Market rankings · Oklahoma

Real estate businesses in Oklahoma

Every metro area, small-town market and county in Oklahoma, ranked by the Groundwork market score for real estate businesses, with competitor counts and household spending for each.

Listings: 4,932; 318 chain locations (6%)
Official establishments: 2,950; +16.4% since 2019
Household spending a year: $22.5B; On rent and homeowner costs
Listings per 10k households: 31.6; 18% below the U.S.
Housing spending per listing (U.S. = 100): 105; 5% above the U.S.
Rank among states: #19 of 51; Market score 55 · Upper middle

A site report maps the real estate businesses on map listings around any address in Oklahoma by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Oklahoma has 4,932 real estate businesses on map listings as of September 2026. Of those, 318 are chain locations, or 6%, against 6% across the U.S. That comes to 31.6 for every 10,000 households, 18% below the U.S. rate of 38.5.

Household spending on rent and homeowner costs in Oklahoma comes to about $22.5B a year: $14,392 per household, 14% below the U.S. average. Housing spending per office is 5% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.

The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Oklahoma was 2,950 in 2023, up 16.4% from 2019. That is one for every 530 households, against one for every 414 across the U.S. Across the U.S., the count rose 15.8% over the same years. Since fiscal 2022, 20 SBA-backed loans worth $12.2M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Oklahoma.

Among the 50 states and DC, Oklahoma ranks #19 for real estate businesses, with a Groundwork market score of 55 (upper middle). Of the 5 scored metro areas in or partly in Oklahoma, the Fort Smith metro area scores highest (50). Of the 17 scored small-town markets in or partly in Oklahoma, the Duncan area scores highest (82).

Every market in Oklahoma for real estate businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Oklahoma, ranked for real estate businesses by Groundwork market score
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
Fort Smith, AR-OK	50	232	25.5	124	+3.1%	#178 of 387
1Tulsa, OK	48	1,381	34.0	101	+5.1%	#202 of 387
2Lawton, OK	46	120	25.6	125	+0.7%	#222 of 387
3Enid, OK	45	72	30.1	109	−1.5%	#235 of 387
4Oklahoma City, OK	39	2,266	39.7	87	+5.8%	#292 of 387

Small-town markets

Small-town markets reaching Oklahoma, ranked for real estate businesses by Groundwork market score
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
1Duncan, OK	82	20	11.4	283	+3.4%	#2 of 536
2Miami, OK	68	13	10.9	270	+0.7%	#58 of 536
3Shawnee, OK	62	48	17.8	178	+3.5%	#114 of 536
4Weatherford, OK	55	27	17.8	181	−0.7%	#194 of 536
5Altus, OK	55	25	25.6	127	+0.1%	#201 of 536
6Guymon, OK	52	8	11.7	264	−4.5%	#235 of 536
7Tahlequah, OK	52	50	26.7	115	+4.5%	#249 of 536
8Muskogee, OK	51	50	19.4	155	+0.7%	#254 of 536
9Durant, OK	46	48	26.1	120	+10.9%	#317 of 536
10Ponca City, OK	42	40	23.8	133	−0.3%	#367 of 536
11Bartlesville, OK	42	56	26.7	123	+2.7%	#369 of 536
12Ada, OK	40	37	24.4	131	+1.2%	#393 of 536
13Ardmore, OK	38	72	37.8	85	+1.8%	#418 of 536
14Stillwater, OK	36	94	28.8	107	+2.8%	#446 of 536
15McAlester, OK	33	43	24.1	128	−1.1%	#472 of 536
16Elk City, OK	30	21	25.6	120	−0.7%	#503 of 536
17Woodward, OK	25	25	31.5	103	−2.8%	#522 of 536

