County profile · Oklahoma
McCurtain County, OK market data
Population, household spending and competition for 56 business types in McCurtain County, each scored against other counties.
- Population, 2025
- 30,744
- −0.3% since 2020
- Households
- 11,143
- Median household income
- $51,929
- +40.1% vs. 2015–2019, before inflation
- Median home value
- $144,500
- Jobs located here
- 12,436
- Highest market score
- 58
- Dentists and orthodontists, #636 of 1,886 scored counties
A site report maps the competitors on map listings around any address in McCurtain County by name and distance, and the households and spending within reach. Or open the report at the center of McCurtain County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,744 people live in McCurtain County, in 11,143 households. Population estimates put the population change in McCurtain County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. The median household income in McCurtain County is $51,929 a year, 36% below the U.S. median of $80,734. That rose 40.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in McCurtain County spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (49).
The highest Groundwork market scores in McCurtain County are for dentists and orthodontists (58), home repair companies (47) and gas stations (46). McCurtain County ranks #636 of 1,886 scored counties for dentists and orthodontists.
For its number of households, McCurtain County has the most map listings, relative to the U.S., for convenience stores (4.7 times the U.S. rate) and the fewest for real estate businesses (35% below the U.S. rate).
All 56 business types in McCurtain County
Highest Groundwork market score first. Each score compares McCurtain County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 58 | #636 of 1,886 | 6 | 5.4 | $1.7M | 174 | 4 |
| Home repair trades | 47 | #1,162 of 2,057 | 8 | 7.2 | $3.3M | 134 | 19 |
| Gas stations | 46 | #1,346 of 2,358 | 15 | 13.5 | $2.2M | 93 | 18 |
| Auto repair shops | 43 | #1,533 of 2,378 | 27 | 24.2 | $370K | 83 | 7 |
| Real estate agents and brokers | 41 | #1,519 of 2,176 | 23 | 20.6 | Index only | 115 | 4 |
| Insurance agencies | 38 | #1,549 of 2,272 | 26 | 23.3 | $1.1M | 88 | 13 |
| Pet businesses | 35 | #1,715 of 2,200 | 14 | 12.6 | $561K | 64 | 5 |
| Salons, barbers and spas | 34 | #2,007 of 2,385 | 47 | 42.2 | $174K | 82 | 4 |
| Pizza | 32 | #1,732 of 2,090 | 12 | 10.8 | $2.8M | 55 | 17 |
| Doctors, dentists and clinics | 32 | #2,015 of 2,394 | 61 | 54.7 | $169K | 111 | 26 |
| HVAC and plumbing | 30 | #1,485 of 1,707 | 6 | 5.4 | $4.3M | 91 | 13 |
| Auto repair and car care | 30 | #2,031 of 2,401 | 50 | 44.9 | $200K | 74 | 16 |
| Grocery and convenience stores | 29 | #1,998 of 2,402 | 58 | 52.1 | $1M | 30 | 5 |
| Real estate | 29 | #2,088 of 2,229 | 28 | 25.1 | Index only | 119 | 17 |
| Funeral homes | 28 | #1,262 of 1,472 | 7 | 6.3 | $236K | 35 | 3 |
| Fast food and sandwich shops | 27 | #1,937 of 2,222 | 22 | 19.7 | $1.5M | 50 | 17 |
| Pet grooming and boarding | 25 | #1,279 of 1,461 | 5 | 4.5 | $1.6M | 62 | Under 3 |
| Grocery stores | 25 | #1,779 of 2,070 | 12 | 10.8 | $4.9M | 53 | 5 |
| Primary care and pediatrics | 23 | #1,517 of 1,656 | 15 | 13.5 | $686K | 39 | 11 |
| Clothing, shoes and laundry | 21 | #2,060 of 2,210 | 36 | 32.3 | $480K | 55 | 8 |
| Hair salons | 21 | #2,194 of 2,339 | 22 | 19.7 | $371K | 86 | Under 3 |
| Tire shops | 19 | #1,411 of 1,530 | 10 | 9.0 | $998K | 40 | 3 |
| Clothing and shoe stores | 18 | #1,986 of 2,087 | 30 | 26.9 | $576K | 45 | 8 |
| Bakeries and dessert shops | 17 | #1,847 of 1,889 | 17 | 15.3 | $2M | 48 | 7 |
| Coffee shops and cafes | 16 | #2,024 of 2,063 | 25 | 22.4 | $1.4M | 36 | 7 |
| Restaurants and cafes | 16 | #2,366 of 2,405 | 182 | 163.3 | $186K | 50 | 51 |
| Barbershops | 15 | #1,269 of 1,356 | 7 | 6.3 | $1.2M | 62 | Under 3 |
| Spas and skin care | 13 | #1,745 of 1,769 | 13 | 11.7 | $628K | 72 | Under 3 |
| Sit-down restaurants | 13 | #2,385 of 2,405 | 88 | 79.0 | $384K | 58 | 26 |
| Convenience stores | 11 | #2,189 of 2,261 | 42 | 37.7 | $1.4M | 18 | Under 3 |
| Gyms | 10 | #1,748 of 1,792 | 10 | 9.0 | $540K | 42 | Under 3 |
| Gyms, studios and classes | 10 | #2,061 of 2,088 | 15 | 13.5 | $360K | 54 | Under 3 |
