Market rankings · Oklahoma

Pet businesses in Oklahoma

Every metro area, small-town market and county in Oklahoma, ranked by the Groundwork market score for pet businesses, with competitor counts and household spending for each.

Listings: 1,971; 277 chain locations (14%)
Official establishments: 925; +9.0% since 2019
Household spending a year: $1.3B; On pets
Listings per 10k households: 12.6; 21% above the U.S.
Spending per listing: $660K; 25% below the U.S.
Rank among states: #37 of 51; Market score 37 · Lower middle

A site report maps the pet businesses on map listings around any address in Oklahoma by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 1,971 pet businesses on map listings in Oklahoma as of September 2026. 277 of them (14%) are chain locations, against 17% across the U.S. That comes to 12.6 for every 10,000 households, 21% above the U.S. rate of 10.4.

Household spending on pets in Oklahoma comes to about $1.3B a year: $832 per household, 8% below the U.S. average. That is about $660K of household spending for each business on map listings, 25% below the U.S. figure of $878K.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Oklahoma was 925 in 2023, up 9.0% from 2019. That is one for every 1,689 households, against one for every 1,852 across the U.S. Across the U.S., the count rose 11.4% over the same years. Since fiscal 2022, 57 SBA-backed loans worth $34.3M have gone to businesses classed as pet care, veterinarians and pet stores in Oklahoma.

Among the 50 states and DC, Oklahoma ranks #37 for pet businesses, with a Groundwork market score of 37 (lower middle). Of the 5 scored metro areas in or partly in Oklahoma, the Tulsa metro area scores highest (53). Of the 17 scored small-town markets in or partly in Oklahoma, the Ardmore area scores highest (64).

Every market in Oklahoma for pet businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Oklahoma, ranked for pet businesses by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Tulsa, OK	53	461	11.3	$767K	+5.1%	#174 of 387
2Oklahoma City, OK	44	710	12.4	$711K	+5.8%	#245 of 387
Fort Smith, AR-OK	41	105	11.5	$668K	+3.1%	#269 of 387
3Enid, OK	37	23	9.6	$848K	−1.5%	#290 of 387
4Lawton, OK	26	54	11.5	$674K	+0.7%	#353 of 387

Small-town markets

Small-town markets reaching Oklahoma, ranked for pet businesses by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Ardmore, OK	64	25	13.1	$605K	+1.8%	#105 of 527
2Duncan, OK	59	22	12.5	$635K	+3.4%	#155 of 527
3Ponca City, OK	58	19	11.3	$678K	−0.3%	#162 of 527
4Durant, OK	58	30	16.3	$467K	+10.9%	#168 of 527
5Altus, OK	56	12	12.3	$652K	+0.1%	#197 of 527
6McAlester, OK	51	19	10.6	$693K	−1.1%	#268 of 527
7Ada, OK	50	18	11.9	$663K	+1.2%	#278 of 527
8Tahlequah, OK	49	28	15.0	$495K	+4.5%	#297 of 527
9Muskogee, OK	48	34	13.2	$541K	+0.7%	#310 of 527
10Shawnee, OK	45	44	16.3	$472K	+3.5%	#342 of 527
11Bartlesville, OK	44	30	14.3	$571K	+2.7%	#345 of 527
12Guymon, OK	43	7	10.3	$731K	−4.5%	#349 of 527
13Weatherford, OK	43	17	11.2	$701K	−0.7%	#350 of 527
14Stillwater, OK	32	53	16.3	$456K	+2.8%	#447 of 527
15Miami, OK	30	16	13.4	$509K	+0.7%	#460 of 527
16Elk City, OK	26	15	18.3	$403K	−0.7%	#488 of 527
17Woodward, OK	21	15	18.9	$422K	−2.8%	#510 of 527

