County profile · Oklahoma
Woodward County, OK market data
Population, household spending and competition for 56 business types in Woodward County, each scored against other counties.
- Population, 2025
- 19,827
- −2.8% since 2020
- Households
- 7,925
- Median household income
- $61,417
- +2.1% vs. 2015–2019, before inflation
- Median home value
- $169,000
- Jobs located here
- 8,020
- Highest market score
- 51
- Lawn, cleaning and pest control, #804 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Woodward County by name and distance, and the households and spending within reach. Or open the report at the center of Woodward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,827 people live in Woodward County, in 7,925 households. Between 2020 and 2025, the population of Woodward County declined 2.8%, against +3.1% for the U.S. The median household income in Woodward County is $61,417 a year, 24% below the U.S. median of $80,734. That rose 2.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Woodward County spend the most on vehicle insurance (an index of 140, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Woodward County are for lawn care, cleaning and pest control companies (51); grocery and convenience stores (39); and dentists and orthodontists (32). Woodward County ranks #804 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Woodward County is part of the Woodward area. For its number of households, Woodward County has the most map listings, relative to the U.S., for convenience stores (3 times the U.S. rate) and the fewest for real estate businesses (18% below the U.S. rate).
All 56 business types in Woodward County
Highest Groundwork market score first. Each score compares Woodward County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 51 | #804 of 1,771 | 6 | 7.6 | $1.8M | 107 | Under 3 |
| Grocery and convenience stores | 39 | #1,651 of 2,402 | 25 | 31.5 | $1.8M | 53 | 3 |
| Dentists and orthodontists | 32 | #1,575 of 1,886 | 8 | 10.1 | $1M | 102 | 5 |
| Salons, barbers and spas | 30 | #2,142 of 2,385 | 47 | 59.3 | $138K | 65 | 3 |
| Real estate | 27 | #2,142 of 2,229 | 25 | 31.5 | Index only | 103 | 14 |
| Gas stations | 26 | #2,090 of 2,358 | 20 | 25.2 | $1.3M | 53 | 17 |
| Sit-down restaurants | 26 | #2,169 of 2,405 | 40 | 50.5 | $672K | 101 | 20 |
| Insurance agencies | 25 | #1,952 of 2,272 | 23 | 29.0 | $942K | 75 | 16 |
| Real estate agents and brokers | 24 | #2,125 of 2,176 | 24 | 30.3 | Index only | 85 | 8 |
| Pizza | 23 | #1,943 of 2,090 | 8 | 10.1 | $3.4M | 66 | 18 |
| Gyms | 22 | #1,636 of 1,792 | 5 | 6.3 | $943K | 72 | Under 3 |
| Primary care and pediatrics | 21 | #1,530 of 1,656 | 7 | 8.8 | $1.1M | 64 | 12 |
| Bakeries and dessert shops | 19 | #1,820 of 1,889 | 9 | 11.4 | $3M | 72 | 6 |
| Pet businesses | 19 | #2,130 of 2,200 | 15 | 18.9 | $422K | 48 | 6 |
| Nail salons | 18 | #1,251 of 1,328 | 5 | 6.3 | $1.3M | 77 | Under 3 |
| HVAC and plumbing | 18 | #1,665 of 1,707 | 7 | 8.8 | $3M | 62 | 11 |
| Fast food and sandwich shops | 18 | #2,087 of 2,222 | 14 | 17.7 | $1.9M | 63 | 18 |
| Restaurants and cafes | 18 | #2,319 of 2,405 | 88 | 111.0 | $305K | 82 | 44 |
| Clothing, shoes and laundry | 17 | #2,132 of 2,210 | 22 | 27.8 | $617K | 70 | 10 |
| Doctors, dentists and clinics | 17 | #2,330 of 2,394 | 68 | 85.8 | $118K | 77 | 27 |
| Convenience stores | 16 | #2,114 of 2,261 | 19 | 24.0 | $2.4M | 30 | Under 3 |
| Car washes and detailing | 15 | #1,398 of 1,451 | 7 | 8.8 | $1.1M | 44 | Under 3 |
| Clothing and shoe stores | 15 | #2,023 of 2,087 | 18 | 22.7 | $754K | 59 | 10 |
| Coffee shops and cafes | 15 | #2,029 of 2,063 | 14 | 17.7 | $1.9M | 52 | 6 |
| Home repair trades | 14 | #2,044 of 2,057 | 17 | 21.5 | $1.2M | 50 | 21 |
| Barbershops | 13 | #1,284 of 1,356 | 6 | 7.6 | $1.1M | 57 | Under 3 |
| Collision repair and body shops | 13 | #1,308 of 1,327 | 5 | 6.3 | $1.5M | 50 | 5 |
| Pet grooming and boarding | 13 | #1,428 of 1,461 | 7 | 8.8 | $904K | 36 | 3 |
| Auto repair and car care | 13 | #2,364 of 2,401 | 52 | 65.6 | $149K | 55 | 20 |
| Hair salons | 12 | #2,297 of 2,339 | 24 | 30.3 | $270K | 63 | Under 3 |
| Auto repair shops | 12 | #2,355 of 2,378 | 33 | 41.6 | $235K | 53 | 16 |
| Child care and preschools | 11 | #1,579 of 1,611 | 12 | 15.1 | $244K | 24 | 7 |
| Spas and skin care | 11 | #1,752 of 1,769 | 11 | 13.9 | $588K | 67 | Under 3 |
| Gyms, studios and classes | 10 | #2,060 of 2,088 | 13 | 16.4 | $363K | 55 | Under 3 |
