County profile · Oklahoma
Oklahoma County, OK market data
How Oklahoma County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 822,125
- +3.0% since 2020
- Households
- 328,101
- Median household income
- $66,679
- +22.3% vs. 2015–2019, before inflation
- Median home value
- $222,900
- Jobs located here
- 484,332
- Highest market score
- 67
- Grocery and convenience stores, #539 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Oklahoma County by name and distance, and the households and spending within reach. Or open the report at the center of Oklahoma County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Oklahoma County has an estimated 822,125 people and 328,101 households. Population estimates show Oklahoma County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Oklahoma County is $66,679, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
Relative to the U.S., household spending in Oklahoma County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (71).
Of the business types scored in Oklahoma County, grocery and convenience stores (67), grocery stores (66) and convenience stores (66) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #539 of 2,402 scored counties.
Oklahoma County is part of the Oklahoma City metro area. Against the U.S., map listings per household run highest for roofing and gutter companies (2.2 times the U.S. rate) and lowest for funeral homes (19% below the U.S. rate).
All 56 business types in Oklahoma County
Highest Groundwork market score first. Each score compares Oklahoma County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 67 | #539 of 2,402 | 633 | 19.3 | $3M | 90 | 135 |
| Grocery stores | 66 | #516 of 2,070 | 185 | 5.6 | $10.4M | 112 | 108 |
| Convenience stores | 66 | #566 of 2,261 | 327 | 10.0 | $5.9M | 75 | 27 |
| Landscaping and lawn care | 65 | #356 of 1,493 | 186 | 5.7 | $2.5M | 86 | 237 |
| Gas stations | 65 | #551 of 2,358 | 307 | 9.4 | $2.9M | 124 | 329 |
| Pet stores | 62 | #289 of 974 | 62 | 1.9 | $4.5M | 101 | 25 |
| Home inspectors | 57 | #137 of 415 | 19 | 0.6 | Index only | 97 | 16 |
| Funeral homes | 56 | #554 of 1,472 | 55 | 1.7 | $667K | 98 | 38 |
| Pet grooming and boarding | 53 | #657 of 1,461 | 141 | 4.3 | $2M | 79 | 80 |
| Pet businesses | 53 | #953 of 2,200 | 382 | 11.6 | $738K | 84 | 220 |
| Electricians | 49 | #612 of 1,160 | 96 | 2.9 | $9.5M | 79 | 246 |
| Lawn, cleaning and pest control | 49 | #910 of 1,771 | 357 | 10.9 | $1.3M | 78 | 509 |
| House cleaning | 47 | #483 of 847 | 87 | 2.7 | $5.4M | 84 | 212 |
| Veterinarians | 47 | #829 of 1,485 | 145 | 4.4 | $1.9M | 72 | 115 |
| HVAC and plumbing | 47 | #964 of 1,707 | 248 | 7.6 | $3.7M | 78 | 307 |
| Child care and preschools | 45 | #958 of 1,611 | 182 | 5.5 | $786K | 78 | 244 |
| Mortgage brokers and lenders | 44 | #547 of 887 | 129 | 3.9 | Index only | 96 | 58 |
| Pizza | 43 | #1,313 of 2,090 | 290 | 8.8 | $4.1M | 81 | 777 |
| Laundromats | 42 | #488 of 785 | 61 | 1.9 | $9.8M | 79 | 28 |
| Nail salons | 42 | #918 of 1,328 | 272 | 8.3 | $1M | 62 | 38 |
| Barbershops | 40 | #936 of 1,356 | 210 | 6.4 | $1.3M | 72 | 22 |
| Tire shops | 40 | #1,026 of 1,530 | 170 | 5.2 | $1.7M | 66 | 56 |
| Coffee shops and cafes | 40 | #1,394 of 2,063 | 386 | 11.8 | $3.1M | 83 | 221 |
| Chiropractors | 38 | #1,071 of 1,490 | 192 | 5.9 | $1.8M | 77 | 118 |
| Yoga, Pilates and fitness studios | 37 | #600 of 777 | 73 | 2.2 | $3.1M | 77 | 112 |
| Bakeries and dessert shops | 37 | #1,412 of 1,889 | 368 | 11.2 | $3.2M | 78 | 241 |
| Pest control | 36 | #543 of 699 | 84 | 2.6 | $5.6M | 55 | 60 |
| Home repair trades | 36 | #1,683 of 2,057 | 599 | 18.3 | $1.5M | 63 | 674 |
| Martial arts and dance studios | 35 | #1,044 of 1,334 | 165 | 5.0 | $1.4M | 68 | 89 |
| Fast food and sandwich shops | 34 | #1,716 of 2,222 | 565 | 17.2 | $2.1M | 69 | 777 |
| Hair salons | 34 | #1,920 of 2,339 | 850 | 25.9 | $333K | 77 | 209 |
| Collision repair and body shops | 33 | #1,043 of 1,327 | 135 | 4.1 | $2.1M | 68 | 106 |
| Clothing and shoe stores | 33 | #1,629 of 2,087 | 661 | 20.1 | $907K | 71 | 344 |
| Auto repair shops | 33 | #1,924 of 2,378 | 899 | 27.4 | $314K | 71 | 343 |
| Urgent care and walk-in clinics | 32 | #266 of 325 | 17 | 0.5 | $20.8M | 85 | 57 |
| Physical therapy | 32 | #1,173 of 1,422 | 218 | 6.6 | $1.6M | 68 | 149 |
| Gyms | 32 | #1,456 of 1,792 | 308 | 9.4 | $739K | 57 | 112 |
| Clothing, shoes and laundry | 32 | #1,802 of 2,210 | 899 | 27.4 | $667K | 76 | 416 |
| Real estate agents and brokers | 32 | #1,980 of 2,176 | 1,263 | 38.5 | Index only | 70 | 476 |
| Property management | 31 | #776 of 910 | 133 | 4.1 | Index only | 65 | 244 |
