County profile · Oklahoma
Pottawatomie County, OK market data
How Pottawatomie County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 75,102
- +3.5% since 2020
- Households
- 26,927
- Median household income
- $61,398
- +24.7% vs. 2015–2019, before inflation
- Median home value
- $165,400
- Jobs located here
- 22,815
- Highest market score
- 80
- Lawn, cleaning and pest control, #60 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Pottawatomie County by name and distance, and the households and spending within reach. Or open the report at the center of Pottawatomie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pottawatomie County has an estimated 75,102 people and 26,927 households. Between 2020 and 2025, the population of Pottawatomie County grew 3.5%, in step with the U.S. (+3.1%). Median household income in Pottawatomie County is $61,398, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
Relative to the U.S., household spending in Pottawatomie County runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in Pottawatomie County, lawn care, cleaning and pest control companies (80); landscaping and lawn care companies (80); and grocery stores (77) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #60 of 1,771 scored counties.
Pottawatomie County is part of the Shawnee area. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (97% above the U.S. rate) and lowest for real estate businesses (54% below the U.S. rate).
All 56 business types in Pottawatomie County
Highest Groundwork market score first. Each score compares Pottawatomie County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 80 | #60 of 1,771 | 12 | 4.5 | $3M | 176 | 19 |
| Landscaping and lawn care | 80 | #67 of 1,493 | 6 | 2.2 | $5.9M | 202 | 12 |
| Grocery stores | 77 | #241 of 2,070 | 10 | 3.7 | $15M | 162 | 3 |
| Car washes and detailing | 75 | #118 of 1,451 | 6 | 2.2 | $4.2M | 165 | 3 |
| Grocery and convenience stores | 73 | #359 of 2,402 | 40 | 14.9 | $3.8M | 111 | 3 |
| Roofing and gutters | 64 | #271 of 1,177 | 5 | 1.9 | $13.7M | 162 | Under 3 |
| Primary care and pediatrics | 61 | #484 of 1,656 | 12 | 4.5 | $2.2M | 125 | 20 |
| Tire shops | 61 | #501 of 1,530 | 11 | 4.1 | $2.3M | 90 | 3 |
| Optometrists and eye care | 60 | #417 of 1,302 | 7 | 2.6 | $3.8M | 122 | 4 |
| Property management | 59 | #299 of 910 | 5 | 1.9 | Index only | 133 | 8 |
| Real estate | 58 | #666 of 2,229 | 48 | 17.8 | Index only | 178 | 27 |
| Spas and skin care | 57 | #619 of 1,769 | 18 | 6.7 | $1.2M | 135 | 4 |
| Real estate agents and brokers | 57 | #689 of 2,176 | 40 | 14.9 | Index only | 170 | 17 |
| Convenience stores | 57 | #868 of 2,261 | 22 | 8.2 | $6.8M | 87 | Under 3 |
| Gas stations | 55 | #964 of 2,358 | 48 | 17.8 | $1.7M | 72 | 30 |
| Salons, barbers and spas | 54 | #954 of 2,385 | 96 | 35.7 | $222K | 104 | 7 |
| Auto repair and car care | 54 | #1,052 of 2,401 | 103 | 38.3 | $242K | 90 | 29 |
| Martial arts and dance studios | 53 | #570 of 1,334 | 7 | 2.6 | $2.2M | 108 | Under 3 |
| Funeral homes | 49 | #726 of 1,472 | 7 | 2.6 | $531K | 78 | 6 |
| Nail salons | 49 | #728 of 1,328 | 11 | 4.1 | $1.9M | 116 | Under 3 |
| Chiropractors | 49 | #777 of 1,490 | 14 | 5.2 | $1.9M | 80 | 5 |
| Home repair trades | 49 | #1,077 of 2,057 | 31 | 11.5 | $2.2M | 91 | 43 |
| Barbershops | 48 | #747 of 1,356 | 10 | 3.7 | $2.1M | 113 | Under 3 |
| Insurance agencies | 48 | #1,191 of 2,272 | 52 | 19.3 | $1.4M | 108 | 38 |
| Auto repair shops | 48 | #1,310 of 2,378 | 68 | 25.3 | $366K | 82 | 21 |
| Sit-down restaurants | 44 | #1,472 of 2,405 | 142 | 52.7 | $623K | 94 | 41 |
| Collision repair and body shops | 43 | #827 of 1,327 | 10 | 3.7 | $2.5M | 81 | 8 |
| Pet grooming and boarding | 43 | #904 of 1,461 | 19 | 7.1 | $1.1M | 43 | 4 |
| Gyms, studios and classes | 43 | #1,400 of 2,088 | 29 | 10.8 | $528K | 80 | 9 |
| Pet businesses | 43 | #1,415 of 2,200 | 44 | 16.3 | $472K | 54 | 12 |
| Doctors, dentists and clinics | 43 | #1,524 of 2,394 | 147 | 54.6 | $182K | 119 | 69 |
| Coffee shops and cafes | 42 | #1,312 of 2,063 | 25 | 9.3 | $3.5M | 96 | 16 |
| Physical therapy | 39 | #1,007 of 1,422 | 13 | 4.8 | $2.1M | 86 | 11 |
| Restaurants and cafes | 39 | #1,658 of 2,405 | 262 | 97.3 | $338K | 91 | 113 |
| Veterinarians | 38 | #1,029 of 1,485 | 14 | 5.2 | $1.5M | 54 | 8 |
| Pizza | 38 | #1,512 of 2,090 | 25 | 9.3 | $3.5M | 70 | 55 |
