County profile · Oklahoma
Logan County, OK market data
Population, household spending and competition for 56 business types in Logan County, each scored against other counties.
- Population, 2025
- 55,473
- +11.5% since 2020
- Households
- 17,834
- Median household income
- $83,899
- +28.4% vs. 2015–2019, before inflation
- Median home value
- $246,700
- Jobs located here
- 9,215
- Highest market score
- 91
- Grocery and convenience stores, #46 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Logan County by name and distance, and the households and spending within reach. Or open the report at the center of Logan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 55,473 people live in Logan County, in 17,834 households. Population estimates put the population change in Logan County from 2020 to 2025 at +11.5%, faster than the U.S. (+3.1%). The median household income in Logan County is $83,899 a year, 4% above the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Logan County spend the most on vehicle insurance (an index of 155, where 100 is the U.S. average) and the least on memberships, classes and admissions (85).
The highest Groundwork market scores in Logan County are for grocery and convenience stores (91), grocery stores (90) and gyms and studios (89). Logan County ranks #46 of 2,402 scored counties for grocery and convenience stores.
Logan County is part of the Oklahoma City metro area. For its number of households, Logan County has the most map listings, relative to the U.S., for collision repair and body shops (2.4 times the U.S. rate) and the fewest for medical and dental practices (76% below the U.S. rate).
All 56 business types in Logan County
Highest Groundwork market score first. Each score compares Logan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 91 | #46 of 2,402 | 27 | 15.1 | $4.1M | 122 | 3 |
| Grocery stores | 90 | #52 of 2,070 | 7 | 3.9 | $15.9M | 172 | Under 3 |
| Gyms, studios and classes | 89 | #15 of 2,088 | 13 | 7.3 | $1.1M | 173 | 3 |
| Hair salons | 88 | #21 of 2,339 | 22 | 12.3 | $773K | 180 | 4 |
| Car washes and detailing | 87 | #22 of 1,451 | 6 | 3.4 | $3.4M | 134 | Under 3 |
| Clothing, shoes and laundry | 87 | #53 of 2,210 | 19 | 10.7 | $1.9M | 214 | Under 3 |
| Restaurants and cafes | 86 | #56 of 2,405 | 149 | 83.5 | $482K | 130 | 42 |
| Gyms | 85 | #33 of 1,792 | 8 | 4.5 | $1.9M | 143 | 3 |
| Salons, barbers and spas | 85 | #34 of 2,385 | 37 | 20.7 | $459K | 216 | 8 |
| Clothing and shoe stores | 85 | #81 of 2,087 | 15 | 8.4 | $2.4M | 188 | Under 3 |
| Dentists and orthodontists | 84 | #28 of 1,886 | 6 | 3.4 | $3.5M | 356 | Under 3 |
| Spas and skin care | 84 | #35 of 1,769 | 6 | 3.4 | $2.8M | 323 | 3 |
| Doctors, dentists and clinics | 84 | #43 of 2,394 | 36 | 20.2 | $584K | 383 | 20 |
| Sit-down restaurants | 83 | #88 of 2,405 | 79 | 44.3 | $909K | 137 | 20 |
| Martial arts and dance studios | 82 | #28 of 1,334 | 5 | 2.8 | $3M | 147 | Under 3 |
| Pizza | 81 | #77 of 2,090 | 15 | 8.4 | $4.8M | 94 | 14 |
| Coffee shops and cafes | 81 | #90 of 2,063 | 12 | 6.7 | $6M | 162 | 8 |
| Bakeries and dessert shops | 80 | #90 of 1,889 | 12 | 6.7 | $6M | 144 | 8 |
| Fast food and sandwich shops | 80 | #139 of 2,222 | 24 | 13.5 | $3M | 98 | 14 |
| Convenience stores | 80 | #176 of 2,261 | 15 | 8.4 | $7.4M | 94 | Under 3 |
| Insurance agencies | 79 | #234 of 2,272 | 15 | 8.4 | $3.6M | 287 | 22 |
| Chiropractors | 75 | #142 of 1,490 | 6 | 3.4 | $3.5M | 146 | 4 |
| House cleaning | 73 | #84 of 847 | 5 | 2.8 | $5.6M | 88 | 6 |
| Real estate agents and brokers | 73 | #123 of 2,176 | 18 | 10.1 | Index only | 290 | 19 |
| Real estate | 72 | #159 of 2,229 | 22 | 12.3 | Index only | 298 | 35 |
| Gas stations | 67 | #500 of 2,358 | 32 | 17.9 | $2M | 83 | 24 |
| Funeral homes | 66 | #342 of 1,472 | 7 | 3.9 | $414K | 61 | Under 3 |
| Pet grooming and boarding | 61 | #468 of 1,461 | 10 | 5.6 | $1.7M | 68 | 4 |
| HVAC and plumbing | 60 | #496 of 1,707 | 11 | 6.2 | $5M | 105 | 30 |
| Landscaping and lawn care | 57 | #541 of 1,493 | 13 | 7.3 | $2.2M | 74 | 24 |
| Auto repair and car care | 57 | #899 of 2,401 | 82 | 46.0 | $246K | 92 | 30 |
| Lawn, cleaning and pest control | 56 | #663 of 1,771 | 20 | 11.2 | $1.4M | 83 | 35 |
| Auto repair shops | 54 | #1,026 of 2,378 | 50 | 28.0 | $404K | 91 | 25 |
| Pet businesses | 53 | #965 of 2,200 | 28 | 15.7 | $617K | 70 | 15 |
| Veterinarians | 51 | #724 of 1,485 | 9 | 5.0 | $1.9M | 71 | 11 |
| Home repair trades | 48 | #1,145 of 2,057 | 28 | 15.7 | $2M | 81 | 69 |