Counties

Counties in Oklahoma, ranked for pet businesses by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Wagoner County, OK	91	27	8.6	$1.1M	+14.6%	#4 of 2,200
2Rogers County, OK	81	36	9.8	$943K	+7.1%	#63 of 2,200
3Canadian County, OK	79	63	10.8	$892K	+20.4%	#93 of 2,200
4Osage County, OK	72	13	7.5	$1.1M	+2.2%	#219 of 2,200
5Creek County, OK	68	30	10.6	$758K	+4.4%	#368 of 2,200
6Tulsa County, OK	57	320	11.7	$745K	+4.2%	#779 of 2,200
7Carter County, OK	57	25	13.1	$605K	+1.8%	#797 of 2,200
8Cleveland County, OK	56	142	12.2	$739K	+2.6%	#830 of 2,200
9Grady County, OK	56	31	15.0	$590K	+7.7%	#842 of 2,200
10Bryan County, OK	55	30	16.3	$467K	+10.9%	#885 of 2,200
11Mayes County, OK	54	22	14.4	$543K	+3.5%	#930 of 2,200
12Oklahoma County, OK	53	382	11.6	$738K	+3.0%	#953 of 2,200
13Stephens County, OK	53	22	12.5	$635K	+3.4%	#964 of 2,200
14Logan County, OK	53	28	15.7	$617K	+11.5%	#965 of 2,200
15Kay County, OK	52	19	11.3	$678K	−0.3%	#1,004 of 2,200
16Jackson County, OK	50	12	12.3	$652K	+0.1%	#1,108 of 2,200
17Garfield County, OK	48	23	9.6	$848K	−1.5%	#1,183 of 2,200
18Pittsburg County, OK	48	19	10.6	$693K	−1.1%	#1,196 of 2,200
19Cherokee County, OK	47	28	15.0	$495K	+4.5%	#1,259 of 2,200
20Muskogee County, OK	45	34	13.2	$541K	+0.7%	#1,342 of 2,200
21Pontotoc County, OK	43	18	11.9	$663K	+1.2%	#1,391 of 2,200
22Pottawatomie County, OK	43	44	16.3	$472K	+3.5%	#1,415 of 2,200
23Lincoln County, OK	42	22	16.7	$472K	+5.3%	#1,451 of 2,200
24Kingfisher County, OK	42	11	19.4	$439K	+4.1%	#1,456 of 2,200
25Seminole County, OK	41	10	11.4	$606K	−0.3%	#1,476 of 2,200