| Auto repair and car care | 31 | #2,012 of 2,401 | 1,523 | 46.4 | $185K | 69 | 499 |
| Oil change and quick lube | 30 | #404 of 479 | 36 | 1.1 | $7.8M | 57 | 32 |
| Car washes and detailing | 30 | #1,218 of 1,451 | 193 | 5.9 | $1.5M | 58 | 61 |
| Spas and skin care | 30 | #1,532 of 1,769 | 492 | 15.0 | $576K | 66 | 87 |
| Gyms, studios and classes | 30 | #1,801 of 2,088 | 546 | 16.6 | $417K | 63 | 201 |
| Insurance agencies | 30 | #1,818 of 2,272 | 893 | 27.2 | $865K | 69 | 566 |
| Restaurants and cafes | 30 | #2,040 of 2,405 | 4,348 | 132.5 | $273K | 74 | 1,823 |
| Sit-down restaurants | 30 | #2,063 of 2,405 | 2,539 | 77.4 | $468K | 71 | 806 |
| Real estate | 30 | #2,078 of 2,229 | 1,544 | 47.1 | Index only | 72 | 940 |
| Salons, barbers and spas | 29 | #2,162 of 2,385 | 1,858 | 56.6 | $153K | 72 | 362 |
| Dry cleaners | 28 | #453 of 507 | 60 | 1.8 | $10M | 64 | 44 |
| Roofing and gutters | 27 | #1,042 of 1,177 | 255 | 7.8 | $3.6M | 42 | 121 |
| Optometrists and eye care | 27 | #1,124 of 1,302 | 192 | 5.9 | $1.8M | 59 | 82 |
| Primary care and pediatrics | 24 | #1,496 of 1,656 | 361 | 11.0 | $980K | 55 | 945 |
| Dentists and orthodontists | 22 | #1,802 of 1,886 | 504 | 15.4 | $702K | 71 | 449 |
| Doctors, dentists and clinics | 22 | #2,267 of 2,394 | 3,794 | 115.6 | $93K | 61 | 1,800 |
Household spending in Oklahoma County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $281.9M | $859 | 90 |
| Gasoline and other fuels | $904.7M | $2,757 | 106 |
| Food away from home | $1.2B | $3,624 | 89 |
| Groceries | $1.9B | $5,872 | 93 |
| Personal care products and services | $283.4M | $864 | 86 |
| Child care and other personal services | $143M | $436 | 75 |
| Memberships, classes and admissions | $227.6M | $694 | 71 |
| Medical and dental services | $353.9M | $1,079 | 84 |
| Pets | $282.1M | $860 | 95 |
| Clothing, shoes and related services | $599.6M | $1,827 | 89 |
| Vehicle insurance | $772.2M | $2,354 | 120 |
| Home repairs, maintenance and insurance | $915.8M | $2,791 | 92 |
| Lawn care, cleaning and other household services | $470M | $1,432 | 101 |
| Rent and homeowner costs | $4.8B | $14,714 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Oklahoma County
- Population, 2025 estimate
- 822,125+3.0% since 2020
- Households
- 328,101
- Median age
- 36.4
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 709 sq. mi.
- People per square mile
- 1,137
- Median household income
- $66,679+22.3% vs. 2015–2019, before inflation
- Average household income
- $95,887
- Median home value
- $222,900
- Jobs located here
- 484,332
- Daytime population
- 954,716Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oklahoma County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Oklahoma County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Canadian County, OK168,985 people
- Cleveland County, OK300,047 people
- Logan County, OK51,938 people
- McClain County, OK45,273 people
- Kingfisher County, OK15,430 people
- Grady County, OK56,606 people
- Pottawatomie County, OK73,463 people
- Lincoln County, OK34,219 people
Questions
How fast is Oklahoma County, OK growing?
Population estimates put Oklahoma County at 822,125 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 328,101 households. Median household income rose 22.3% from the 2015–2019 survey, before inflation.
How much do households in Oklahoma County, OK spend?
Households in Oklahoma County spend about $4.8B a year on rent and homeowner costs, $1.9B on groceries and $1.2B on food away from home. Set against the U.S., households in Oklahoma County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (71).
Which business types have the highest market scores in Oklahoma County, OK?
The highest Groundwork market scores in Oklahoma County are for grocery and convenience stores (67), grocery stores (66) and convenience stores (66). Oklahoma County ranks #539 of 2,402 scored counties for grocery and convenience stores.
How does Oklahoma County, OK compare with the U.S.?
The median household income in Oklahoma County is $66,679 a year, 17% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,900, against $332,700 for the U.S. For its number of households, Oklahoma County has the most map listings, relative to the U.S., for roofing and gutter companies (2.2 times the U.S. rate) and the fewest for funeral homes (19% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Oklahoma County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oklahoma County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Oklahoma County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oklahoma County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.