Metro area profile · Oklahoma
Oklahoma City, OK metro area market data
How the Oklahoma City metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,512,813
- +5.8% since 2020
- Households
- 571,211
- Median household income
- $72,094
- +22.0% vs. 2015–2019, before inflation
- Median home value
- $230,000
- Jobs located here
- 659,352
- Highest market score
- 76
- Grocery stores, #31 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Oklahoma City metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Oklahoma City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Oklahoma City metro area has an estimated 1,512,813 people and 571,211 households. Population estimates show the Oklahoma City metro area grew 5.8% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Oklahoma City metro area is $72,094, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.0%, before inflation.
Relative to the U.S., household spending in the Oklahoma City metro area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (73).
Of the business types scored in the Oklahoma City metro area, grocery stores (76), landscaping and lawn care companies (73) and house cleaning businesses (69) have the highest Groundwork market scores. For grocery stores, that ranks #31 of 387 scored metro areas.
The Oklahoma City metro area takes in 7 counties: Oklahoma County, Cleveland County, Canadian County, Grady County and 3 more. Against the U.S., map listings per household run highest for roofing and gutter companies (twice the U.S. rate) and lowest for mortgage brokers and lenders (28% below the U.S. rate).
All 56 business types in the Oklahoma City metro area
Highest Groundwork market score first. Each score compares the Oklahoma City metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 76 | #31 of 387 | 278 | 4.9 | $12.3M | 132 | 163 |
| Landscaping and lawn care | 73 | #52 of 385 | 290 | 5.1 | $2.9M | 98 | 426 |
| House cleaning | 69 | #53 of 375 | 116 | 2.0 | $7.2M | 112 | 303 |
| Grocery and convenience stores | 67 | #79 of 387 | 1,006 | 17.6 | $3.4M | 100 | 210 |
| Pet stores | 66 | #79 of 382 | 106 | 1.9 | $4.8M | 105 | 39 |
| Lawn, cleaning and pest control | 66 | #93 of 387 | 542 | 9.5 | $1.5M | 92 | 841 |
| Gas stations | 62 | #114 of 387 | 614 | 10.7 | $2.7M | 114 | 588 |
| Mortgage brokers and lenders | 61 | #92 of 373 | 179 | 3.1 | Index only | 122 | 76 |
| Convenience stores | 60 | #134 of 387 | 541 | 9.5 | $6.3M | 80 | 47 |
| Barbershops | 54 | #163 of 387 | 288 | 5.0 | $1.8M | 93 | 25 |
| Funeral homes | 51 | #168 of 377 | 102 | 1.8 | $667K | 98 | 62 |
| Laundromats | 50 | #179 of 364 | 88 | 1.5 | $12.1M | 97 | 37 |
| Tire shops | 50 | #210 of 386 | 234 | 4.1 | $2.2M | 89 | 90 |
| Home inspectors | 49 | #132 of 243 | 41 | 0.7 | Index only | 79 | 39 |
| Clothing and shoe stores | 48 | #215 of 387 | 911 | 15.9 | $1.2M | 92 | 448 |
| Clothing, shoes and laundry | 48 | #222 of 387 | 1,244 | 21.8 | $854K | 97 | 544 |
| Coffee shops and cafes | 47 | #218 of 387 | 601 | 10.5 | $3.5M | 95 | 339 |
| Nail salons | 47 | #224 of 387 | 424 | 7.4 | $1.2M | 71 | 54 |
| Pet grooming and boarding | 46 | #234 of 386 | 260 | 4.6 | $1.9M | 76 | 135 |
| Auto repair shops | 46 | #241 of 387 | 1,357 | 23.8 | $384K | 86 | 560 |
| Electricians | 45 | #230 of 383 | 167 | 2.9 | $9.7M | 81 | 476 |
| Hair salons | 45 | #240 of 387 | 1,351 | 23.7 | $374K | 87 | 296 |
| Bakeries and dessert shops | 45 | #248 of 387 | 571 | 10.0 | $3.7M | 90 | 384 |
| Salons, barbers and spas | 45 | #253 of 387 | 2,808 | 49.2 | $180K | 85 | 499 |
| Child care and preschools | 44 | #241 of 387 | 312 | 5.5 | $817K | 82 | 398 |
| Pizza | 44 | #242 of 387 | 485 | 8.5 | $4.4M | 86 | 1,212 |
| Pet businesses | 44 | #245 of 387 | 710 | 12.4 | $711K | 81 | 372 |
| Auto repair and car care | 44 | #252 of 387 | 2,346 | 41.1 | $222K | 83 | 806 |
| Chiropractors | 43 | #240 of 386 | 298 | 5.2 | $2.1M | 88 | 184 |
| Insurance agencies | 42 | #240 of 387 | 1,328 | 23.2 | $1.1M | 85 | 881 |
| HVAC and plumbing | 42 | #257 of 387 | 426 | 7.5 | $3.8M | 80 | 641 |
| Property management | 42 | #257 of 374 | 189 | 3.3 | Index only | 81 | 342 |
| Pest control | 41 | #239 of 345 | 136 | 2.4 | $6.1M | 60 | 112 |
| Yoga, Pilates and fitness studios | 41 | #255 of 347 | 115 | 2.0 | $3.6M | 87 | 183 |
| Spas and skin care | 41 | #275 of 387 | 703 | 12.3 | $719K | 82 | 117 |
| Dry cleaners | 40 | #189 of 272 | 86 | 1.5 | $12.4M | 79 | 59 |
| Oil change and quick lube | 40 | #206 of 290 | 65 | 1.1 | $8M | 58 | 45 |
| Fast food and sandwich shops | 40 | #260 of 387 | 917 | 16.1 | $2.3M | 76 | 1,212 |
| Veterinarians | 39 | #266 of 384 | 257 | 4.5 | $2M | 72 | 198 |
| Real estate | 39 | #292 of 387 | 2,266 | 39.7 | Index only | 87 | 1,463 |
| Real estate agents and brokers | 39 | #293 of 387 | 1,857 | 32.5 | Index only | 84 | 789 |
| Urgent care and walk-in clinics | 38 | #146 of 197 | 29 | 0.5 | $21.7M | 88 | 82 |
