County profile · Oklahoma
Garfield County, OK market data
Population, household spending and competition for 56 business types in Garfield County, each scored against other counties.
- Population, 2025
- 61,779
- −1.5% since 2020
- Households
- 23,893
- Median household income
- $66,182
- +22.6% vs. 2015–2019, before inflation
- Median home value
- $160,100
- Jobs located here
- 22,644
- Highest market score
- 66
- Bakeries and dessert shops, #353 of 1,889 scored counties
A site report maps the competitors on map listings around any address in Garfield County by name and distance, and the households and spending within reach. Or open the report at the center of Garfield County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 61,779 people live in Garfield County, in 23,893 households. Population estimates show Garfield County declined 1.5% from 2020 to 2025, against +3.1% for the U.S. The median household income in Garfield County is $66,182 a year, 18% below the U.S. median of $80,734. That rose 22.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Garfield County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in Garfield County are for bakeries and dessert shops (66), landscaping and lawn care companies (60) and pet grooming and boarding businesses (59). Garfield County ranks #353 of 1,889 scored counties for bakeries and dessert shops.
Garfield County is part of the Enid metro area. For its number of households, Garfield County has the most map listings, relative to the U.S., for gas stations (88% above the U.S. rate) and the fewest for hair salons (25% below the U.S. rate).
All 56 business types in Garfield County
Highest Groundwork market score first. Each score compares Garfield County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 66 | #353 of 1,889 | 9 | 3.8 | $9.1M | 221 | 7 |
| Landscaping and lawn care | 60 | #457 of 1,493 | 10 | 4.2 | $3.3M | 112 | 18 |
| Pet grooming and boarding | 59 | #505 of 1,461 | 7 | 2.9 | $2.8M | 109 | 4 |
| Property management | 48 | #472 of 910 | 5 | 2.1 | Index only | 122 | 8 |
| Pet businesses | 48 | #1,183 of 2,200 | 23 | 9.6 | $848K | 97 | 15 |
| Coffee shops and cafes | 47 | #1,136 of 2,063 | 23 | 9.6 | $3.6M | 97 | 7 |
| Funeral homes | 44 | #857 of 1,472 | 6 | 2.5 | $559K | 82 | 4 |
| Hair salons | 44 | #1,465 of 2,339 | 42 | 17.6 | $471K | 109 | 11 |
| Lawn, cleaning and pest control | 42 | #1,171 of 1,771 | 23 | 9.6 | $1.4M | 85 | 36 |
| Roofing and gutters | 40 | #808 of 1,177 | 8 | 3.3 | $7.9M | 94 | Under 3 |
| Collision repair and body shops | 39 | #917 of 1,327 | 8 | 3.3 | $2.7M | 88 | 6 |
| Grocery stores | 39 | #1,395 of 2,070 | 20 | 8.4 | $6.9M | 74 | 9 |
| Physical therapy | 37 | #1,051 of 1,422 | 12 | 5.0 | $2M | 85 | 7 |
| Real estate agents and brokers | 37 | #1,754 of 2,176 | 63 | 26.4 | Index only | 99 | 14 |
| Real estate | 37 | #1,793 of 2,229 | 72 | 30.1 | Index only | 109 | 26 |
| Pizza | 36 | #1,589 of 2,090 | 21 | 8.8 | $3.9M | 77 | 46 |
| Grocery and convenience stores | 36 | #1,746 of 2,402 | 61 | 25.5 | $2.3M | 66 | 16 |
| Tire shops | 35 | #1,131 of 1,530 | 10 | 4.2 | $2.2M | 86 | Under 3 |
| Child care and preschools | 34 | #1,243 of 1,611 | 14 | 5.9 | $650K | 65 | 13 |
| Insurance agencies | 34 | #1,683 of 2,272 | 54 | 22.6 | $1.1M | 89 | 29 |
| Salons, barbers and spas | 34 | #1,990 of 2,385 | 97 | 40.6 | $204K | 96 | 15 |
| Convenience stores | 33 | #1,720 of 2,261 | 35 | 14.6 | $3.9M | 50 | 7 |
| Restaurants and cafes | 33 | #1,901 of 2,405 | 242 | 101.3 | $340K | 92 | 99 |
| Car washes and detailing | 32 | #1,157 of 1,451 | 10 | 4.2 | $2.2M | 86 | 5 |
| Chiropractors | 32 | #1,225 of 1,490 | 14 | 5.9 | $1.8M | 73 | 6 |
| Auto repair and car care | 32 | #1,959 of 2,401 | 105 | 43.9 | $206K | 77 | 32 |
| House cleaning | 31 | #743 of 847 | 8 | 3.3 | $4.1M | 64 | 13 |
| Nail salons | 31 | #1,118 of 1,328 | 12 | 5.0 | $1.6M | 99 | Under 3 |
| Veterinarians | 31 | #1,179 of 1,485 | 10 | 4.2 | $2M | 72 | 11 |
| Fast food and sandwich shops | 31 | #1,807 of 2,222 | 37 | 15.5 | $2.2M | 73 | 46 |
| Gyms, studios and classes | 30 | #1,797 of 2,088 | 34 | 14.2 | $433K | 65 | 7 |
| Gas stations | 30 | #1,953 of 2,358 | 49 | 20.5 | $1.4M | 60 | 38 |
| Sit-down restaurants | 29 | #2,077 of 2,405 | 138 | 57.8 | $597K | 90 | 45 |
| Pest control | 28 | #617 of 699 | 5 | 2.1 | $6.5M | 64 | 5 |
| Barbershops | 28 | #1,131 of 1,356 | 12 | 5.0 | $1.6M | 87 | Under 3 |
| Gyms | 28 | #1,532 of 1,792 | 17 | 7.1 | $866K | 67 | 7 |
| Auto repair shops | 28 | #2,087 of 2,378 | 68 | 28.5 | $318K | 71 | 24 |
