Market rankings · Oklahoma
Yoga, Pilates and fitness studios in Oklahoma
Markets across Oklahoma ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 221
- 39 chain locations (18%)
- Official establishments
- 410
- All fitness and recreational sports centers · +17.8% since 2019
- Household spending a year
- $1B
- On memberships, classes and admissions
- Listings per 10k households
- 1.4
- 42% below the U.S.
- Spending per listing
- $4.6M
- 13% above the U.S.
- Rank among states
- #18 of 51
- Market score 57 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Oklahoma by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 221 yoga, Pilates and fitness studios in Oklahoma. Chain locations make up 18% of them, against 18% across the U.S. That is 1.4 per 10,000 households, 42% below the U.S. rate of 2.4.
At $649 per household (34% below the U.S. average), households in Oklahoma spend about $1B a year on memberships, classes and admissions. Spread across 221 yoga, Pilates and fitness studios, that is $4.6M per studio, 13% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 410 businesses with payroll in Oklahoma classed as fitness and recreational sports centers, up 17.8% from 2019. That is one for every 3,811 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 48 SBA-backed loans worth $12.3M have gone to businesses classed as fitness and recreational sports centers in Oklahoma.
Among the 50 states and DC, Oklahoma ranks #18 for yoga, Pilates and fitness studios, with a Groundwork market score of 57 (upper middle). Of the 4 scored metro areas in or partly in Oklahoma, the Fort Smith metro area scores highest (55). The one scored small-town market in or partly in Oklahoma, the Bartlesville area, scores 35.
Every market in Oklahoma for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Fort Smith, AR-OK | 55 | 11 | 1.2 | $4.7M | +3.1% | #124 of 347 |
| 1Tulsa, OK | 52 | 61 | 1.5 | $4.6M | +5.1% | #147 of 347 |
| 2Lawton, OK | 46 | 6 | 1.3 | $4.5M | +0.7% | #199 of 347 |
| 3Oklahoma City, OK | 41 | 115 | 2.0 | $3.6M | +5.8% | #255 of 347 |
| Enid, OK | Not scored | 2 | 0.8 | $7.4M | −1.5% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bartlesville, OK | 35 | 7 | 3.3 | $1.9M | +2.7% | #93 of 112 |
| Stillwater, OK | Not scored | 4 | 1.2 | $4.5M | +2.8% | |
| Shawnee, OK | Not scored | 1 | 0.4 | $15.3M | +3.5% | |
| Muskogee, OK | Not scored | 1 | 0.4 | $12.9M | +0.7% | |
| Ardmore, OK | Not scored | 2 | 1.1 | $5.7M | +1.8% | |
| Durant, OK | Not scored | 1 | 0.5 | $10.1M | +10.9% | |
| Tahlequah, OK | Not scored | 4 | 2.1 | $2.5M | +4.5% | |
| Ponca City, OK | Not scored | 2 | 1.2 | $4.7M | −0.3% | |
| McAlester, OK | Not scored | 1 | 0.6 | $9.5M | −1.1% | |
| Duncan, OK | Not scored | 1 | 0.6 | $10.6M | +3.4% | |
| Weatherford, OK | Not scored | 2 | 1.3 | $4.5M | −0.7% | |
| Ada, OK | Not scored | 2 | 1.3 | $4.4M | +1.2% | |
| Miami, OK | Not scored | 0 | 0.0 | n/a | +0.7% | |
| Altus, OK | Not scored | 2 | 2.0 | $2.9M | +0.1% | |
| Elk City, OK | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Guymon, OK | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Woodward, OK | Not scored | 0 | 0.0 | n/a | −2.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Canadian County, OK | 69 | 8 | 1.4 | $5.8M | +20.4% | #99 of 777 |
| 2Comanche County, OK | 48 | 6 | 1.3 | $4.3M | +0.8% | #419 of 777 |
| 3Tulsa County, OK | 39 | 58 | 2.1 | $3.3M | +4.2% | #570 of 777 |
| 4Oklahoma County, OK | 37 | 73 | 2.2 | $3.1M | +3.0% | #600 of 777 |
| 5Cleveland County, OK | 33 | 29 | 2.5 | $2.9M | +2.6% | #654 of 777 |
| 6Washington County, OK | 27 | 7 | 3.3 | $1.9M | +2.7% | #721 of 777 |
| Rogers County, OK | Not scored | 2 | 0.5 | $13.8M | +7.1% | |
| Wagoner County, OK | Not scored | 1 | 0.3 | $22.9M | +14.6% | |
| Payne County, OK | Not scored | 4 | 1.2 | $4.5M | +2.8% | |
| Pottawatomie County, OK | Not scored | 1 | 0.4 | $15.3M | +3.5% | |
| Creek County, OK | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Muskogee County, OK | Not scored | 1 | 0.4 | $12.9M | +0.7% | |
| Garfield County, OK | Not scored | 2 | 0.8 | $7.4M | −1.5% | |
| Grady County, OK | Not scored | 2 | 1.0 | $7.3M | +7.7% | |
| Logan County, OK | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Le Flore County, OK | Not scored | 2 | 1.1 | $4.4M | +4.1% | |
| Carter County, OK | Not scored | 2 | 1.1 | $5.7M | +1.8% | |
| Bryan County, OK | Not scored | 1 | 0.5 | $10.1M | +10.9% | |
| Cherokee County, OK | Not scored | 4 | 2.1 | $2.5M | +4.5% | |
| Osage County, OK | Not scored | 0 | 0.0 | n/a | +2.2% | |
| McClain County, OK | Not scored | 3 | 1.8 | $4.3M | +18.4% | |
| Kay County, OK | Not scored | 2 | 1.2 | $4.7M | −0.3% | |
| Pittsburg County, OK | Not scored | 1 | 0.6 | $9.5M | −1.1% | |
| Stephens County, OK | Not scored | 1 | 0.6 | $10.6M | +3.4% | |
| Delaware County, OK | Not scored | 1 | 0.6 | $9.7M | +3.8% |
Show all 77 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Sequoyah County, OK | Not scored | 1 | 0.6 | $7.7M | +4.1% | |
| Mayes County, OK | Not scored | 0 | 0.0 | n/a | +3.5% | |
| Pontotoc County, OK | Not scored | 2 | 1.3 | $4.4M | +1.2% | |
| Okmulgee County, OK | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Lincoln County, OK | Not scored | 0 | 0.0 | n/a | +5.3% | |
| McCurtain County, OK | Not scored | 1 | 0.9 | $5.4M | −0.3% | |
