Market rankings · Oklahoma

Clothing and shoe stores in Oklahoma

Every metro area, small-town market and county in Oklahoma, ranked by the Groundwork market score for clothing and shoe stores, with competitor counts and household spending for each.

Listings: 2,468; 1,034 chain locations (42%)
Official establishments: 1,080; −13.9% since 2019
Household spending a year: $2.8B; On clothing, shoes and related services
Listings per 10k households: 15.8; 2% below the U.S.
Spending per listing: $1.1M; 12% below the U.S.
Rank among states: #36 of 51; Market score 41 · Lower middle

A site report maps the clothing and shoe stores on map listings around any address in Oklahoma by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Oklahoma has 2,468 clothing and shoe stores on map listings as of September 2026. Of those, 1,034 are chain locations, or 42%, against 44% across the U.S. That is 15.8 per 10,000 households, 2% below the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in Oklahoma comes to about $2.8B a year: $1,773 per household, 14% below the U.S. average. That is about $1.1M of household spending for each store on map listings, 12% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The official count of businesses with payroll classed as clothing and shoe stores in Oklahoma was 1,080 in 2023, down 13.9% from 2019. That is one for every 1,447 households, against one for every 1,273 across the U.S. Across the U.S., the count fell 12.2% over the same years. Since fiscal 2022, 19 SBA-backed loans worth $3.3M have gone to businesses classed as clothing and shoe stores in Oklahoma.

Among the 50 states and DC, Oklahoma ranks #36 for clothing and shoe stores, with a Groundwork market score of 41 (lower middle). Of the 5 scored metro areas in or partly in Oklahoma, the Tulsa metro area scores highest (54). Of the 17 scored small-town markets in or partly in Oklahoma, the Bartlesville area scores highest (58).

Every market in Oklahoma for clothing and shoe stores

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Oklahoma, ranked for clothing and shoe stores by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Tulsa, OK	54	628	15.5	$1.2M	+5.1%	#184 of 387
2Oklahoma City, OK	48	911	15.9	$1.2M	+5.8%	#215 of 387
Fort Smith, AR-OK	27	163	17.9	$933K	+3.1%	#331 of 387
3Lawton, OK	21	93	19.8	$844K	+0.7%	#356 of 387
4Enid, OK	15	48	20.1	$863K	−1.5%	#373 of 387

Small-town markets

Small-town markets reaching Oklahoma, ranked for clothing and shoe stores by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Bartlesville, OK	58	30	14.3	$1.2M	+2.7%	#203 of 536
2Tahlequah, OK	57	23	12.3	$1.3M	+4.5%	#215 of 536
3Miami, OK	55	8	6.7	$2.3M	+0.7%	#225 of 536
4Durant, OK	54	28	15.2	$1.1M	+10.9%	#242 of 536
5Shawnee, OK	44	40	14.9	$1.1M	+3.5%	#321 of 536
6Ada, OK	39	25	16.5	$1M	+1.2%	#368 of 536
7Muskogee, OK	36	41	15.9	$987K	+0.7%	#394 of 536
8Duncan, OK	34	39	22.2	$768K	+3.4%	#413 of 536
9Guymon, OK	33	11	16.1	$1M	−4.5%	#417 of 536
10McAlester, OK	32	28	15.7	$1M	−1.1%	#421 of 536
11Stillwater, OK	32	64	19.6	$832K	+2.8%	#425 of 536
12Ponca City, OK	31	30	17.9	$928K	−0.3%	#435 of 536
13Ardmore, OK	26	55	28.9	$592K	+1.8%	#472 of 536
14Weatherford, OK	25	33	21.7	$780K	−0.7%	#475 of 536
15Altus, OK	22	28	28.6	$599K	+0.1%	#499 of 536
16Woodward, OK	19	18	22.7	$754K	−2.8%	#511 of 536
17Elk City, OK	14	23	28.1	$573K	−0.7%	#524 of 536

