Small-town market profile · Oklahoma
McAlester, OK area market data
Population, household spending and competition for 56 business types in the McAlester area, each scored against other small-town markets.
- Population, 2025
- 43,320
- −1.1% since 2020
- Households
- 17,851
- Median household income
- $55,310
- +18.2% vs. 2015–2019, before inflation
- Median home value
- $156,900
- Jobs located here
- 12,742
- Highest market score
- 72
- Landscaping and lawn care, #50 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the McAlester area by name and distance, and the households and spending within reach. Or open the report at the center of the McAlester area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 43,320 people live in the McAlester area, in 17,851 households. Population estimates put the population change in the McAlester area from 2020 to 2025 at −1.1%, against +3.1% for the U.S. The median household income in the McAlester area is $55,310 a year, 31% below the U.S. median of $80,734. That rose 18.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the McAlester area spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in the McAlester area are for landscaping and lawn care companies (72); grocery stores (66); and lawn care, cleaning and pest control companies (61). The McAlester area ranks #50 of 399 scored small-town markets for landscaping and lawn care companies.
The McAlester area is made up of one county, Pittsburg County. For its number of households, the McAlester area has the most map listings, relative to the U.S., for convenience stores (2.7 times the U.S. rate) and the fewest for home repair companies (41% below the U.S. rate).
All 56 business types in the McAlester area
Highest Groundwork market score first. Each score compares the McAlester area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 72 | #50 of 399 | 6 | 3.4 | $3.8M | 129 | 6 |
| Grocery stores | 66 | #98 of 506 | 7 | 3.9 | $13.9M | 149 | 4 |
| Lawn, cleaning and pest control | 61 | #128 of 481 | 12 | 6.7 | $1.9M | 113 | 16 |
| HVAC and plumbing | 60 | #135 of 476 | 7 | 3.9 | $6.3M | 132 | 11 |
| Home repair trades | 60 | #136 of 526 | 13 | 7.3 | $3.4M | 139 | 22 |
| Funeral homes | 58 | #126 of 365 | 5 | 2.8 | $535K | 79 | Under 3 |
| Pet businesses | 51 | #268 of 527 | 19 | 10.6 | $693K | 79 | 6 |
| Primary care and pediatrics | 49 | #240 of 458 | 8 | 4.5 | $2.1M | 120 | 15 |
| Pet grooming and boarding | 44 | #238 of 387 | 7 | 3.9 | $1.9M | 74 | Under 3 |
| Chiropractors | 44 | #253 of 426 | 6 | 3.4 | $2.8M | 119 | 6 |
| Insurance agencies | 43 | #328 of 537 | 36 | 20.2 | $1.2M | 98 | 19 |
| Optometrists and eye care | 42 | #265 of 400 | 5 | 2.8 | $3.4M | 109 | Under 3 |
| Grocery and convenience stores | 41 | #374 of 538 | 49 | 27.4 | $2M | 58 | 5 |
| Electricians | 40 | #204 of 295 | 6 | 3.4 | $7.3M | 61 | 11 |
| Coffee shops and cafes | 39 | #384 of 529 | 17 | 9.5 | $3.3M | 89 | 7 |
| Mortgage brokers and lenders | 38 | #129 of 177 | 5 | 2.8 | Index only | 122 | Under 3 |
| Physical therapy | 38 | #292 of 400 | 8 | 4.5 | $2.1M | 89 | 5 |
| Car washes and detailing | 38 | #316 of 441 | 7 | 3.9 | $2.2M | 88 | Under 3 |
| Hair salons | 38 | #406 of 538 | 37 | 20.7 | $367K | 85 | 5 |
| Clothing, shoes and laundry | 37 | #386 of 536 | 33 | 18.5 | $872K | 99 | 12 |
| Real estate agents and brokers | 37 | #431 of 533 | 36 | 20.2 | Index only | 121 | 9 |
| Nail salons | 36 | #288 of 387 | 7 | 3.9 | $1.9M | 116 | Under 3 |
| Bakeries and dessert shops | 36 | #400 of 507 | 16 | 9.0 | $3.5M | 85 | 7 |
| Salons, barbers and spas | 35 | #444 of 538 | 71 | 39.8 | $191K | 90 | 8 |
| Pizza | 34 | #417 of 520 | 17 | 9.5 | $3.3M | 65 | 31 |
| Doctors, dentists and clinics | 34 | #421 of 538 | 105 | 58.8 | $163K | 107 | 43 |
| Auto repair shops | 34 | #437 of 538 | 51 | 28.6 | $305K | 69 | 14 |
| Veterinarians | 33 | #318 of 398 | 8 | 4.5 | $1.6M | 61 | 6 |
| Fast food and sandwich shops | 33 | #428 of 537 | 26 | 14.6 | $2.2M | 71 | 31 |
| Real estate | 33 | #472 of 536 | 43 | 24.1 | Index only | 128 | 21 |
| Child care and preschools | 32 | #365 of 454 | 8 | 4.5 | $744K | 74 | 14 |
| Clothing and shoe stores | 32 | #421 of 536 | 28 | 15.7 | $1M | 81 | 12 |
| Sit-down restaurants | 32 | #451 of 538 | 84 | 47.1 | $669K | 101 | 36 |
| Restaurants and cafes | 31 | #452 of 538 | 176 | 98.6 | $319K | 86 | 74 |
| Gas stations | 31 | #455 of 536 | 44 | 24.6 | $1.2M | 49 | 25 |
