County profile · Oklahoma
Love County, OK market data
Population, household spending and competition for 56 business types in Love County, each scored against other counties.
- Population, 2025
- 10,780
- +6.1% since 2020
- Households
- 3,899
- Median household income
- $66,580
- +34.8% vs. 2015–2019, before inflation
- Median home value
- $171,000
- Jobs located here
- 5,191
- Highest market score
- 81
- Auto repair and car care, #103 of 2,401 scored counties
A site report maps the competitors on map listings around any address in Love County by name and distance, and the households and spending within reach. Or open the report at the center of Love County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 10,780 people live in Love County, in 3,899 households. Population estimates put the population change in Love County from 2020 to 2025 at +6.1%, faster than the U.S. (+3.1%). The median household income in Love County is $66,580 a year, 18% below the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Love County spend the most on vehicle insurance (an index of 150, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in Love County are for auto repair and car care businesses (81); salons, barbers and spas (72); and home repair companies (64). Love County ranks #103 of 2,401 scored counties for auto repair and car care businesses.
For its number of households, Love County has the most map listings, relative to the U.S., for convenience stores (3.5 times the U.S. rate) and the fewest for auto repair and car care businesses (28% below the U.S. rate).
All 56 business types in Love County
Highest Groundwork market score first. Each score compares Love County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 81 | #103 of 2,401 | 10 | 25.6 | $410K | 153 | Under 3 |
| Salons, barbers and spas | 72 | #228 of 2,385 | 8 | 20.5 | $405K | 190 | Under 3 |
| Home repair trades | 64 | #421 of 2,057 | 5 | 12.8 | $2.1M | 86 | 3 |
| Real estate | 61 | #550 of 2,229 | 8 | 20.5 | Index only | 160 | Under 3 |
| Real estate agents and brokers | 59 | #608 of 2,176 | 7 | 18.0 | Index only | 146 | Under 3 |
| Fast food and sandwich shops | 52 | #1,088 of 2,222 | 6 | 15.4 | $2.2M | 74 | 6 |
| Gas stations | 47 | #1,330 of 2,358 | 9 | 23.1 | $1.5M | 62 | 8 |
| Pizza | 44 | #1,290 of 2,090 | 6 | 15.4 | $2.2M | 44 | 6 |
| Grocery stores | 39 | #1,410 of 2,070 | 5 | 12.8 | $4.5M | 48 | Under 3 |
| Restaurants and cafes | 37 | #1,763 of 2,405 | 60 | 153.9 | $225K | 61 | 16 |
| Grocery and convenience stores | 36 | #1,774 of 2,402 | 17 | 43.6 | $1.3M | 39 | Under 3 |
| Convenience stores | 35 | #1,664 of 2,261 | 11 | 28.2 | $2M | 26 | Under 3 |
| Coffee shops and cafes | 34 | #1,637 of 2,063 | 7 | 18.0 | $1.9M | 52 | Under 3 |
| Sit-down restaurants | 30 | #2,065 of 2,405 | 39 | 100.0 | $345K | 52 | 9 |
| Doctors, dentists and clinics | Not scored | Not scored | 4 | 10.3 | $1M | 661 | Under 3 |
| Hair salons | Not scored | Not scored | 4 | 10.3 | $810K | 188 | Under 3 |
| Pet businesses | Not scored | Not scored | 4 | 10.3 | $787K | 90 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 10.3 | $810K | 92 | Under 3 |
| Auto repair shops | Not scored | Not scored | 3 | 7.7 | $1.4M | 307 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 7.7 | $4.5M | 108 | Under 3 |
| Insurance agencies | Not scored | Not scored | 3 | 7.7 | $3.8M | 304 | 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 5.1 | $2M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 5.1 | $748K | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 2 | 5.1 | $3.4M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 5.1 | $5.2M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 5.1 | $1.2M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 5.1 | $1.2M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 5.1 | $5.2M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 5.1 | $1.6M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 2.6 | $6.7M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.6 | $4.1M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.6 | $4M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 2.6 | $544K | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.6 | $10.4M | Too few | 3 |
| Pet stores | Not scored | Not scored | 1 | 2.6 | $3.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.6 | $4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 2.6 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Love County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.1M | $1,051 | 110 |
| Gasoline and other fuels | $13.3M | $3,419 | 132 |
| Food away from home | $13.5M | $3,455 | 85 |
| Groceries | $22.5M | $5,758 | 91 |
| Personal care products and services | $3.2M | $831 | 83 |
| Child care and other personal services | $1.5M | $384 | 66 |
| Memberships, classes and admissions | $2.4M | $620 | 63 |
| Medical and dental services | $4M | $1,033 | 80 |
| Pets | $3.1M | $807 | 89 |
| Clothing, shoes and related services | $6.7M | $1,730 | 84 |
| Vehicle insurance | $11.5M | $2,937 | 150 |
| Home repairs, maintenance and insurance | $10.4M | $2,673 | 89 |
| Lawn care, cleaning and other household services | $5.4M | $1,372 | 97 |
| Rent and homeowner costs | $55.6M | $14,250 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Love County
- Population, 2025 estimate
- 10,780+6.1% since 2020
- Households
- 3,899
- Median age
- 39.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.2
- Land area
- 514 sq. mi.
- People per square mile
- 20
- Median household income
- $66,580+34.8% vs. 2015–2019, before inflation
- Average household income
- $85,462
- Median home value
- $171,000
- Jobs located here
- 5,191
- Daytime population
- 11,258Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Love County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Love County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Carter County, OK48,555 people
- Marshall County, OK15,792 people
- Johnston County, OK10,278 people
- Murray County, OK13,753 people
- Jefferson County, OK5,380 people
- Bryan County, OK48,253 people
- Garvin County, OK25,860 people
- Stephens County, OK43,551 people
Questions
How fast is Love County, OK growing?
Population estimates put Love County at 10,780 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 3,899 households. Against the 2015–2019 survey, median household income rose 34.8%, before inflation.
How much do households in Love County, OK spend?
Households in Love County spend about $55.6M a year on rent and homeowner costs, $22.5M on groceries and $13.5M on food away from home. Relative to the U.S., household spending in Love County runs highest on vehicle insurance (an index of 150, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in Love County, OK?
Of the business types scored in Love County, auto repair and car care businesses (81); salons, barbers and spas (72); and home repair companies (64) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #103 of 2,401 scored counties.
How does Love County, OK compare with the U.S.?
Median household income in Love County is $66,580, 18% below the U.S. median of $80,734. The population rose 6.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (3.5 times the U.S. rate) and lowest for auto repair and car care businesses (28% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 14 of the 56 business types have a score in Love County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Love County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Love County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Love County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.