County profile · Oklahoma
Murray County, OK market data
How Murray County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 13,805
- −0.5% since 2020
- Households
- 4,956
- Median household income
- $66,322
- +26.4% vs. 2015–2019, before inflation
- Median home value
- $159,800
- Jobs located here
- 4,043
- Highest market score
- 56
- Real estate, #776 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Murray County by name and distance, and the households and spending within reach. Or open the report at the center of Murray County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Murray County has an estimated 13,805 people and 4,956 households. Population estimates show Murray County declined 0.5% from 2020 to 2025, against +3.1% for the U.S. Median household income in Murray County is $66,322, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.4%, before inflation.
Relative to the U.S., household spending in Murray County runs highest on vehicle insurance (an index of 140, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Of the business types scored in Murray County, real estate businesses (56), real estate agents and brokers (48) and insurance agencies (39) have the highest Groundwork market scores. For real estate businesses, that ranks #776 of 2,229 scored counties.
Against the U.S., map listings per household run highest for gas stations (4.4 times the U.S. rate) and lowest for real estate businesses (48% below the U.S. rate).
All 56 business types in Murray County
Highest Groundwork market score first. Each score compares Murray County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 56 | #776 of 2,229 | 10 | 20.2 | Index only | 163 | 3 |
| Real estate agents and brokers | 48 | #1,156 of 2,176 | 9 | 18.2 | Index only | 144 | 3 |
| Insurance agencies | 39 | #1,494 of 2,272 | 10 | 20.2 | $1.4M | 108 | 10 |
| Doctors, dentists and clinics | 39 | #1,719 of 2,394 | 34 | 68.6 | $150K | 98 | 7 |
| Coffee shops and cafes | 36 | #1,550 of 2,063 | 5 | 10.1 | $3.4M | 93 | 3 |
| Home repair trades | 34 | #1,726 of 2,057 | 7 | 14.1 | $1.9M | 78 | 9 |
| Hair salons | 34 | #1,897 of 2,339 | 10 | 20.2 | $412K | 96 | Under 3 |
| Dentists and orthodontists | 32 | #1,572 of 1,886 | 5 | 10.1 | $1M | 104 | 4 |
| Pet businesses | 28 | #1,937 of 2,200 | 9 | 18.2 | $451K | 51 | Under 3 |
| Grocery and convenience stores | 28 | #2,015 of 2,402 | 15 | 30.3 | $1.9M | 56 | Under 3 |
| Pizza | 26 | #1,888 of 2,090 | 5 | 10.1 | $3.4M | 68 | 14 |
| Gas stations | 26 | #2,102 of 2,358 | 24 | 48.4 | $663K | 28 | 9 |
| Convenience stores | 24 | #1,956 of 2,261 | 9 | 18.2 | $3.2M | 40 | Under 3 |
| Bakeries and dessert shops | 23 | #1,782 of 1,889 | 11 | 22.2 | $1.6M | 38 | 3 |
| Auto repair and car care | 22 | #2,241 of 2,401 | 25 | 50.4 | $195K | 73 | 11 |
| Sit-down restaurants | 22 | #2,284 of 2,405 | 44 | 88.8 | $391K | 59 | 10 |
| Veterinarians | 20 | #1,387 of 1,485 | 5 | 10.1 | $811K | 30 | Under 3 |
| Primary care and pediatrics | 20 | #1,549 of 1,656 | 5 | 10.1 | $1M | 57 | Under 3 |
| Clothing and shoe stores | 20 | #1,940 of 2,087 | 13 | 26.2 | $664K | 52 | Under 3 |
| Gyms, studios and classes | 20 | #1,971 of 2,088 | 7 | 14.1 | $443K | 67 | Under 3 |
| Fast food and sandwich shops | 20 | #2,055 of 2,222 | 9 | 18.2 | $1.9M | 63 | 14 |
| Clothing, shoes and laundry | 20 | #2,082 of 2,210 | 17 | 34.3 | $508K | 58 | Under 3 |
| Auto repair shops | 20 | #2,252 of 2,378 | 16 | 32.3 | $305K | 69 | 9 |
| Salons, barbers and spas | 20 | #2,305 of 2,385 | 25 | 50.4 | $165K | 77 | Under 3 |
| Restaurants and cafes | 18 | #2,335 of 2,405 | 83 | 167.5 | $207K | 56 | 27 |
| Gyms | 14 | #1,724 of 1,792 | 6 | 12.1 | $517K | 40 | Under 3 |
| Spas and skin care | 14 | #1,741 of 1,769 | 10 | 20.2 | $412K | 47 | Under 3 |
| Chiropractors | 11 | #1,482 of 1,490 | 6 | 12.1 | $850K | 36 | 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 8.1 | $1.2M | 48 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 8.1 | $231K | 34 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 6.1 | $4.4M | 93 | 6 |
| Nail salons | Not scored | Not scored | 3 | 6.1 | $1.4M | 82 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 6.1 | $1.7M | 71 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 6.1 | $1.6M | 65 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 4.0 | $2.1M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 4.0 | $963K | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 4.0 | $2.4M | Too few | 3 |
