County profile · Oklahoma
McIntosh County, OK market data
How McIntosh County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 19,758
- +4.3% since 2020
- Households
- 7,784
- Median household income
- $46,281
- +18.4% vs. 2015–2019, before inflation
- Median home value
- $146,200
- Jobs located here
- 3,982
- Highest market score
- 61
- Lawn, cleaning and pest control, #460 of 1,771 scored counties
A site report maps the competitors on map listings around any address in McIntosh County by name and distance, and the households and spending within reach. Or open the report at the center of McIntosh County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
McIntosh County has an estimated 19,758 people and 7,784 households. Population estimates show McIntosh County grew 4.3% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in McIntosh County is $46,281, 43% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.4%, before inflation.
Relative to the U.S., household spending in McIntosh County runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (49).
Of the business types scored in McIntosh County, lawn care, cleaning and pest control companies (61); auto repair shops (61); and medical and dental practices (54) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #460 of 1,771 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.6 times the U.S. rate) and lowest for medical and dental practices (53% below the U.S. rate).
All 56 business types in McIntosh County
Highest Groundwork market score first. Each score compares McIntosh County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 61 | #460 of 1,771 | 5 | 6.4 | $1.9M | 113 | Under 3 |
| Auto repair shops | 61 | #702 of 2,378 | 16 | 20.6 | $450K | 101 | 5 |
| Doctors, dentists and clinics | 54 | #1,004 of 2,394 | 31 | 39.8 | $229K | 150 | 13 |
| Insurance agencies | 52 | #1,052 of 2,272 | 15 | 19.3 | $1.4M | 109 | 10 |
| Auto repair and car care | 52 | #1,155 of 2,401 | 32 | 41.1 | $225K | 84 | 8 |
| Salons, barbers and spas | 46 | #1,416 of 2,385 | 25 | 32.1 | $222K | 105 | 4 |
| Grocery and convenience stores | 44 | #1,461 of 2,402 | 22 | 28.3 | $1.8M | 54 | 3 |
| Real estate | 41 | #1,579 of 2,229 | 24 | 30.8 | Index only | 95 | 6 |
| Gas stations | 39 | #1,648 of 2,358 | 22 | 28.3 | $1.1M | 46 | 12 |
| Fast food and sandwich shops | 36 | #1,655 of 2,222 | 12 | 15.4 | $1.9M | 63 | 13 |
| Child care and preschools | 35 | #1,232 of 1,611 | 5 | 6.4 | $484K | 48 | 4 |
| Real estate agents and brokers | 35 | #1,856 of 2,176 | 19 | 24.4 | Index only | 96 | 6 |
| Dentists and orthodontists | 34 | #1,530 of 1,886 | 9 | 11.6 | $789K | 80 | 5 |
| Car washes and detailing | 33 | #1,150 of 1,451 | 5 | 6.4 | $1.4M | 57 | Under 3 |
| Pet businesses | 33 | #1,800 of 2,200 | 12 | 15.4 | $447K | 51 | 4 |
| Clothing and shoe stores | 32 | #1,650 of 2,087 | 12 | 15.4 | $1M | 79 | Under 3 |
| Pizza | 32 | #1,746 of 2,090 | 12 | 15.4 | $1.9M | 38 | 13 |
| Hair salons | 32 | #1,974 of 2,339 | 15 | 19.3 | $371K | 86 | Under 3 |
| Clothing, shoes and laundry | 30 | #1,848 of 2,210 | 17 | 21.8 | $707K | 80 | Under 3 |
| Tire shops | 29 | #1,268 of 1,530 | 9 | 11.6 | $800K | 32 | Under 3 |
| Restaurants and cafes | 28 | #2,111 of 2,405 | 98 | 125.9 | $234K | 63 | 33 |
| Bakeries and dessert shops | 26 | #1,722 of 1,889 | 8 | 10.3 | $2.9M | 69 | Under 3 |
| Pet grooming and boarding | 25 | #1,287 of 1,461 | 5 | 6.4 | $1.1M | 42 | Under 3 |
| Convenience stores | 24 | #1,964 of 2,261 | 15 | 19.3 | $2.7M | 34 | Under 3 |
| Gyms, studios and classes | 23 | #1,936 of 2,088 | 10 | 12.8 | $373K | 56 | Under 3 |
| Gyms | 20 | #1,671 of 1,792 | 9 | 11.6 | $415K | 32 | Under 3 |
| Sit-down restaurants | 20 | #2,312 of 2,405 | 57 | 73.2 | $402K | 61 | 19 |
| Chiropractors | Not scored | Not scored | 4 | 5.1 | $1.8M | 74 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 5.1 | $5.7M | 155 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 5.1 | $10.1M | 109 | 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.1 | $1.8M | 100 | 5 |
| Spas and skin care | Not scored | Not scored | 4 | 5.1 | $1.4M | 159 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.1 | $1.3M | 49 | 4 |
