Market rankings · Oklahoma

Insurance agencies in Oklahoma

Every metro area, small-town market and county in Oklahoma, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.

Listings: 3,309; 583 chain locations (18%)
Official establishments: 2,191; −1.3% since 2019
Household spending a year: $3.9B; On vehicle insurance
Listings per 10k households: 21.2; 36% above the U.S.
Spending per listing: $1.2M; 5% below the U.S.
Rank among states: #26 of 51; Market score 50 · Upper middle

A site report maps the insurance agencies on map listings around any address in Oklahoma by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Oklahoma has 3,309 insurance agencies on map listings as of September 2026. Chain locations make up 18% of them, against 21% across the U.S. That comes to 21.2 for every 10,000 households, 36% above the U.S. rate of 15.6.

Household spending on vehicle insurance in Oklahoma comes to about $3.9B a year: $2,526 per household, 29% above the U.S. average. That is about $1.2M of household spending for each agency on map listings, 5% below the U.S. figure of $1.3M.

The official count of businesses with payroll classed as insurance agencies and brokerages in Oklahoma was 2,191 in 2023, down 1.3% from 2019. That is one for every 713 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 58 SBA-backed loans worth $28.7M have gone to businesses classed as insurance agencies and brokerages in Oklahoma.

Among the 50 states and DC, Oklahoma ranks #26 for insurance agencies, with a Groundwork market score of 50 (upper middle). Of the 5 scored metro areas in or partly in Oklahoma, the Fort Smith metro area scores highest (51). Of the 17 scored small-town markets in or partly in Oklahoma, the Tahlequah area scores highest (85).

Every market in Oklahoma for insurance agencies

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Oklahoma, ranked for insurance agencies by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
Fort Smith, AR-OK	51	180	19.8	$1.3M	+3.1%	#180 of 387
1Lawton, OK	50	78	16.6	$1.4M	+0.7%	#183 of 387
2Tulsa, OK	47	878	21.6	$1.2M	+5.1%	#208 of 387
3Oklahoma City, OK	42	1,328	23.2	$1.1M	+5.8%	#240 of 387
4Enid, OK	34	54	22.6	$1.1M	−1.5%	#281 of 387

Small-town markets

Small-town markets reaching Oklahoma, ranked for insurance agencies by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Tahlequah, OK	85	22	11.8	$2.1M	+4.5%	#33 of 537
2Durant, OK	63	29	15.8	$1.6M	+10.9%	#158 of 537
3Miami, OK	62	20	16.8	$1.5M	+0.7%	#167 of 537
4Elk City, OK	61	9	11.0	$2.2M	−0.7%	#169 of 537
5Bartlesville, OK	59	34	16.2	$1.6M	+2.7%	#191 of 537
6Altus, OK	53	14	14.3	$1.7M	+0.1%	#230 of 537
7Ada, OK	53	26	17.2	$1.4M	+1.2%	#235 of 537
8Shawnee, OK	53	52	19.3	$1.4M	+3.5%	#239 of 537
9Duncan, OK	53	45	25.6	$1M	+3.4%	#241 of 537
10Muskogee, OK	51	46	17.9	$1.3M	+0.7%	#258 of 537
11Stillwater, OK	48	77	23.6	$1M	+2.8%	#288 of 537
12McAlester, OK	43	36	20.2	$1.2M	−1.1%	#328 of 537
13Ardmore, OK	41	43	22.6	$1.1M	+1.8%	#349 of 537
14Guymon, OK	39	14	20.5	$1.4M	−4.5%	#359 of 537
15Weatherford, OK	34	37	24.4	$1.1M	−0.7%	#411 of 537
16Ponca City, OK	34	42	25.0	$990K	−0.3%	#413 of 537
17Woodward, OK	28	23	29.0	$942K	−2.8%	#445 of 537

