Metro area profile · Oklahoma
Enid, OK metro area market data
How the Enid metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 61,779
- −1.5% since 2020
- Households
- 23,893
- Median household income
- $66,182
- +22.6% vs. 2015–2019, before inflation
- Median home value
- $160,100
- Jobs located here
- 22,644
- Highest market score
- 64
- Bakeries and dessert shops, #77 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Enid metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Enid metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Enid metro area has an estimated 61,779 people and 23,893 households. Between 2020 and 2025, the population of the Enid metro area declined 1.5%, against +3.1% for the U.S. Median household income in the Enid metro area is $66,182, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.6%, before inflation.
Relative to the U.S., household spending in the Enid metro area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Of the business types scored in the Enid metro area, bakeries and dessert shops (64), landscaping and lawn care companies (58) and pet grooming and boarding businesses (52) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #77 of 387 scored metro areas.
The Enid metro area is made up of one county, Garfield County. Against the U.S., map listings per household run highest for gas stations (88% above the U.S. rate) and lowest for hair salons (25% below the U.S. rate).
All 56 business types in the Enid metro area
Highest Groundwork market score first. Each score compares the Enid metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 64 | #77 of 387 | 9 | 3.8 | $9.1M | 221 | 7 |
| Landscaping and lawn care | 58 | #146 of 385 | 10 | 4.2 | $3.3M | 112 | 18 |
| Pet grooming and boarding | 52 | #181 of 386 | 7 | 2.9 | $2.8M | 109 | 4 |
| Property management | 50 | #182 of 374 | 5 | 2.1 | Index only | 122 | 8 |
| Real estate | 45 | #235 of 387 | 72 | 30.1 | Index only | 109 | 26 |
| Hair salons | 44 | #243 of 387 | 42 | 17.6 | $471K | 109 | 11 |
| Lawn, cleaning and pest control | 43 | #233 of 387 | 23 | 9.6 | $1.4M | 85 | 36 |
| Coffee shops and cafes | 41 | #270 of 387 | 23 | 9.6 | $3.6M | 97 | 7 |
| Salons, barbers and spas | 39 | #303 of 387 | 97 | 40.6 | $204K | 96 | 15 |
| Real estate agents and brokers | 38 | #302 of 387 | 63 | 26.4 | Index only | 99 | 14 |
| Pet businesses | 37 | #290 of 387 | 23 | 9.6 | $848K | 97 | 15 |
| Roofing and gutters | 35 | #304 of 381 | 8 | 3.3 | $7.9M | 94 | Under 3 |
| Insurance agencies | 34 | #281 of 387 | 54 | 22.6 | $1.1M | 89 | 29 |
| Physical therapy | 33 | #322 of 386 | 12 | 5.0 | $2M | 85 | 7 |
| Restaurants and cafes | 31 | #326 of 387 | 242 | 101.3 | $340K | 92 | 99 |
| Collision repair and body shops | 30 | #324 of 381 | 8 | 3.3 | $2.7M | 88 | 6 |
| Auto repair and car care | 30 | #330 of 387 | 105 | 43.9 | $206K | 77 | 32 |
| House cleaning | 29 | #344 of 375 | 8 | 3.3 | $4.1M | 64 | 13 |
| Funeral homes | 28 | #319 of 377 | 6 | 2.5 | $559K | 82 | 4 |
| Tire shops | 28 | #321 of 386 | 10 | 4.2 | $2.2M | 86 | Under 3 |
| Car washes and detailing | 28 | #345 of 387 | 10 | 4.2 | $2.2M | 86 | 5 |
| Pizza | 28 | #346 of 387 | 21 | 8.8 | $3.9M | 77 | 46 |
| Gyms, studios and classes | 28 | #368 of 387 | 34 | 14.2 | $433K | 65 | 7 |
| Fast food and sandwich shops | 26 | #334 of 387 | 37 | 15.5 | $2.2M | 73 | 46 |
| Chiropractors | 26 | #363 of 386 | 14 | 5.9 | $1.8M | 73 | 6 |
| Pest control | 24 | #327 of 345 | 5 | 2.1 | $6.5M | 64 | 5 |
| Auto repair shops | 24 | #357 of 387 | 68 | 28.5 | $318K | 71 | 24 |
| Child care and preschools | 24 | #362 of 387 | 14 | 5.9 | $650K | 65 | 13 |
| Nail salons | 24 | #367 of 387 | 12 | 5.0 | $1.6M | 99 | Under 3 |
| Grocery stores | 23 | #357 of 387 | 20 | 8.4 | $6.9M | 74 | 9 |
| Primary care and pediatrics | 21 | #361 of 387 | 22 | 9.2 | $1.1M | 63 | 33 |
| Barbershops | 21 | #365 of 387 | 12 | 5.0 | $1.6M | 87 | Under 3 |
| Sit-down restaurants | 21 | #375 of 387 | 138 | 57.8 | $597K | 90 | 45 |
| Gyms | 21 | #377 of 387 | 17 | 7.1 | $866K | 67 | 7 |
| Gas stations | 20 | #365 of 387 | 49 | 20.5 | $1.4M | 60 | 38 |
| Grocery and convenience stores | 19 | #366 of 387 | 61 | 25.5 | $2.3M | 66 | 16 |
| Doctors, dentists and clinics | 19 | #376 of 387 | 251 | 105.1 | $98K | 64 | 76 |
| Veterinarians | 17 | #376 of 384 | 10 | 4.2 | $2M | 72 | 11 |
| Convenience stores | 16 | #375 of 387 | 35 | 14.6 | $3.9M | 50 | 7 |
