County profile · Oklahoma
Muskogee County, OK market data
How Muskogee County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 66,708
- +0.7% since 2020
- Households
- 25,739
- Median household income
- $53,619
- +24.5% vs. 2015–2019, before inflation
- Median home value
- $153,200
- Jobs located here
- 27,927
- Highest market score
- 62
- Landscaping and lawn care, #427 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Muskogee County by name and distance, and the households and spending within reach. Or open the report at the center of Muskogee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Muskogee County has an estimated 66,708 people and 25,739 households. Population estimates show Muskogee County grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Muskogee County is $53,619, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.
Relative to the U.S., household spending in Muskogee County runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in Muskogee County, landscaping and lawn care companies (62); lawn care, cleaning and pest control companies (57); and real estate agents and brokers (49) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #427 of 1,493 scored counties.
Muskogee County is part of the Muskogee area. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for real estate businesses (50% below the U.S. rate).
All 56 business types in Muskogee County
Highest Groundwork market score first. Each score compares Muskogee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 62 | #427 of 1,493 | 11 | 4.3 | $2.9M | 99 | 10 |
| Lawn, cleaning and pest control | 57 | #605 of 1,771 | 19 | 7.4 | $1.7M | 100 | 20 |
| Real estate agents and brokers | 49 | #1,096 of 2,176 | 43 | 16.7 | Index only | 144 | 10 |
| Real estate | 49 | #1,129 of 2,229 | 50 | 19.4 | Index only | 155 | 17 |
| Gyms, studios and classes | 47 | #1,201 of 2,088 | 19 | 7.4 | $678K | 102 | 8 |
| Insurance agencies | 46 | #1,251 of 2,272 | 46 | 17.9 | $1.3M | 107 | 27 |
| Coffee shops and cafes | 45 | #1,215 of 2,063 | 24 | 9.3 | $3.3M | 89 | 6 |
| Pet businesses | 45 | #1,342 of 2,200 | 34 | 13.2 | $541K | 62 | 5 |
| HVAC and plumbing | 43 | #1,106 of 1,707 | 17 | 6.6 | $3.6M | 76 | 14 |
| Home repair trades | 43 | #1,358 of 2,057 | 28 | 10.9 | $2.2M | 91 | 36 |
| Roofing and gutters | 42 | #768 of 1,177 | 9 | 3.5 | $6.9M | 81 | 4 |
| Nail salons | 39 | #965 of 1,328 | 11 | 4.3 | $1.7M | 104 | 5 |
| Grocery stores | 38 | #1,419 of 2,070 | 18 | 7.0 | $7.7M | 82 | 11 |
| Convenience stores | 38 | #1,561 of 2,261 | 34 | 13.2 | $4.1M | 51 | 5 |
| Veterinarians | 37 | #1,054 of 1,485 | 13 | 5.1 | $1.4M | 52 | 5 |
| Grocery and convenience stores | 37 | #1,715 of 2,402 | 60 | 23.3 | $2.3M | 68 | 16 |
| Car washes and detailing | 36 | #1,077 of 1,451 | 10 | 3.9 | $2.2M | 86 | 5 |
| Bakeries and dessert shops | 36 | #1,451 of 1,889 | 31 | 12.0 | $2.5M | 61 | 6 |
| Hair salons | 36 | #1,853 of 2,339 | 64 | 24.9 | $298K | 69 | 6 |
| Gas stations | 34 | #1,830 of 2,358 | 50 | 19.4 | $1.4M | 61 | 36 |
| Clothing, shoes and laundry | 32 | #1,798 of 2,210 | 56 | 21.8 | $722K | 82 | 15 |
| Pet grooming and boarding | 31 | #1,162 of 1,461 | 11 | 4.3 | $1.7M | 66 | Under 3 |
| Clothing and shoe stores | 31 | #1,677 of 2,087 | 41 | 15.9 | $987K | 78 | 15 |
| Sit-down restaurants | 31 | #1,996 of 2,405 | 131 | 50.9 | $601K | 91 | 44 |
| Barbershops | 30 | #1,098 of 1,356 | 11 | 4.3 | $1.7M | 92 | Under 3 |
| Funeral homes | 30 | #1,219 of 1,472 | 12 | 4.7 | $283K | 42 | 5 |
| Salons, barbers and spas | 30 | #2,139 of 2,385 | 117 | 45.5 | $163K | 77 | 14 |
| Chiropractors | 29 | #1,290 of 1,490 | 13 | 5.1 | $1.8M | 77 | 9 |
| Gyms | 29 | #1,512 of 1,792 | 14 | 5.4 | $919K | 71 | 8 |
| Auto repair shops | 29 | #2,061 of 2,378 | 69 | 26.8 | $314K | 71 | 26 |
| Auto repair and car care | 27 | #2,111 of 2,401 | 102 | 39.6 | $213K | 79 | 44 |
| Pest control | 26 | #632 of 699 | 5 | 1.9 | $6.4M | 63 | 5 |
| Pet stores | 26 | #836 of 974 | 6 | 2.3 | $3.1M | 68 | Under 3 |
| Collision repair and body shops | 26 | #1,168 of 1,327 | 9 | 3.5 | $2.4M | 78 | 11 |
| Physical therapy | 25 | #1,273 of 1,422 | 13 | 5.1 | $1.8M | 77 | 12 |
| Restaurants and cafes | 25 | #2,189 of 2,405 | 273 | 106.1 | $288K | 78 | 109 |
| Tire shops | 23 | #1,348 of 1,530 | 13 | 5.1 | $1.7M | 67 | 9 |
