County profile · Oklahoma
Payne County, OK market data
Population, household spending and competition for 56 business types in Payne County, each scored against other counties.
- Population, 2025
- 83,889
- +2.8% since 2020
- Households
- 32,609
- Median household income
- $49,809
- +19.7% vs. 2015–2019, before inflation
- Median home value
- $223,300
- Jobs located here
- 35,589
- Highest market score
- 74
- Grocery stores, #306 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Payne County by name and distance, and the households and spending within reach. Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 83,889 people live in Payne County, in 32,609 households. Between 2020 and 2025, the population of Payne County grew 2.8%, in step with the U.S. (+3.1%). The median household income in Payne County is $49,809 a year, 38% below the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Payne County spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in Payne County are for grocery stores (74), child care centers and preschools (66) and grocery and convenience stores (62). Payne County ranks #306 of 2,070 scored counties for grocery stores.
Payne County is part of the Stillwater area. For its number of households, Payne County has the most map listings, relative to the U.S., for veterinarians (twice the U.S. rate) and the fewest for child care centers and preschools (47% below the U.S. rate).
All 56 business types in Payne County
Highest Groundwork market score first. Each score compares Payne County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 74 | #306 of 2,070 | 7 | 2.1 | $25.2M | 271 | 7 |
| Child care and preschools | 66 | #361 of 1,611 | 10 | 3.1 | $1.2M | 117 | 13 |
| Grocery and convenience stores | 62 | #719 of 2,402 | 57 | 17.5 | $3.1M | 91 | 8 |
| Tire shops | 60 | #520 of 1,530 | 10 | 3.1 | $2.8M | 110 | 4 |
| Roofing and gutters | 59 | #378 of 1,177 | 6 | 1.8 | $13.3M | 157 | Under 3 |
| Primary care and pediatrics | 55 | #671 of 1,656 | 13 | 4.0 | $2.4M | 136 | 36 |
| Funeral homes | 53 | #626 of 1,472 | 6 | 1.8 | $601K | 89 | 4 |
| Chiropractors | 52 | #678 of 1,490 | 13 | 4.0 | $2.4M | 101 | 7 |
| House cleaning | 48 | #469 of 847 | 9 | 2.8 | $4.6M | 72 | 11 |
| Collision repair and body shops | 47 | #714 of 1,327 | 8 | 2.5 | $3.4M | 112 | 11 |
| Gas stations | 47 | #1,322 of 2,358 | 53 | 16.3 | $1.7M | 72 | 37 |
| Optometrists and eye care | 46 | #776 of 1,302 | 11 | 3.4 | $2.9M | 91 | 5 |
| Physical therapy | 46 | #819 of 1,422 | 15 | 4.6 | $2.1M | 87 | 9 |
| Auto repair shops | 46 | #1,386 of 2,378 | 62 | 19.0 | $444K | 100 | 34 |
| Pet stores | 45 | #570 of 974 | 6 | 1.8 | $4M | 89 | Under 3 |
| Pet grooming and boarding | 44 | #869 of 1,461 | 15 | 4.6 | $1.6M | 63 | 6 |
| Spas and skin care | 44 | #1,091 of 1,769 | 26 | 8.0 | $952K | 109 | 6 |
| Barbershops | 43 | #877 of 1,356 | 12 | 3.7 | $2.1M | 109 | Under 3 |
| Pizza | 43 | #1,307 of 2,090 | 24 | 7.4 | $4.3M | 85 | 64 |
| Convenience stores | 42 | #1,404 of 2,261 | 33 | 10.1 | $5.3M | 68 | Under 3 |
| Insurance agencies | 42 | #1,412 of 2,272 | 77 | 23.6 | $1M | 80 | 34 |
| Landscaping and lawn care | 40 | #1,019 of 1,493 | 23 | 7.1 | $1.8M | 62 | 31 |
| Gyms | 40 | #1,250 of 1,792 | 22 | 6.7 | $822K | 63 | 7 |
| Hair salons | 40 | #1,655 of 2,339 | 66 | 20.2 | $375K | 87 | 14 |
| Auto repair and car care | 40 | #1,667 of 2,401 | 117 | 35.9 | $235K | 88 | 48 |
| Home repair trades | 38 | #1,575 of 2,057 | 44 | 13.5 | $1.8M | 75 | 51 |
| Nail salons | 37 | #1,010 of 1,328 | 18 | 5.5 | $1.4M | 82 | 6 |
| Real estate agents and brokers | 37 | #1,747 of 2,176 | 77 | 23.6 | Index only | 103 | 27 |
| Real estate | 37 | #1,794 of 2,229 | 94 | 28.8 | Index only | 107 | 45 |
| Martial arts and dance studios | 36 | #1,027 of 1,334 | 20 | 6.1 | $905K | 45 | 4 |
| Lawn, cleaning and pest control | 36 | #1,393 of 1,771 | 40 | 12.3 | $1M | 62 | 48 |
| Salons, barbers and spas | 35 | #1,955 of 2,385 | 123 | 37.7 | $201K | 95 | 27 |
| HVAC and plumbing | 34 | #1,405 of 1,707 | 26 | 8.0 | $3.1M | 64 | 28 |
| Gyms, studios and classes | 33 | #1,714 of 2,088 | 46 | 14.1 | $393K | 59 | 11 |
| Property management | 32 | #763 of 910 | 13 | 4.0 | Index only | 60 | 14 |
| Electricians | 31 | #972 of 1,160 | 12 | 3.7 | $6.6M | 55 | 23 |