| Restaurants and cafes | 38 | #280 of 387 | 6,467 | 113.2 | $329K | 89 | 2,756 |
| Martial arts and dance studios | 38 | #305 of 387 | 272 | 4.8 | $1.5M | 74 | 145 |
| Car washes and detailing | 36 | #306 of 387 | 304 | 5.3 | $1.7M | 68 | 102 |
| Physical therapy | 36 | #307 of 386 | 339 | 5.9 | $1.9M | 77 | 259 |
| Sit-down restaurants | 35 | #314 of 387 | 3,678 | 64.4 | $578K | 87 | 1,180 |
| Collision repair and body shops | 34 | #307 of 381 | 210 | 3.7 | $2.5M | 80 | 182 |
| Home repair trades | 33 | #337 of 387 | 1,007 | 17.6 | $1.6M | 66 | 1,346 |
| Gyms | 33 | #338 of 387 | 507 | 8.9 | $805K | 62 | 183 |
| Gyms, studios and classes | 33 | #341 of 387 | 894 | 15.7 | $457K | 69 | 328 |
| Primary care and pediatrics | 31 | #323 of 387 | 507 | 8.9 | $1.2M | 70 | 1,200 |
| Roofing and gutters | 30 | #339 of 381 | 414 | 7.2 | $3.9M | 46 | 229 |
| Doctors, dentists and clinics | 29 | #348 of 387 | 5,281 | 92.5 | $119K | 78 | 2,516 |
| Dentists and orthodontists | 29 | #348 of 387 | 772 | 13.5 | $814K | 83 | 654 |
| Optometrists and eye care | 27 | #353 of 386 | 283 | 5.0 | $2.2M | 71 | 137 |
Household spending in the Oklahoma City metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $520.8M | $912 | 95 |
| Gasoline and other fuels | $1.7B | $2,923 | 113 |
| Food away from home | $2.1B | $3,720 | 91 |
| Groceries | $3.4B | $5,975 | 95 |
| Personal care products and services | $505.3M | $885 | 88 |
| Child care and other personal services | $255M | $446 | 77 |
| Memberships, classes and admissions | $408.3M | $715 | 73 |
| Medical and dental services | $628.3M | $1,100 | 85 |
| Pets | $504.6M | $883 | 97 |
| Clothing, shoes and related services | $1.1B | $1,860 | 91 |
| Vehicle insurance | $1.4B | $2,495 | 128 |
| Home repairs, maintenance and insurance | $1.6B | $2,843 | 94 |
| Lawn care, cleaning and other household services | $833.5M | $1,459 | 103 |
| Rent and homeowner costs | $8.6B | $14,968 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Oklahoma City metro area
- Population, 2025 estimate
- 1,512,813+5.8% since 2020
- Households
- 571,211
- Median age
- 37.2
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 5,512 sq. mi.
- People per square mile
- 265
- Median household income
- $72,094+22.0% vs. 2015–2019, before inflation
- Average household income
- $97,782
- Median home value
- $230,000
- Jobs located here
- 659,352
- Daytime population
- 1,507,973Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oklahoma City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Oklahoma City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Oklahoma City metro area 7
- Oklahoma County, OK806,199 people
- Cleveland County, OK300,047 people
- Canadian County, OK168,985 people
- Grady County, OK56,606 people
- Logan County, OK51,938 people
- McClain County, OK45,273 people
- Lincoln County, OK34,219 people
Other markets based in Oklahoma 12
- Tulsa, OK metro area1,037,534 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
- McAlester, OK area43,561 people
Questions
How fast is the Oklahoma City, OK metro area growing?
Population estimates put the Oklahoma City metro area at 1,512,813 people in 2025, up 5.8% since 2020, faster than the U.S. (+3.1%). It has 571,211 households. Median household income rose 22.0% from the 2015–2019 survey, before inflation.
How much do households in the Oklahoma City, OK metro area spend?
Households in the Oklahoma City metro area spend about $8.6B a year on rent and homeowner costs, $3.4B on groceries and $2.1B on food away from home. Set against the U.S., households in the Oklahoma City metro area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (73).
Which business types have the highest market scores in the Oklahoma City, OK metro area?
The highest Groundwork market scores in the Oklahoma City metro area are for grocery stores (76), landscaping and lawn care companies (73) and house cleaning businesses (69). The Oklahoma City metro area ranks #31 of 387 scored metro areas for grocery stores.
How does the Oklahoma City, OK metro area compare with the U.S.?
The median household income in the Oklahoma City metro area is $72,094 a year, 11% below the U.S. median of $80,734. The population rose 5.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $230,000, against $332,700 for the U.S. For its number of households, the Oklahoma City metro area has the most map listings, relative to the U.S., for roofing and gutter companies (twice the U.S. rate) and the fewest for mortgage brokers and lenders (28% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Oklahoma City metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oklahoma City metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in the Oklahoma City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oklahoma City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.