County profile · Oklahoma
Pawnee County, OK market data
Population, household spending and competition for 56 business types in Pawnee County, each scored against other counties.
- Population, 2025
- 16,029
- +3.1% since 2020
- Households
- 6,108
- Median household income
- $58,738
- +22.4% vs. 2015–2019, before inflation
- Median home value
- $131,500
- Jobs located here
- 3,630
- Highest market score
- 75
- Auto repair and car care, #223 of 2,401 scored counties
A site report maps the competitors on map listings around any address in Pawnee County by name and distance, and the households and spending within reach. Or open the report at the center of Pawnee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 16,029 people live in Pawnee County, in 6,108 households. Between 2020 and 2025, the population of Pawnee County grew 3.1%, in step with the U.S. (+3.1%). The median household income in Pawnee County is $58,738 a year, 27% below the U.S. median of $80,734. That rose 22.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Pawnee County spend the most on vehicle insurance (an index of 150, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
The highest Groundwork market scores in Pawnee County are for auto repair and car care businesses (75), auto repair shops (73) and real estate agents and brokers (70). Pawnee County ranks #223 of 2,401 scored counties for auto repair and car care businesses.
Pawnee County is part of the Tulsa metro area. For its number of households, Pawnee County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for medical and dental practices (61% below the U.S. rate).
All 56 business types in Pawnee County
Highest Groundwork market score first. Each score compares Pawnee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 75 | #223 of 2,401 | 16 | 26.2 | $398K | 148 | Under 3 |
| Auto repair shops | 73 | #260 of 2,378 | 10 | 16.4 | $637K | 143 | Under 3 |
| Real estate agents and brokers | 70 | #205 of 2,176 | 5 | 8.2 | Index only | 307 | Under 3 |
| Salons, barbers and spas | 68 | #328 of 2,385 | 9 | 14.7 | $535K | 251 | Under 3 |
| Hair salons | 68 | #341 of 2,339 | 6 | 9.8 | $802K | 186 | Under 3 |
| Real estate | 67 | #293 of 2,229 | 7 | 11.5 | Index only | 276 | Under 3 |
| Sit-down restaurants | 67 | #463 of 2,405 | 22 | 36.0 | $909K | 137 | 6 |
| Clothing, shoes and laundry | 66 | #470 of 2,210 | 5 | 8.2 | $2M | 231 | Under 3 |
| Doctors, dentists and clinics | 63 | #612 of 2,394 | 20 | 32.7 | $303K | 199 | 9 |
| Insurance agencies | 62 | #721 of 2,272 | 9 | 14.7 | $2M | 159 | 9 |
| Clothing and shoe stores | 59 | #700 of 2,087 | 5 | 8.2 | $2M | 160 | Under 3 |
| Restaurants and cafes | 59 | #798 of 2,405 | 45 | 73.7 | $444K | 120 | 21 |
| Gas stations | 51 | #1,142 of 2,358 | 15 | 24.6 | $1.4M | 59 | 8 |
| Gyms, studios and classes | 50 | #1,042 of 2,088 | 5 | 8.2 | $697K | 105 | Under 3 |
| Pizza | 49 | #1,076 of 2,090 | 5 | 8.2 | $4M | 79 | 10 |
| Grocery and convenience stores | 45 | #1,413 of 2,402 | 17 | 27.8 | $2M | 59 | 3 |
| Home repair trades | 40 | #1,485 of 2,057 | 7 | 11.5 | $2.2M | 92 | 15 |
| Fast food and sandwich shops | 40 | #1,512 of 2,222 | 10 | 16.4 | $2M | 66 | 10 |
| Tire shops | 39 | #1,061 of 1,530 | 5 | 8.2 | $1.3M | 51 | Under 3 |
| Convenience stores | 31 | #1,782 of 2,261 | 10 | 16.4 | $3.4M | 43 | Under 3 |
| Pet businesses | 30 | #1,878 of 2,200 | 11 | 18.0 | $426K | 49 | 4 |
| Coffee shops and cafes | 26 | #1,857 of 2,063 | 8 | 13.1 | $2.5M | 67 | 5 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 6.5 | $1.5M | 154 | 3 |
| Grocery stores | Not scored | Not scored | 4 | 6.5 | $8.5M | 91 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 6.5 | $1.2M | 43 | 4 |
| Child care and preschools | Not scored | Not scored | 3 | 4.9 | $732K | 73 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 4.9 | $2M | 84 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 4.9 | $5.2M | 43 | 6 |
| Gyms | Not scored | Not scored | 3 | 4.9 | $1.2M | 89 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 4.9 | $5.2M | 110 | 9 |
| Pet stores | Not scored | Not scored | 3 | 4.9 | $1.6M | 35 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 4.9 | $2M | 114 | 6 |
| Funeral homes | Not scored | Not scored | 2 | 3.3 | $481K | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 3.3 | $1.7M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.3 | $3M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.3 | $2.3M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 1.6 | $20M | Too few | 5 |
| Barbershops | Not scored | Not scored | 1 | 1.6 | $4.8M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.6 | $6.4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.6 | $6.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.6 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.6 | $8M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.6 | $8M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.6 | $4.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.6 | $6.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.6 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.6 | $15.6M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.6 | $4.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pawnee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.4M | $1,043 | 109 |
| Gasoline and other fuels | $21M | $3,430 | 132 |
| Food away from home | $20M | $3,273 | 80 |
| Groceries | $33.9M | $5,554 | 88 |
| Personal care products and services | $4.8M | $788 | 78 |
| Child care and other personal services | $2.2M | $359 | 62 |
| Memberships, classes and admissions | $3.5M | $570 | 58 |
| Medical and dental services | $6.1M | $993 | 77 |
| Pets | $4.7M | $768 | 84 |
| Clothing, shoes and related services | $10.2M | $1,664 | 81 |
| Vehicle insurance | $17.9M | $2,936 | 150 |
| Home repairs, maintenance and insurance | $15.6M | $2,559 | 85 |
| Lawn care, cleaning and other household services | $8M | $1,314 | 93 |
| Rent and homeowner costs | $83.8M | $13,718 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pawnee County
- Population, 2025 estimate
- 16,029+3.1% since 2020
- Households
- 6,108
- Median age
- 41.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 568 sq. mi.
- People per square mile
- 28
- Median household income
- $58,738+22.4% vs. 2015–2019, before inflation
- Average household income
- $74,199
- Median home value
- $131,500
- Jobs located here
- 3,630
- Daytime population
- 12,439Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pawnee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pawnee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Osage County, OK45,997 people
- Creek County, OK72,830 people
- Payne County, OK82,972 people
- Tulsa County, OK680,794 people
- Noble County, OK10,897 people
- Washington County, OK53,326 people
- Kay County, OK43,625 people
- Lincoln County, OK34,219 people
Questions
How fast is Pawnee County, OK growing?
Population estimates put Pawnee County at 16,029 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 6,108 households. Against the 2015–2019 survey, median household income rose 22.4%, before inflation.
How much do households in Pawnee County, OK spend?
Households in Pawnee County spend about $83.8M a year on rent and homeowner costs, $33.9M on groceries and $21M on gasoline and other fuels. Relative to the U.S., household spending in Pawnee County runs highest on vehicle insurance (an index of 150, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Which business types have the highest market scores in Pawnee County, OK?
Of the business types scored in Pawnee County, auto repair and car care businesses (75), auto repair shops (73) and real estate agents and brokers (70) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #223 of 2,401 scored counties.
How does Pawnee County, OK compare with the U.S.?
Median household income in Pawnee County is $58,738, 27% below the U.S. median of $80,734. The population rose 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $131,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for medical and dental practices (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Pawnee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pawnee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Pawnee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pawnee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.