| Clothing and shoe stores | 15 | #373 of 387 | 48 | 20.1 | $863K | 68 | 24 |
| Clothing, shoes and laundry | 14 | #375 of 387 | 62 | 25.9 | $668K | 76 | 31 |
| Home repair trades | 14 | #385 of 387 | 44 | 18.4 | $1.4M | 59 | 49 |
| Dentists and orthodontists | 13 | #387 of 387 | 35 | 14.6 | $702K | 71 | 23 |
| Electricians | 12 | #382 of 383 | 11 | 4.6 | $5.8M | 48 | 21 |
| Spas and skin care | 11 | #386 of 387 | 30 | 12.6 | $659K | 75 | Under 3 |
| HVAC and plumbing | 11 | #386 of 387 | 25 | 10.5 | $2.5M | 53 | 28 |
| Optometrists and eye care | 8 | #383 of 386 | 11 | 4.6 | $2.2M | 71 | 7 |
| Martial arts and dance studios | 6 | #387 of 387 | 15 | 6.3 | $982K | 49 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 1.7 | $10.4M | 83 | 4 |
| Pet stores | Not scored | Not scored | 4 | 1.7 | $4.9M | 108 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.3 | Index only | 290 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.3 | $7.2M | 52 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.8 | $7.4M | Too few | 7 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $41.4M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Enid metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.6M | $904 | 94 |
| Gasoline and other fuels | $70.3M | $2,940 | 113 |
| Food away from home | $82.3M | $3,446 | 85 |
| Groceries | $137.4M | $5,749 | 91 |
| Personal care products and services | $19.8M | $828 | 82 |
| Child care and other personal services | $9.1M | $381 | 66 |
| Memberships, classes and admissions | $14.7M | $616 | 63 |
| Medical and dental services | $24.6M | $1,029 | 80 |
| Pets | $19.5M | $816 | 90 |
| Clothing, shoes and related services | $41.4M | $1,734 | 84 |
| Vehicle insurance | $60.2M | $2,520 | 129 |
| Home repairs, maintenance and insurance | $63.6M | $2,661 | 88 |
| Lawn care, cleaning and other household services | $32.7M | $1,370 | 97 |
| Rent and homeowner costs | $339.7M | $14,215 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Enid metro area
- Population, 2025 estimate
- 61,779−1.5% since 2020
- Households
- 23,893
- Median age
- 37.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,059 sq. mi.
- People per square mile
- 59
- Median household income
- $66,182+22.6% vs. 2015–2019, before inflation
- Average household income
- $83,573
- Median home value
- $160,100
- Jobs located here
- 22,644
- Daytime population
- 60,313Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Enid metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Enid metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Enid metro area 1
- Garfield County, OK62,146 people
Other markets based in Oklahoma 12
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- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
- McAlester, OK area43,561 people
Questions
How fast is the Enid, OK metro area growing?
Population estimates put the Enid metro area at 61,779 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 23,893 households. Median household income rose 22.6% from the 2015–2019 survey, before inflation.
How much do households in the Enid, OK metro area spend?
Households in the Enid metro area spend about $339.7M a year on rent and homeowner costs, $137.4M on groceries and $82.3M on food away from home. Set against the U.S., households in the Enid metro area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
Which business types have the highest market scores in the Enid, OK metro area?
The highest Groundwork market scores in the Enid metro area are for bakeries and dessert shops (64), landscaping and lawn care companies (58) and pet grooming and boarding businesses (52). The Enid metro area ranks #77 of 387 scored metro areas for bakeries and dessert shops.
How does the Enid, OK metro area compare with the U.S.?
The median household income in the Enid metro area is $66,182 a year, 18% below the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $160,100, against $332,700 for the U.S. For its number of households, the Enid metro area has the most map listings, relative to the U.S., for gas stations (88% above the U.S. rate) and the fewest for hair salons (25% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Enid metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Enid metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Enid metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Enid metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.