Counties

Counties in Oklahoma, ranked for insurance agencies by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Wagoner County, OK	84	37	11.8	$2.5M	+14.6%	#147 of 2,272
2Osage County, OK	83	21	12.1	$2.4M	+2.2%	#169 of 2,272
3Logan County, OK	79	15	8.4	$3.6M	+11.5%	#234 of 2,272
4Cherokee County, OK	79	22	11.8	$2.1M	+4.5%	#250 of 2,272
5Grady County, OK	78	23	11.1	$2.5M	+7.7%	#266 of 2,272
6Sequoyah County, OK	78	19	12.3	$2.1M	+4.1%	#273 of 2,272
7Adair County, OK	77	8	11.2	$2.3M	+2.0%	#294 of 2,272
8Rogers County, OK	76	38	10.4	$2.8M	+7.1%	#309 of 2,272
9Creek County, OK	70	43	15.2	$1.7M	+4.4%	#481 of 2,272
10Delaware County, OK	67	24	14.0	$1.9M	+3.8%	#563 of 2,272
11Noble County, OK	65	5	12.1	$2.3M	−0.2%	#612 of 2,272
12Okmulgee County, OK	64	19	13.3	$1.9M	+1.5%	#661 of 2,272
13Canadian County, OK	63	95	16.3	$1.7M	+20.4%	#700 of 2,272
14Mayes County, OK	63	26	17.0	$1.7M	+3.5%	#702 of 2,272
15Haskell County, OK	63	10	21.8	$1.3M	+2.0%	#710 of 2,272
16Pawnee County, OK	62	9	14.7	$2M	+3.1%	#721 of 2,272
17Le Flore County, OK	61	27	15.0	$1.8M	+4.1%	#758 of 2,272
18McClain County, OK	61	34	20.7	$1.4M	+18.4%	#767 of 2,272
19Washita County, OK	60	5	12.1	$2.3M	−0.2%	#771 of 2,272
20Bryan County, OK	58	29	15.8	$1.6M	+10.9%	#850 of 2,272
21Beckham County, OK	56	9	11.0	$2.2M	−0.7%	#893 of 2,272
22Lincoln County, OK	56	25	19.0	$1.5M	+5.3%	#924 of 2,272
23Ottawa County, OK	55	20	16.8	$1.5M	+0.7%	#964 of 2,272
24Okfuskee County, OK	54	5	12.5	$2M	+1.6%	#976 of 2,272
25Washington County, OK	52	34	16.2	$1.6M	+2.7%	#1,042 of 2,272

