County profile · Oklahoma
Delaware County, OK market data
Population, household spending and competition for 56 business types in Delaware County, each scored against other counties.
- Population, 2025
- 41,910
- +3.8% since 2020
- Households
- 17,161
- Median household income
- $56,676
- +35.9% vs. 2015–2019, before inflation
- Median home value
- $175,300
- Jobs located here
- 10,172
- Highest market score
- 72
- Lawn, cleaning and pest control, #183 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Delaware County by name and distance, and the households and spending within reach. Or open the report at the center of Delaware County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 41,910 people live in Delaware County, in 17,161 households. Population estimates put the population change in Delaware County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). The median household income in Delaware County is $56,676 a year, 30% below the U.S. median of $80,734. That rose 35.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Delaware County spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
The highest Groundwork market scores in Delaware County are for lawn care, cleaning and pest control companies (72); landscaping and lawn care companies (71); and bakeries and dessert shops (69). Delaware County ranks #183 of 1,771 scored counties for lawn care, cleaning and pest control companies.
For its number of households, Delaware County has the most map listings, relative to the U.S., for gas stations (82% above the U.S. rate) and the fewest for dentists and orthodontists (51% below the U.S. rate).
All 56 business types in Delaware County
Highest Groundwork market score first. Each score compares Delaware County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 72 | #183 of 1,771 | 8 | 4.7 | $2.8M | 167 | 21 |
| Landscaping and lawn care | 71 | #218 of 1,493 | 5 | 2.9 | $4.5M | 153 | 14 |
| Bakeries and dessert shops | 69 | #289 of 1,889 | 9 | 5.2 | $6.2M | 149 | 5 |
| Grocery stores | 69 | #425 of 2,070 | 5 | 2.9 | $18.9M | 203 | Under 3 |
| Insurance agencies | 67 | #563 of 2,272 | 24 | 14.0 | $1.9M | 151 | 17 |
| Dentists and orthodontists | 66 | #384 of 1,886 | 11 | 6.4 | $1.5M | 155 | 5 |
| Grocery and convenience stores | 62 | #725 of 2,402 | 32 | 18.6 | $3M | 87 | 6 |
| Hair salons | 60 | #691 of 2,339 | 30 | 17.5 | $445K | 104 | 3 |
| Funeral homes | 58 | #521 of 1,472 | 5 | 2.9 | $569K | 84 | 5 |
| Primary care and pediatrics | 58 | #588 of 1,656 | 9 | 5.2 | $1.9M | 105 | 11 |
| Barbershops | 57 | #517 of 1,356 | 5 | 2.9 | $2.7M | 142 | Under 3 |
| HVAC and plumbing | 57 | #600 of 1,707 | 8 | 4.7 | $5.4M | 114 | 15 |
| Pizza | 57 | #765 of 2,090 | 14 | 8.2 | $4M | 78 | 17 |
| Clothing and shoe stores | 57 | #773 of 2,087 | 16 | 9.3 | $1.8M | 140 | Under 3 |
| Physical therapy | 55 | #585 of 1,422 | 7 | 4.1 | $2.4M | 100 | 4 |
| Coffee shops and cafes | 55 | #821 of 2,063 | 15 | 8.7 | $3.7M | 100 | 5 |
| Clothing, shoes and laundry | 54 | #942 of 2,210 | 23 | 13.4 | $1.2M | 140 | Under 3 |
| Fast food and sandwich shops | 54 | #1,005 of 2,222 | 23 | 13.4 | $2.4M | 79 | 17 |
| Gyms, studios and classes | 53 | #920 of 2,088 | 17 | 9.9 | $572K | 86 | 3 |
| Salons, barbers and spas | 53 | #1,022 of 2,385 | 62 | 36.1 | $216K | 101 | 4 |
| Chiropractors | 52 | #681 of 1,490 | 7 | 4.1 | $2.4M | 100 | 4 |
| Gas stations | 51 | #1,139 of 2,358 | 34 | 19.8 | $1.6M | 66 | 22 |
| Veterinarians | 50 | #757 of 1,485 | 7 | 4.1 | $1.9M | 68 | 4 |
| Home repair trades | 50 | #1,021 of 2,057 | 18 | 10.5 | $2.4M | 99 | 30 |
| Restaurants and cafes | 50 | #1,194 of 2,405 | 153 | 89.2 | $362K | 98 | 59 |
| Roofing and gutters | 49 | #619 of 1,177 | 6 | 3.5 | $7.2M | 85 | 3 |
| Collision repair and body shops | 48 | #705 of 1,327 | 6 | 3.5 | $2.7M | 88 | 5 |
| Property management | 47 | #500 of 910 | 5 | 2.9 | Index only | 84 | 5 |
| Doctors, dentists and clinics | 47 | #1,337 of 2,394 | 100 | 58.3 | $168K | 110 | 29 |
| Convenience stores | 46 | #1,283 of 2,261 | 21 | 12.2 | $4.5M | 57 | 4 |
| Auto repair and car care | 46 | #1,397 of 2,401 | 68 | 39.6 | $239K | 89 | 26 |
| Auto repair shops | 46 | #1,408 of 2,378 | 43 | 25.1 | $377K | 85 | 17 |
| Gyms | 45 | #1,114 of 1,792 | 12 | 7.0 | $810K | 62 | 3 |
| Sit-down restaurants | 38 | #1,721 of 2,405 | 82 | 47.8 | $675K | 102 | 37 |
