Small-town market profile · Oklahoma
Ardmore, OK area market data
Population, household spending and competition for 56 business types in the Ardmore area, each scored against other small-town markets.
- Population, 2025
- 48,910
- +1.8% since 2020
- Households
- 19,046
- Median household income
- $60,723
- Median home value
- $168,500
- Jobs located here
- 23,303
- Highest market score
- 74
- Veterinarians, #34 of 398 scored small-town markets
A site report maps the competitors on map listings around any address in the Ardmore area by name and distance, and the households and spending within reach. Or open the report at the center of the Ardmore area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 48,910 people live in the Ardmore area, in 19,046 households. Population estimates put the population change in the Ardmore area from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). The median household income in the Ardmore area is $60,723 a year, 25% below the U.S. median of $80,734.
Set against the U.S., households in the Ardmore area spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in the Ardmore area are for veterinarians (74); landscaping and lawn care companies (70); and lawn care, cleaning and pest control companies (67). The Ardmore area ranks #34 of 398 scored small-town markets for veterinarians.
The Ardmore area is made up of one county, Carter County. For its number of households, the Ardmore area has the most map listings, relative to the U.S., for gas stations (3 times the U.S. rate) and the fewest for lawn care, cleaning and pest control companies (19% below the U.S. rate).
All 56 business types in the Ardmore area
Highest Groundwork market score first. Each score compares the Ardmore area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 74 | #34 of 398 | 6 | 3.2 | $2.5M | 93 | 4 |
| Landscaping and lawn care | 70 | #66 of 399 | 10 | 5.3 | $2.6M | 88 | 10 |
| Lawn, cleaning and pest control | 67 | #84 of 481 | 13 | 6.8 | $2M | 117 | 22 |
| Pet businesses | 64 | #105 of 527 | 25 | 13.1 | $605K | 69 | 4 |
| Property management | 58 | #59 of 180 | 6 | 3.2 | Index only | 80 | 3 |
| Grocery stores | 54 | #234 of 506 | 14 | 7.4 | $7.7M | 83 | 7 |
| Barbershops | 53 | #175 of 377 | 7 | 3.7 | $2.2M | 116 | Under 3 |
| Coffee shops and cafes | 50 | #268 of 529 | 24 | 12.6 | $2.7M | 72 | 5 |
| Pet grooming and boarding | 48 | #213 of 387 | 10 | 5.3 | $1.5M | 59 | Under 3 |
| Tire shops | 48 | #233 of 431 | 11 | 5.8 | $1.6M | 63 | 3 |
| Pet stores | 47 | #115 of 220 | 6 | 3.2 | $2.5M | 56 | Under 3 |
| Bakeries and dessert shops | 46 | #298 of 507 | 25 | 13.1 | $2.6M | 62 | 5 |
| Mortgage brokers and lenders | 41 | #123 of 177 | 9 | 4.7 | Index only | 76 | 3 |
| Insurance agencies | 41 | #349 of 537 | 43 | 22.6 | $1.1M | 90 | 31 |
| Real estate agents and brokers | 40 | #390 of 533 | 54 | 28.4 | Index only | 90 | 12 |
| Child care and preschools | 39 | #322 of 454 | 13 | 6.8 | $548K | 55 | 13 |
| Real estate | 38 | #418 of 536 | 72 | 37.8 | Index only | 85 | 22 |
| Gyms | 37 | #398 of 506 | 18 | 9.5 | $635K | 49 | 4 |
| HVAC and plumbing | 34 | #390 of 476 | 16 | 8.4 | $3.1M | 65 | 26 |
| Spas and skin care | 34 | #424 of 504 | 35 | 18.4 | $439K | 50 | 3 |
| Home repair trades | 33 | #450 of 526 | 33 | 17.3 | $1.5M | 62 | 45 |
| Hair salons | 33 | #460 of 538 | 61 | 32.0 | $252K | 59 | 7 |
| Salons, barbers and spas | 33 | #466 of 538 | 116 | 60.9 | $133K | 62 | 11 |
| Laundromats | 32 | #124 of 150 | 7 | 3.7 | $4.7M | 37 | Under 3 |
| Funeral homes | 32 | #303 of 365 | 10 | 5.3 | $260K | 38 | 5 |
| Nail salons | 32 | #317 of 387 | 13 | 6.8 | $1.2M | 71 | Under 3 |
| Pizza | 32 | #443 of 520 | 21 | 11.0 | $3M | 60 | 44 |
| Grocery and convenience stores | 32 | #444 of 538 | 61 | 32.0 | $1.8M | 52 | 18 |
| Electricians | 31 | #267 of 295 | 13 | 6.8 | $3.8M | 32 | 19 |
| Fast food and sandwich shops | 31 | #443 of 537 | 32 | 16.8 | $2M | 66 | 44 |
| Restaurants and cafes | 29 | #468 of 538 | 240 | 126.0 | $267K | 72 | 95 |
| Gas stations | 29 | #470 of 536 | 62 | 32.6 | $913K | 38 | 40 |
| Convenience stores | 28 | #455 of 529 | 40 | 21.0 | $2.7M | 34 | 11 |
| Car washes and detailing | 27 | #396 of 441 | 15 | 7.9 | $1.2M | 46 | Under 3 |
| Sit-down restaurants | 27 | #488 of 538 | 139 | 73.0 | $461K | 69 | 45 |
| Clothing and shoe stores | 26 | #472 of 536 | 55 | 28.9 | $592K | 47 | 25 |
| Gyms, studios and classes | 26 | #489 of 535 | 31 | 16.3 | $369K | 56 | 10 |
