County profile · Oklahoma
Johnston County, OK market data
Population, household spending and competition for 56 business types in Johnston County, each scored against other counties.
- Population, 2025
- 10,448
- +2.0% since 2020
- Households
- 3,891
- Median household income
- $52,688
- +27.5% vs. 2015–2019, before inflation
- Median home value
- $116,500
- Jobs located here
- 3,227
- Highest market score
- 51
- Doctors, dentists and clinics, #1,110 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Johnston County by name and distance, and the households and spending within reach. Or open the report at the center of Johnston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 10,448 people live in Johnston County, in 3,891 households. Population estimates put the population change in Johnston County from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). The median household income in Johnston County is $52,688 a year, 35% below the U.S. median of $80,734. That rose 27.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Johnston County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in Johnston County are for medical and dental practices (51), gas stations (51) and fast food and sandwich shops (50). Johnston County ranks #1,110 of 2,394 scored counties for medical and dental practices.
For its number of households, Johnston County has the most map listings, relative to the U.S., for grocery and convenience stores (79% above the U.S. rate) and the fewest for medical and dental practices (60% below the U.S. rate).
All 56 business types in Johnston County
Highest Groundwork market score first. Each score compares Johnston County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 51 | #1,110 of 2,394 | 13 | 33.4 | $281K | 184 | Under 3 |
| Gas stations | 51 | #1,127 of 2,358 | 6 | 15.4 | $1.9M | 81 | 5 |
| Fast food and sandwich shops | 50 | #1,151 of 2,222 | 5 | 12.9 | $2.4M | 79 | 3 |
| Real estate | 42 | #1,507 of 2,229 | 8 | 20.6 | Index only | 148 | Under 3 |
| Sit-down restaurants | 42 | #1,539 of 2,405 | 18 | 46.3 | $670K | 101 | 6 |
| Restaurants and cafes | 41 | #1,591 of 2,405 | 39 | 100.2 | $309K | 83 | 11 |
| Real estate agents and brokers | 40 | #1,570 of 2,176 | 7 | 18.0 | Index only | 134 | Under 3 |
| Auto repair and car care | 40 | #1,693 of 2,401 | 21 | 54.0 | $164K | 61 | 3 |
| Salons, barbers and spas | 38 | #1,805 of 2,385 | 12 | 30.8 | $242K | 114 | Under 3 |
| Clothing, shoes and laundry | 33 | #1,752 of 2,210 | 7 | 18.0 | $881K | 100 | Under 3 |
| Clothing and shoe stores | 29 | #1,745 of 2,087 | 6 | 15.4 | $1M | 81 | Under 3 |
| Auto repair shops | 29 | #2,053 of 2,378 | 10 | 25.7 | $345K | 78 | Under 3 |
| Pet businesses | 26 | #1,988 of 2,200 | 6 | 15.4 | $469K | 53 | Under 3 |
| Convenience stores | 22 | #1,995 of 2,261 | 7 | 18.0 | $3M | 38 | Under 3 |
| Grocery and convenience stores | 22 | #2,179 of 2,402 | 13 | 33.4 | $1.6M | 47 | Under 3 |
| Coffee shops and cafes | 20 | #1,980 of 2,063 | 6 | 15.4 | $2M | 54 | Under 3 |
| Bakeries and dessert shops | 19 | #1,827 of 1,889 | 5 | 12.9 | $2.4M | 58 | Under 3 |
| Spas and skin care | 18 | #1,714 of 1,769 | 5 | 12.9 | $581K | 66 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 10.3 | $140K | 21 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 10.3 | $5.2M | 56 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 7.7 | $424K | 42 | 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 7.7 | $659K | 100 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 7.7 | $968K | 58 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 7.7 | $4M | 79 | 3 |
| Tire shops | Not scored | Not scored | 3 | 7.7 | $1.1M | 46 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 5.1 | $1.7M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 5.1 | $1.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 5.1 | $1.7M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 5.1 | $1.8M | Too few | Under 3 |
| Hair salons | Not scored | Not scored | 2 | 5.1 | $1.5M | Too few | Under 3 |
| Insurance agencies | Not scored | Not scored | 2 | 5.1 | $4.9M | Too few | 5 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 5.1 | $989K | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 5.1 | $1.4M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.6 | $2.9M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 2.6 | $2M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 1 | 2.6 | $9.4M | Too few | 9 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.6 | $9.4M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 2.6 | $6.2M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.6 | $2.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.6 | $2.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.6 | $3.7M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 2.6 | $3.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 2.6 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Johnston County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $3.4M | $886 | 92 |
| Gasoline and other fuels | $11.5M | $2,961 | 114 |
| Food away from home | $12.1M | $3,098 | 76 |
| Groceries | $20.9M | $5,376 | 85 |
| Personal care products and services | $2.9M | $747 | 74 |
| Child care and other personal services | $1.3M | $327 | 56 |
| Memberships, classes and admissions | $2M | $508 | 52 |
| Medical and dental services | $3.7M | $940 | 73 |
| Pets | $2.8M | $723 | 79 |
| Clothing, shoes and related services | $6.2M | $1,585 | 77 |
| Vehicle insurance | $9.8M | $2,528 | 129 |
| Home repairs, maintenance and insurance | $9.4M | $2,406 | 80 |
| Lawn care, cleaning and other household services | $4.9M | $1,248 | 88 |
| Rent and homeowner costs | $51.1M | $13,141 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Johnston County
- Population, 2025 estimate
- 10,448+2.0% since 2020
- Households
- 3,891
- Median age
- 39.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 643 sq. mi.
- People per square mile
- 16
- Median household income
- $52,688+27.5% vs. 2015–2019, before inflation
- Average household income
- $67,066
- Median home value
- $116,500
- Jobs located here
- 3,227
- Daytime population
- 9,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Johnston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Johnston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Marshall County, OK15,792 people
- Bryan County, OK48,253 people
- Murray County, OK13,753 people
- Coal County, OK5,320 people
- Carter County, OK48,555 people
- Atoka County, OK14,379 people
- Pontotoc County, OK38,235 people
- Love County, OK10,261 people
Questions
How fast is Johnston County, OK growing?
Population estimates put Johnston County at 10,448 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 3,891 households. Against the 2015–2019 survey, median household income rose 27.5%, before inflation.
How much do households in Johnston County, OK spend?
Households in Johnston County spend about $51.1M a year on rent and homeowner costs, $20.9M on groceries and $12.1M on food away from home. Relative to the U.S., household spending in Johnston County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in Johnston County, OK?
Of the business types scored in Johnston County, medical and dental practices (51), gas stations (51) and fast food and sandwich shops (50) have the highest Groundwork market scores. For medical and dental practices, that ranks #1,110 of 2,394 scored counties.
How does Johnston County, OK compare with the U.S.?
Median household income in Johnston County is $52,688, 35% below the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $116,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (79% above the U.S. rate) and lowest for medical and dental practices (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 18 of the 56 business types have a score in Johnston County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Johnston County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Johnston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Johnston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.