Groundwork

County profile · Oklahoma

Okmulgee County, OK market data

Population, household spending and competition for 56 business types in Okmulgee County, each scored against other counties.

Population, 2025
37,241
+1.5% since 2020
Households
14,246
Median household income
$54,029
+25.7% vs. 2015–2019, before inflation
Median home value
$121,200
Jobs located here
9,712
Highest market score
74
Lawn, cleaning and pest control, #148 of 1,771 scored counties

A site report maps the competitors on map listings around any address in Okmulgee County by name and distance, and the households and spending within reach. Or open the report at the center of Okmulgee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 37,241 people live in Okmulgee County, in 14,246 households. Between 2020 and 2025, the population of Okmulgee County grew 1.5%, slower than the U.S. (+3.1%). The median household income in Okmulgee County is $54,029 a year, 33% below the U.S. median of $80,734. That rose 25.7% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Okmulgee County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).

The highest Groundwork market scores in Okmulgee County are for lawn care, cleaning and pest control companies (74); landscaping and lawn care companies (69); and insurance agencies (64). Okmulgee County ranks #148 of 1,771 scored counties for lawn care, cleaning and pest control companies.

Okmulgee County is part of the Tulsa metro area. For its number of households, Okmulgee County has the most map listings, relative to the U.S., for funeral homes (3.7 times the U.S. rate) and the fewest for real estate businesses (60% below the U.S. rate).

All 56 business types in Okmulgee County

Highest Groundwork market score first. Each score compares Okmulgee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Okmulgee County, OK, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Lawn, cleaning and pest control74#148 of 1,77174.9$2.6M1547
Landscaping and lawn care69#265 of 1,49353.5$3.6M1247
Insurance agencies64#661 of 2,2721913.3$1.9M15112
Real estate62#500 of 2,2292215.4Index only1996
Salons, barbers and spas62#566 of 2,3853524.6$309K1454
Hair salons62#576 of 2,3391812.6$601K1404
Spas and skin care59#537 of 1,76953.5$2.2M247Under 3
Bakeries and dessert shops59#582 of 1,88996.3$5M1203
Real estate agents and brokers59#593 of 2,1761812.6Index only1936
Dentists and orthodontists53#821 of 1,886107.0$1.4M1387
Clothing and shoe stores52#965 of 2,087149.8$1.6M1295
Grocery and convenience stores52#1,139 of 2,4023222.5$2.4M713
Clothing, shoes and laundry51#1,092 of 2,2102114.7$1.1M1245
Coffee shops and cafes49#1,059 of 2,063139.1$3.4M933
Home repair trades49#1,064 of 2,057149.8$2.5M10322
Primary care and pediatrics48#888 of 1,65653.5$2.7M15221
Grocery stores47#1,103 of 2,07085.6$9.7M104Under 3
Pet grooming and boarding44#857 of 1,46153.5$2.1M82Under 3
Doctors, dentists and clinics42#1,572 of 2,3946344.2$215K14137
Restaurants and cafes41#1,578 of 2,40513192.0$341K9249
Sit-down restaurants41#1,593 of 2,4057049.1$639K9620
HVAC and plumbing39#1,230 of 1,70785.6$4.4M9215
Nail salons38#982 of 1,32864.2$1.8M108Under 3
Gas stations38#1,675 of 2,3583021.1$1.4M5920
Car washes and detailing36#1,079 of 1,45164.2$2.1M833
Gyms, studios and classes36#1,634 of 2,0881812.6$417K633
Pizza35#1,630 of 2,090149.8$3.2M6325
Pet businesses35#1,740 of 2,2002416.8$436K506
Auto repair shops35#1,847 of 2,3783726.0$341K7714
Barbershops34#1,031 of 1,35664.2$1.8M96Under 3
Auto repair and car care34#1,884 of 2,4015840.7$217K8122
Fast food and sandwich shops33#1,752 of 2,2222215.4$2M6725
Physical therapy31#1,188 of 1,42285.6$1.7M715
Gyms30#1,509 of 1,792149.8$536K413
Convenience stores30#1,800 of 2,2611812.6$4.3M55Under 3
Funeral homes25#1,328 of 1,472117.7$191K285
Veterinarians23#1,334 of 1,48585.6$1.3M486
Tire shops23#1,360 of 1,530107.0$1.3M504
Pet stores20#901 of 97453.5$2.1M46Under 3
Collision repair and body shops20#1,257 of 1,32774.9$1.8M587
Child care and preschoolsNot scoredNot scored42.8$1.2M11712
ElectriciansNot scoredNot scored42.8$8.8M737
Martial arts and dance studiosNot scoredNot scored42.8$1.9M93Under 3
ChiropractorsNot scoredNot scored32.1$4.5M189Under 3
LaundromatsNot scoredNot scored32.1$7.6M61Under 3
Mortgage brokers and lendersNot scoredNot scored21.4Index onlyToo fewUnder 3
Optometrists and eye careNot scoredNot scored21.4$6.8MToo few4
Pest controlNot scoredNot scored21.4$9.1MToo fewUnder 3
Property managementNot scoredNot scored21.4Index onlyToo fewUnder 3
Roofing and guttersNot scoredNot scored21.4$17.5MToo fewUnder 3
Dry cleanersNot scoredNot scored10.7$22.9MToo fewUnder 3
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
House cleaningNot scoredNot scored00.0None listedNone listedUnder 3
Oil change and quick lubeNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored00.0None listedNone listed3

Household spending in Okmulgee County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Okmulgee County, OK by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$12.6M$88592
Gasoline and other fuels$41.9M$2,939113
Food away from home$44.7M$3,14077
Groceries$77.4M$5,43086
Personal care products and services$10.8M$75976
Child care and other personal services$4.7M$32957
Memberships, classes and admissions$7.5M$52654
Medical and dental services$13.6M$95374
Pets$10.5M$73581
Clothing, shoes and related services$22.9M$1,60978
Vehicle insurance$35.9M$2,523129
Home repairs, maintenance and insurance$35M$2,45981
Lawn care, cleaning and other household services$18.1M$1,27190
Rent and homeowner costs$189.7M$13,31680

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Okmulgee County

Population, 2025 estimate
37,241+1.5% since 2020
Households
14,246
Median age
39.2
Homes lived in by their owners
70%
Vehicles per household
1.9
Land area
697 sq. mi.
People per square mile
53
Median household income
$54,029+25.7% vs. 2015–2019, before inflation
Average household income
$73,547
Median home value
$121,200
Jobs located here
9,712
Daytime population
31,593Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Okmulgee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Okmulgee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Okmulgee County is part of the Tulsa, OK metro area.

Questions

How fast is Okmulgee County, OK growing?

Population estimates put Okmulgee County at 37,241 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 14,246 households. Against the 2015–2019 survey, median household income rose 25.7%, before inflation.

How much do households in Okmulgee County, OK spend?

Households in Okmulgee County spend about $189.7M a year on rent and homeowner costs, $77.4M on groceries and $44.7M on food away from home. Relative to the U.S., household spending in Okmulgee County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).

Which business types have the highest market scores in Okmulgee County, OK?

Of the business types scored in Okmulgee County, lawn care, cleaning and pest control companies (74); landscaping and lawn care companies (69); and insurance agencies (64) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #148 of 1,771 scored counties.

How does Okmulgee County, OK compare with the U.S.?

Median household income in Okmulgee County is $54,029, 33% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $121,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3.7 times the U.S. rate) and lowest for real estate businesses (60% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Okmulgee County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Okmulgee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Okmulgee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Okmulgee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.