Market rankings · Oklahoma
Gyms in Oklahoma
Every metro area, small-town market and county in Oklahoma, ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 1,280
- 285 chain locations (22%)
- Official establishments
- 410
- All fitness and recreational sports centers · +17.8% since 2019
- Household spending a year
- $1B
- On memberships, classes and admissions
- Listings per 10k households
- 8.2
- 8% above the U.S.
- Spending per listing
- $792K
- 39% below the U.S.
- Rank among states
- #45 of 51
- Market score 38 · Lower middle
A site report maps the gyms on map listings around any address in Oklahoma by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Oklahoma has 1,280 gyms on map listings as of September 2026. 285 of them (22%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 8.2, 8% above the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in Oklahoma comes to about $1B a year: $649 per household, 34% below the U.S. average. Spread across 1,280 gyms, that is $792K per gym, 39% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Official counts show 410 businesses with payroll classed as fitness and recreational sports centers in Oklahoma in 2023, up 17.8% from 2019. That is one for every 3,811 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 48 SBA-backed loans worth $12.3M have gone to businesses classed as fitness and recreational sports centers in Oklahoma.
Among the 50 states and DC, Oklahoma ranks #45 for gyms, with a Groundwork market score of 38 (lower middle). Of the 5 scored metro areas in or partly in Oklahoma, the Tulsa metro area scores highest (36). Of the 17 scored small-town markets in or partly in Oklahoma, the Ponca City area scores highest (46).
Every market in Oklahoma for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tulsa, OK | 36 | 336 | 8.3 | $844K | +5.1% | #318 of 387 |
| Fort Smith, AR-OK | 34 | 70 | 7.7 | $746K | +3.1% | #329 of 387 |
| 2Oklahoma City, OK | 33 | 507 | 8.9 | $805K | +5.8% | #338 of 387 |
| 3Lawton, OK | 29 | 35 | 7.5 | $768K | +0.7% | #357 of 387 |
| 4Enid, OK | 21 | 17 | 7.1 | $866K | −1.5% | #377 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ponca City, OK | 46 | 8 | 4.8 | $1.2M | −0.3% | #294 of 506 |
| 2Bartlesville, OK | 44 | 13 | 6.2 | $1M | +2.7% | #321 of 506 |
| 3Durant, OK | 42 | 12 | 6.5 | $842K | +10.9% | #347 of 506 |
| 4Stillwater, OK | 41 | 22 | 6.7 | $822K | +2.8% | #352 of 506 |
| 5Ardmore, OK | 37 | 18 | 9.5 | $635K | +1.8% | #398 of 506 |
| 6Duncan, OK | 36 | 15 | 8.5 | $705K | +3.4% | #405 of 506 |
| 7Shawnee, OK | 33 | 21 | 7.8 | $729K | +3.5% | #426 of 506 |
| 8Tahlequah, OK | 33 | 14 | 7.5 | $714K | +4.5% | #427 of 506 |
| 9Muskogee, OK | 31 | 14 | 5.4 | $919K | +0.7% | #433 of 506 |
| 10Woodward, OK | 29 | 5 | 6.3 | $943K | −2.8% | #442 of 506 |
| 11Ada, OK | 29 | 15 | 9.9 | $585K | +1.2% | #451 of 506 |
| 12McAlester, OK | 24 | 11 | 6.2 | $866K | −1.1% | #470 of 506 |
| 13Altus, OK | 23 | 11 | 11.3 | $534K | +0.1% | #474 of 506 |
| 14Miami, OK | 15 | 11 | 9.2 | $499K | +0.7% | #487 of 506 |
| 15Weatherford, OK | 14 | 17 | 11.2 | $531K | −0.7% | #490 of 506 |
| 16Elk City, OK | 11 | 13 | 15.9 | $333K | −0.7% | #494 of 506 |
| 17Guymon, OK | 5 | 9 | 13.2 | $401K | −4.5% | #505 of 506 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 85 | 8 | 4.5 | $1.9M | +11.5% | #33 of 1,792 |
| 2Wagoner County, OK | 81 | 12 | 3.8 | $1.9M | +14.6% | #59 of 1,792 |
| 3Rogers County, OK | 77 | 19 | 5.2 | $1.5M | +7.1% | #107 of 1,792 |
| 4Grady County, OK | 65 | 12 | 5.8 | $1.2M | +7.7% | #374 of 1,792 |
| 5Creek County, OK | 61 | 14 | 5.0 | $1.2M | +4.4% | #502 of 1,792 |
