Market rankings · Oklahoma
Nail salons in Oklahoma
Every metro area, small-town market and county in Oklahoma, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 927
- 340 chain locations (37%)
- Official establishments
- 189
- +50.0% since 2019
- Household spending a year
- $1.3B
- On personal care products and services
- Listings per 10k households
- 5.9
- 2% below the U.S.
- Spending per listing
- $1.4M
- 15% below the U.S.
- Rank among states
- #36 of 51
- Market score 42 · Lower middle
A site report maps the nail salons on map listings around any address in Oklahoma by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 927 nail salons on map listings in Oklahoma as of September 2026. Chain locations make up 37% of them, against 27% across the U.S. That comes to 5.9 for every 10,000 households, 2% below the U.S. rate of 6.0.
At $841 per household (16% below the U.S. average), households in Oklahoma spend about $1.3B a year on personal care products and services. That works out to $1.4M per salon, 15% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
In 2023, official counts showed 189 businesses with payroll in Oklahoma classed as nail salons, up 50.0% from 2019. That is one for every 8,267 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 13 SBA-backed loans worth $2.4M have gone to businesses classed as nail salons in Oklahoma.
Among the 50 states and DC, Oklahoma ranks #36 for nail salons, with a Groundwork market score of 42 (lower middle). Of the 5 scored metro areas in or partly in Oklahoma, the Oklahoma City metro area scores highest (47). Of the 16 scored small-town markets in or partly in Oklahoma, the Duncan area scores highest (56).
Every market in Oklahoma for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oklahoma City, OK | 47 | 424 | 7.4 | $1.2M | +5.8% | #224 of 387 |
| 2Tulsa, OK | 42 | 244 | 6.0 | $1.5M | +5.1% | #270 of 387 |
| Fort Smith, AR-OK | 32 | 71 | 7.8 | $1M | +3.1% | #349 of 387 |
| 3Lawton, OK | 27 | 27 | 5.8 | $1.4M | +0.7% | #365 of 387 |
| 4Enid, OK | 24 | 12 | 5.0 | $1.6M | −1.5% | #367 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Duncan, OK | 56 | 7 | 4.0 | $2M | +3.4% | #155 of 387 |
| 2Shawnee, OK | 53 | 11 | 4.1 | $1.9M | +3.5% | #184 of 387 |
| 3Ada, OK | 49 | 6 | 4.0 | $2M | +1.2% | #216 of 387 |
| 4Durant, OK | 43 | 11 | 6.0 | $1.3M | +10.9% | #248 of 387 |
| 5Tahlequah, OK | 42 | 11 | 5.9 | $1.3M | +4.5% | #255 of 387 |
| 6Stillwater, OK | 38 | 18 | 5.5 | $1.4M | +2.8% | #275 of 387 |
| 7McAlester, OK | 36 | 7 | 3.9 | $1.9M | −1.1% | #288 of 387 |
| 8Muskogee, OK | 36 | 11 | 4.3 | $1.7M | +0.7% | #289 of 387 |
| 9Weatherford, OK | 35 | 6 | 4.0 | $2M | −0.7% | #297 of 387 |
| 10Ardmore, OK | 32 | 13 | 6.8 | $1.2M | +1.8% | #317 of 387 |
| 11Bartlesville, OK | 29 | 18 | 8.6 | $963K | +2.7% | #324 of 387 |
| 12Altus, OK | 27 | 7 | 7.2 | $1.1M | +0.1% | #332 of 387 |
| 13Miami, OK | 26 | 6 | 5.0 | $1.4M | +0.7% | #336 of 387 |
| 14Ponca City, OK | 25 | 11 | 6.6 | $1.2M | −0.3% | #344 of 387 |
| 15Woodward, OK | 21 | 5 | 6.3 | $1.3M | −2.8% | #351 of 387 |
| 16Guymon, OK | 8 | 6 | 8.8 | $875K | −4.5% | #383 of 387 |
| Elk City, OK | Not scored | 3 | 3.7 | $2.1M | −0.7% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 79 | 10 | 3.2 | $2.9M | +14.6% | #55 of 1,328 |
| 2Rogers County, OK | 67 | 16 | 4.4 | $2.1M | +7.1% | #217 of 1,328 |
| 3Canadian County, OK | 61 | 46 | 7.9 | $1.2M | +20.4% | #386 of 1,328 |
| 4Grady County, OK | 58 | 10 | 4.8 | $1.8M | +7.7% | #461 of 1,328 |
