County profile · Oklahoma
Osage County, OK market data
Population, household spending and competition for 56 business types in Osage County, each scored against other counties.
- Population, 2025
- 46,794
- +2.2% since 2020
- Households
- 17,374
- Median household income
- $62,847
- +28.0% vs. 2015–2019, before inflation
- Median home value
- $182,100
- Jobs located here
- 8,756
- Highest market score
- 83
- Insurance agencies, #169 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Osage County by name and distance, and the households and spending within reach. Or open the report at the center of Osage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 46,794 people live in Osage County, in 17,374 households. Population estimates show Osage County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Osage County is $62,847 a year, 22% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Osage County spend the most on vehicle insurance (an index of 146, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in Osage County are for insurance agencies (83); lawn care, cleaning and pest control companies (79); and auto repair and car care businesses (79). Osage County ranks #169 of 2,272 scored counties for insurance agencies.
Osage County is part of the Tulsa metro area. For its number of households, Osage County has the most map listings, relative to the U.S., for child care centers and preschools (59% above the U.S. rate) and the fewest for medical and dental practices (66% below the U.S. rate).
All 56 business types in Osage County
Highest Groundwork market score first. Each score compares Osage County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 83 | #169 of 2,272 | 21 | 12.1 | $2.4M | 188 | 7 |
| Lawn, cleaning and pest control | 79 | #76 of 1,771 | 9 | 5.2 | $2.7M | 159 | 11 |
| Auto repair and car care | 79 | #144 of 2,401 | 43 | 24.7 | $415K | 155 | 10 |
| Fast food and sandwich shops | 76 | #201 of 2,222 | 12 | 6.9 | $5M | 165 | 18 |
| Dentists and orthodontists | 75 | #138 of 1,886 | 5 | 2.9 | $3.6M | 370 | 6 |
| Salons, barbers and spas | 75 | #163 of 2,385 | 28 | 16.1 | $518K | 243 | 4 |
| Pet businesses | 72 | #219 of 2,200 | 13 | 7.5 | $1.1M | 126 | 7 |
| Auto repair shops | 72 | #284 of 2,378 | 25 | 14.4 | $714K | 161 | Under 3 |
| Bakeries and dessert shops | 71 | #235 of 1,889 | 9 | 5.2 | $6.7M | 162 | 5 |
| Restaurants and cafes | 71 | #376 of 2,405 | 125 | 71.9 | $485K | 131 | 37 |
| Doctors, dentists and clinics | 70 | #337 of 2,394 | 50 | 28.8 | $363K | 238 | 16 |
| Sit-down restaurants | 70 | #381 of 2,405 | 67 | 38.6 | $904K | 136 | 14 |
| Funeral homes | 69 | #269 of 1,472 | 5 | 2.9 | $598K | 88 | Under 3 |
| Hair salons | 69 | #303 of 2,339 | 15 | 8.6 | $966K | 225 | Under 3 |
| Coffee shops and cafes | 69 | #322 of 2,063 | 11 | 6.3 | $5.5M | 149 | 5 |
| Pet grooming and boarding | 67 | #297 of 1,461 | 5 | 2.9 | $2.9M | 113 | 3 |
| Real estate | 67 | #302 of 2,229 | 25 | 14.4 | Index only | 229 | 14 |
| Spas and skin care | 66 | #315 of 1,769 | 6 | 3.5 | $2.4M | 276 | Under 3 |
| Real estate agents and brokers | 66 | #329 of 2,176 | 22 | 12.7 | Index only | 207 | 9 |
| Primary care and pediatrics | 66 | #348 of 1,656 | 8 | 4.6 | $2.3M | 128 | 6 |
| Gas stations | 66 | #533 of 2,358 | 26 | 15.0 | $2.2M | 93 | 19 |
| Clothing, shoes and laundry | 64 | #563 of 2,210 | 22 | 12.7 | $1.4M | 158 | 6 |
| Clothing and shoe stores | 63 | #574 of 2,087 | 16 | 9.2 | $1.9M | 150 | 6 |
| Convenience stores | 63 | #648 of 2,261 | 12 | 6.9 | $8.3M | 106 | Under 3 |
| Tire shops | 60 | #508 of 1,530 | 5 | 2.9 | $3.6M | 143 | 4 |
| Home repair trades | 60 | #572 of 2,057 | 16 | 9.2 | $2.9M | 120 | 29 |
| Gyms, studios and classes | 60 | #579 of 2,088 | 13 | 7.5 | $853K | 129 | Under 3 |
| Pizza | 60 | #654 of 2,090 | 14 | 8.1 | $4.3M | 85 | 18 |
| Grocery and convenience stores | 60 | #794 of 2,402 | 29 | 16.7 | $3.4M | 102 | Under 3 |
| Barbershops | 58 | #480 of 1,356 | 5 | 2.9 | $2.9M | 154 | Under 3 |
| HVAC and plumbing | 56 | #626 of 1,707 | 8 | 4.6 | $5.8M | 122 | 19 |
| Chiropractors | 54 | #615 of 1,490 | 6 | 3.5 | $3M | 127 | Under 3 |
| Electricians | 49 | #615 of 1,160 | 5 | 2.9 | $9.3M | 78 | 10 |
| Gyms | 44 | #1,127 of 1,792 | 10 | 5.8 | $1.1M | 85 | Under 3 |