Show all 77 counties

Counties in Oklahoma, ranked for pet businesses by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Le Flore County, OK	41	30	16.7	$422K	+4.1%	#1,506 of 2,200
27Comanche County, OK	40	53	11.8	$657K	+0.8%	#1,522 of 2,200
28Caddo County, OK	39	11	12.2	$596K	−2.9%	#1,564 of 2,200
29McClain County, OK	39	42	25.6	$369K	+18.4%	#1,582 of 2,200
30Washington County, OK	38	30	14.3	$571K	+2.7%	#1,606 of 2,200
31Sequoyah County, OK	38	21	13.6	$525K	+4.1%	#1,616 of 2,200
32Adair County, OK	37	9	12.6	$530K	+2.0%	#1,646 of 2,200
33Texas County, OK	36	7	10.3	$731K	−4.5%	#1,666 of 2,200
34Haskell County, OK	36	5	10.9	$656K	+2.0%	#1,667 of 2,200
35McCurtain County, OK	35	14	12.6	$561K	−0.3%	#1,715 of 2,200
36Delaware County, OK	35	28	16.3	$464K	+3.8%	#1,737 of 2,200
37Okmulgee County, OK	35	24	16.8	$436K	+1.5%	#1,740 of 2,200
38Custer County, OK	34	13	11.8	$672K	−1.0%	#1,750 of 2,200
39McIntosh County, OK	33	12	15.4	$447K	+4.3%	#1,800 of 2,200
40Ottawa County, OK	30	16	13.4	$509K	+0.7%	#1,873 of 2,200
41Payne County, OK	30	53	16.3	$456K	+2.8%	#1,875 of 2,200
42Pawnee County, OK	30	11	18.0	$426K	+3.1%	#1,878 of 2,200
43Pushmataha County, OK	29	5	11.3	$604K	+0.1%	#1,890 of 2,200
44Murray County, OK	28	9	18.2	$451K	−0.5%	#1,937 of 2,200
45Hughes County, OK	26	5	12.4	$548K	+0.8%	#1,983 of 2,200
46Johnston County, OK	26	6	15.4	$469K	+2.0%	#1,988 of 2,200
47Beckham County, OK	26	15	18.3	$403K	−0.7%	#1,991 of 2,200
48Choctaw County, OK	25	8	13.5	$497K	−1.0%	#2,010 of 2,200
49Garvin County, OK	23	25	24.7	$309K	+2.8%	#2,065 of 2,200
50Noble County, OK	21	9	21.7	$384K	−0.2%	#2,099 of 2,200
51Woodward County, OK	19	15	18.9	$422K	−2.8%	#2,130 of 2,200
52Craig County, OK	17	15	28.9	$245K	+2.6%	#2,151 of 2,200
Marshall County, OK	Not scored	2	3.3	$2.3M	+6.0%
Atoka County, OK	Not scored	2	4.0	$1.9M	+3.1%
Okfuskee County, OK	Not scored	4	10.0	$707K	+1.6%
Washita County, OK	Not scored	4	9.7	$797K	−0.2%
Love County, OK	Not scored	4	10.3	$787K	+6.1%
Latimer County, OK	Not scored	6	15.4	$429K	+1.8%
Nowata County, OK	Not scored	7	19.0	$401K	+2.1%
Woods County, OK	Not scored	5	14.0	$528K	−1.8%
Blaine County, OK	Not scored	5	14.8	$543K	−2.2%
Kiowa County, OK	Not scored	6	17.5	$385K	−3.7%
Major County, OK	Not scored	4	12.6	$675K	−2.7%
Tillman County, OK	Not scored	1	3.7	$1.9M	−2.4%
Alfalfa County, OK	Not scored	2	10.3	$785K	−1.1%
Greer County, OK	Not scored	1	5.1	$1.4M	−2.2%
Cotton County, OK	Not scored	1	4.9	$1.6M	−1.9%
Jefferson County, OK	Not scored	3	13.9	$475K	+2.2%
Coal County, OK	Not scored	2	9.8	$732K	+3.0%
Beaver County, OK	Not scored	0	0.0	n/a	−2.9%
Dewey County, OK	Not scored	1	6.1	$1.3M	−6.0%
Grant County, OK	Not scored	2	12.4	$646K	−2.8%
Ellis County, OK	Not scored	1	6.8	$1.1M	−3.4%
Roger Mills County, OK	Not scored	2	14.1	$593K	−5.0%
Harper County, OK	Not scored	1	7.5	$1.1M	−2.3%
Harmon County, OK	Not scored	2	20.7	$345K	−6.0%
Cimarron County, OK	Not scored	1	14.1	$644K	−10.0%

Markets with fewer than 5 pet businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many pet businesses are in Oklahoma?

As of September 2026, map listings count 1,971 pet businesses in Oklahoma. 277 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 925 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 9.0% from 2019. Another 1,735 one-person businesses have no payroll, by official counts.

How much do households in Oklahoma spend on pets?

About $1.3B a year, or $832 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 1,971 pet businesses on map listings, it comes to $660K per business. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.

How does Oklahoma compare with the U.S. for pet businesses?

Oklahoma has 12.6 pet businesses per 10,000 households, 21% above the U.S. rate of 10.4. Spending per business is $660K, 25% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Oklahoma would have about 1,480, against 1,971 on map listings. There is one business with payroll in the industry for every 1,689 households, against one for every 1,852 across the U.S. The official count rose 9.0% from 2019 to 2023, against +11.4% for the U.S.

Which market in Oklahoma has the highest market score for pet businesses?

Among 5 scored metro areas in or partly in Oklahoma, the Tulsa metro area scores highest, at 53 (upper middle). Among 17 scored small-town markets in or partly in Oklahoma, the Ardmore area scores highest, at 64 (upper middle). Among 52 scored counties in Oklahoma, Wagoner County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 37 for pet businesses (lower middle), #37 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oklahoma. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Veterinarians724 listings
Pet grooming and boarding654 listings
Pet stores300 listings

Screening a site or an acquisition in Oklahoma?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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