| Electricians | 9 | #1,152 of 1,160 | 7 | 8.8 | $3M | 25 | 10 |
| Physical therapy | 8 | #1,411 of 1,422 | 7 | 8.8 | $1.1M | 48 | Under 3 |
| Optometrists and eye care | 7 | #1,285 of 1,302 | 5 | 6.3 | $1.6M | 51 | 6 |
| Martial arts and dance studios | 5 | #1,324 of 1,334 | 8 | 10.1 | $589K | 29 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 5.0 | $2M | 84 | 4 |
| Tire shops | Not scored | Not scored | 4 | 5.0 | $1.9M | 77 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.0 | $1.6M | 58 | 3 |
| Grocery stores | Not scored | Not scored | 3 | 3.8 | $15.1M | 162 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.8 | $6.9M | 82 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.5 | $546K | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.5 | $5.4M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.5 | $5.4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.5 | $6.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.5 | $5.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.5 | $3.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.3 | $7.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.3 | Index only | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Woodward County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.7M | $977 | 102 |
| Gasoline and other fuels | $25.2M | $3,184 | 123 |
| Food away from home | $26.9M | $3,389 | 83 |
| Groceries | $45.2M | $5,700 | 90 |
| Personal care products and services | $6.5M | $816 | 81 |
| Child care and other personal services | $2.9M | $370 | 64 |
| Memberships, classes and admissions | $4.7M | $595 | 61 |
| Medical and dental services | $8M | $1,014 | 79 |
| Pets | $6.3M | $799 | 88 |
| Clothing, shoes and related services | $13.6M | $1,713 | 83 |
| Vehicle insurance | $21.7M | $2,735 | 140 |
| Home repairs, maintenance and insurance | $20.8M | $2,622 | 87 |
| Lawn care, cleaning and other household services | $10.8M | $1,357 | 96 |
| Rent and homeowner costs | $111.2M | $14,033 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Woodward County
- Population, 2025 estimate
- 19,827−2.8% since 2020
- Households
- 7,925
- Median age
- 37.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,243 sq. mi.
- People per square mile
- 16
- Median household income
- $61,417+2.1% vs. 2015–2019, before inflation
- Average household income
- $81,705
- Median home value
- $169,000
- Jobs located here
- 8,020
- Daytime population
- 19,265Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Woodward County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Woodward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Ellis County, OK3,683 people
- Dewey County, OK4,360 people
- Harper County, OK3,203 people
- Woods County, OK8,596 people
- Major County, OK7,628 people
- Roger Mills County, OK3,359 people
- Alfalfa County, OK5,696 people
- Blaine County, OK8,570 people
Questions
How fast is Woodward County, OK growing?
Population estimates put Woodward County at 19,827 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 7,925 households. Against the 2015–2019 survey, median household income rose 2.1%, before inflation.
How much do households in Woodward County, OK spend?
Households in Woodward County spend about $111.2M a year on rent and homeowner costs, $45.2M on groceries and $26.9M on food away from home. Relative to the U.S., household spending in Woodward County runs highest on vehicle insurance (an index of 140, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Woodward County, OK?
Of the business types scored in Woodward County, lawn care, cleaning and pest control companies (51); grocery and convenience stores (39); and dentists and orthodontists (32) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #804 of 1,771 scored counties.
How does Woodward County, OK compare with the U.S.?
Median household income in Woodward County is $61,417, 24% below the U.S. median of $80,734. The population fell 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $169,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (3 times the U.S. rate) and lowest for real estate businesses (18% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Woodward County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Woodward County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Woodward County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Woodward County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.