County profile · Oklahoma
McClain County, OK market data
Population, household spending and competition for 56 business types in McClain County, each scored against other counties.
- Population, 2025
- 49,647
- +18.4% since 2020
- Households
- 16,421
- Median household income
- $84,552
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $255,900
- Jobs located here
- 12,355
- Highest market score
- 91
- Grocery stores, #44 of 2,070 scored counties
A site report maps the competitors on map listings around any address in McClain County by name and distance, and the households and spending within reach. Or open the report at the center of McClain County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 49,647 people live in McClain County, in 16,421 households. Population estimates show McClain County grew 18.4% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in McClain County is $84,552 a year, 5% above the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in McClain County spend the most on vehicle insurance (an index of 152, where 100 is the U.S. average) and the least on memberships, classes and admissions (80).
The highest Groundwork market scores in McClain County are for grocery stores (91); lawn care, cleaning and pest control companies (90); and grocery and convenience stores (82). McClain County ranks #44 of 2,070 scored counties for grocery stores.
McClain County is part of the Oklahoma City metro area. For its number of households, McClain County has the most map listings, relative to the U.S., for veterinarians (2.9 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (42% below the U.S. rate).
All 56 business types in McClain County
Highest Groundwork market score first. Each score compares McClain County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 91 | #44 of 2,070 | 6 | 3.7 | $17M | 183 | Under 3 |
| Lawn, cleaning and pest control | 90 | #5 of 1,771 | 10 | 6.1 | $2.5M | 150 | 13 |
| Grocery and convenience stores | 82 | #154 of 2,402 | 33 | 20.1 | $3.1M | 91 | 5 |
| Clothing, shoes and laundry | 81 | #125 of 2,210 | 22 | 13.4 | $1.5M | 166 | 5 |
| Clothing and shoe stores | 79 | #177 of 2,087 | 17 | 10.4 | $1.9M | 149 | 5 |
| Barbershops | 75 | #140 of 1,356 | 6 | 3.7 | $2.6M | 136 | Under 3 |
| Tire shops | 74 | #190 of 1,530 | 6 | 3.7 | $3M | 120 | 3 |
| Chiropractors | 72 | #191 of 1,490 | 6 | 3.7 | $3.2M | 133 | 4 |
| Convenience stores | 71 | #418 of 2,261 | 19 | 11.6 | $5.4M | 68 | 3 |
| Hair salons | 69 | #335 of 2,339 | 32 | 19.5 | $482K | 112 | 7 |
| Auto repair shops | 69 | #392 of 2,378 | 37 | 22.5 | $487K | 109 | 17 |
| Auto repair and car care | 69 | #401 of 2,401 | 64 | 39.0 | $281K | 105 | 23 |
| Sit-down restaurants | 69 | #412 of 2,405 | 81 | 49.3 | $804K | 121 | 29 |
| Salons, barbers and spas | 68 | #360 of 2,385 | 65 | 39.6 | $237K | 112 | 7 |
| Spas and skin care | 64 | #401 of 1,769 | 15 | 9.1 | $1M | 117 | Under 3 |
| Martial arts and dance studios | 63 | #316 of 1,334 | 7 | 4.3 | $1.8M | 91 | 3 |
| Gyms, studios and classes | 61 | #571 of 2,088 | 26 | 15.8 | $495K | 75 | 3 |
| Restaurants and cafes | 61 | #733 of 2,405 | 167 | 101.7 | $390K | 105 | 74 |
| Insurance agencies | 61 | #767 of 2,272 | 34 | 20.7 | $1.4M | 115 | 22 |
| Dentists and orthodontists | 60 | #588 of 1,886 | 17 | 10.4 | $1.1M | 114 | 10 |
| Coffee shops and cafes | 59 | #666 of 2,063 | 20 | 12.2 | $3.3M | 88 | 9 |
| Doctors, dentists and clinics | 58 | #843 of 2,394 | 94 | 57.2 | $203K | 133 | 41 |
| Gas stations | 58 | #850 of 2,358 | 34 | 20.7 | $1.7M | 71 | 27 |
| Bakeries and dessert shops | 57 | #675 of 1,889 | 19 | 11.6 | $3.4M | 83 | 9 |
| Pizza | 57 | #761 of 2,090 | 16 | 9.7 | $4.1M | 80 | 36 |
| Child care and preschools | 56 | #663 of 1,611 | 9 | 5.5 | $880K | 88 | 13 |
| Pet grooming and boarding | 55 | #626 of 1,461 | 14 | 8.5 | $1.1M | 44 | 3 |
| Nail salons | 54 | #574 of 1,328 | 11 | 6.7 | $1.4M | 84 | Under 3 |
| Physical therapy | 52 | #674 of 1,422 | 9 | 5.5 | $2.1M | 88 | 7 |
| Primary care and pediatrics | 51 | #821 of 1,656 | 18 | 11.0 | $1.1M | 59 | 15 |
| Electricians | 50 | #592 of 1,160 | 6 | 3.7 | $8.2M | 68 | 16 |
| Real estate | 50 | #1,101 of 2,229 | 49 | 29.8 | Index only | 121 | 37 |
| Gyms | 49 | #971 of 1,792 | 16 | 9.7 | $805K | 62 | Under 3 |
| Real estate agents and brokers | 48 | #1,176 of 2,176 | 43 | 26.2 | Index only | 110 | 24 |
| Funeral homes | 47 | #804 of 1,472 | 6 | 3.7 | $356K | 52 | Under 3 |
| Fast food and sandwich shops | 46 | #1,328 of 2,222 | 34 | 20.7 | $1.9M | 63 | 36 |
| Pest control | 45 | #417 of 699 | 6 | 3.7 | $4.2M | 41 | 3 |
