Small-town market profile · Oklahoma
Guymon, OK area market data
Population, household spending and competition for 56 business types in the Guymon area, each scored against other small-town markets.
- Population, 2025
- 20,322
- −4.5% since 2020
- Households
- 6,824
- Median household income
- $60,069
- +14.9% vs. 2015–2019, before inflation
- Median home value
- $163,500
- Jobs located here
- 10,235
- Highest market score
- 52
- Real estate, #235 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Guymon area by name and distance, and the households and spending within reach. Or open the report at the center of the Guymon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,322 people live in the Guymon area, in 6,824 households. Population estimates show the Guymon area declined 4.5% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Guymon area is $60,069 a year, 26% below the U.S. median of $80,734. That rose 14.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Guymon area spend the most on vehicle insurance (an index of 144, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in the Guymon area are for real estate businesses (52), real estate agents and brokers (48) and pet businesses (43). The Guymon area ranks #235 of 536 scored small-town markets for real estate businesses.
The Guymon area is made up of one county, Texas County. For its number of households, the Guymon area has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for medical and dental practices (38% below the U.S. rate).
All 56 business types in the Guymon area
Highest Groundwork market score first. Each score compares the Guymon area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 52 | #235 of 536 | 8 | 11.7 | Index only | 264 | 7 |
| Real estate agents and brokers | 48 | #282 of 533 | 8 | 11.7 | Index only | 210 | 4 |
| Pet businesses | 43 | #349 of 527 | 7 | 10.3 | $731K | 83 | Under 3 |
| Doctors, dentists and clinics | 42 | #345 of 538 | 36 | 52.8 | $182K | 119 | 13 |
| Coffee shops and cafes | 42 | #348 of 529 | 5 | 7.3 | $4.4M | 118 | 3 |
| Primary care and pediatrics | 39 | #323 of 458 | 5 | 7.3 | $1.3M | 74 | 3 |
| Insurance agencies | 39 | #359 of 537 | 14 | 20.5 | $1.4M | 110 | 12 |
| Bakeries and dessert shops | 39 | #364 of 507 | 5 | 7.3 | $4.4M | 105 | 3 |
| Clothing, shoes and laundry | 36 | #400 of 536 | 14 | 20.5 | $788K | 90 | 3 |
| Clothing and shoe stores | 33 | #417 of 536 | 11 | 16.1 | $1M | 79 | 3 |
| Dentists and orthodontists | 33 | #419 of 526 | 6 | 8.8 | $1.1M | 111 | 4 |
| Gas stations | 29 | #467 of 536 | 18 | 26.4 | $1.3M | 52 | 14 |
| HVAC and plumbing | 28 | #439 of 476 | 5 | 7.3 | $3.4M | 71 | 6 |
| Spas and skin care | 27 | #462 of 504 | 5 | 7.3 | $1.1M | 120 | Under 3 |
| Salons, barbers and spas | 26 | #503 of 538 | 31 | 45.4 | $169K | 80 | 3 |
| Pizza | 24 | #490 of 520 | 8 | 11.7 | $2.7M | 54 | 12 |
| Home repair trades | 23 | #513 of 526 | 10 | 14.7 | $1.7M | 69 | 12 |
| Fast food and sandwich shops | 21 | #497 of 537 | 13 | 19.1 | $1.7M | 55 | 12 |
| Auto repair shops | 15 | #526 of 538 | 22 | 32.2 | $307K | 69 | 15 |
| Restaurants and cafes | 15 | #528 of 538 | 79 | 115.8 | $276K | 74 | 33 |
| Convenience stores | 14 | #510 of 529 | 11 | 16.1 | $3.4M | 43 | 4 |
| Grocery and convenience stores | 12 | #524 of 538 | 21 | 30.8 | $1.8M | 53 | 9 |
| Auto repair and car care | 12 | #529 of 538 | 41 | 60.1 | $165K | 61 | 23 |
| Sit-down restaurants | 11 | #535 of 538 | 49 | 71.8 | $445K | 67 | 16 |
| Hair salons | 10 | #534 of 538 | 18 | 26.4 | $292K | 68 | Under 3 |
| Nail salons | 8 | #383 of 387 | 6 | 8.8 | $875K | 52 | Under 3 |
| Gyms, studios and classes | 7 | #533 of 535 | 10 | 14.7 | $361K | 54 | Under 3 |
| Physical therapy | 5 | #400 of 400 | 7 | 10.3 | $936K | 39 | 6 |
| Gyms | 5 | #505 of 506 | 9 | 13.2 | $401K | 31 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 5.9 | $1.6M | 68 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 5.9 | $9.4M | 101 | 5 |
| Tire shops | Not scored | Not scored | 4 | 5.9 | $1.7M | 67 | 4 |