| 6Canadian County, OK | 60 | 41 | 7.0 | $1.1M | +20.4% | #537 of 1,792 |
| 7McClain County, OK | 49 | 16 | 9.7 | $805K | +18.4% | #971 of 1,792 |
| 8Delaware County, OK | 45 | 12 | 7.0 | $810K | +3.8% | #1,114 of 1,792 |
| 9Osage County, OK | 44 | 10 | 5.8 | $1.1M | +2.2% | #1,127 of 1,792 |
| 10Garvin County, OK | 43 | 5 | 4.9 | $1.1M | +2.8% | #1,157 of 1,792 |
| 11Sequoyah County, OK | 43 | 7 | 4.5 | $1.1M | +4.1% | #1,158 of 1,792 |
| 12Bryan County, OK | 42 | 12 | 6.5 | $842K | +10.9% | #1,204 of 1,792 |
| 13Washington County, OK | 40 | 13 | 6.2 | $1M | +2.7% | #1,236 of 1,792 |
| 14Payne County, OK | 40 | 22 | 6.7 | $822K | +2.8% | #1,250 of 1,792 |
| 15Mayes County, OK | 39 | 13 | 8.5 | $684K | +3.5% | #1,287 of 1,792 |
| 16Kay County, OK | 38 | 8 | 4.8 | $1.2M | −0.3% | #1,291 of 1,792 |
| 17Comanche County, OK | 35 | 32 | 7.1 | $801K | +0.8% | #1,395 of 1,792 |
| 18Carter County, OK | 34 | 18 | 9.5 | $635K | +1.8% | #1,416 of 1,792 |
| 19Kingfisher County, OK | 33 | 5 | 8.8 | $755K | +4.1% | #1,429 of 1,792 |
| 20Stephens County, OK | 33 | 15 | 8.5 | $705K | +3.4% | #1,433 of 1,792 |
| 21Cleveland County, OK | 32 | 106 | 9.1 | $796K | +2.6% | #1,452 of 1,792 |
| 22Oklahoma County, OK | 32 | 308 | 9.4 | $739K | +3.0% | #1,456 of 1,792 |
| 23Tulsa County, OK | 32 | 264 | 9.7 | $734K | +4.2% | #1,457 of 1,792 |
| 24Pottawatomie County, OK | 30 | 21 | 7.8 | $729K | +3.5% | #1,503 of 1,792 |
| 25Okmulgee County, OK | 30 | 14 | 9.8 | $536K | +1.5% | #1,509 of 1,792 |
Show all 77 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Muskogee County, OK | 29 | 14 | 5.4 | $919K | +0.7% | #1,512 of 1,792 |
| 27Garfield County, OK | 28 | 17 | 7.1 | $866K | −1.5% | #1,532 of 1,792 |
| 28Cherokee County, OK | 28 | 14 | 7.5 | $714K | +4.5% | #1,545 of 1,792 |
| 29Pontotoc County, OK | 27 | 15 | 9.9 | $585K | +1.2% | #1,573 of 1,792 |
| 30Lincoln County, OK | 26 | 16 | 12.2 | $487K | +5.3% | #1,584 of 1,792 |
| 31Woodward County, OK | 22 | 5 | 6.3 | $943K | −2.8% | #1,636 of 1,792 |
| 32Le Flore County, OK | 22 | 14 | 7.8 | $628K | +4.1% | #1,648 of 1,792 |
| 33Jackson County, OK | 22 | 11 | 11.3 | $534K | +0.1% | #1,652 of 1,792 |
| 34McIntosh County, OK | 20 | 9 | 11.6 | $415K | +4.3% | #1,671 of 1,792 |
| 35Pittsburg County, OK | 19 | 11 | 6.2 | $866K | −1.1% | #1,675 of 1,792 |
| 36Craig County, OK | 17 | 7 | 13.5 | $364K | +2.6% | #1,705 of 1,792 |
| 37Murray County, OK | 14 | 6 | 12.1 | $517K | −0.5% | #1,724 of 1,792 |
| 38Seminole County, OK | 12 | 6 | 6.8 | $688K | −0.3% | #1,732 of 1,792 |
| 39Ottawa County, OK | 11 | 11 | 9.2 | $499K | +0.7% | #1,744 of 1,792 |
| 40McCurtain County, OK | 10 | 10 | 9.0 | $540K | −0.3% | #1,748 of 1,792 |
| 41Custer County, OK | 9 | 16 | 14.5 | $417K | −1.0% | #1,761 of 1,792 |
| 42Beckham County, OK | 8 | 13 | 15.9 | $333K | −0.7% | #1,768 of 1,792 |
| 43Choctaw County, OK | 7 | 5 | 8.4 | $540K | −1.0% | #1,773 of 1,792 |
| 44Texas County, OK | 3 | 9 | 13.2 | $401K | −4.5% | #1,789 of 1,792 |
| 45Caddo County, OK | 3 | 15 | 16.6 | $305K | −2.9% | #1,790 of 1,792 |
| Adair County, OK | Not scored | 2 | 2.8 | $1.6M | +2.0% | |
| Pawnee County, OK | Not scored | 3 | 4.9 | $1.2M | +3.1% | |
| Marshall County, OK | Not scored | 1 | 1.7 | $3.3M | +6.0% | |
| Atoka County, OK | Not scored | 2 | 4.0 | $1.4M | +3.1% | |
| Hughes County, OK | Not scored | 2 | 5.0 | $923K | +0.8% | |
| Haskell County, OK | Not scored | 3 | 6.5 | $779K | +2.0% | |
| Okfuskee County, OK | Not scored | 1 | 2.5 | $1.9M | +1.6% | |
| Noble County, OK | Not scored | 1 | 2.4 | $2.7M | −0.2% | |
