County profile · Oklahoma
Bryan County, OK market data
How Bryan County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 51,367
- +10.9% since 2020
- Households
- 18,397
- Median household income
- $57,225
- +29.4% vs. 2015–2019, before inflation
- Median home value
- $174,900
- Jobs located here
- 20,991
- Highest market score
- 83
- Lawn, cleaning and pest control, #32 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Bryan County by name and distance, and the households and spending within reach. Or open the report at the center of Bryan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Bryan County has an estimated 51,367 people and 18,397 households. Population estimates put the population change in Bryan County from 2020 to 2025 at +10.9%, faster than the U.S. (+3.1%). Median household income in Bryan County is $57,225, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.4%, before inflation.
Relative to the U.S., household spending in Bryan County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Of the business types scored in Bryan County, lawn care, cleaning and pest control companies (83); grocery stores (75); and car washes and detailers (71) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #32 of 1,771 scored counties.
Bryan County is part of the Durant area. Against the U.S., map listings per household run highest for convenience stores (98% above the U.S. rate) and lowest for gyms and studios (38% below the U.S. rate).
All 56 business types in Bryan County
Highest Groundwork market score first. Each score compares Bryan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 83 | #32 of 1,771 | 8 | 4.3 | $3M | 179 | 16 |
| Grocery stores | 75 | #299 of 2,070 | 9 | 4.9 | $11.3M | 122 | 4 |
| Car washes and detailing | 71 | #201 of 1,451 | 5 | 2.7 | $3.2M | 129 | Under 3 |
| Dentists and orthodontists | 70 | #261 of 1,886 | 9 | 4.9 | $2M | 205 | 11 |
| Physical therapy | 64 | #352 of 1,422 | 7 | 3.8 | $2.6M | 108 | 4 |
| Collision repair and body shops | 63 | #374 of 1,327 | 5 | 2.7 | $3.2M | 105 | 4 |
| Funeral homes | 63 | #424 of 1,472 | 5 | 2.7 | $531K | 78 | Under 3 |
| Veterinarians | 63 | #445 of 1,485 | 7 | 3.8 | $2M | 73 | 3 |
| Chiropractors | 62 | #400 of 1,490 | 6 | 3.3 | $3M | 126 | 5 |
| House cleaning | 61 | #231 of 847 | 5 | 2.7 | $4.8M | 75 | 3 |
| Insurance agencies | 58 | #850 of 2,272 | 29 | 15.8 | $1.6M | 127 | 24 |
| Grocery and convenience stores | 57 | #911 of 2,402 | 49 | 26.6 | $2.1M | 61 | 6 |
| Property management | 56 | #351 of 910 | 5 | 2.7 | Index only | 90 | 5 |
| Home repair trades | 56 | #741 of 2,057 | 19 | 10.3 | $2.5M | 101 | 34 |
| Gyms, studios and classes | 55 | #826 of 2,088 | 17 | 9.2 | $595K | 90 | 5 |
| Pet businesses | 55 | #885 of 2,200 | 30 | 16.3 | $467K | 53 | 3 |
| Coffee shops and cafes | 53 | #913 of 2,063 | 18 | 9.8 | $3.3M | 89 | 7 |
| Gas stations | 53 | #1,038 of 2,358 | 29 | 15.8 | $1.8M | 77 | 27 |
| Hair salons | 52 | #1,093 of 2,339 | 40 | 21.7 | $359K | 84 | 5 |
| Pizza | 51 | #992 of 2,090 | 16 | 8.7 | $3.7M | 73 | 31 |
| Real estate agents and brokers | 50 | #1,062 of 2,176 | 40 | 21.7 | Index only | 115 | 13 |
| Auto repair shops | 50 | #1,205 of 2,378 | 50 | 27.2 | $324K | 73 | 12 |
| Real estate | 49 | #1,145 of 2,229 | 48 | 26.1 | Index only | 120 | 23 |
| Clothing, shoes and laundry | 49 | #1,178 of 2,210 | 38 | 20.7 | $797K | 91 | 9 |
| Auto repair and car care | 49 | #1,289 of 2,401 | 85 | 46.2 | $191K | 71 | 17 |
| Clothing and shoe stores | 48 | #1,141 of 2,087 | 28 | 15.2 | $1.1M | 85 | 9 |
| Fast food and sandwich shops | 47 | #1,288 of 2,222 | 27 | 14.7 | $2.2M | 72 | 31 |
| Spas and skin care | 46 | #1,037 of 1,769 | 20 | 10.9 | $719K | 82 | 3 |
| Salons, barbers and spas | 45 | #1,491 of 2,385 | 81 | 44.0 | $178K | 83 | 10 |
| Pet grooming and boarding | 43 | #896 of 1,461 | 10 | 5.4 | $1.4M | 55 | Under 3 |
| Primary care and pediatrics | 43 | #1,075 of 1,656 | 16 | 8.7 | $1.1M | 64 | 20 |
| Bakeries and dessert shops | 43 | #1,205 of 1,889 | 24 | 13.0 | $2.5M | 60 | 7 |
| Doctors, dentists and clinics | 43 | #1,546 of 2,394 | 122 | 66.3 | $149K | 98 | 47 |
| Gyms | 42 | #1,204 of 1,792 | 12 | 6.5 | $842K | 65 | 5 |
| Sit-down restaurants | 42 | #1,570 of 2,405 | 115 | 62.5 | $518K | 78 | 29 |
| Restaurants and cafes | 41 | #1,595 of 2,405 | 222 | 120.7 | $268K | 72 | 68 |
| Barbershops | 40 | #934 of 1,356 | 10 | 5.4 | $1.4M | 76 | Under 3 |
