Market rankings · Oklahoma

Spas and skin care studios in Oklahoma

Markets across Oklahoma ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.

Listings: 1,757; 177 chain locations (10%)
Official establishments: 250; +23.8% since 2019
Household spending a year: $1.3B; On personal care products and services
Listings per 10k households: 11.2; 3% below the U.S.
Spending per listing: $748K; 15% below the U.S.
Rank among states: #35 of 51; Market score 44 · Lower middle

A site report maps the spas and skin care studios on map listings around any address in Oklahoma by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1,757 spas and skin care studios in Oklahoma. Of those, 177 are chain locations, or 10%, against 10% across the U.S. That comes to 11.2 for every 10,000 households, 3% below the U.S. rate of 11.5.

Households in Oklahoma spend about $1.3B a year on personal care products and services, or $841 per household, 16% below the U.S. average. That is about $748K of household spending for each studio on map listings, 15% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

Official counts show 250 businesses with payroll classed as other personal care services in Oklahoma in 2023, up 23.8% from 2019. That is one for every 6,250 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 17 SBA-backed loans worth $7.7M have gone to businesses classed as other personal care services in Oklahoma.

Among the 50 states and DC, Oklahoma ranks #35 for spas and skin care studios, with a Groundwork market score of 44 (lower middle). Of the 5 scored metro areas in or partly in Oklahoma, the Oklahoma City metro area scores highest (41). Of the 17 scored small-town markets in or partly in Oklahoma, the Ada area scores highest (59).

Every market in Oklahoma for spas and skin care studios

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Oklahoma, ranked for spas and skin care studios by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Oklahoma City, OK	41	703	12.3	$719K	+5.8%	#275 of 387
2Tulsa, OK	39	530	13.0	$670K	+5.1%	#302 of 387
3Lawton, OK	37	53	11.3	$705K	+0.7%	#317 of 387
Fort Smith, AR-OK	34	105	11.5	$686K	+3.1%	#343 of 387
4Enid, OK	11	30	12.6	$659K	−1.5%	#386 of 387

Small-town markets

Small-town markets reaching Oklahoma, ranked for spas and skin care studios by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Ada, OK	59	8	5.3	$1.5M	+1.2%	#149 of 504
2Shawnee, OK	58	18	6.7	$1.2M	+3.5%	#166 of 504
3Duncan, OK	52	13	7.4	$1.1M	+3.4%	#225 of 504
4Tahlequah, OK	47	14	7.5	$1M	+4.5%	#285 of 504
5Bartlesville, OK	44	23	11.0	$754K	+2.7%	#325 of 504
6Stillwater, OK	43	26	8.0	$952K	+2.8%	#332 of 504
7Durant, OK	43	20	10.9	$719K	+10.9%	#341 of 504
8Altus, OK	38	8	8.2	$998K	+0.1%	#386 of 504
9Ardmore, OK	34	35	18.4	$439K	+1.8%	#424 of 504
10Ponca City, OK	29	15	8.9	$881K	−0.3%	#455 of 504
11Guymon, OK	27	5	7.3	$1.1M	−4.5%	#462 of 504
12Miami, OK	22	11	9.2	$773K	+0.7%	#477 of 504
13Weatherford, OK	22	16	10.5	$762K	−0.7%	#478 of 504
14Muskogee, OK	20	29	11.3	$658K	+0.7%	#486 of 504
15McAlester, OK	17	18	10.1	$755K	−1.1%	#492 of 504
16Elk City, OK	14	11	13.4	$567K	−0.7%	#499 of 504
17Woodward, OK	13	11	13.9	$588K	−2.8%	#500 of 504

