Small-town market profile · Oklahoma
Weatherford, OK area market data
Population, household spending and competition for 56 business types in the Weatherford area, each scored against other small-town markets.
- Population, 2025
- 39,059
- −0.7% since 2020
- Households
- 15,175
- Median household income
- $60,977
- Median home value
- $155,000
- Jobs located here
- 13,926
- Highest market score
- 61
- Pet grooming and boarding, #108 of 387 scored small-town markets
A site report maps the competitors on map listings around any address in the Weatherford area by name and distance, and the households and spending within reach. Or open the report at the center of the Weatherford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 39,059 people live in the Weatherford area, in 15,175 households. Between 2020 and 2025, the population of the Weatherford area declined 0.7%, against +3.1% for the U.S. The median household income in the Weatherford area is $60,977 a year, 24% below the U.S. median of $80,734.
Set against the U.S., households in the Weatherford area spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
The highest Groundwork market scores in the Weatherford area are for pet grooming and boarding businesses (61); lawn care, cleaning and pest control companies (61); and real estate businesses (55). The Weatherford area ranks #108 of 387 scored small-town markets for pet grooming and boarding businesses.
The Weatherford area takes in 2 counties: Custer County and Washita County. For its number of households, the Weatherford area has the most map listings, relative to the U.S., for gas stations (3.1 times the U.S. rate) and the fewest for real estate businesses (54% below the U.S. rate).
All 56 business types in the Weatherford area
Highest Groundwork market score first. Each score compares the Weatherford area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 61 | #108 of 387 | 5 | 3.3 | $2.4M | 94 | Under 3 |
| Lawn, cleaning and pest control | 61 | #124 of 481 | 8 | 5.3 | $2.5M | 151 | 23 |
| Real estate | 55 | #194 of 536 | 27 | 17.8 | Index only | 181 | 13 |
| Real estate agents and brokers | 51 | #245 of 533 | 25 | 16.5 | Index only | 155 | 7 |
| Roofing and gutters | 49 | #148 of 288 | 5 | 3.3 | $7.9M | 94 | Under 3 |
| Pizza | 47 | #285 of 520 | 9 | 5.9 | $5.6M | 111 | 33 |
| Grocery stores | 44 | #320 of 506 | 10 | 6.6 | $8.5M | 92 | 7 |
| Pet businesses | 43 | #350 of 527 | 17 | 11.2 | $701K | 80 | 11 |
| Funeral homes | 40 | #241 of 365 | 5 | 3.3 | $404K | 60 | Under 3 |
| Barbershops | 40 | #250 of 377 | 6 | 4.0 | $2M | 108 | Under 3 |
| Bakeries and dessert shops | 39 | #366 of 507 | 12 | 7.9 | $4.2M | 102 | 9 |
| Primary care and pediatrics | 38 | #331 of 458 | 13 | 8.6 | $1.2M | 66 | 12 |
| Home repair trades | 38 | #400 of 526 | 21 | 13.8 | $1.9M | 78 | 28 |
| Grocery and convenience stores | 37 | #408 of 538 | 44 | 29.0 | $1.9M | 57 | 8 |
| Nail salons | 35 | #297 of 387 | 6 | 4.0 | $2M | 122 | 4 |
| Hair salons | 35 | #434 of 538 | 33 | 21.7 | $369K | 86 | 6 |
| Chiropractors | 34 | #342 of 426 | 9 | 5.9 | $1.7M | 71 | 4 |
| Insurance agencies | 34 | #411 of 537 | 37 | 24.4 | $1.1M | 85 | 27 |
| Coffee shops and cafes | 32 | #450 of 529 | 17 | 11.2 | $3M | 80 | 9 |
| Dentists and orthodontists | 31 | #440 of 526 | 13 | 8.6 | $1.2M | 119 | 14 |
| Restaurants and cafes | 31 | #451 of 538 | 151 | 99.5 | $335K | 90 | 76 |
| Tire shops | 30 | #357 of 431 | 10 | 6.6 | $1.4M | 57 | 4 |
| HVAC and plumbing | 30 | #428 of 476 | 14 | 9.2 | $2.8M | 60 | 15 |
| Doctors, dentists and clinics | 30 | #452 of 538 | 102 | 67.2 | $149K | 98 | 44 |
| Salons, barbers and spas | 30 | #481 of 538 | 61 | 40.2 | $200K | 94 | 12 |
| Collision repair and body shops | 29 | #331 of 387 | 6 | 4.0 | $2.4M | 77 | 8 |
| Fast food and sandwich shops | 29 | #452 of 537 | 23 | 15.2 | $2.2M | 72 | 33 |
| Auto repair shops | 28 | #470 of 538 | 39 | 25.7 | $363K | 82 | 25 |
| Sit-down restaurants | 27 | #481 of 538 | 87 | 57.3 | $581K | 88 | 34 |
| Car washes and detailing | 26 | #399 of 441 | 9 | 5.9 | $1.6M | 62 | Under 3 |
| Auto repair and car care | 26 | #479 of 538 | 71 | 46.8 | $199K | 74 | 31 |
| Clothing, shoes and laundry | 25 | #473 of 536 | 44 | 29.0 | $585K | 66 | 14 |
| Clothing and shoe stores | 25 | #475 of 536 | 33 | 21.7 | $780K | 61 | 14 |
| Convenience stores | 24 | #465 of 529 | 28 | 18.5 | $3M | 39 | Under 3 |