| Primary care and pediatrics | 25 | #1,481 of 1,656 | 22 | 9.2 | $1.1M | 63 | 33 |
| Home repair trades | 23 | #1,959 of 2,057 | 44 | 18.4 | $1.4M | 59 | 49 |
| Electricians | 21 | #1,091 of 1,160 | 11 | 4.6 | $5.8M | 48 | 21 |
| Clothing and shoe stores | 21 | #1,925 of 2,087 | 48 | 20.1 | $863K | 68 | 24 |
| HVAC and plumbing | 20 | #1,649 of 1,707 | 25 | 10.5 | $2.5M | 53 | 28 |
| Clothing, shoes and laundry | 20 | #2,072 of 2,210 | 62 | 25.9 | $668K | 76 | 31 |
| Doctors, dentists and clinics | 18 | #2,318 of 2,394 | 251 | 105.1 | $98K | 64 | 76 |
| Optometrists and eye care | 17 | #1,227 of 1,302 | 11 | 4.6 | $2.2M | 71 | 7 |
| Spas and skin care | 16 | #1,733 of 1,769 | 30 | 12.6 | $659K | 75 | Under 3 |
| Dentists and orthodontists | 16 | #1,848 of 1,886 | 35 | 14.6 | $702K | 71 | 23 |
| Martial arts and dance studios | 10 | #1,312 of 1,334 | 15 | 6.3 | $982K | 49 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 1.7 | $10.4M | 83 | 4 |
| Pet stores | Not scored | Not scored | 4 | 1.7 | $4.9M | 108 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.3 | Index only | 290 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.3 | $7.2M | 52 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.8 | $7.4M | Too few | 7 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $41.4M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Garfield County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.6M | $904 | 94 |
| Gasoline and other fuels | $70.3M | $2,940 | 113 |
| Food away from home | $82.3M | $3,446 | 85 |
| Groceries | $137.4M | $5,749 | 91 |
| Personal care products and services | $19.8M | $828 | 82 |
| Child care and other personal services | $9.1M | $381 | 66 |
| Memberships, classes and admissions | $14.7M | $616 | 63 |
| Medical and dental services | $24.6M | $1,029 | 80 |
| Pets | $19.5M | $816 | 90 |
| Clothing, shoes and related services | $41.4M | $1,734 | 84 |
| Vehicle insurance | $60.2M | $2,520 | 129 |
| Home repairs, maintenance and insurance | $63.6M | $2,661 | 88 |
| Lawn care, cleaning and other household services | $32.7M | $1,370 | 97 |
| Rent and homeowner costs | $339.7M | $14,215 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Garfield County
- Population, 2025 estimate
- 61,779−1.5% since 2020
- Households
- 23,893
- Median age
- 37.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,059 sq. mi.
- People per square mile
- 59
- Median household income
- $66,182+22.6% vs. 2015–2019, before inflation
- Average household income
- $83,573
- Median home value
- $160,100
- Jobs located here
- 22,644
- Daytime population
- 60,313Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Garfield County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Garfield County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Grant County, OK4,131 people
- Alfalfa County, OK5,696 people
- Major County, OK7,628 people
- Kingfisher County, OK15,430 people
- Noble County, OK10,897 people
- Blaine County, OK8,570 people
- Logan County, OK51,938 people
- Kay County, OK43,625 people
Questions
How fast is Garfield County, OK growing?
Population estimates put Garfield County at 61,779 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 23,893 households. Against the 2015–2019 survey, median household income rose 22.6%, before inflation.
How much do households in Garfield County, OK spend?
Households in Garfield County spend about $339.7M a year on rent and homeowner costs, $137.4M on groceries and $82.3M on food away from home. Relative to the U.S., household spending in Garfield County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in Garfield County, OK?
Of the business types scored in Garfield County, bakeries and dessert shops (66), landscaping and lawn care companies (60) and pet grooming and boarding businesses (59) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #353 of 1,889 scored counties.
How does Garfield County, OK compare with the U.S.?
Median household income in Garfield County is $66,182, 18% below the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $160,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (88% above the U.S. rate) and lowest for hair salons (25% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Garfield County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Garfield County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Garfield County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Garfield County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.