| HVAC and plumbing | 40 | #1,213 of 1,707 | 14 | 7.6 | $3.3M | 70 | 20 |
| Convenience stores | 40 | #1,497 of 2,261 | 29 | 15.8 | $3.5M | 45 | Under 3 |
| Nail salons | 39 | #970 of 1,328 | 11 | 6.0 | $1.3M | 78 | Under 3 |
| Optometrists and eye care | 37 | #970 of 1,302 | 8 | 4.3 | $2.3M | 72 | 4 |
| Tire shops | 36 | #1,127 of 1,530 | 13 | 7.1 | $1.2M | 50 | Under 3 |
| Child care and preschools | 34 | #1,249 of 1,611 | 11 | 6.0 | $560K | 56 | 14 |
| Electricians | Not scored | Not scored | 4 | 2.2 | $11.6M | 97 | 14 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.2 | $2.5M | 125 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.6 | $10.1M | 81 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.6 | $5.4M | 39 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 1.1 | $15.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.1 | $12M | Too few | 5 |
| Pet stores | Not scored | Not scored | 2 | 1.1 | $7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.5 | $24M | Too few | 8 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.5 | $46.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $18.1M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $10.1M | Too few | 5 |
Household spending in Bryan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.2M | $880 | 92 |
| Gasoline and other fuels | $53.6M | $2,911 | 112 |
| Food away from home | $59.5M | $3,237 | 80 |
| Groceries | $101.8M | $5,535 | 88 |
| Personal care products and services | $14.4M | $782 | 78 |
| Child care and other personal services | $6.2M | $335 | 58 |
| Memberships, classes and admissions | $10.1M | $549 | 56 |
| Medical and dental services | $18.1M | $986 | 77 |
| Pets | $14M | $761 | 84 |
| Clothing, shoes and related services | $30.3M | $1,647 | 80 |
| Vehicle insurance | $46.2M | $2,510 | 128 |
| Home repairs, maintenance and insurance | $46.6M | $2,533 | 84 |
| Lawn care, cleaning and other household services | $24M | $1,307 | 92 |
| Rent and homeowner costs | $250.1M | $13,597 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Bryan County
- Population, 2025 estimate
- 51,367+10.9% since 2020
- Households
- 18,397
- Median age
- 38.2
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 904 sq. mi.
- People per square mile
- 53
- Median household income
- $57,225+29.4% vs. 2015–2019, before inflation
- Average household income
- $74,867
- Median home value
- $174,900
- Jobs located here
- 20,991
- Daytime population
- 49,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bryan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Bryan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Marshall County, OK15,792 people
- Johnston County, OK10,278 people
- Atoka County, OK14,379 people
- Coal County, OK5,320 people
- Love County, OK10,261 people
- Carter County, OK48,555 people
- Choctaw County, OK14,297 people
- Murray County, OK13,753 people
Questions
How fast is Bryan County, OK growing?
Population estimates put Bryan County at 51,367 people in 2025, up 10.9% since 2020, faster than the U.S. (+3.1%). It has 18,397 households. Median household income rose 29.4% from the 2015–2019 survey, before inflation.
How much do households in Bryan County, OK spend?
Households in Bryan County spend about $250.1M a year on rent and homeowner costs, $101.8M on groceries and $59.5M on food away from home. Set against the U.S., households in Bryan County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
Which business types have the highest market scores in Bryan County, OK?
The highest Groundwork market scores in Bryan County are for lawn care, cleaning and pest control companies (83); grocery stores (75); and car washes and detailers (71). Bryan County ranks #32 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Bryan County, OK compare with the U.S.?
The median household income in Bryan County is $57,225 a year, 29% below the U.S. median of $80,734. The population rose 10.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $174,900, against $332,700 for the U.S. For its number of households, Bryan County has the most map listings, relative to the U.S., for convenience stores (98% above the U.S. rate) and the fewest for gyms and studios (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Bryan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bryan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Bryan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bryan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.