| Washita County, OK | Not scored | 1 | 2.4 | $2.4M | −0.2% | |
| Pushmataha County, OK | Not scored | 3 | 6.8 | $696K | +0.1% | |
| Johnston County, OK | Not scored | 1 | 2.6 | $2M | +2.0% | |
| Love County, OK | Not scored | 2 | 5.1 | $1.2M | +6.1% | |
| Latimer County, OK | Not scored | 1 | 2.6 | $1.7M | +1.8% | |
| Nowata County, OK | Not scored | 2 | 5.4 | $1M | +2.1% | |
| Woods County, OK | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Blaine County, OK | Not scored | 5 | 14.8 | $408K | −2.2% | |
| Kiowa County, OK | Not scored | 2 | 5.8 | $782K | −3.7% | |
| Major County, OK | Not scored | 2 | 6.3 | $1M | −2.7% | |
| Tillman County, OK | Not scored | 1 | 3.7 | $1.3M | −2.4% | |
| Alfalfa County, OK | Not scored | 1 | 5.2 | $1.2M | −1.1% | |
| Greer County, OK | Not scored | 2 | 10.3 | $502K | −2.2% | |
| Cotton County, OK | Not scored | 3 | 14.7 | $411K | −1.9% | |
| Jefferson County, OK | Not scored | 2 | 9.2 | $468K | +2.2% | |
| Coal County, OK | Not scored | 2 | 9.8 | $526K | +3.0% | |
| Beaver County, OK | Not scored | 1 | 6.0 | $992K | −2.9% | |
| Dewey County, OK | Not scored | 2 | 12.3 | $470K | −6.0% | |
| Grant County, OK | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Ellis County, OK | Not scored | 1 | 6.8 | $751K | −3.4% | |
| Roger Mills County, OK | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Harper County, OK | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Harmon County, OK | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Cimarron County, OK | Not scored | 0 | 0.0 | n/a | −10.0% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in Oklahoma?
Map listings as of September 2026 show 1,280 gyms in Oklahoma. 285 of them (22%) are chain locations. The listings count gyms and fitness centers. Official counts show 410 businesses with payroll classed as fitness and recreational sports centers in 2023, up 17.8% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Oklahoma spend on memberships, classes and admissions?
About $1B a year, or $649 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 1,280 gyms on map listings, it comes to $792K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.
How does Oklahoma compare with the U.S. for gyms?
Oklahoma has 8.2 gyms per 10,000 households, 8% above the U.S. rate of 7.6. Spending per gym is $792K, 39% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Oklahoma would have about 780, against 1,280 on map listings. There is one business with payroll in the industry for every 3,811 households, against one for every 3,109 across the U.S. The official count rose 17.8% from 2019 to 2023, against +5.8% for the U.S.
Which market in Oklahoma has the highest market score for gyms?
Among 5 scored metro areas in or partly in Oklahoma, the Tulsa metro area scores highest, at 36 (lower middle). Among 17 scored small-town markets in or partly in Oklahoma, the Ponca City area scores highest, at 46 (lower middle). Among 45 scored counties in Oklahoma, Logan County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 38 for gyms (lower middle), #45 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oklahoma. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
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Top markets for gyms across the U.S. · All business types in Oklahoma
Related business types in Oklahoma
- Gyms, studios and classes2,197 listings
- Yoga, Pilates and fitness studios221 listings
- Martial arts and dance studios696 listings
Screening a site or an acquisition in Oklahoma?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.