| Ottawa County, OK | Not scored | 0 | 0.0 | n/a | +0.7% | |
| Custer County, OK | Not scored | 1 | 0.9 | $6.7M | −1.0% | |
| Caddo County, OK | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Garvin County, OK | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Jackson County, OK | Not scored | 2 | 2.0 | $2.9M | +0.1% | |
| Seminole County, OK | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Beckham County, OK | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Texas County, OK | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Woodward County, OK | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Adair County, OK | Not scored | 0 | 0.0 | n/a | +2.0% | |
| McIntosh County, OK | Not scored | 0 | 0.0 | n/a | +4.3% | |
| Pawnee County, OK | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Marshall County, OK | Not scored | 0 | 0.0 | n/a | +6.0% | |
| Kingfisher County, OK | Not scored | 0 | 0.0 | n/a | +4.1% | |
| Atoka County, OK | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Craig County, OK | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Choctaw County, OK | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Murray County, OK | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Hughes County, OK | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Haskell County, OK | Not scored | 0 | 0.0 | n/a | +2.0% | |
| Okfuskee County, OK | Not scored | 1 | 2.5 | $1.9M | +1.6% | |
| Noble County, OK | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Washita County, OK | Not scored | 1 | 2.4 | $2.4M | −0.2% | |
| Pushmataha County, OK | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Johnston County, OK | Not scored | 0 | 0.0 | n/a | +2.0% | |
| Love County, OK | Not scored | 0 | 0.0 | n/a | +6.1% | |
| Latimer County, OK | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Nowata County, OK | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Woods County, OK | Not scored | 1 | 2.8 | $1.9M | −1.8% | |
| Blaine County, OK | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Kiowa County, OK | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Major County, OK | Not scored | 0 | 0.0 | n/a | −2.7% | |
| Tillman County, OK | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Alfalfa County, OK | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Greer County, OK | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Cotton County, OK | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Jefferson County, OK | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Coal County, OK | Not scored | 0 | 0.0 | n/a | +3.0% | |
| Beaver County, OK | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Dewey County, OK | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Grant County, OK | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Ellis County, OK | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Roger Mills County, OK | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Harper County, OK | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Harmon County, OK | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Cimarron County, OK | Not scored | 0 | 0.0 | n/a | −10.0% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Oklahoma?
There are 221 yoga, Pilates and fitness studios on map listings in Oklahoma as of September 2026. 39 of them (18%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 410 businesses with payroll classed as fitness and recreational sports centers in 2023, up 17.8% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Oklahoma spend on memberships, classes and admissions?
About $1B a year, or $649 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 221 yoga, Pilates and fitness studios on map listings, it comes to $4.6M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.
How does Oklahoma compare with the U.S. for yoga, Pilates and fitness studios?
Oklahoma has 1.4 yoga, Pilates and fitness studios per 10,000 households, 42% below the U.S. rate of 2.4. Spending per studio is $4.6M, 13% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Oklahoma would have about 250, against 221 on map listings. There is one business with payroll in the industry for every 3,811 households, against one for every 3,109 across the U.S. The official count rose 17.8% from 2019 to 2023, against +5.8% for the U.S.
Which market in Oklahoma has the highest market score for yoga, Pilates and fitness studios?
Among 4 scored metro areas in or partly in Oklahoma, the Fort Smith metro area scores highest, at 55 (upper middle). The one scored small-town market in or partly in Oklahoma is the Bartlesville area, at 35 (lower middle). Among 6 scored counties in Oklahoma, Canadian County scores highest, at 69 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 57 for yoga, Pilates and fitness studios (upper middle), #18 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oklahoma. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Yoga, Pilates and fitness studios in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Oklahoma
Related business types in Oklahoma
- Gyms, studios and classes2,197 listings
- Gyms1,280 listings
- Martial arts and dance studios696 listings
Screening a site or an acquisition in Oklahoma?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.