| Dentists and orthodontists | 23 | #1,792 of 1,886 | 33 | 12.8 | $726K | 74 | 19 |
| Pizza | 22 | #1,972 of 2,090 | 28 | 10.9 | $2.8M | 55 | 57 |
| Laundromats | 20 | #704 of 785 | 5 | 1.9 | $8.1M | 65 | Under 3 |
| Child care and preschools | 19 | #1,504 of 1,611 | 20 | 7.8 | $408K | 41 | 18 |
| Primary care and pediatrics | 19 | #1,564 of 1,656 | 27 | 10.5 | $888K | 50 | 40 |
| Fast food and sandwich shops | 18 | #2,090 of 2,222 | 46 | 17.9 | $1.7M | 56 | 57 |
| Spas and skin care | 17 | #1,722 of 1,769 | 29 | 11.3 | $658K | 75 | Under 3 |
| Doctors, dentists and clinics | 16 | #2,346 of 2,394 | 232 | 90.1 | $103K | 68 | 94 |
| Optometrists and eye care | 11 | #1,267 of 1,302 | 16 | 6.2 | $1.5M | 48 | 10 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 1.6 | $3.2M | 160 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.6 | $5.4M | 39 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 1.2 | $13.5M | 86 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.2 | $10.7M | 167 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.2 | Index only | 288 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.2 | Index only | 202 | 5 |
| Electricians | Not scored | Not scored | 2 | 0.8 | $30.8M | Too few | 18 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $12.9M | Too few | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Muskogee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.7M | $843 | 88 |
| Gasoline and other fuels | $72.3M | $2,810 | 108 |
| Food away from home | $78.8M | $3,060 | 75 |
| Groceries | $137.9M | $5,357 | 85 |
| Personal care products and services | $19.1M | $741 | 74 |
| Child care and other personal services | $8.2M | $317 | 55 |
| Memberships, classes and admissions | $12.9M | $500 | 51 |
| Medical and dental services | $24M | $931 | 72 |
| Pets | $18.4M | $715 | 79 |
| Clothing, shoes and related services | $40.5M | $1,572 | 76 |
| Vehicle insurance | $62M | $2,407 | 123 |
| Home repairs, maintenance and insurance | $61.7M | $2,396 | 79 |
| Lawn care, cleaning and other household services | $32M | $1,242 | 88 |
| Rent and homeowner costs | $336.8M | $13,085 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Muskogee County
- Population, 2025 estimate
- 66,708+0.7% since 2020
- Households
- 25,739
- Median age
- 38.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 811 sq. mi.
- People per square mile
- 82
- Median household income
- $53,619+24.5% vs. 2015–2019, before inflation
- Average household income
- $68,119
- Median home value
- $153,200
- Jobs located here
- 27,927
- Daytime population
- 67,221Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Muskogee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Muskogee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Muskogee County, OK growing?
Population estimates put Muskogee County at 66,708 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 25,739 households. Median household income rose 24.5% from the 2015–2019 survey, before inflation.
How much do households in Muskogee County, OK spend?
Households in Muskogee County spend about $336.8M a year on rent and homeowner costs, $137.9M on groceries and $78.8M on food away from home. Set against the U.S., households in Muskogee County spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in Muskogee County, OK?
The highest Groundwork market scores in Muskogee County are for landscaping and lawn care companies (62); lawn care, cleaning and pest control companies (57); and real estate agents and brokers (49). Muskogee County ranks #427 of 1,493 scored counties for landscaping and lawn care companies.
How does Muskogee County, OK compare with the U.S.?
The median household income in Muskogee County is $53,619 a year, 34% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $153,200, against $332,700 for the U.S. For its number of households, Muskogee County has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for real estate businesses (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Muskogee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Muskogee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Muskogee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Muskogee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.