Counties

Counties in Oklahoma, ranked for clothing and shoe stores by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Wagoner County, OK	89	14	4.5	$4.3M	+14.6%	#29 of 2,087
2Logan County, OK	85	15	8.4	$2.4M	+11.5%	#81 of 2,087
3Canadian County, OK	84	46	7.9	$2.5M	+20.4%	#94 of 2,087
4Rogers County, OK	82	22	6.0	$3.2M	+7.1%	#124 of 2,087
5McClain County, OK	79	17	10.4	$1.9M	+18.4%	#177 of 2,087
6Creek County, OK	73	23	8.1	$2.1M	+4.4%	#293 of 2,087
7Grady County, OK	73	21	10.2	$1.8M	+7.7%	#303 of 2,087
8Lincoln County, OK	69	9	6.8	$2.5M	+5.3%	#399 of 2,087
9Sequoyah County, OK	68	10	6.5	$2.4M	+4.1%	#429 of 2,087
10Kingfisher County, OK	67	5	8.8	$2M	+4.1%	#466 of 2,087
11Osage County, OK	63	16	9.2	$1.9M	+2.2%	#574 of 2,087
12Mayes County, OK	62	17	11.1	$1.5M	+3.5%	#623 of 2,087
13Pawnee County, OK	59	5	8.2	$2M	+3.1%	#700 of 2,087
14Delaware County, OK	57	16	9.3	$1.8M	+3.8%	#773 of 2,087
15Cleveland County, OK	57	142	12.2	$1.5M	+2.6%	#784 of 2,087
16Okmulgee County, OK	52	14	9.8	$1.6M	+1.5%	#965 of 2,087
17Le Flore County, OK	51	20	11.1	$1.4M	+4.1%	#1,019 of 2,087
18Cherokee County, OK	50	23	12.3	$1.3M	+4.5%	#1,054 of 2,087
19Ottawa County, OK	49	8	6.7	$2.3M	+0.7%	#1,073 of 2,087
20Washington County, OK	49	30	14.3	$1.2M	+2.7%	#1,099 of 2,087
21Seminole County, OK	48	8	9.1	$1.7M	−0.3%	#1,114 of 2,087
22Bryan County, OK	48	28	15.2	$1.1M	+10.9%	#1,141 of 2,087
23Garvin County, OK	47	14	13.8	$1.2M	+2.8%	#1,161 of 2,087
24Marshall County, OK	45	8	13.4	$1.2M	+6.0%	#1,220 of 2,087
25Tulsa County, OK	40	534	19.6	$945K	+4.2%	#1,412 of 2,087