| Barbershops | Not scored | Not scored | 3 | 3.9 | $1.9M | 98 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.9 | $476K | 70 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 3.9 | $6M | 247 | 9 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.9 | $3.2M | 108 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.9 | $1.9M | 111 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.9 | $2.4M | 76 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.6 | $9M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 2.6 | $6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.6 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.6 | $4.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.6 | Index only | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.3 | $7.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.3 | $3.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.3 | $5.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.3 | $18M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in McIntosh County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.2M | $925 | 97 |
| Gasoline and other fuels | $23.9M | $3,076 | 119 |
| Food away from home | $22.9M | $2,947 | 72 |
| Groceries | $40.6M | $5,213 | 82 |
| Personal care products and services | $5.6M | $714 | 71 |
| Child care and other personal services | $2.4M | $311 | 54 |
| Memberships, classes and admissions | $3.7M | $479 | 49 |
| Medical and dental services | $7.1M | $912 | 71 |
| Pets | $5.4M | $689 | 76 |
| Clothing, shoes and related services | $12M | $1,544 | 75 |
| Vehicle insurance | $20.5M | $2,636 | 135 |
| Home repairs, maintenance and insurance | $18M | $2,312 | 77 |
| Lawn care, cleaning and other household services | $9.5M | $1,214 | 86 |
| Rent and homeowner costs | $99M | $12,713 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in McIntosh County
- Population, 2025 estimate
- 19,758+4.3% since 2020
- Households
- 7,784
- Median age
- 45.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 618 sq. mi.
- People per square mile
- 31
- Median household income
- $46,281+18.4% vs. 2015–2019, before inflation
- Average household income
- $64,137
- Median home value
- $146,200
- Jobs located here
- 3,982
- Daytime population
- 16,736Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McIntosh County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of McIntosh County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Muskogee County, OK66,444 people
- Okmulgee County, OK36,899 people
- Haskell County, OK11,683 people
- Pittsburg County, OK43,561 people
- Latimer County, OK9,518 people
- Okfuskee County, OK11,278 people
- Wagoner County, OK86,609 people
- Hughes County, OK13,389 people
Questions
How fast is McIntosh County, OK growing?
Population estimates put McIntosh County at 19,758 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 7,784 households. Median household income rose 18.4% from the 2015–2019 survey, before inflation.
How much do households in McIntosh County, OK spend?
Households in McIntosh County spend about $99M a year on rent and homeowner costs, $40.6M on groceries and $23.9M on gasoline and other fuels. Set against the U.S., households in McIntosh County spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (49).
Which business types have the highest market scores in McIntosh County, OK?
The highest Groundwork market scores in McIntosh County are for lawn care, cleaning and pest control companies (61); auto repair shops (61); and medical and dental practices (54). McIntosh County ranks #460 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does McIntosh County, OK compare with the U.S.?
The median household income in McIntosh County is $46,281 a year, 43% below the U.S. median of $80,734. The population rose 4.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $146,200, against $332,700 for the U.S. For its number of households, McIntosh County has the most map listings, relative to the U.S., for gas stations (2.6 times the U.S. rate) and the fewest for medical and dental practices (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in McIntosh County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McIntosh County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in McIntosh County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McIntosh County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.