Counties

Counties in Oklahoma, ranked for real estate businesses by Groundwork market score
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
1Stephens County, OK	75	20	11.4	283	+3.4%	#105 of 2,229
2Wagoner County, OK	73	39	12.4	284	+14.6%	#141 of 2,229
3Lincoln County, OK	73	19	14.5	222	+5.3%	#147 of 2,229
4Logan County, OK	72	22	12.3	298	+11.5%	#159 of 2,229
5Grady County, OK	70	34	16.4	210	+7.7%	#214 of 2,229
6Creek County, OK	69	38	13.5	241	+4.4%	#233 of 2,229
7Kingfisher County, OK	69	10	17.6	192	+4.1%	#243 of 2,229
8Pawnee County, OK	67	7	11.5	276	+3.1%	#293 of 2,229
9Osage County, OK	67	25	14.4	229	+2.2%	#302 of 2,229
10Rogers County, OK	65	56	15.3	234	+7.1%	#373 of 2,229
11Ottawa County, OK	64	13	10.9	270	+0.7%	#397 of 2,229
12Noble County, OK	62	5	12.1	275	−0.2%	#486 of 2,229
13Okmulgee County, OK	62	22	15.4	199	+1.5%	#500 of 2,229
14Love County, OK	61	8	20.5	160	+6.1%	#550 of 2,229
15Haskell County, OK	59	5	10.9	277	+2.0%	#599 of 2,229
16Pottawatomie County, OK	58	48	17.8	178	+3.5%	#666 of 2,229
17Sequoyah County, OK	58	28	18.1	166	+4.1%	#670 of 2,229
18Canadian County, OK	58	147	25.2	145	+20.4%	#680 of 2,229
19Adair County, OK	57	7	9.8	295	+2.0%	#697 of 2,229
20Le Flore County, OK	57	32	17.8	168	+4.1%	#724 of 2,229
21Murray County, OK	56	10	20.2	163	−0.5%	#776 of 2,229
22Garvin County, OK	54	21	20.8	151	+2.8%	#871 of 2,229
23Marshall County, OK	54	17	28.4	110	+6.0%	#888 of 2,229
24Jackson County, OK	53	25	25.6	127	+0.1%	#942 of 2,229
25Cherokee County, OK	52	50	26.7	115	+4.5%	#1,003 of 2,229

