Small-town market profile · Oklahoma
Elk City, OK area market data
Population, household spending and competition for 56 business types in the Elk City area, each scored against other small-town markets.
- Population, 2025
- 22,159
- −0.7% since 2020
- Households
- 8,188
- Median household income
- $53,328
- +5.1% vs. 2015–2019, before inflation
- Median home value
- $143,500
- Jobs located here
- 8,119
- Highest market score
- 61
- Insurance agencies, #169 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Elk City area by name and distance, and the households and spending within reach. Or open the report at the center of the Elk City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 22,159 people live in the Elk City area, in 8,188 households. Between 2020 and 2025, the population of the Elk City area declined 0.7%, against +3.1% for the U.S. The median household income in the Elk City area is $53,328 a year, 34% below the U.S. median of $80,734. That rose 5.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Elk City area spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in the Elk City area are for insurance agencies (61); lawn care, cleaning and pest control companies (51); and home repair companies (33). The Elk City area ranks #169 of 537 scored small-town markets for insurance agencies.
The Elk City area is made up of one county, Beckham County. For its number of households, the Elk City area has the most map listings, relative to the U.S., for gas stations (3.9 times the U.S. rate) and the fewest for real estate businesses (34% below the U.S. rate).
All 56 business types in the Elk City area
Highest Groundwork market score first. Each score compares the Elk City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 61 | #169 of 537 | 9 | 11.0 | $2.2M | 178 | 9 |
| Lawn, cleaning and pest control | 51 | #230 of 481 | 8 | 9.8 | $1.3M | 77 | 5 |
| Home repair trades | 33 | #449 of 526 | 12 | 14.7 | $1.7M | 68 | 11 |
| HVAC and plumbing | 32 | #413 of 476 | 8 | 9.8 | $2.5M | 52 | 5 |
| Pizza | 32 | #438 of 520 | 6 | 7.3 | $4.3M | 85 | 21 |
| Real estate | 30 | #503 of 536 | 21 | 25.6 | Index only | 120 | 11 |
| Bakeries and dessert shops | 29 | #458 of 507 | 12 | 14.7 | $2.2M | 52 | 3 |
| Coffee shops and cafes | 29 | #479 of 529 | 17 | 20.8 | $1.5M | 41 | 3 |
| Real estate agents and brokers | 28 | #514 of 533 | 19 | 23.2 | Index only | 105 | 6 |
| Pet businesses | 26 | #488 of 527 | 15 | 18.3 | $403K | 46 | 4 |
| Sit-down restaurants | 22 | #516 of 538 | 53 | 64.7 | $489K | 74 | 16 |
| Grocery stores | 20 | #471 of 506 | 8 | 9.8 | $5.6M | 60 | 5 |
| Grocery and convenience stores | 20 | #495 of 538 | 31 | 37.9 | $1.4M | 42 | 6 |
| Dentists and orthodontists | 20 | #512 of 526 | 9 | 11.0 | $876K | 89 | 7 |
| Collision repair and body shops | 19 | #376 of 387 | 7 | 8.5 | $1M | 33 | 3 |
| Salons, barbers and spas | 19 | #526 of 538 | 45 | 55.0 | $139K | 65 | 6 |
| Child care and preschools | 18 | #429 of 454 | 7 | 8.5 | $394K | 39 | 7 |
| Gas stations | 16 | #520 of 536 | 35 | 42.7 | $670K | 28 | 19 |
| Funeral homes | 15 | #354 of 365 | 5 | 6.1 | $221K | 33 | Under 3 |
| Physical therapy | 15 | #388 of 400 | 6 | 7.3 | $1.3M | 55 | Under 3 |
| Veterinarians | 15 | #393 of 398 | 7 | 8.5 | $864K | 32 | 4 |
| Convenience stores | 15 | #505 of 529 | 18 | 22.0 | $2.5M | 31 | Under 3 |
| Hair salons | 15 | #527 of 538 | 27 | 33.0 | $231K | 54 | 5 |
| Restaurants and cafes | 15 | #529 of 538 | 113 | 138.0 | $229K | 62 | 42 |
| Spas and skin care | 14 | #499 of 504 | 11 | 13.4 | $567K | 65 | Under 3 |
| Clothing, shoes and laundry | 14 | #524 of 536 | 30 | 36.6 | $439K | 50 | 11 |
| Clothing and shoe stores | 14 | #524 of 536 | 23 | 28.1 | $573K | 45 | 11 |
| Chiropractors | 13 | #426 of 426 | 6 | 7.3 | $1.3M | 55 | 6 |
| Fast food and sandwich shops | 13 | #519 of 537 | 16 | 19.5 | $1.6M | 53 | 21 |
| Auto repair shops | 13 | #530 of 538 | 38 | 46.4 | $186K | 42 | 14 |
| Doctors, dentists and clinics | 13 | #531 of 538 | 68 | 83.0 | $116K | 76 | 44 |
| Gyms, studios and classes | 12 | #524 of 535 | 17 | 20.8 | $254K | 38 | Under 3 |
| Tire shops | 11 | #420 of 431 | 10 | 12.2 | $708K | 28 | 4 |
| Car washes and detailing | 11 | #435 of 441 | 10 | 12.2 | $708K | 28 | 3 |
