Groundwork

County profile · Oklahoma

Alfalfa County, OK market data

Population, household spending and competition for 56 business types in Alfalfa County, each scored against other counties.

Population, 2025
5,649
−1.1% since 2020
Households
1,938
Median household income
$64,615
Median home value
$101,500
Jobs located here
1,225
Market scores
Not scored
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

A site report maps the competitors on map listings around any address in Alfalfa County by name and distance, and the households and spending within reach. Or open the report at the center of Alfalfa County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 5,649 people live in Alfalfa County, in 1,938 households. Population estimates show Alfalfa County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. The median household income in Alfalfa County is $64,615 a year, 20% below the U.S. median of $80,734.

Set against the U.S., households in Alfalfa County spend the most on vehicle insurance (an index of 154, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

All 56 business types in Alfalfa County

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Alfalfa County, OK, listings, listings per 10,000 households, spending per listing and official establishments
Business typeListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Restaurants and cafes1998.0$352K955
Auto repair and car care736.1$296K1103
Doctors, dentists and clinics736.1$284K186Under 3
Grocery and convenience stores736.1$1.6M47Under 3
Salons, barbers and spas736.1$229K107Under 3
Sit-down restaurants736.1$957K1443
Convenience stores420.6$2.8M35Under 3
Funeral homes420.6$88K13Under 3
Gas stations420.6$1.7M718
Hair salons420.6$400K93Under 3
Insurance agencies420.6$1.5M1163
Clothing and shoe stores315.5$1.1M88Under 3
Clothing, shoes and laundry315.5$1.1M126Under 3
Fast food and sandwich shops315.5$2.2M73Under 3
Auto repair shops210.3$1MToo few3
Bakeries and dessert shops210.3$3.3MToo fewUnder 3
Coffee shops and cafes210.3$3.3MToo fewUnder 3
Grocery stores210.3$5.6MToo fewUnder 3
Optometrists and eye care210.3$993KToo fewUnder 3
Pet businesses210.3$785KToo fewUnder 3
Spas and skin care210.3$800KToo fewUnder 3
Veterinarians210.3$785KToo fewUnder 3
Barbershops15.2$1.6MToo fewUnder 3
Child care and preschools15.2$730KToo fewUnder 3
Dentists and orthodontists15.2$2MToo fewUnder 3
Gyms15.2$1.2MToo fewUnder 3
Gyms, studios and classes15.2$1.2MToo fewUnder 3
Lawn, cleaning and pest control15.2$2.6MToo few3
Pest control15.2$2.6MToo fewUnder 3
Pizza15.2$6.7MToo fewUnder 3
Primary care and pediatrics15.2$2MToo fewUnder 3
Real estate15.2Index onlyToo fewUnder 3
Real estate agents and brokers15.2Index onlyToo fewUnder 3
Car washes and detailing00.0None listedNone listedUnder 3
Chiropractors00.0None listedNone listedUnder 3
Collision repair and body shops00.0None listedNone listedUnder 3
Dry cleaners00.0None listedNone listedUnder 3
Electricians00.0None listedNone listedUnder 3
Home inspectors00.0None listedNone listedUnder 3
Home repair trades00.0None listedNone listedUnder 3
House cleaning00.0None listedNone listedUnder 3
HVAC and plumbing00.0None listedNone listedUnder 3
Landscaping and lawn care00.0None listedNone listed3
Laundromats00.0None listedNone listedUnder 3
Martial arts and dance studios00.0None listedNone listedUnder 3
Mortgage brokers and lenders00.0None listedNone listedUnder 3
Nail salons00.0None listedNone listedUnder 3
Oil change and quick lube00.0None listedNone listedUnder 3
Pet grooming and boarding00.0None listedNone listedUnder 3
Pet stores00.0None listedNone listedUnder 3
Physical therapy00.0None listedNone listedUnder 3
Property management00.0None listedNone listedUnder 3
Roofing and gutters00.0None listedNone listedUnder 3
Tire shops00.0None listedNone listedUnder 3
Urgent care and walk-in clinics00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studios00.0None listedNone listedUnder 3

Household spending in Alfalfa County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Alfalfa County, OK by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$2.1M$1,069112
Gasoline and other fuels$6.8M$3,511135
Food away from home$6.7M$3,45585
Groceries$11.1M$5,75091
Personal care products and services$1.6M$82682
Child care and other personal services$730K$37765
Memberships, classes and admissions$1.2M$60461
Medical and dental services$2M$1,02480
Pets$1.6M$81089
Clothing, shoes and related services$3.3M$1,72184
Vehicle insurance$5.8M$3,007154
Home repairs, maintenance and insurance$5.1M$2,61587
Lawn care, cleaning and other household services$2.6M$1,35896
Rent and homeowner costs$27.4M$14,12785

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Alfalfa County

Population, 2025 estimate
5,649−1.1% since 2020
Households
1,938
Median age
45.0
Homes lived in by their owners
78%
Vehicles per household
2.3
Land area
867 sq. mi.
People per square mile
7
Median household income
$64,615
Average household income
$81,845
Median home value
$101,500
Jobs located here
1,225
Daytime population
4,672Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Alfalfa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Alfalfa County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Alfalfa County, OK growing?

Population estimates put Alfalfa County at 5,649 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 1,938 households.

How much do households in Alfalfa County, OK spend?

Households in Alfalfa County spend about $27.4M a year on rent and homeowner costs, $11.1M on groceries and $6.8M on gasoline and other fuels. Relative to the U.S., household spending in Alfalfa County runs highest on vehicle insurance (an index of 154, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).

Which business types have the highest market scores in Alfalfa County, OK?

The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How does Alfalfa County, OK compare with the U.S.?

Median household income in Alfalfa County is $64,615, 20% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $101,500, against $332,700 for the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Alfalfa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Oklahoma · Every U.S. market · How we measure

Screening a site or an acquisition in Alfalfa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Alfalfa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.