Show all 77 counties

Counties in Oklahoma, ranked for real estate businesses by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
26Seminole County, OK	51	9	10.2	287	−0.3%	#1,014 of 2,229
27Texas County, OK	51	8	11.7	264	−4.5%	#1,016 of 2,229
28Caddo County, OK	50	9	9.9	306	−2.9%	#1,054 of 2,229
29McClain County, OK	50	49	29.8	121	+18.4%	#1,101 of 2,229
30Muskogee County, OK	49	50	19.4	155	+0.7%	#1,129 of 2,229
31Bryan County, OK	49	48	26.1	120	+10.9%	#1,145 of 2,229
32Custer County, OK	48	23	20.8	155	−1.0%	#1,174 of 2,229
33Hughes County, OK	45	6	14.9	197	+0.8%	#1,328 of 2,229
34Mayes County, OK	44	43	28.1	113	+3.5%	#1,414 of 2,229
35Okfuskee County, OK	43	7	17.5	170	+1.6%	#1,444 of 2,229
36Kay County, OK	43	40	23.8	133	−0.3%	#1,456 of 2,229
37Washington County, OK	43	56	26.7	123	+2.7%	#1,464 of 2,229
38Johnston County, OK	42	8	20.6	148	+2.0%	#1,507 of 2,229
39Pushmataha County, OK	41	7	15.8	185	+0.1%	#1,553 of 2,229
40McIntosh County, OK	41	24	30.8	95	+4.3%	#1,579 of 2,229
41Pontotoc County, OK	40	37	24.4	131	+1.2%	#1,605 of 2,229
42Choctaw County, OK	38	9	15.2	190	−1.0%	#1,719 of 2,229
43Garfield County, OK	37	72	30.1	109	−1.5%	#1,793 of 2,229
44Payne County, OK	37	94	28.8	107	+2.8%	#1,794 of 2,229
45Carter County, OK	37	72	37.8	85	+1.8%	#1,807 of 2,229
46Pittsburg County, OK	36	43	24.1	128	−1.1%	#1,830 of 2,229
47Comanche County, OK	36	118	26.3	121	+0.8%	#1,832 of 2,229
48Craig County, OK	35	13	25.0	120	+2.6%	#1,863 of 2,229
49Delaware County, OK	35	62	36.1	87	+3.8%	#1,879 of 2,229
50Cleveland County, OK	34	451	38.6	90	+2.6%	#1,929 of 2,229
51Tulsa County, OK	34	1,194	43.8	78	+4.2%	#1,938 of 2,229
52Beckham County, OK	33	21	25.6	120	−0.7%	#1,965 of 2,229
53Oklahoma County, OK	30	1,544	47.1	72	+3.0%	#2,078 of 2,229
54McCurtain County, OK	29	28	25.1	119	−0.3%	#2,088 of 2,229
55Woodward County, OK	27	25	31.5	103	−2.8%	#2,142 of 2,229
Atoka County, OK	Not scored	3	6.0	518	+3.1%
Washita County, OK	Not scored	4	9.7	329	−0.2%
Latimer County, OK	Not scored	7	17.9	159	+1.8%
Nowata County, OK	Not scored	3	8.1	386	+2.1%
Woods County, OK	Not scored	9	25.1	123	−1.8%
Blaine County, OK	Not scored	3	8.9	366	−2.2%
Kiowa County, OK	Not scored	4	11.6	249	−3.7%
Major County, OK	Not scored	2	6.3	535	−2.7%
Tillman County, OK	Not scored	2	7.5	394	−2.4%
Alfalfa County, OK	Not scored	1	5.2	632	−1.1%
Greer County, OK	Not scored	3	15.4	197	−2.2%
Cotton County, OK	Not scored	2	9.8	327	−1.9%
Jefferson County, OK	Not scored	1	4.6	621	+2.2%
Coal County, OK	Not scored	0	0.0	n/a	+3.0%
Beaver County, OK	Not scored	5	29.9	108	−2.9%
Dewey County, OK	Not scored	0	0.0	n/a	−6.0%
Grant County, OK	Not scored	1	6.2	518	−2.8%
Ellis County, OK	Not scored	0	0.0	n/a	−3.4%
Roger Mills County, OK	Not scored	0	0.0	n/a	−5.0%
Harper County, OK	Not scored	3	22.5	143	−2.3%
Harmon County, OK	Not scored	0	0.0	n/a	−6.0%
Cimarron County, OK	Not scored	1	14.1	246	−10.0%

Markets with fewer than 5 real estate businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many real estate businesses are in Oklahoma?

Map listings as of September 2026 show 4,932 real estate businesses in Oklahoma. 318 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 2,950 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 16.4% from 2019. Another 16,234 one-person businesses have no payroll, by official counts.

How much do households in Oklahoma spend on rent and homeowner costs?

About $22.5B a year, or $14,392 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). For the 4,932 real estate businesses on map listings, housing spending per office is 5% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.

How does Oklahoma compare with the U.S. for real estate businesses?

Oklahoma has 31.6 real estate businesses per 10,000 households, 18% below the U.S. rate of 38.5. The index of housing spending per office is 105, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Oklahoma would have about 5,191, against 4,932 on map listings. There is one business with payroll in the industry for every 530 households, against one for every 414 across the U.S. The official count rose 16.4% from 2019 to 2023, against +15.8% for the U.S.

Which market in Oklahoma has the highest market score for real estate businesses?

Among 5 scored metro areas in or partly in Oklahoma, the Fort Smith metro area scores highest, at 50 (upper middle). Among 17 scored small-town markets in or partly in Oklahoma, the Duncan area scores highest, at 82 (high). Among 55 scored counties in Oklahoma, Stephens County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 55 for real estate businesses (upper middle), #19 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oklahoma. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Real estate agents and brokers4,064 listings
Property management401 listings
Mortgage brokers and lenders383 listings
Home inspectors84 listings

Screening a site or an acquisition in Oklahoma?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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