Show all 77 counties

Counties in Oklahoma, ranked for insurance agencies by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26McIntosh County, OK	52	15	19.3	$1.4M	+4.3%	#1,052 of 2,272
27Jackson County, OK	48	14	14.3	$1.7M	+0.1%	#1,168 of 2,272
28Comanche County, OK	48	74	16.5	$1.4M	+0.8%	#1,185 of 2,272
29Pottawatomie County, OK	48	52	19.3	$1.4M	+3.5%	#1,191 of 2,272
30Pontotoc County, OK	47	26	17.2	$1.4M	+1.2%	#1,220 of 2,272
31Garvin County, OK	47	19	18.8	$1.4M	+2.8%	#1,221 of 2,272
32Marshall County, OK	47	14	23.4	$1.1M	+6.0%	#1,234 of 2,272
33Stephens County, OK	47	45	25.6	$1M	+3.4%	#1,236 of 2,272
34Muskogee County, OK	46	46	17.9	$1.3M	+0.7%	#1,251 of 2,272
35Atoka County, OK	46	10	20.1	$1.3M	+3.1%	#1,253 of 2,272
36Caddo County, OK	44	14	15.5	$1.7M	−2.9%	#1,306 of 2,272
37Craig County, OK	44	10	19.3	$1.3M	+2.6%	#1,319 of 2,272
38Cleveland County, OK	43	243	20.8	$1.2M	+2.6%	#1,368 of 2,272
39Payne County, OK	42	77	23.6	$1M	+2.8%	#1,412 of 2,272
40Choctaw County, OK	41	8	13.5	$1.8M	−1.0%	#1,415 of 2,272
41Kingfisher County, OK	41	17	29.9	$1M	+4.1%	#1,434 of 2,272
42Pittsburg County, OK	40	36	20.2	$1.2M	−1.1%	#1,461 of 2,272
43Murray County, OK	39	10	20.2	$1.4M	−0.5%	#1,494 of 2,272
44McCurtain County, OK	38	26	23.3	$1.1M	−0.3%	#1,549 of 2,272
45Carter County, OK	37	43	22.6	$1.1M	+1.8%	#1,579 of 2,272
46Texas County, OK	36	14	20.5	$1.4M	−4.5%	#1,595 of 2,272
47Hughes County, OK	36	8	19.8	$1M	+0.8%	#1,620 of 2,272
48Garfield County, OK	34	54	22.6	$1.1M	−1.5%	#1,683 of 2,272
49Tulsa County, OK	34	711	26.1	$912K	+4.2%	#1,695 of 2,272
50Pushmataha County, OK	33	11	24.8	$1.1M	+0.1%	#1,722 of 2,272
51Seminole County, OK	31	19	21.6	$1.1M	−0.3%	#1,777 of 2,272
52Kay County, OK	31	42	25.0	$990K	−0.3%	#1,781 of 2,272
53Oklahoma County, OK	30	893	27.2	$865K	+3.0%	#1,818 of 2,272
54Woodward County, OK	25	23	29.0	$942K	−2.8%	#1,952 of 2,272
55Custer County, OK	24	32	29.0	$879K	−1.0%	#1,986 of 2,272
Johnston County, OK	Not scored	2	5.1	$4.9M	+2.0%
Love County, OK	Not scored	3	7.7	$3.8M	+6.1%
Latimer County, OK	Not scored	7	17.9	$1.4M	+1.8%
Nowata County, OK	Not scored	3	8.1	$3.4M	+2.1%
Woods County, OK	Not scored	11	30.7	$918K	−1.8%
Blaine County, OK	Not scored	5	14.8	$1.9M	−2.2%
Kiowa County, OK	Not scored	7	20.4	$1.3M	−3.7%
Major County, OK	Not scored	8	25.1	$1.3M	−2.7%
Tillman County, OK	Not scored	9	33.7	$720K	−2.4%
Alfalfa County, OK	Not scored	4	20.6	$1.5M	−1.1%
Greer County, OK	Not scored	1	5.1	$5.4M	−2.2%
Cotton County, OK	Not scored	4	19.6	$1.4M	−1.9%
Jefferson County, OK	Not scored	6	27.7	$847K	+2.2%
Coal County, OK	Not scored	4	19.5	$1.3M	+3.0%
Beaver County, OK	Not scored	4	23.9	$1.3M	−2.9%
Dewey County, OK	Not scored	7	42.9	$694K	−6.0%
Grant County, OK	Not scored	6	37.2	$765K	−2.8%
Ellis County, OK	Not scored	3	20.3	$1.5M	−3.4%
Roger Mills County, OK	Not scored	2	14.1	$2.4M	−5.0%
Harper County, OK	Not scored	3	22.5	$1.4M	−2.3%
Harmon County, OK	Not scored	2	20.7	$1.2M	−6.0%
Cimarron County, OK	Not scored	0	0.0	n/a	−10.0%

Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many insurance agencies are in Oklahoma?

Map listings as of September 2026 show 3,309 insurance agencies in Oklahoma. 583 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 2,191 businesses with payroll classed as insurance agencies and brokerages in 2023, down 1.3% from 2019.

How much do households in Oklahoma spend on vehicle insurance?

About $3.9B a year, or $2,526 per household. That is 29% above the U.S. average (an index of 129, where 100 is the U.S. average). Spread across the 3,309 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.

How does Oklahoma compare with the U.S. for insurance agencies?

Oklahoma has 21.2 insurance agencies per 10,000 households, 36% above the U.S. rate of 15.6. Spending per agency is $1.2M, 5% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Oklahoma would have about 3,143, against 3,309 on map listings. There is one business with payroll in the industry for every 713 households, against one for every 966 across the U.S. The official count fell 1.3% from 2019 to 2023, against −1.0% for the U.S.

Which market in Oklahoma has the highest market score for insurance agencies?

Among 5 scored metro areas in or partly in Oklahoma, the Fort Smith metro area scores highest, at 51 (upper middle). Among 17 scored small-town markets in or partly in Oklahoma, the Tahlequah area scores highest, at 85 (high). Among 55 scored counties in Oklahoma, Wagoner County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 50 for insurance agencies (upper middle), #26 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oklahoma. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Tire shops760 listings
Oil change and quick lube177 listings
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Screening a site or an acquisition in Oklahoma?

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