| 5McClain County, OK | 54 | 11 | 6.7 | $1.4M | +18.4% | #574 of 1,328 |
| 6Mayes County, OK | 52 | 6 | 3.9 | $2M | +3.5% | #617 of 1,328 |
| 7Stephens County, OK | 52 | 7 | 4.0 | $2M | +3.4% | #618 of 1,328 |
| 8Cleveland County, OK | 52 | 79 | 6.8 | $1.3M | +2.6% | #642 of 1,328 |
| 9Pottawatomie County, OK | 49 | 11 | 4.1 | $1.9M | +3.5% | #728 of 1,328 |
| 10Pontotoc County, OK | 46 | 6 | 4.0 | $2M | +1.2% | #795 of 1,328 |
| 11Oklahoma County, OK | 42 | 272 | 8.3 | $1M | +3.0% | #918 of 1,328 |
| 12Cherokee County, OK | 40 | 11 | 5.9 | $1.3M | +4.5% | #954 of 1,328 |
| 13Muskogee County, OK | 39 | 11 | 4.3 | $1.7M | +0.7% | #965 of 1,328 |
| 14Le Flore County, OK | 39 | 8 | 4.4 | $1.6M | +4.1% | #966 of 1,328 |
| 15Bryan County, OK | 39 | 11 | 6.0 | $1.3M | +10.9% | #970 of 1,328 |
| 16Okmulgee County, OK | 38 | 6 | 4.2 | $1.8M | +1.5% | #982 of 1,328 |
| 17Payne County, OK | 37 | 18 | 5.5 | $1.4M | +2.8% | #1,010 of 1,328 |
| 18Pittsburg County, OK | 35 | 7 | 3.9 | $1.9M | −1.1% | #1,040 of 1,328 |
| 19Tulsa County, OK | 34 | 205 | 7.5 | $1.2M | +4.2% | #1,072 of 1,328 |
| 20Comanche County, OK | 32 | 27 | 6.0 | $1.3M | +0.8% | #1,108 of 1,328 |
| 21Garfield County, OK | 31 | 12 | 5.0 | $1.6M | −1.5% | #1,118 of 1,328 |
| 22Washington County, OK | 28 | 18 | 8.6 | $963K | +2.7% | #1,171 of 1,328 |
| 23Carter County, OK | 25 | 13 | 6.8 | $1.2M | +1.8% | #1,198 of 1,328 |
| 24Custer County, OK | 24 | 6 | 5.4 | $1.5M | −1.0% | #1,202 of 1,328 |
| 25Ottawa County, OK | 24 | 6 | 5.0 | $1.4M | +0.7% | #1,203 of 1,328 |
Show all 77 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Jackson County, OK | 20 | 7 | 7.2 | $1.1M | +0.1% | #1,236 of 1,328 |
| 27Kay County, OK | 19 | 11 | 6.6 | $1.2M | −0.3% | #1,243 of 1,328 |
| 28Woodward County, OK | 18 | 5 | 6.3 | $1.3M | −2.8% | #1,251 of 1,328 |
| 29Texas County, OK | 5 | 6 | 8.8 | $875K | −4.5% | #1,320 of 1,328 |
| Creek County, OK | Not scored | 4 | 1.4 | $5.8M | +4.4% | |
| Logan County, OK | Not scored | 4 | 2.2 | $4.2M | +11.5% | |
| Osage County, OK | Not scored | 2 | 1.2 | $7.2M | +2.2% | |
| Delaware County, OK | Not scored | 4 | 2.3 | $3.3M | +3.8% | |
| Sequoyah County, OK | Not scored | 3 | 1.9 | $3.8M | +4.1% | |
| Lincoln County, OK | Not scored | 2 | 1.5 | $5.3M | +5.3% | |
| McCurtain County, OK | Not scored | 4 | 3.6 | $2M | −0.3% | |
| Caddo County, OK | Not scored | 1 | 1.1 | $6.8M | −2.9% | |
| Garvin County, OK | Not scored | 3 | 3.0 | $2.6M | +2.8% | |
| Seminole County, OK | Not scored | 2 | 2.3 | $3.1M | −0.3% | |
| Beckham County, OK | Not scored | 3 | 3.7 | $2.1M | −0.7% | |
| Adair County, OK | Not scored | 2 | 2.8 | $2.5M | +2.0% | |
| McIntosh County, OK | Not scored | 3 | 3.9 | $1.9M | +4.3% | |
| Pawnee County, OK | Not scored | 1 | 1.6 | $4.8M | +3.1% | |
| Marshall County, OK | Not scored | 3 | 5.0 | $1.6M | +6.0% | |
| Kingfisher County, OK | Not scored | 1 | 1.8 | $4.9M | +4.1% | |
| Atoka County, OK | Not scored | 1 | 2.0 | $3.9M | +3.1% | |
| Craig County, OK | Not scored | 2 | 3.9 | $1.9M | +2.6% | |
| Choctaw County, OK | Not scored | 2 | 3.4 | $2.1M | −1.0% | |
| Murray County, OK | Not scored | 3 | 6.1 | $1.4M | −0.5% | |
| Hughes County, OK | Not scored | 1 | 2.5 | $2.9M | +0.8% | |
| Haskell County, OK | Not scored | 1 | 2.2 | $3.4M | +2.0% | |
| Okfuskee County, OK | Not scored | 1 | 2.5 | $2.9M | +1.6% | |
| Noble County, OK | Not scored | 2 | 4.8 | $1.7M | −0.2% | |
| Washita County, OK | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Pushmataha County, OK | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Johnston County, OK | Not scored | 3 | 7.7 | $968K | +2.0% | |