| Child care and preschools | 42 | #1,057 of 1,611 | 16 | 9.2 | $431K | 43 | 7 |
| Grocery stores | Not scored | Not scored | 4 | 2.3 | $25M | 269 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.3 | $6M | 206 | 11 |
| Physical therapy | Not scored | Not scored | 4 | 2.3 | $4.5M | 189 | 4 |
| Car washes and detailing | Not scored | Not scored | 3 | 1.7 | $6M | 236 | 3 |
| House cleaning | Not scored | Not scored | 3 | 1.7 | $8M | 125 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.7 | $3.7M | 183 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.7 | $15.5M | 184 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 1.7 | $4.8M | 176 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $15.3M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.2 | $7.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.2 | $8.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.2 | $12M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.6 | $17.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $30.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.6 | $18.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.6 | $14.3M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Osage County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.9M | $1,028 | 107 |
| Gasoline and other fuels | $57.9M | $3,331 | 128 |
| Food away from home | $60.6M | $3,487 | 86 |
| Groceries | $100M | $5,757 | 91 |
| Personal care products and services | $14.5M | $834 | 83 |
| Child care and other personal services | $6.9M | $397 | 68 |
| Memberships, classes and admissions | $11.1M | $638 | 65 |
| Medical and dental services | $18.2M | $1,046 | 81 |
| Pets | $14.3M | $825 | 91 |
| Clothing, shoes and related services | $30.6M | $1,760 | 86 |
| Vehicle insurance | $49.6M | $2,855 | 146 |
| Home repairs, maintenance and insurance | $46.6M | $2,682 | 89 |
| Lawn care, cleaning and other household services | $24.1M | $1,386 | 98 |
| Rent and homeowner costs | $248.3M | $14,290 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Osage County
- Population, 2025 estimate
- 46,794+2.2% since 2020
- Households
- 17,374
- Median age
- 43.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 2,247 sq. mi.
- People per square mile
- 20
- Median household income
- $62,847+28.0% vs. 2015–2019, before inflation
- Average household income
- $84,674
- Median home value
- $182,100
- Jobs located here
- 8,756
- Daytime population
- 35,068Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Osage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Osage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Pawnee County, OK15,795 people
- Washington County, OK53,326 people
- Tulsa County, OK680,794 people
- Creek County, OK72,830 people
- Rogers County, OK98,610 people
- Nowata County, OK9,435 people
- Wagoner County, OK86,609 people
- Payne County, OK82,972 people
Questions
How fast is Osage County, OK growing?
Population estimates put Osage County at 46,794 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 17,374 households. Against the 2015–2019 survey, median household income rose 28.0%, before inflation.
How much do households in Osage County, OK spend?
Households in Osage County spend about $248.3M a year on rent and homeowner costs, $100M on groceries and $60.6M on food away from home. Relative to the U.S., household spending in Osage County runs highest on vehicle insurance (an index of 146, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in Osage County, OK?
Of the business types scored in Osage County, insurance agencies (83); lawn care, cleaning and pest control companies (79); and auto repair and car care businesses (79) have the highest Groundwork market scores. For insurance agencies, that ranks #169 of 2,272 scored counties.
How does Osage County, OK compare with the U.S.?
Median household income in Osage County is $62,847, 22% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for child care centers and preschools (59% above the U.S. rate) and lowest for medical and dental practices (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Osage County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Osage County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Osage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Osage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.