | #63 of 375 | 87 | 2.1 | $6.7M | 105 | 194 |
| Landscaping and lawn care | 67 | #98 of 385 | 224 | 5.5 | $2.6M | 89 | 320 |
| Pet grooming and boarding | 66 | #76 of 386 | 140 | 3.4 | $2.5M | 99 | 68 |
| Convenience stores | 65 | #97 of 387 | 318 | 7.8 | $7.6M | 96 | 35 |
| Lawn, cleaning and pest control | 64 | #107 of 387 | 397 | 9.8 | $1.5M | 88 | 581 |
| Dry cleaners | 61 | #82 of 272 | 35 | 0.9 | $21.3M | 136 | 34 |
| Home inspectors | 59 | #68 of 243 | 23 | 0.6 | Index only | 100 | 23 |
| Mortgage brokers and lenders | 59 | #111 of 373 | 127 | 3.1 | Index only | 122 | 54 |
| Property management | 56 | #128 of 374 | 93 | 2.3 | Index only | 117 | 210 |
| Pizza | 56 | #141 of 387 | 294 | 7.2 | $5.1M | 100 | 789 |
| Clothing and shoe stores | 54 | #184 of 387 | 628 | 15.5 | $1.2M | 94 | 263 |
| Pet businesses | 53 | #174 of 387 | 461 | 11.3 | $767K | 87 | 224 |
| Clothing, shoes and laundry | 53 | #185 of 387 | 859 | 21.1 | $870K | 99 | 328 |
| Yoga, Pilates and fitness studios | 52 | #147 of 347 | 61 | 1.5 | $4.6M | 114 | 122 |
| Pet stores | 50 | #192 of 382 | 91 | 2.2 | $3.9M | 86 | 32 |
| Real estate | 48 | #202 of 387 | 1,381 | 34.0 | Index only | 101 | 883 |
| Fast food and sandwich shops | 48 | #212 of 387 | 600 | 14.8 | $2.5M | 81 | 789 |
| Insurance agencies | 47 | #208 of 387 | 878 | 21.6 | $1.2M | 93 | 568 |
| Funeral homes | 46 | #203 of 377 | 88 | 2.2 | $602K | 89 | 52 |
| Physical therapy | 46 | #217 of 386 | 198 | 4.9 | $2.2M | 93 | 159 |
| Coffee shops and cafes | 46 | #226 of 387 | 420 | 10.3 | $3.5M | 96 | 239 |
| Laundromats | 45 | #208 of 364 | 63 | 1.6 | $11.9M | 95 | 31 |
| Pest control | 45 | #209 of 345 | 86 | 2.1 | $6.8M | 67 | 67 |
| Restaurants and cafes | 45 | #224 of 387 | 4,299 | 105.8 | $347K | 94 | 1,795 |
| Child care and preschools | 45 | #236 of 387 | 218 | 5.4 | $810K | 81 | 240 |
| Real estate agents and brokers | 44 | #248 of 387 | 1,138 | 28.0 | Index only | 97 | 513 |
| Auto repair shops | 44 | #257 of 387 | 985 | 24.2 | $378K | 85 | 403 |
| Sit-down restaurants | 43 | #249 of 387 | 2,336 | 57.5 | $638K | 96 | 752 |
| Auto repair and car care | 43 | #256 of 387 | 1,666 | 41.0 | $224K | 83 | 581 |
| Veterinarians | 42 | #249 of 384 | 172 | 4.2 | $2.1M | 76 | 124 |
| HVAC and plumbing | 42 | #256 of 387 | 298 | 7.3 | $3.8M | 81 | 424 |
| Electricians | 42 | #258 of 383 | 133 | 3.3 | $8.6M | 71 | 293 |
| Barbershops | 42 | #266 of 387 | 207 | 5.1 | $1.7M | 91 | 27 |
| Nail salons | 42 | #270 of 387 | 244 | 6.0 | $1.5M | 87 | 77 |
| Car washes and detailing | 41 | #270 of 387 | 208 | 5.1 | $1.8M | 71 | 63 |
| Oil change and quick lube | 40 | #205 of 290 | 44 | 1.1 | $8.5M | 62 | 32 |
| Hair salons | 40 | #297 of 387 | 970 | 23.9 | $366K | 85 | 237 |
| Tire shops | 39 | #269 of 386 | 197 | 4.8 | $1.9M | 76 | 78 |
| Bakeries and dessert shops | 39 | #289 of 387 | 443 | 10.9 | $3.4M | 81 | 270 |
| Spas and skin care | 39 | #302 of 387 | 530 | 13.0 | $670K | 76 | 79 |
| Home repair trades | 38 | #291 of 387 | 667 | 16.4 | $1.7M | 70 | 828 |
| Salons, barbers and spas | 38 | #313 of 387 | 1,998 | 49.2 | $178K | 84 | 425 |
| Collision repair and body shops | 37 | #283 of 381 | 134 | 3.3 | $2.8M | 90 | 128 |
| Dentists and orthodontists | 37 | #302 of 387 | 497 | 12.2 | $889K | 90 | 367 |
| Roofing and gutters | 36 | #302 of 381 | 236 | 5.8 | $4.8M | 57 | 111 |
| Gyms, studios and classes | 36 | #318 of 387 | 597 | 14.7 | $475K | 72 | 220 |
| Gyms | 36 | #318 of 387 | 336 | 8.3 | $844K | 65 | 122 |
| Martial arts and dance studios | 36 | #324 of 387 | 200 | 4.9 | $1.4M | 70 | 98 |
| Primary care and pediatrics | 35 | #301 of 387 | 322 | 7.9 | $1.4M | 77 | 718 |