| Love County, OK | Not scored | 0 | 0.0 | n/a | +6.1% | |
| Latimer County, OK | Not scored | 1 | 2.6 | $2.7M | +1.8% | |
| Nowata County, OK | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Woods County, OK | Not scored | 2 | 5.6 | $1.4M | −1.8% | |
| Blaine County, OK | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Kiowa County, OK | Not scored | 1 | 2.9 | $2.4M | −3.7% | |
| Major County, OK | Not scored | 2 | 6.3 | $1.4M | −2.7% | |
| Tillman County, OK | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Alfalfa County, OK | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Greer County, OK | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Cotton County, OK | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Jefferson County, OK | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Coal County, OK | Not scored | 1 | 4.9 | $1.5M | +3.0% | |
| Beaver County, OK | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Dewey County, OK | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Grant County, OK | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Ellis County, OK | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Roger Mills County, OK | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Harper County, OK | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Harmon County, OK | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Cimarron County, OK | Not scored | 0 | 0.0 | n/a | −10.0% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Oklahoma?
As of September 2026, map listings count 927 nail salons in Oklahoma. 340 of them (37%) are chain locations. The listings count nail salons. Official counts show 189 businesses with payroll classed as nail salons in 2023, up 50.0% from 2019. Official counts list 4,059 one-person businesses without payroll.
How much do households in Oklahoma spend on personal care products and services?
About $1.3B a year, or $841 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 927 nail salons on map listings, it comes to $1.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.
How does Oklahoma compare with the U.S. for nail salons?
Oklahoma has 5.9 nail salons per 10,000 households, 2% below the U.S. rate of 6.0. Spending per salon is $1.4M, 15% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Oklahoma would have about 787, against 927 on map listings. There is one business with payroll in the industry for every 8,267 households, against one for every 3,754 across the U.S. The official count rose 50.0% from 2019 to 2023, against +23.2% for the U.S.
Which market in Oklahoma has the highest market score for nail salons?
Among 5 scored metro areas in or partly in Oklahoma, the Oklahoma City metro area scores highest, at 47 (lower middle). Among 16 scored small-town markets in or partly in Oklahoma, the Duncan area scores highest, at 56 (upper middle). Among 29 scored counties in Oklahoma, Wagoner County scores highest, at 79 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 42 for nail salons (lower middle), #36 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oklahoma. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in Oklahoma
Related business types in Oklahoma
- Salons, barbers and spas7,089 listings
- Hair salons3,548 listings
- Barbershops745 listings
- Spas and skin care1,757 listings
Screening a site or an acquisition in Oklahoma?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.