| Sit-down restaurants | 31 | #2,007 of 2,405 | 186 | 57.0 | $555K | 84 | 61 |
| Doctors, dentists and clinics | 31 | #2,059 of 2,394 | 242 | 74.2 | $130K | 85 | 87 |
| Pet businesses | 30 | #1,875 of 2,200 | 53 | 16.3 | $456K | 52 | 20 |
| Pest control | 27 | #629 of 699 | 8 | 2.5 | $5.2M | 51 | 6 |
| Fast food and sandwich shops | 27 | #1,936 of 2,222 | 63 | 19.3 | $1.6M | 54 | 64 |
| Restaurants and cafes | 27 | #2,135 of 2,405 | 368 | 112.9 | $281K | 76 | 148 |
| Laundromats | 26 | #664 of 785 | 7 | 2.1 | $7.6M | 61 | Under 3 |
| Clothing and shoe stores | 26 | #1,819 of 2,087 | 64 | 19.6 | $832K | 65 | 32 |
| Coffee shops and cafes | 26 | #1,855 of 2,063 | 41 | 12.6 | $2.5M | 68 | 23 |
| Clothing, shoes and laundry | 26 | #1,949 of 2,210 | 85 | 26.1 | $626K | 71 | 35 |
| Dentists and orthodontists | 25 | #1,758 of 1,886 | 40 | 12.3 | $787K | 80 | 30 |
| Car washes and detailing | 24 | #1,326 of 1,451 | 21 | 6.4 | $1.3M | 52 | 7 |
| Veterinarians | 23 | #1,340 of 1,485 | 22 | 6.7 | $1.1M | 40 | 14 |
| Bakeries and dessert shops | 23 | #1,773 of 1,889 | 39 | 12.0 | $2.6M | 64 | 26 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $6.9M | 50 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.2 | $4.5M | 111 | 7 |
| Dry cleaners | Not scored | Not scored | 3 | 0.9 | $17.7M | 113 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Payne County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.5M | $845 | 88 |
| Gasoline and other fuels | $90.7M | $2,781 | 107 |
| Food away from home | $103.3M | $3,167 | 78 |
| Groceries | $176.1M | $5,399 | 85 |
| Personal care products and services | $24.7M | $759 | 76 |
| Child care and other personal services | $11.8M | $361 | 62 |
| Memberships, classes and admissions | $18.1M | $555 | 56 |
| Medical and dental services | $31.5M | $966 | 75 |
| Pets | $24.2M | $741 | 82 |
| Clothing, shoes and related services | $53.2M | $1,632 | 79 |
| Vehicle insurance | $77.3M | $2,370 | 121 |
| Home repairs, maintenance and insurance | $79.8M | $2,446 | 81 |
| Lawn care, cleaning and other household services | $41.6M | $1,275 | 90 |
| Rent and homeowner costs | $434.5M | $13,323 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Payne County
- Population, 2025 estimate
- 83,889+2.8% since 2020
- Households
- 32,609
- Median age
- 32.9
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 685 sq. mi.
- People per square mile
- 121
- Median household income
- $49,809+19.7% vs. 2015–2019, before inflation
- Average household income
- $75,380
- Median home value
- $223,300
- Jobs located here
- 35,589
- Daytime population
- 83,345Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Payne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Noble County, OK10,897 people
- Pawnee County, OK15,795 people
- Logan County, OK51,938 people
- Lincoln County, OK34,219 people
- Creek County, OK72,830 people
- Kay County, OK43,625 people
- Oklahoma County, OK806,199 people
- Osage County, OK45,997 people
Questions
How fast is Payne County, OK growing?
Population estimates put Payne County at 83,889 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 32,609 households. Against the 2015–2019 survey, median household income rose 19.7%, before inflation.
How much do households in Payne County, OK spend?
Households in Payne County spend about $434.5M a year on rent and homeowner costs, $176.1M on groceries and $103.3M on food away from home. Relative to the U.S., household spending in Payne County runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in Payne County, OK?
Of the business types scored in Payne County, grocery stores (74), child care centers and preschools (66) and grocery and convenience stores (62) have the highest Groundwork market scores. For grocery stores, that ranks #306 of 2,070 scored counties.
How does Payne County, OK compare with the U.S.?
Median household income in Payne County is $49,809, 38% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $223,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for veterinarians (twice the U.S. rate) and lowest for child care centers and preschools (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Payne County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Payne County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Payne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.