| Doctors, dentists and clinics | 33 | #328 of 387 | 3,659 | 90.0 | $121K | 79 | 1,549 |
| Urgent care and walk-in clinics | 30 | #167 of 197 | 26 | 0.6 | $17M | 69 | 55 |
| Optometrists and eye care | 30 | #338 of 386 | 182 | 4.5 | $2.4M | 77 | 85 |
| Chiropractors | 28 | #351 of 386 | 295 | 7.3 | $1.5M | 63 | 165 |
Household spending in the Tulsa metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $372.6M | $917 | 96 |
| Gasoline and other fuels | $1.2B | $2,948 | 114 |
| Food away from home | $1.5B | $3,668 | 90 |
| Groceries | $2.4B | $5,928 | 94 |
| Personal care products and services | $355.1M | $874 | 87 |
| Child care and other personal services | $176.7M | $435 | 75 |
| Memberships, classes and admissions | $283.5M | $697 | 71 |
| Medical and dental services | $441.6M | $1,087 | 84 |
| Pets | $353.5M | $870 | 96 |
| Clothing, shoes and related services | $747.2M | $1,838 | 89 |
| Vehicle insurance | $1B | $2,520 | 129 |
| Home repairs, maintenance and insurance | $1.1B | $2,808 | 93 |
| Lawn care, cleaning and other household services | $586.8M | $1,444 | 102 |
| Rent and homeowner costs | $6B | $14,817 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Tulsa metro area
- Population, 2025 estimate
- 1,069,273+5.1% since 2020
- Households
- 406,447
- Median age
- 38.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 6,270 sq. mi.
- People per square mile
- 165
- Median household income
- $69,359+24.4% vs. 2015–2019, before inflation
- Average household income
- $95,898
- Median home value
- $221,700
- Jobs located here
- 463,622
- Daytime population
- 1,045,426Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tulsa metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Tulsa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Tulsa metro area 7
- Tulsa County, OK680,794 people
- Rogers County, OK98,610 people
- Wagoner County, OK86,609 people
- Creek County, OK72,830 people
- Osage County, OK45,997 people
- Okmulgee County, OK36,899 people
- Pawnee County, OK15,795 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
- McAlester, OK area43,561 people
Questions
How fast is the Tulsa, OK metro area growing?
Population estimates put the Tulsa metro area at 1,069,273 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 406,447 households. Median household income rose 24.4% from the 2015–2019 survey, before inflation.
How much do households in the Tulsa, OK metro area spend?
Households in the Tulsa metro area spend about $6B a year on rent and homeowner costs, $2.4B on groceries and $1.5B on food away from home. Set against the U.S., households in the Tulsa metro area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (71).
Which business types have the highest market scores in the Tulsa, OK metro area?
The highest Groundwork market scores in the Tulsa metro area are for gas stations (77), grocery and convenience stores (69) and grocery stores (69). The Tulsa metro area ranks #24 of 387 scored metro areas for gas stations.
How does the Tulsa, OK metro area compare with the U.S.?
The median household income in the Tulsa metro area is $69,359 a year, 14% below the U.S. median of $80,734. The population rose 5.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $221,700, against $332,700 for the U.S. For its number of households, the Tulsa metro area has the most map listings, relative to the U.S., for roofing and gutter companies (61% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Tulsa metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tulsa metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in the Tulsa metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tulsa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.