| Primary care and pediatrics | 11 | #448 of 458 | 15 | 18.3 | $525K | 30 | 20 |
| Gyms | 11 | #494 of 506 | 13 | 15.9 | $333K | 26 | Under 3 |
| Auto repair and car care | 11 | #531 of 538 | 74 | 90.4 | $96K | 36 | 25 |
| Optometrists and eye care | 9 | #396 of 400 | 10 | 12.2 | $788K | 25 | 8 |
| Barbershops | Not scored | Not scored | 4 | 4.9 | $1.6M | 83 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.9 | $2.6M | 89 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.9 | $1.1M | 54 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 4.9 | $1.8M | 13 | 4 |
| Electricians | Not scored | Not scored | 3 | 3.7 | $6.7M | 55 | 6 |
| House cleaning | Not scored | Not scored | 3 | 3.7 | $3.5M | 54 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 3.7 | $4.4M | 35 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.7 | $2.1M | 124 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.7 | $2M | 79 | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.4 | $3M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.2 | $10.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.2 | Index only | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.2 | $20M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Elk City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.1M | $865 | 90 |
| Gasoline and other fuels | $23.5M | $2,866 | 110 |
| Food away from home | $25.9M | $3,163 | 78 |
| Groceries | $44.6M | $5,446 | 86 |
| Personal care products and services | $6.2M | $762 | 76 |
| Child care and other personal services | $2.8M | $337 | 58 |
| Memberships, classes and admissions | $4.3M | $528 | 54 |
| Medical and dental services | $7.9M | $963 | 75 |
| Pets | $6M | $738 | 81 |
| Clothing, shoes and related services | $13.2M | $1,610 | 78 |
| Vehicle insurance | $20.1M | $2,453 | 125 |
| Home repairs, maintenance and insurance | $20M | $2,437 | 81 |
| Lawn care, cleaning and other household services | $10.4M | $1,270 | 90 |
| Rent and homeowner costs | $109M | $13,316 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Elk City area
- Population, 2025 estimate
- 22,159−0.7% since 2020
- Households
- 8,188
- Median age
- 36.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 902 sq. mi.
- People per square mile
- 25
- Median household income
- $53,328+5.1% vs. 2015–2019, before inflation
- Average household income
- $73,431
- Median home value
- $143,500
- Jobs located here
- 8,119
- Daytime population
- 22,638Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Elk City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Elk City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Elk City area 1
- Beckham County, OK22,148 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Tulsa, OK metro area1,037,534 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
Questions
How fast is the Elk City, OK area growing?
Population estimates put the Elk City area at 22,159 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 8,188 households. Against the 2015–2019 survey, median household income rose 5.1%, before inflation.
How much do households in the Elk City, OK area spend?
Households in the Elk City area spend about $109M a year on rent and homeowner costs, $44.6M on groceries and $25.9M on food away from home. Relative to the U.S., household spending in the Elk City area runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in the Elk City, OK area?
Of the business types scored in the Elk City area, insurance agencies (61); lawn care, cleaning and pest control companies (51); and home repair companies (33) have the highest Groundwork market scores. For insurance agencies, that ranks #169 of 537 scored small-town markets.
How does the Elk City, OK area compare with the U.S.?
Median household income in the Elk City area is $53,328, 34% below the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $143,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (3.9 times the U.S. rate) and lowest for real estate businesses (34% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in the Elk City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Elk City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Elk City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Elk City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.