County profile · Oklahoma
Custer County, OK market data
How Custer County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 28,175
- −1.0% since 2020
- Households
- 11,044
- Median household income
- $59,738
- +19.7% vs. 2015–2019, before inflation
- Median home value
- $181,500
- Jobs located here
- 11,641
- Highest market score
- 56
- Lawn, cleaning and pest control, #630 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Custer County by name and distance, and the households and spending within reach. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Custer County has an estimated 28,175 people and 11,044 households. Population estimates put the population change in Custer County from 2020 to 2025 at −1.0%, against +3.1% for the U.S. Median household income in Custer County is $59,738, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
Relative to the U.S., household spending in Custer County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in Custer County, lawn care, cleaning and pest control companies (56); grocery stores (52); and real estate businesses (48) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #630 of 1,771 scored counties.
Custer County is part of the Weatherford area. Against the U.S., map listings per household run highest for gas stations (3.1 times the U.S. rate) and lowest for real estate businesses (46% below the U.S. rate).
All 56 business types in Custer County
Highest Groundwork market score first. Each score compares Custer County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 56 | #630 of 1,771 | 7 | 6.3 | $2.1M | 126 | 16 |
| Grocery stores | 52 | #931 of 2,070 | 6 | 5.4 | $10.3M | 111 | 4 |
| Real estate | 48 | #1,174 of 2,229 | 23 | 20.8 | Index only | 155 | 11 |
| Grocery and convenience stores | 43 | #1,494 of 2,402 | 30 | 27.2 | $2.1M | 61 | 4 |
| Real estate agents and brokers | 42 | #1,468 of 2,176 | 22 | 19.9 | Index only | 129 | 7 |
| Pet businesses | 34 | #1,750 of 2,200 | 13 | 11.8 | $672K | 77 | 9 |
| Pizza | 32 | #1,713 of 2,090 | 8 | 7.2 | $4.6M | 91 | 32 |
| Barbershops | 30 | #1,096 of 1,356 | 5 | 4.5 | $1.8M | 94 | Under 3 |
| Hair salons | 29 | #2,056 of 2,339 | 27 | 24.4 | $329K | 76 | 5 |
| Primary care and pediatrics | 28 | #1,426 of 1,656 | 12 | 10.9 | $928K | 52 | 11 |
| Home repair trades | 28 | #1,887 of 2,057 | 19 | 17.2 | $1.5M | 63 | 19 |
| Roofing and gutters | 26 | #1,050 of 1,177 | 5 | 4.5 | $5.8M | 69 | Under 3 |
| Bakeries and dessert shops | 26 | #1,705 of 1,889 | 10 | 9.1 | $3.7M | 89 | 9 |
| HVAC and plumbing | 25 | #1,590 of 1,707 | 12 | 10.9 | $2.4M | 51 | 10 |
| Nail salons | 24 | #1,202 of 1,328 | 6 | 5.4 | $1.5M | 89 | 4 |
| Insurance agencies | 24 | #1,986 of 2,272 | 32 | 29.0 | $879K | 70 | 22 |
| Salons, barbers and spas | 23 | #2,265 of 2,385 | 53 | 48.0 | $168K | 79 | 10 |
| Coffee shops and cafes | 22 | #1,940 of 2,063 | 13 | 11.8 | $2.8M | 77 | 9 |
| Collision repair and body shops | 20 | #1,250 of 1,327 | 5 | 4.5 | $2M | 66 | 5 |
| Gas stations | 20 | #2,214 of 2,358 | 37 | 33.5 | $890K | 37 | 24 |
| Chiropractors | 19 | #1,440 of 1,490 | 9 | 8.1 | $1.2M | 52 | 4 |
| Convenience stores | 19 | #2,050 of 2,261 | 21 | 19.0 | $3M | 38 | Under 3 |
| Tire shops | 17 | #1,434 of 1,530 | 8 | 7.2 | $1.3M | 51 | 4 |
| Auto repair shops | 17 | #2,306 of 2,378 | 32 | 29.0 | $317K | 71 | 21 |
| Doctors, dentists and clinics | 17 | #2,331 of 2,394 | 97 | 87.8 | $115K | 75 | 42 |
| Restaurants and cafes | 17 | #2,341 of 2,405 | 131 | 118.6 | $282K | 76 | 72 |
| Sit-down restaurants | 17 | #2,352 of 2,405 | 76 | 68.8 | $485K | 73 | 31 |
| Veterinarians | 16 | #1,420 of 1,485 | 7 | 6.3 | $1.2M | 46 | 9 |
| Dentists and orthodontists | 16 | #1,842 of 1,886 | 13 | 11.8 | $857K | 87 | 14 |
| Car washes and detailing | 15 | #1,397 of 1,451 | 9 | 8.1 | $1.1M | 45 | Under 3 |
| Clothing and shoe stores | 15 | #2,031 of 2,087 | 32 | 29.0 | $589K | 46 | 14 |
| Clothing, shoes and laundry | 15 | #2,159 of 2,210 | 43 | 38.9 | $438K | 50 | 14 |
| Spas and skin care | 14 | #1,739 of 1,769 | 15 | 13.6 | $592K | 68 | Under 3 |
| Fast food and sandwich shops | 14 | #2,149 of 2,222 | 22 | 19.9 | $1.7M | 55 | 32 |
| Auto repair and car care | 14 | #2,356 of 2,401 | 60 | 54.3 | $169K | 63 | 27 |