| Child care and preschools | 9 | #1,588 of 1,611 | 11 | 9.9 | $314K | 31 | 13 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.6 | $2.5M | 99 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.6 | $2.5M | 81 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 3.6 | $3.4M | 203 | 9 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.6 | $1.4M | 67 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 3.6 | $2M | 122 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.6 | $2.6M | 82 | 4 |
| Physical therapy | Not scored | Not scored | 4 | 3.6 | $2.6M | 107 | 7 |
| Property management | Not scored | Not scored | 4 | 3.6 | Index only | 65 | 12 |
| Veterinarians | Not scored | Not scored | 4 | 3.6 | $2M | 72 | 5 |
| Chiropractors | Not scored | Not scored | 3 | 2.7 | $3.4M | 143 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.7 | $3.3M | 24 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 1.8 | $8.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.8 | $6.8M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.8 | $8.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.8 | $6.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.8 | $3.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.8 | $13M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $5.4M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in McCurtain County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10M | $895 | 93 |
| Gasoline and other fuels | $33.4M | $2,998 | 116 |
| Food away from home | $33.8M | $3,030 | 74 |
| Groceries | $59.3M | $5,322 | 84 |
| Personal care products and services | $8.2M | $732 | 73 |
| Child care and other personal services | $3.4M | $309 | 53 |
| Memberships, classes and admissions | $5.4M | $485 | 49 |
| Medical and dental services | $10.3M | $924 | 72 |
| Pets | $7.9M | $705 | 78 |
| Clothing, shoes and related services | $17.3M | $1,551 | 75 |
| Vehicle insurance | $28.6M | $2,568 | 131 |
| Home repairs, maintenance and insurance | $26.1M | $2,339 | 77 |
| Lawn care, cleaning and other household services | $13.6M | $1,224 | 87 |
| Rent and homeowner costs | $144.1M | $12,930 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in McCurtain County
- Population, 2025 estimate
- 30,744−0.3% since 2020
- Households
- 11,143
- Median age
- 38.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 1,851 sq. mi.
- People per square mile
- 17
- Median household income
- $51,929+40.1% vs. 2015–2019, before inflation
- Average household income
- $68,083
- Median home value
- $144,500
- Jobs located here
- 12,436
- Daytime population
- 31,250Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McCurtain County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of McCurtain County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
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- Pushmataha County, OK10,790 people
- Latimer County, OK9,518 people
- Le Flore County, OK49,053 people
- Atoka County, OK14,379 people
- Pittsburg County, OK43,561 people
- Haskell County, OK11,683 people
- Bryan County, OK48,253 people
Questions
How fast is McCurtain County, OK growing?
Population estimates put McCurtain County at 30,744 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 11,143 households. Against the 2015–2019 survey, median household income rose 40.1%, before inflation.
How much do households in McCurtain County, OK spend?
Households in McCurtain County spend about $144.1M a year on rent and homeowner costs, $59.3M on groceries and $33.8M on food away from home. Relative to the U.S., household spending in McCurtain County runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (49).
Which business types have the highest market scores in McCurtain County, OK?
Of the business types scored in McCurtain County, dentists and orthodontists (58), home repair companies (47) and gas stations (46) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #636 of 1,886 scored counties.
How does McCurtain County, OK compare with the U.S.?
Median household income in McCurtain County is $51,929, 36% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $144,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (4.7 times the U.S. rate) and lowest for real estate businesses (35% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in McCurtain County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McCurtain County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in McCurtain County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McCurtain County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.