| Martial arts and dance studios | 25 | #349 of 378 | 11 | 5.8 | $1M | 51 | 6 |
| Primary care and pediatrics | 25 | #405 of 458 | 18 | 9.5 | $1.1M | 60 | 49 |
| Clothing, shoes and laundry | 24 | #482 of 536 | 77 | 40.4 | $423K | 48 | 29 |
| Auto repair and car care | 23 | #501 of 538 | 116 | 60.9 | $149K | 56 | 41 |
| Collision repair and body shops | 22 | #367 of 387 | 12 | 6.3 | $1.4M | 47 | 12 |
| Chiropractors | 22 | #416 of 426 | 16 | 8.4 | $1.2M | 50 | 11 |
| Auto repair shops | 22 | #499 of 538 | 69 | 36.2 | $251K | 56 | 34 |
| Dentists and orthodontists | 21 | #508 of 526 | 30 | 15.8 | $640K | 65 | 21 |
| Physical therapy | 20 | #381 of 400 | 19 | 10.0 | $1M | 42 | 13 |
| Doctors, dentists and clinics | 20 | #511 of 538 | 196 | 102.9 | $98K | 64 | 107 |
| Optometrists and eye care | 19 | #380 of 400 | 13 | 6.8 | $1.5M | 47 | 9 |
| Dry cleaners | Not scored | Not scored | 5 | 2.6 | $6.5M | 42 | 4 |
| Oil change and quick lube | Not scored | Not scored | 5 | 2.6 | $3.5M | 25 | 4 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.1 | $12.4M | 147 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.6 | Index only | 34 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.1 | $12.8M | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.1 | $9.6M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $5.7M | Too few | 4 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $25.6M | Too few | 6 |
Household spending in the Ardmore area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.3M | $910 | 95 |
| Gasoline and other fuels | $56.6M | $2,974 | 115 |
| Food away from home | $64M | $3,361 | 83 |
| Groceries | $107.4M | $5,640 | 89 |
| Personal care products and services | $15.4M | $807 | 80 |
| Child care and other personal services | $7.1M | $374 | 64 |
| Memberships, classes and admissions | $11.4M | $600 | 61 |
| Medical and dental services | $19.2M | $1,008 | 78 |
| Pets | $15.1M | $794 | 87 |
| Clothing, shoes and related services | $32.6M | $1,709 | 83 |
| Vehicle insurance | $48.5M | $2,547 | 130 |
| Home repairs, maintenance and insurance | $49.7M | $2,612 | 87 |
| Lawn care, cleaning and other household services | $25.6M | $1,346 | 95 |
| Rent and homeowner costs | $265.8M | $13,958 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Ardmore area
- Population, 2025 estimate
- 48,910+1.8% since 2020
- Households
- 19,046
- Median age
- 38.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 822 sq. mi.
- People per square mile
- 59
- Median household income
- $60,723
- Average household income
- $83,415
- Median home value
- $168,500
- Jobs located here
- 23,303
- Daytime population
- 50,671Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ardmore area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Ardmore area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Ardmore area 1
- Carter County, OK48,555 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Tulsa, OK metro area1,037,534 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
- McAlester, OK area43,561 people
Questions
How fast is the Ardmore, OK area growing?
Population estimates put the Ardmore area at 48,910 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 19,046 households.
How much do households in the Ardmore, OK area spend?
Households in the Ardmore area spend about $265.8M a year on rent and homeowner costs, $107.4M on groceries and $64M on food away from home. Relative to the U.S., household spending in the Ardmore area runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in the Ardmore, OK area?
Of the business types scored in the Ardmore area, veterinarians (74); landscaping and lawn care companies (70); and lawn care, cleaning and pest control companies (67) have the highest Groundwork market scores. For veterinarians, that ranks #34 of 398 scored small-town markets.
How does the Ardmore, OK area compare with the U.S.?
Median household income in the Ardmore area is $60,723, 25% below the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (3 times the U.S. rate) and lowest for lawn care, cleaning and pest control companies (19% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Ardmore area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ardmore area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in the Ardmore area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ardmore area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.