| Dentists and orthodontists | 30 | #449 of 526 | 15 | 8.4 | $1.1M | 116 | 14 |
| Pest control | 29 | #70 of 85 | 5 | 2.8 | $4.5M | 44 | 5 |
| Auto repair and car care | 29 | #460 of 538 | 89 | 49.9 | $175K | 65 | 25 |
| Collision repair and body shops | 27 | #341 of 387 | 8 | 4.5 | $1.9M | 63 | 6 |
| Barbershops | 24 | #330 of 377 | 9 | 5.0 | $1.5M | 80 | Under 3 |
| Gyms | 24 | #470 of 506 | 11 | 6.2 | $866K | 67 | Under 3 |
| Tire shops | 21 | #393 of 431 | 11 | 6.2 | $1.4M | 56 | 6 |
| Spas and skin care | 17 | #492 of 504 | 18 | 10.1 | $755K | 86 | Under 3 |
| Gyms, studios and classes | 17 | #512 of 535 | 22 | 12.3 | $433K | 65 | Under 3 |
| Convenience stores | 14 | #512 of 529 | 38 | 21.3 | $2.6M | 32 | Under 3 |
| Martial arts and dance studios | 11 | #370 of 378 | 10 | 5.6 | $952K | 47 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 2.2 | $3.9M | 28 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.7 | $9.6M | 77 | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.1 | $6.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.1 | Index only | Too few | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.1 | $8.5M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $22.7M | Too few | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $9.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the McAlester area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.6M | $872 | 91 |
| Gasoline and other fuels | $51.4M | $2,881 | 111 |
| Food away from home | $56.2M | $3,149 | 77 |
| Groceries | $97.1M | $5,440 | 86 |
| Personal care products and services | $13.6M | $761 | 76 |
| Child care and other personal services | $5.9M | $333 | 57 |
| Memberships, classes and admissions | $9.5M | $533 | 54 |
| Medical and dental services | $17.1M | $957 | 74 |
| Pets | $13.2M | $738 | 81 |
| Clothing, shoes and related services | $28.8M | $1,613 | 78 |
| Vehicle insurance | $44.1M | $2,473 | 126 |
| Home repairs, maintenance and insurance | $44M | $2,463 | 82 |
| Lawn care, cleaning and other household services | $22.7M | $1,274 | 90 |
| Rent and homeowner costs | $238.4M | $13,357 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the McAlester area
- Population, 2025 estimate
- 43,320−1.1% since 2020
- Households
- 17,851
- Median age
- 41.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 1,306 sq. mi.
- People per square mile
- 33
- Median household income
- $55,310+18.2% vs. 2015–2019, before inflation
- Average household income
- $73,775
- Median home value
- $156,900
- Jobs located here
- 12,742
- Daytime population
- 42,726Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the McAlester area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the McAlester area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the McAlester area 1
- Pittsburg County, OK43,561 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Tulsa, OK metro area1,037,534 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
Questions
How fast is the McAlester, OK area growing?
Population estimates put the McAlester area at 43,320 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 17,851 households. Against the 2015–2019 survey, median household income rose 18.2%, before inflation.
How much do households in the McAlester, OK area spend?
Households in the McAlester area spend about $238.4M a year on rent and homeowner costs, $97.1M on groceries and $56.2M on food away from home. Relative to the U.S., household spending in the McAlester area runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in the McAlester, OK area?
Of the business types scored in the McAlester area, landscaping and lawn care companies (72); grocery stores (66); and lawn care, cleaning and pest control companies (61) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #50 of 399 scored small-town markets.
How does the McAlester, OK area compare with the U.S.?
Median household income in the McAlester area is $55,310, 31% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.7 times the U.S. rate) and lowest for home repair companies (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the McAlester area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the McAlester area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the McAlester area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the McAlester area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.