| Roofing and gutters | 40 | #829 of 1,177 | 11 | 6.7 | $4.5M | 53 | 7 |
| Pet businesses | 39 | #1,582 of 2,200 | 42 | 25.6 | $369K | 42 | 17 |
| HVAC and plumbing | 38 | #1,294 of 1,707 | 19 | 11.6 | $2.6M | 54 | 39 |
| Home repair trades | 38 | #1,594 of 2,057 | 36 | 21.9 | $1.4M | 56 | 62 |
| Veterinarians | 37 | #1,057 of 1,485 | 16 | 9.7 | $970K | 36 | 14 |
| Optometrists and eye care | 35 | #1,009 of 1,302 | 10 | 6.1 | $1.9M | 61 | 5 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.4 | $4.5M | 179 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.4 | $4.5M | 146 | 7 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.4 | $6.3M | 215 | 10 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.8 | Index only | 220 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.8 | $5.2M | 114 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.8 | $4.3M | 106 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.2 | $16.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $16.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.2 | Index only | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.2 | $9.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $18M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in McClain County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18M | $1,096 | 114 |
| Gasoline and other fuels | $57.2M | $3,482 | 134 |
| Food away from home | $65.1M | $3,966 | 97 |
| Groceries | $102.2M | $6,227 | 99 |
| Personal care products and services | $15.4M | $939 | 93 |
| Child care and other personal services | $7.9M | $482 | 83 |
| Memberships, classes and admissions | $12.9M | $784 | 80 |
| Medical and dental services | $19M | $1,160 | 90 |
| Pets | $15.5M | $945 | 104 |
| Clothing, shoes and related services | $32.1M | $1,957 | 95 |
| Vehicle insurance | $48.9M | $2,978 | 152 |
| Home repairs, maintenance and insurance | $49.1M | $2,991 | 99 |
| Lawn care, cleaning and other household services | $25.2M | $1,536 | 109 |
| Rent and homeowner costs | $257M | $15,652 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in McClain County
- Population, 2025 estimate
- 49,647+18.4% since 2020
- Households
- 16,421
- Median age
- 39.3
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 571 sq. mi.
- People per square mile
- 79
- Median household income
- $84,552+25.0% vs. 2015–2019, before inflation
- Average household income
- $106,677
- Median home value
- $255,900
- Jobs located here
- 12,355
- Daytime population
- 38,533Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McClain County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of McClain County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
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- Garvin County, OK25,860 people
- Canadian County, OK168,985 people
- Pottawatomie County, OK73,463 people
- Caddo County, OK26,447 people
- Stephens County, OK43,551 people
Questions
How fast is McClain County, OK growing?
Population estimates put McClain County at 49,647 people in 2025, up 18.4% since 2020, faster than the U.S. (+3.1%). It has 16,421 households. Against the 2015–2019 survey, median household income rose 25.0%, before inflation.
How much do households in McClain County, OK spend?
Households in McClain County spend about $257M a year on rent and homeowner costs, $102.2M on groceries and $65.1M on food away from home. Relative to the U.S., household spending in McClain County runs highest on vehicle insurance (an index of 152, where 100 is the U.S. average) and lowest on memberships, classes and admissions (80).
Which business types have the highest market scores in McClain County, OK?
Of the business types scored in McClain County, grocery stores (91); lawn care, cleaning and pest control companies (90); and grocery and convenience stores (82) have the highest Groundwork market scores. For grocery stores, that ranks #44 of 2,070 scored counties.
How does McClain County, OK compare with the U.S.?
Median household income in McClain County is $84,552, 5% above the U.S. median of $80,734. The population rose 18.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $255,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for veterinarians (2.9 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in McClain County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McClain County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in McClain County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McClain County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.