Counties

Counties in Oklahoma, ranked for spas and skin care studios by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Wagoner County, OK	85	11	3.5	$2.6M	+14.6%	#31 of 1,769
2Logan County, OK	84	6	3.4	$2.8M	+11.5%	#35 of 1,769
3Rogers County, OK	76	22	6.0	$1.5M	+7.1%	#111 of 1,769
4Canadian County, OK	75	51	8.8	$1.1M	+20.4%	#130 of 1,769
5Grady County, OK	68	13	6.3	$1.4M	+7.7%	#275 of 1,769
6Osage County, OK	66	6	3.5	$2.4M	+2.2%	#315 of 1,769
7Creek County, OK	65	14	5.0	$1.7M	+4.4%	#355 of 1,769
8McClain County, OK	64	15	9.1	$1M	+18.4%	#401 of 1,769
9Sequoyah County, OK	60	7	4.5	$1.6M	+4.1%	#510 of 1,769
10Okmulgee County, OK	59	5	3.5	$2.2M	+1.5%	#537 of 1,769
11Garvin County, OK	58	5	4.9	$1.6M	+2.8%	#574 of 1,769
12Pottawatomie County, OK	57	18	6.7	$1.2M	+3.5%	#619 of 1,769
13Pontotoc County, OK	54	8	5.3	$1.5M	+1.2%	#722 of 1,769
14Mayes County, OK	48	10	6.5	$1.2M	+3.5%	#949 of 1,769
15Stephens County, OK	48	13	7.4	$1.1M	+3.4%	#954 of 1,769
16Cleveland County, OK	48	124	10.6	$847K	+2.6%	#968 of 1,769
17Bryan County, OK	46	20	10.9	$719K	+10.9%	#1,037 of 1,769
18Cherokee County, OK	44	14	7.5	$1M	+4.5%	#1,086 of 1,769
19Payne County, OK	44	26	8.0	$952K	+2.8%	#1,091 of 1,769
20Washington County, OK	43	23	11.0	$754K	+2.7%	#1,154 of 1,769
21Comanche County, OK	40	51	11.4	$700K	+0.8%	#1,260 of 1,769
22Jackson County, OK	35	8	8.2	$998K	+0.1%	#1,409 of 1,769
23Carter County, OK	33	35	18.4	$439K	+1.8%	#1,472 of 1,769
24Le Flore County, OK	32	16	8.9	$825K	+4.1%	#1,481 of 1,769
25Tulsa County, OK	32	471	17.3	$508K	+4.2%	#1,496 of 1,769