Show all 77 counties

Counties in Oklahoma, ranked for clothing and shoe stores by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Choctaw County, OK	38	5	8.4	$1.8M	−1.0%	#1,461 of 2,087
27Pottawatomie County, OK	36	40	14.9	$1.1M	+3.5%	#1,536 of 2,087
28Haskell County, OK	34	6	13.1	$1.2M	+2.0%	#1,589 of 2,087
29Oklahoma County, OK	33	661	20.1	$907K	+3.0%	#1,629 of 2,087
30Pontotoc County, OK	32	25	16.5	$1M	+1.2%	#1,649 of 2,087
31McIntosh County, OK	32	12	15.4	$1M	+4.3%	#1,650 of 2,087
32Muskogee County, OK	31	41	15.9	$987K	+0.7%	#1,677 of 2,087
33Johnston County, OK	29	6	15.4	$1M	+2.0%	#1,745 of 2,087
34Texas County, OK	29	11	16.1	$1M	−4.5%	#1,747 of 2,087
35Stephens County, OK	29	39	22.2	$768K	+3.4%	#1,755 of 2,087
36Pittsburg County, OK	27	28	15.7	$1M	−1.1%	#1,789 of 2,087
37Kay County, OK	26	30	17.9	$928K	−0.3%	#1,808 of 2,087
38Payne County, OK	26	64	19.6	$832K	+2.8%	#1,819 of 2,087
39Comanche County, OK	25	91	20.3	$825K	+0.8%	#1,845 of 2,087
40Caddo County, OK	22	12	13.3	$1.2M	−2.9%	#1,901 of 2,087
41Atoka County, OK	22	12	24.1	$682K	+3.1%	#1,910 of 2,087
42Garfield County, OK	21	48	20.1	$863K	−1.5%	#1,925 of 2,087
43Murray County, OK	20	13	26.2	$664K	−0.5%	#1,940 of 2,087
44Carter County, OK	20	55	28.9	$592K	+1.8%	#1,942 of 2,087
45McCurtain County, OK	18	30	26.9	$576K	−0.3%	#1,986 of 2,087
46Jackson County, OK	17	28	28.6	$599K	+0.1%	#1,999 of 2,087
47Woodward County, OK	15	18	22.7	$754K	−2.8%	#2,023 of 2,087
48Custer County, OK	15	32	29.0	$589K	−1.0%	#2,031 of 2,087
49Beckham County, OK	11	23	28.1	$573K	−0.7%	#2,067 of 2,087
Adair County, OK	Not scored	4	5.6	$2.7M	+2.0%
Craig County, OK	Not scored	4	7.7	$2M	+2.6%
Hughes County, OK	Not scored	2	5.0	$3M	+0.8%
Okfuskee County, OK	Not scored	2	5.0	$3.1M	+1.6%
Noble County, OK	Not scored	1	2.4	$7.3M	−0.2%
Washita County, OK	Not scored	1	2.4	$6.9M	−0.2%
Pushmataha County, OK	Not scored	2	4.5	$3.4M	+0.1%
Love County, OK	Not scored	1	2.6	$6.7M	+6.1%
Latimer County, OK	Not scored	7	17.9	$829K	+1.8%
Nowata County, OK	Not scored	3	8.1	$2M	+2.1%
Woods County, OK	Not scored	12	33.5	$484K	−1.8%
Blaine County, OK	Not scored	5	14.8	$1.2M	−2.2%
Kiowa County, OK	Not scored	6	17.5	$862K	−3.7%
Major County, OK	Not scored	5	15.7	$1.1M	−2.7%
Tillman County, OK	Not scored	0	0.0	n/a	−2.4%
Alfalfa County, OK	Not scored	3	15.5	$1.1M	−1.1%
Greer County, OK	Not scored	0	0.0	n/a	−2.2%
Cotton County, OK	Not scored	2	9.8	$1.7M	−1.9%
Jefferson County, OK	Not scored	3	13.9	$1.1M	+2.2%
Coal County, OK	Not scored	2	9.8	$1.6M	+3.0%
Beaver County, OK	Not scored	1	6.0	$2.9M	−2.9%
Dewey County, OK	Not scored	4	24.5	$688K	−6.0%
Grant County, OK	Not scored	1	6.2	$2.8M	−2.8%
Ellis County, OK	Not scored	2	13.5	$1.2M	−3.4%
Roger Mills County, OK	Not scored	0	0.0	n/a	−5.0%
Harper County, OK	Not scored	0	0.0	n/a	−2.3%
Harmon County, OK	Not scored	0	0.0	n/a	−6.0%
Cimarron County, OK	Not scored	0	0.0	n/a	−10.0%

Markets with fewer than 5 clothing and shoe stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many clothing and shoe stores are in Oklahoma?

Map listings as of September 2026 show 2,468 clothing and shoe stores in Oklahoma. 1,034 of them (42%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 1,080 businesses with payroll classed as clothing and shoe stores in 2023, down 13.9% from 2019. Official counts also show 2,514 one-person businesses without payroll.

How much do households in Oklahoma spend on clothing, shoes and related services?

About $2.8B a year, or $1,773 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 2,468 clothing and shoe stores on map listings, it comes to $1.1M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.

How does Oklahoma compare with the U.S. for clothing and shoe stores?

Oklahoma has 15.8 clothing and shoe stores per 10,000 households, 2% below the U.S. rate of 16.2. Spending per store is $1.1M, 12% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Oklahoma would have about 2,180, against 2,468 on map listings. There is one business with payroll in the industry for every 1,447 households, against one for every 1,273 across the U.S. The official count fell 13.9% from 2019 to 2023, against −12.2% for the U.S.

Which market in Oklahoma has the highest market score for clothing and shoe stores?

Among 5 scored metro areas in or partly in Oklahoma, the Tulsa metro area scores highest, at 54 (upper middle). Among 17 scored small-town markets in or partly in Oklahoma, the Bartlesville area scores highest, at 58 (upper middle). Among 49 scored counties in Oklahoma, Wagoner County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 41 for clothing and shoe stores (lower middle), #36 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oklahoma. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Clothing, shoes and laundry3,341 listings
Laundromats267 listings
Dry cleaners183 listings

Screening a site or an acquisition in Oklahoma?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans