County profile · Oklahoma
Grady County, OK market data
How Grady County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 59,128
- +7.7% since 2020
- Households
- 20,688
- Median household income
- $75,419
- +23.9% vs. 2015–2019, before inflation
- Median home value
- $205,800
- Jobs located here
- 13,243
- Highest market score
- 86
- Bakeries and dessert shops, #36 of 1,889 scored counties
A site report maps the competitors on map listings around any address in Grady County by name and distance, and the households and spending within reach. Or open the report at the center of Grady County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Grady County has an estimated 59,128 people and 20,688 households. Population estimates put the population change in Grady County from 2020 to 2025 at +7.7%, faster than the U.S. (+3.1%). Median household income in Grady County is $75,419, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.
Relative to the U.S., household spending in Grady County runs highest on vehicle insurance (an index of 145, where 100 is the U.S. average) and lowest on memberships, classes and admissions (71).
Of the business types scored in Grady County, bakeries and dessert shops (86), primary care and pediatric clinics (83) and grocery stores (83) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #36 of 1,889 scored counties.
Grady County is part of the Oklahoma City metro area. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for medical and dental practices (63% below the U.S. rate).
All 56 business types in Grady County
Highest Groundwork market score first. Each score compares Grady County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 86 | #36 of 1,889 | 9 | 4.4 | $8.5M | 206 | 5 |
| Primary care and pediatrics | 83 | #53 of 1,656 | 5 | 2.4 | $4.5M | 255 | 9 |
| Grocery stores | 83 | #135 of 2,070 | 9 | 4.4 | $13.8M | 148 | 6 |
| Child care and preschools | 81 | #73 of 1,611 | 7 | 3.4 | $1.3M | 128 | 7 |
| Sit-down restaurants | 81 | #105 of 2,405 | 60 | 29.0 | $1.3M | 193 | 29 |
| Chiropractors | 79 | #66 of 1,490 | 5 | 2.4 | $4.5M | 190 | 3 |
| Restaurants and cafes | 79 | #154 of 2,405 | 148 | 71.5 | $520K | 140 | 64 |
| Hair salons | 78 | #107 of 2,339 | 32 | 15.5 | $572K | 133 | 4 |
| Insurance agencies | 78 | #266 of 2,272 | 23 | 11.1 | $2.5M | 203 | 20 |
| Barbershops | 77 | #100 of 1,356 | 5 | 2.4 | $3.7M | 194 | Under 3 |
| Pizza | 74 | #199 of 2,090 | 14 | 6.8 | $5.5M | 108 | 30 |
| Clothing, shoes and laundry | 74 | #278 of 2,210 | 29 | 14.0 | $1.3M | 150 | 6 |
| Salons, barbers and spas | 73 | #218 of 2,385 | 60 | 29.0 | $305K | 143 | 8 |
| Clothing and shoe stores | 73 | #303 of 2,087 | 21 | 10.2 | $1.8M | 143 | 6 |
| Lawn, cleaning and pest control | 72 | #202 of 1,771 | 18 | 8.7 | $1.7M | 99 | 22 |
| Doctors, dentists and clinics | 72 | #281 of 2,394 | 64 | 30.9 | $355K | 233 | 39 |
| Gyms, studios and classes | 71 | #238 of 2,088 | 20 | 9.7 | $725K | 110 | 4 |
| Dentists and orthodontists | 71 | #238 of 1,886 | 12 | 5.8 | $1.9M | 192 | 13 |
| Real estate | 70 | #214 of 2,229 | 34 | 16.4 | Index only | 210 | 22 |
| Landscaping and lawn care | 70 | #256 of 1,493 | 12 | 5.8 | $2.5M | 86 | 16 |
| Real estate agents and brokers | 69 | #247 of 2,176 | 30 | 14.5 | Index only | 189 | 13 |
| Martial arts and dance studios | 68 | #206 of 1,334 | 6 | 2.9 | $2.4M | 120 | Under 3 |
| Spas and skin care | 68 | #275 of 1,769 | 13 | 6.3 | $1.4M | 161 | Under 3 |
| Car washes and detailing | 67 | #292 of 1,451 | 5 | 2.4 | $4.3M | 169 | 5 |
| Tire shops | 67 | #348 of 1,530 | 7 | 3.4 | $3M | 121 | 4 |
| Grocery and convenience stores | 67 | #543 of 2,402 | 46 | 22.2 | $2.7M | 80 | 10 |
| Physical therapy | 66 | #299 of 1,422 | 7 | 3.4 | $3.2M | 135 | 7 |
| Gyms | 65 | #374 of 1,792 | 12 | 5.8 | $1.2M | 93 | 4 |
| Coffee shops and cafes | 63 | #517 of 2,063 | 25 | 12.1 | $3.1M | 83 | 5 |
| Fast food and sandwich shops | 63 | #635 of 2,222 | 30 | 14.5 | $2.6M | 84 | 30 |
| Convenience stores | 60 | #779 of 2,261 | 28 | 13.5 | $4.4M | 56 | 4 |
| Pet stores | 59 | #340 of 974 | 5 | 2.4 | $3.7M | 81 | Under 3 |
| Nail salons | 58 | #461 of 1,328 | 10 | 4.8 | $1.8M | 109 | Under 3 |
| Pet grooming and boarding | 57 | #566 of 1,461 | 10 | 4.8 | $1.8M | 72 | 5 |
| Veterinarians | 56 | #596 of 1,485 | 10 | 4.8 | $1.8M | 67 | 6 |
| Pet businesses | 56 | #842 of 2,200 | 31 | 15.0 | $590K | 67 | 11 |
| Gas stations | 55 | #969 of 2,358 | 47 | 22.7 | $1.5M | 61 | 28 |
| Home repair trades | 51 | #986 of 2,057 | 25 | 12.1 | $2.3M | 96 | 71 |
| HVAC and plumbing | 49 | #900 of 1,707 | 14 | 6.8 | $4.2M | 88 | 33 |
| Auto repair shops | 49 | #1,249 of 2,378 | 55 | 26.6 | $387K | 87 | 25 |
| Auto repair and car care | 49 | #1,276 of 2,401 | 88 | 42.5 | $242K | 90 | 36 |
| Funeral homes | 44 | #878 of 1,472 | 9 | 4.4 | $319K | 47 | 4 |
| Optometrists and eye care | 42 | #862 of 1,302 | 8 | 3.9 | $2.8M | 91 | 7 |
| Roofing and gutters | 41 | #795 of 1,177 | 10 | 4.8 | $5.8M | 69 | 8 |
| Collision repair and body shops | Not scored | Not scored | 4 | 1.9 | $5.3M | 173 | 6 |
| Pest control | Not scored | Not scored | 4 | 1.9 | $7.5M | 73 | 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.5 | $12.7M | 81 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.5 | $12.7M | 102 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.5 | Index only | 185 | 6 |
| House cleaning | Not scored | Not scored | 2 | 1.0 | $15M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.0 | $10.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.0 | $7.3M | Too few | 4 |
| Electricians | Not scored | Not scored | 1 | 0.5 | $58.3M | Too few | 30 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Grady County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.3M | $1,028 | 107 |
| Gasoline and other fuels | $68.5M | $3,309 | 127 |
| Food away from home | $76.9M | $3,719 | 91 |
| Groceries | $123.9M | $5,991 | 95 |
| Personal care products and services | $18.3M | $884 | 88 |
| Child care and other personal services | $9M | $435 | 75 |
| Memberships, classes and admissions | $14.5M | $701 | 71 |
| Medical and dental services | $22.7M | $1,097 | 85 |
| Pets | $18.3M | $883 | 97 |
| Clothing, shoes and related services | $38.2M | $1,849 | 90 |
| Vehicle insurance | $58.5M | $2,828 | 145 |
| Home repairs, maintenance and insurance | $58.3M | $2,818 | 93 |
| Lawn care, cleaning and other household services | $30.1M | $1,453 | 103 |
| Rent and homeowner costs | $308.8M | $14,928 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Grady County
- Population, 2025 estimate
- 59,128+7.7% since 2020
- Households
- 20,688
- Median age
- 40.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 1,101 sq. mi.
- People per square mile
- 51
- Median household income
- $75,419+23.9% vs. 2015–2019, before inflation
- Average household income
- $92,315
- Median home value
- $205,800
- Jobs located here
- 13,243
- Daytime population
- 46,186Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grady County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Grady County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- McClain County, OK45,273 people
- Cleveland County, OK300,047 people
- Canadian County, OK168,985 people
- Caddo County, OK26,447 people
- Oklahoma County, OK806,199 people
- Garvin County, OK25,860 people
- Stephens County, OK43,551 people
- Comanche County, OK121,825 people
Questions
How fast is Grady County, OK growing?
Population estimates put Grady County at 59,128 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 20,688 households. Median household income rose 23.9% from the 2015–2019 survey, before inflation.
How much do households in Grady County, OK spend?
Households in Grady County spend about $308.8M a year on rent and homeowner costs, $123.9M on groceries and $76.9M on food away from home. Set against the U.S., households in Grady County spend the most on vehicle insurance (an index of 145, where 100 is the U.S. average) and the least on memberships, classes and admissions (71).
Which business types have the highest market scores in Grady County, OK?
The highest Groundwork market scores in Grady County are for bakeries and dessert shops (86), primary care and pediatric clinics (83) and grocery stores (83). Grady County ranks #36 of 1,889 scored counties for bakeries and dessert shops.
How does Grady County, OK compare with the U.S.?
The median household income in Grady County is $75,419 a year, 7% below the U.S. median of $80,734. The population rose 7.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $205,800, against $332,700 for the U.S. For its number of households, Grady County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for medical and dental practices (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Grady County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grady County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Grady County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grady County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.