| Electricians | Not scored | Not scored | 2 | 4.0 | $6.6M | Too few | 3 |
| Grocery stores | Not scored | Not scored | 2 | 4.0 | $14.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 4.0 | $4.3M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 4.0 | $3.4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 4.0 | $2.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 4.0 | $6.6M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 2.0 | $6.8M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.0 | $3.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.0 | $6.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.0 | $4.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 2.0 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Murray County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.9M | $985 | 103 |
| Gasoline and other fuels | $15.9M | $3,210 | 124 |
| Food away from home | $17.2M | $3,468 | 85 |
| Groceries | $28.5M | $5,756 | 91 |
| Personal care products and services | $4.1M | $831 | 83 |
| Child care and other personal services | $1.9M | $388 | 67 |
| Memberships, classes and admissions | $3.1M | $626 | 64 |
| Medical and dental services | $5.1M | $1,029 | 80 |
| Pets | $4.1M | $818 | 90 |
| Clothing, shoes and related services | $8.6M | $1,742 | 85 |
| Vehicle insurance | $13.6M | $2,747 | 140 |
| Home repairs, maintenance and insurance | $13.2M | $2,664 | 88 |
| Lawn care, cleaning and other household services | $6.8M | $1,372 | 97 |
| Rent and homeowner costs | $70.6M | $14,253 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Murray County
- Population, 2025 estimate
- 13,805−0.5% since 2020
- Households
- 4,956
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 416 sq. mi.
- People per square mile
- 33
- Median household income
- $66,322+26.4% vs. 2015–2019, before inflation
- Average household income
- $92,934
- Median home value
- $159,800
- Jobs located here
- 4,043
- Daytime population
- 12,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Murray County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Murray County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Garvin County, OK25,860 people
- Carter County, OK48,555 people
- Pontotoc County, OK38,235 people
- Johnston County, OK10,278 people
- Marshall County, OK15,792 people
- Love County, OK10,261 people
- Coal County, OK5,320 people
- McClain County, OK45,273 people
Questions
How fast is Murray County, OK growing?
Population estimates put Murray County at 13,805 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 4,956 households. Median household income rose 26.4% from the 2015–2019 survey, before inflation.
How much do households in Murray County, OK spend?
Households in Murray County spend about $70.6M a year on rent and homeowner costs, $28.5M on groceries and $17.2M on food away from home. Set against the U.S., households in Murray County spend the most on vehicle insurance (an index of 140, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
Which business types have the highest market scores in Murray County, OK?
The highest Groundwork market scores in Murray County are for real estate businesses (56), real estate agents and brokers (48) and insurance agencies (39). Murray County ranks #776 of 2,229 scored counties for real estate businesses.
How does Murray County, OK compare with the U.S.?
The median household income in Murray County is $66,322 a year, 18% below the U.S. median of $80,734. The population fell 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $159,800, against $332,700 for the U.S. For its number of households, Murray County has the most map listings, relative to the U.S., for gas stations (4.4 times the U.S. rate) and the fewest for real estate businesses (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Murray County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Murray County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Murray County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Murray County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.