| Gas stations | 24 | #489 of 536 | 51 | 33.6 | $905K | 38 | 34 |
| Optometrists and eye care | 23 | #367 of 400 | 7 | 4.6 | $2.2M | 69 | 5 |
| Veterinarians | 22 | #370 of 398 | 9 | 5.9 | $1.3M | 49 | 11 |
| Spas and skin care | 22 | #478 of 504 | 16 | 10.5 | $762K | 87 | Under 3 |
| Physical therapy | 19 | #383 of 400 | 10 | 6.6 | $1.5M | 63 | 9 |
| Gyms, studios and classes | 17 | #514 of 535 | 23 | 15.2 | $392K | 59 | 11 |
| Gyms | 14 | #490 of 506 | 17 | 11.2 | $531K | 41 | 8 |
| Child care and preschools | Not scored | Not scored | 4 | 2.6 | $1.4M | 140 | 9 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.6 | $5.1M | 174 | 14 |
| Laundromats | Not scored | Not scored | 4 | 2.6 | $6.4M | 51 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.6 | $2.3M | 112 | 3 |
| Dry cleaners | Not scored | Not scored | 3 | 2.0 | $8.6M | 55 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.0 | $6.8M | 106 | 5 |
| Electricians | Not scored | Not scored | 2 | 1.3 | $19.8M | Too few | 13 |
| Pet stores | Not scored | Not scored | 2 | 1.3 | $6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $4.5M | Too few | 8 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $14.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $20.3M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Weatherford area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.2M | $933 | 97 |
| Gasoline and other fuels | $46.1M | $3,041 | 117 |
| Food away from home | $50.6M | $3,331 | 82 |
| Groceries | $85.3M | $5,624 | 89 |
| Personal care products and services | $12.2M | $803 | 80 |
| Child care and other personal services | $5.6M | $370 | 64 |
| Memberships, classes and admissions | $9M | $594 | 60 |
| Medical and dental services | $15.2M | $1,004 | 78 |
| Pets | $11.9M | $786 | 86 |
| Clothing, shoes and related services | $25.7M | $1,696 | 83 |
| Vehicle insurance | $39.6M | $2,608 | 133 |
| Home repairs, maintenance and insurance | $39.6M | $2,612 | 87 |
| Lawn care, cleaning and other household services | $20.3M | $1,340 | 95 |
| Rent and homeowner costs | $211.4M | $13,932 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Weatherford area
- Population, 2025 estimate
- 39,059−0.7% since 2020
- Households
- 15,175
- Median age
- 35.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,992 sq. mi.
- People per square mile
- 20
- Median household income
- $60,977
- Average household income
- $81,638
- Median home value
- $155,000
- Jobs located here
- 13,926
- Daytime population
- 39,124Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Weatherford area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Weatherford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Weatherford area 2
- Custer County, OK28,259 people
- Washita County, OK10,815 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Tulsa, OK metro area1,037,534 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
Questions
How fast is the Weatherford, OK area growing?
Population estimates put the Weatherford area at 39,059 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 15,175 households.
How much do households in the Weatherford, OK area spend?
Households in the Weatherford area spend about $211.4M a year on rent and homeowner costs, $85.3M on groceries and $50.6M on food away from home. Relative to the U.S., household spending in the Weatherford area runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Which business types have the highest market scores in the Weatherford, OK area?
Of the business types scored in the Weatherford area, pet grooming and boarding businesses (61); lawn care, cleaning and pest control companies (61); and real estate businesses (55) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #108 of 387 scored small-town markets.
How does the Weatherford, OK area compare with the U.S.?
Median household income in the Weatherford area is $60,977, 24% below the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $155,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (3.1 times the U.S. rate) and lowest for real estate businesses (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Weatherford area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Weatherford area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in the Weatherford area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Weatherford area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.