Show all 77 counties

Counties in Oklahoma, ranked for spas and skin care studios by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Marshall County, OK	31	7	11.7	$665K	+6.0%	#1,507 of 1,769
27Oklahoma County, OK	30	492	15.0	$576K	+3.0%	#1,532 of 1,769
28Texas County, OK	27	5	7.3	$1.1M	−4.5%	#1,584 of 1,769
29Kay County, OK	27	15	8.9	$881K	−0.3%	#1,590 of 1,769
30Delaware County, OK	26	22	12.8	$607K	+3.8%	#1,626 of 1,769
31Ottawa County, OK	20	11	9.2	$773K	+0.7%	#1,688 of 1,769
32Johnston County, OK	18	5	12.9	$581K	+2.0%	#1,714 of 1,769
33Haskell County, OK	18	6	13.1	$565K	+2.0%	#1,715 of 1,769
34Craig County, OK	18	9	17.3	$426K	+2.6%	#1,716 of 1,769
35Pittsburg County, OK	17	18	10.1	$755K	−1.1%	#1,720 of 1,769
36Muskogee County, OK	17	29	11.3	$658K	+0.7%	#1,722 of 1,769
37Garfield County, OK	16	30	12.6	$659K	−1.5%	#1,733 of 1,769
38Custer County, OK	14	15	13.6	$592K	−1.0%	#1,739 of 1,769
39Murray County, OK	14	10	20.2	$412K	−0.5%	#1,741 of 1,769
40McCurtain County, OK	13	13	11.7	$628K	−0.3%	#1,745 of 1,769
41Beckham County, OK	12	11	13.4	$567K	−0.7%	#1,748 of 1,769
42Woodward County, OK	11	11	13.9	$588K	−2.8%	#1,752 of 1,769
Lincoln County, OK	Not scored	2	1.5	$5.3M	+5.3%
Caddo County, OK	Not scored	2	2.2	$3.4M	−2.9%
Seminole County, OK	Not scored	1	1.1	$6.3M	−0.3%
Adair County, OK	Not scored	4	5.6	$1.3M	+2.0%
McIntosh County, OK	Not scored	4	5.1	$1.4M	+4.3%
Pawnee County, OK	Not scored	1	1.6	$4.8M	+3.1%
Kingfisher County, OK	Not scored	4	7.0	$1.2M	+4.1%
Atoka County, OK	Not scored	3	6.0	$1.3M	+3.1%
Choctaw County, OK	Not scored	2	3.4	$2.1M	−1.0%
Hughes County, OK	Not scored	1	2.5	$2.9M	+0.8%
Okfuskee County, OK	Not scored	3	7.5	$969K	+1.6%
Noble County, OK	Not scored	1	2.4	$3.5M	−0.2%
Washita County, OK	Not scored	1	2.4	$3.3M	−0.2%
Pushmataha County, OK	Not scored	2	4.5	$1.6M	+0.1%
Love County, OK	Not scored	4	10.3	$810K	+6.1%
Latimer County, OK	Not scored	1	2.6	$2.7M	+1.8%
Nowata County, OK	Not scored	0	0.0	n/a	+2.1%
Woods County, OK	Not scored	4	11.2	$682K	−1.8%
Blaine County, OK	Not scored	2	5.9	$1.4M	−2.2%
Kiowa County, OK	Not scored	0	0.0	n/a	−3.7%
Major County, OK	Not scored	1	3.1	$2.7M	−2.7%
Tillman County, OK	Not scored	1	3.7	$1.9M	−2.4%
Alfalfa County, OK	Not scored	2	10.3	$800K	−1.1%
Greer County, OK	Not scored	1	5.1	$1.5M	−2.2%
Cotton County, OK	Not scored	2	9.8	$816K	−1.9%
Jefferson County, OK	Not scored	2	9.2	$749K	+2.2%
Coal County, OK	Not scored	0	0.0	n/a	+3.0%
Beaver County, OK	Not scored	1	6.0	$1.4M	−2.9%
Dewey County, OK	Not scored	1	6.1	$1.3M	−6.0%
Grant County, OK	Not scored	2	12.4	$651K	−2.8%
Ellis County, OK	Not scored	0	0.0	n/a	−3.4%
Roger Mills County, OK	Not scored	0	0.0	n/a	−5.0%
Harper County, OK	Not scored	0	0.0	n/a	−2.3%
Harmon County, OK	Not scored	1	10.4	$704K	−6.0%
Cimarron County, OK	Not scored	0	0.0	n/a	−10.0%

Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many spas and skin care studios are in Oklahoma?

There are 1,757 spas and skin care studios on map listings in Oklahoma as of September 2026. 177 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 250 businesses with payroll classed as other personal care services in 2023, up 23.8% from 2019.

How much do households in Oklahoma spend on personal care products and services?

About $1.3B a year, or $841 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 1,757 spas and skin care studios on map listings, it comes to $748K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.

How does Oklahoma compare with the U.S. for spas and skin care studios?

Oklahoma has 11.2 spas and skin care studios per 10,000 households, 3% below the U.S. rate of 11.5. Spending per studio is $748K, 15% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Oklahoma would have about 1,500, against 1,757 on map listings. There is one business with payroll in the industry for every 6,250 households, against one for every 4,055 across the U.S. The official count rose 23.8% from 2019 to 2023, against +29.8% for the U.S.

Which market in Oklahoma has the highest market score for spas and skin care studios?

Among 5 scored metro areas in or partly in Oklahoma, the Oklahoma City metro area scores highest, at 41 (lower middle). Among 17 scored small-town markets in or partly in Oklahoma, the Ada area scores highest, at 59 (upper middle). Among 42 scored counties in Oklahoma, Wagoner County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 44 for spas and skin care studios (lower middle), #35 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oklahoma. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas7,089 listings
Hair salons3,548 listings
Barbershops745 listings
Nail salons927 listings

Screening a site or an acquisition in Oklahoma?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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