| Child care and preschools | Not scored | Not scored | 3 | 4.4 | $756K | 75 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.4 | $2.3M | 73 | 5 |
| Electricians | Not scored | Not scored | 3 | 4.4 | $5.6M | 47 | 6 |
| Funeral homes | Not scored | Not scored | 3 | 4.4 | $306K | 45 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.9 | $2.6M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.9 | $3.4M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 2.9 | $5.5M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.9 | $2.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.9 | $8.4M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.9 | $2.6M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.5 | $8.7M | Too few | 4 |
| Laundromats | Not scored | Not scored | 1 | 1.5 | $11M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.5 | $8.7M | Too few | 9 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.5 | $3.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.5 | $6.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Guymon area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.8M | $990 | 103 |
| Gasoline and other fuels | $22.5M | $3,299 | 127 |
| Food away from home | $21.8M | $3,197 | 79 |
| Groceries | $37.5M | $5,496 | 87 |
| Personal care products and services | $5.3M | $769 | 77 |
| Child care and other personal services | $2.3M | $332 | 57 |
| Memberships, classes and admissions | $3.6M | $528 | 54 |
| Medical and dental services | $6.6M | $960 | 75 |
| Pets | $5.1M | $750 | 82 |
| Clothing, shoes and related services | $11M | $1,618 | 79 |
| Vehicle insurance | $19.3M | $2,821 | 144 |
| Home repairs, maintenance and insurance | $16.8M | $2,462 | 82 |
| Lawn care, cleaning and other household services | $8.7M | $1,276 | 90 |
| Rent and homeowner costs | $91.6M | $13,426 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Guymon area
- Population, 2025 estimate
- 20,322−4.5% since 2020
- Households
- 6,824
- Median age
- 33.8
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 2,041 sq. mi.
- People per square mile
- 10
- Median household income
- $60,069+14.9% vs. 2015–2019, before inflation
- Average household income
- $72,837
- Median home value
- $163,500
- Jobs located here
- 10,235
- Daytime population
- 21,762Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Guymon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Guymon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Guymon area 1
- Texas County, OK20,774 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Tulsa, OK metro area1,037,534 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
Questions
How fast is the Guymon, OK area growing?
Population estimates put the Guymon area at 20,322 people in 2025, down 4.5% since 2020, against +3.1% for the U.S. It has 6,824 households. Against the 2015–2019 survey, median household income rose 14.9%, before inflation.
How much do households in the Guymon, OK area spend?
Households in the Guymon area spend about $91.6M a year on rent and homeowner costs, $37.5M on groceries and $22.5M on gasoline and other fuels. Relative to the U.S., household spending in the Guymon area runs highest on vehicle insurance (an index of 144, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in the Guymon, OK area?
Of the business types scored in the Guymon area, real estate businesses (52), real estate agents and brokers (48) and pet businesses (43) have the highest Groundwork market scores. For real estate businesses, that ranks #235 of 536 scored small-town markets.
How does the Guymon, OK area compare with the U.S.?
Median household income in the Guymon area is $60,069, 26% below the U.S. median of $80,734. The population fell 4.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $163,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for medical and dental practices (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in the Guymon area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Guymon area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Guymon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Guymon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.