| Bakeries and dessert shops | 37 | #1,409 of 1,889 | 26 | 9.7 | $3.4M | 82 | 16 |
| Clothing, shoes and laundry | 37 | #1,622 of 2,210 | 56 | 20.8 | $799K | 91 | 23 |
| Child care and preschools | 36 | #1,178 of 1,611 | 13 | 4.8 | $730K | 73 | 21 |
| Clothing and shoe stores | 36 | #1,536 of 2,087 | 40 | 14.9 | $1.1M | 88 | 23 |
| Hair salons | 36 | #1,838 of 2,339 | 57 | 21.2 | $374K | 87 | Under 3 |
| HVAC and plumbing | 35 | #1,370 of 1,707 | 23 | 8.5 | $3M | 63 | 25 |
| Laundromats | 33 | #577 of 785 | 5 | 1.9 | $9M | 72 | Under 3 |
| Dentists and orthodontists | 31 | #1,614 of 1,886 | 30 | 11.1 | $891K | 91 | 24 |
| Gyms | 30 | #1,503 of 1,792 | 21 | 7.8 | $729K | 56 | 9 |
| Fast food and sandwich shops | 30 | #1,856 of 2,222 | 49 | 18.2 | $1.8M | 59 | 55 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.5 | $6.2M | 45 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 1.5 | $5.2M | 115 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.1 | $14.9M | 95 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.1 | $22.8M | 190 | 18 |
| House cleaning | Not scored | Not scored | 3 | 1.1 | $11.8M | 185 | 7 |
| Pest control | Not scored | Not scored | 3 | 1.1 | $11.8M | 115 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.1 | $8.9M | 36 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $15.3M | Too few | 9 |
Household spending in Pottawatomie County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.9M | $925 | 97 |
| Gasoline and other fuels | $81.9M | $3,042 | 117 |
| Food away from home | $88.5M | $3,286 | 81 |
| Groceries | $150.3M | $5,582 | 88 |
| Personal care products and services | $21.3M | $792 | 79 |
| Child care and other personal services | $9.5M | $352 | 61 |
| Memberships, classes and admissions | $15.3M | $568 | 58 |
| Medical and dental services | $26.7M | $993 | 77 |
| Pets | $20.8M | $771 | 85 |
| Clothing, shoes and related services | $44.8M | $1,662 | 81 |
| Vehicle insurance | $70.3M | $2,612 | 133 |
| Home repairs, maintenance and insurance | $68.5M | $2,544 | 84 |
| Lawn care, cleaning and other household services | $35.4M | $1,315 | 93 |
| Rent and homeowner costs | $369.8M | $13,733 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pottawatomie County
- Population, 2025 estimate
- 75,102+3.5% since 2020
- Households
- 26,927
- Median age
- 38.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 788 sq. mi.
- People per square mile
- 93
- Median household income
- $61,398+24.7% vs. 2015–2019, before inflation
- Average household income
- $76,941
- Median home value
- $165,400
- Jobs located here
- 22,815
- Daytime population
- 67,725Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pottawatomie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pottawatomie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Pottawatomie County, OK growing?
Population estimates put Pottawatomie County at 75,102 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 26,927 households. Median household income rose 24.7% from the 2015–2019 survey, before inflation.
How much do households in Pottawatomie County, OK spend?
Households in Pottawatomie County spend about $369.8M a year on rent and homeowner costs, $150.3M on groceries and $88.5M on food away from home. Set against the U.S., households in Pottawatomie County spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in Pottawatomie County, OK?
The highest Groundwork market scores in Pottawatomie County are for lawn care, cleaning and pest control companies (80); landscaping and lawn care companies (80); and grocery stores (77). Pottawatomie County ranks #60 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Pottawatomie County, OK compare with the U.S.?
The median household income in Pottawatomie County is $61,398 a year, 24% below the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $165,400, against $332,700 for the U.S. For its number of households, Pottawatomie County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (97% above the U.S. rate) and the fewest for real estate businesses (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Pottawatomie County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pottawatomie County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pottawatomie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pottawatomie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.