| Tire shops | 35 | #1,148 of 1,530 | 10 | 5.8 | $1.6M | 65 | 5 |
| Pet businesses | 35 | #1,737 of 2,200 | 28 | 16.3 | $464K | 53 | 10 |
| Real estate | 35 | #1,879 of 2,229 | 62 | 36.1 | Index only | 87 | 25 |
| Pet stores | 32 | #759 of 974 | 5 | 2.9 | $2.6M | 57 | Under 3 |
| Real estate agents and brokers | 32 | #1,973 of 2,176 | 54 | 31.5 | Index only | 79 | 18 |
| Optometrists and eye care | 29 | #1,097 of 1,302 | 7 | 4.1 | $2.4M | 76 | 5 |
| Child care and preschools | 27 | #1,392 of 1,611 | 11 | 6.4 | $551K | 55 | 17 |
| Pet grooming and boarding | 26 | #1,269 of 1,461 | 11 | 6.4 | $1.2M | 46 | 6 |
| Spas and skin care | 26 | #1,626 of 1,769 | 22 | 12.8 | $607K | 69 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.3 | $10.8M | 90 | 12 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.3 | $2.4M | 120 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.3 | $3.3M | 200 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.7 | $9.5M | 76 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.7 | Index only | 199 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.2 | $8.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.2 | $11.2M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $22.4M | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $16.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $16.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $9.7M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Delaware County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.2M | $945 | 99 |
| Gasoline and other fuels | $53.2M | $3,097 | 119 |
| Food away from home | $55.4M | $3,227 | 79 |
| Groceries | $94.5M | $5,508 | 87 |
| Personal care products and services | $13.4M | $779 | 77 |
| Child care and other personal services | $6.1M | $353 | 61 |
| Memberships, classes and admissions | $9.7M | $566 | 58 |
| Medical and dental services | $16.8M | $976 | 76 |
| Pets | $13M | $757 | 83 |
| Clothing, shoes and related services | $28.4M | $1,653 | 80 |
| Vehicle insurance | $45.6M | $2,660 | 136 |
| Home repairs, maintenance and insurance | $43.3M | $2,523 | 84 |
| Lawn care, cleaning and other household services | $22.4M | $1,304 | 92 |
| Rent and homeowner costs | $233.2M | $13,592 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Delaware County
- Population, 2025 estimate
- 41,910+3.8% since 2020
- Households
- 17,161
- Median age
- 47.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 738 sq. mi.
- People per square mile
- 56
- Median household income
- $56,676+35.9% vs. 2015–2019, before inflation
- Average household income
- $77,839
- Median home value
- $175,300
- Jobs located here
- 10,172
- Daytime population
- 36,167Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Delaware County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Delaware County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Delaware County, OK growing?
Population estimates put Delaware County at 41,910 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 17,161 households. Against the 2015–2019 survey, median household income rose 35.9%, before inflation.
How much do households in Delaware County, OK spend?
Households in Delaware County spend about $233.2M a year on rent and homeowner costs, $94.5M on groceries and $55.4M on food away from home. Relative to the U.S., household spending in Delaware County runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Which business types have the highest market scores in Delaware County, OK?
Of the business types scored in Delaware County, lawn care, cleaning and pest control companies (72); landscaping and lawn care companies (71); and bakeries and dessert shops (69) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #183 of 1,771 scored counties.
How does Delaware County, OK compare with the U.S.?
Median household income in Delaware County is $56,676, 30% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $175,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (82% above the U.S. rate) and lowest for dentists and orthodontists (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Delaware County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Delaware County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Delaware County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Delaware County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.