| Physical therapy | 11 | #1,399 of 1,422 | 10 | 9.1 | $1.1M | 46 | 8 |
| Gyms, studios and classes | 11 | #2,054 of 2,088 | 21 | 19.0 | $318K | 48 | 11 |
| Optometrists and eye care | 10 | #1,271 of 1,302 | 7 | 6.3 | $1.6M | 51 | 5 |
| Gyms | 9 | #1,761 of 1,792 | 16 | 14.5 | $417K | 32 | 8 |
| Child care and preschools | Not scored | Not scored | 4 | 3.6 | $1M | 105 | 7 |
| Funeral homes | Not scored | Not scored | 4 | 3.6 | $346K | 51 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.6 | $3.7M | 127 | 11 |
| Laundromats | Not scored | Not scored | 4 | 3.6 | $4.7M | 38 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.6 | $1.7M | 83 | 3 |
| Dry cleaners | Not scored | Not scored | 3 | 2.7 | $6.3M | 40 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.7 | $2.9M | 114 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.8 | $14.5M | Too few | 9 |
| House cleaning | Not scored | Not scored | 2 | 1.8 | $7.4M | Too few | 5 |
| Pet stores | Not scored | Not scored | 2 | 1.8 | $4.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $10.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $14.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $6.7M | Too few | 8 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Custer County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.1M | $917 | 96 |
| Gasoline and other fuels | $32.9M | $2,980 | 115 |
| Food away from home | $36.9M | $3,341 | 82 |
| Groceries | $62.1M | $5,622 | 89 |
| Personal care products and services | $8.9M | $805 | 80 |
| Child care and other personal services | $4.2M | $380 | 65 |
| Memberships, classes and admissions | $6.7M | $604 | 61 |
| Medical and dental services | $11.1M | $1,008 | 78 |
| Pets | $8.7M | $791 | 87 |
| Clothing, shoes and related services | $18.8M | $1,706 | 83 |
| Vehicle insurance | $28.1M | $2,547 | 130 |
| Home repairs, maintenance and insurance | $29M | $2,628 | 87 |
| Lawn care, cleaning and other household services | $14.8M | $1,344 | 95 |
| Rent and homeowner costs | $154.3M | $13,974 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Custer County
- Population, 2025 estimate
- 28,175−1.0% since 2020
- Households
- 11,044
- Median age
- 33.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 989 sq. mi.
- People per square mile
- 29
- Median household income
- $59,738+19.7% vs. 2015–2019, before inflation
- Average household income
- $82,426
- Median home value
- $181,500
- Jobs located here
- 11,641
- Daytime population
- 29,671Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Custer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Dewey County, OK4,360 people
- Beckham County, OK22,148 people
- Kiowa County, OK8,383 people
- Roger Mills County, OK3,359 people
- Major County, OK7,628 people
Questions
How fast is Custer County, OK growing?
Population estimates put Custer County at 28,175 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 11,044 households. Median household income rose 19.7% from the 2015–2019 survey, before inflation.
How much do households in Custer County, OK spend?
Households in Custer County spend about $154.3M a year on rent and homeowner costs, $62.1M on groceries and $36.9M on food away from home. Set against the U.S., households in Custer County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in Custer County, OK?
The highest Groundwork market scores in Custer County are for lawn care, cleaning and pest control companies (56); grocery stores (52); and real estate businesses (48). Custer County ranks #630 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Custer County, OK compare with the U.S.?
The median household income in Custer County is $59,738 a year, 26% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $181,500, against $332,700 for the U.S. For its number of households, Custer County has the most map listings, relative to the U.S., for gas stations (3.1 times the U.S. rate) and the fewest for real estate businesses (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Custer County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Custer County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Custer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.