| Electricians | 46 | #689 of 1,160 | 7 | 3.9 | $7.9M | 66 | 25 |
| Roofing and gutters | 43 | #751 of 1,177 | 10 | 5.6 | $5.5M | 65 | 14 |
| Collision repair and body shops | 39 | #932 of 1,327 | 13 | 7.3 | $1.6M | 50 | 9 |
| Barbershops | Not scored | Not scored | 4 | 2.2 | $4.2M | 225 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.2 | $4.2M | 254 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 2.2 | $5.3M | 219 | 6 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 2.2 | $5.3M | 295 | 10 |
| Tire shops | Not scored | Not scored | 3 | 1.7 | $6.7M | 269 | 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.1 | $4.6M | Too few | 4 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.1 | $10.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.1 | $14M | Too few | 5 |
| Property management | Not scored | Not scored | 2 | 1.1 | Index only | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $35.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $35.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $20.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.6 | $17.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Logan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.2M | $1,132 | 118 |
| Gasoline and other fuels | $63.3M | $3,552 | 137 |
| Food away from home | $71.8M | $4,025 | 99 |
| Groceries | $111.6M | $6,257 | 99 |
| Personal care products and services | $17M | $953 | 95 |
| Child care and other personal services | $9.2M | $514 | 89 |
| Memberships, classes and admissions | $14.9M | $833 | 85 |
| Medical and dental services | $21M | $1,179 | 92 |
| Pets | $17.3M | $969 | 107 |
| Clothing, shoes and related services | $35.9M | $2,010 | 98 |
| Vehicle insurance | $54M | $3,027 | 155 |
| Home repairs, maintenance and insurance | $55.1M | $3,090 | 102 |
| Lawn care, cleaning and other household services | $28M | $1,570 | 111 |
| Rent and homeowner costs | $284.2M | $15,936 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Logan County
- Population, 2025 estimate
- 55,473+11.5% since 2020
- Households
- 17,834
- Median age
- 41.5
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 744 sq. mi.
- People per square mile
- 70
- Median household income
- $83,899+28.4% vs. 2015–2019, before inflation
- Average household income
- $112,299
- Median home value
- $246,700
- Jobs located here
- 9,215
- Daytime population
- 39,432Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Logan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Logan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Oklahoma County, OK806,199 people
- Kingfisher County, OK15,430 people
- Canadian County, OK168,985 people
- Payne County, OK82,972 people
- Lincoln County, OK34,219 people
- Noble County, OK10,897 people
- Cleveland County, OK300,047 people
- Pottawatomie County, OK73,463 people
Questions
How fast is Logan County, OK growing?
Population estimates put Logan County at 55,473 people in 2025, up 11.5% since 2020, faster than the U.S. (+3.1%). It has 17,834 households. Against the 2015–2019 survey, median household income rose 28.4%, before inflation.
How much do households in Logan County, OK spend?
Households in Logan County spend about $284.2M a year on rent and homeowner costs, $111.6M on groceries and $71.8M on food away from home. Relative to the U.S., household spending in Logan County runs highest on vehicle insurance (an index of 155, where 100 is the U.S. average) and lowest on memberships, classes and admissions (85).
Which business types have the highest market scores in Logan County, OK?
Of the business types scored in Logan County, grocery and convenience stores (91), grocery stores (90) and gyms and studios (89) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #46 of 2,402 scored counties.
How does Logan County, OK compare with the U.S.?
Median household income in Logan County is $83,899, 4% above the U.S. median of $80,734. The population rose 11.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $246,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for collision repair and body shops (2.4 times the U.S. rate) and lowest for medical and dental practices (76% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Logan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Logan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Logan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Logan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.