County profile · Oklahoma
Sequoyah County, OK market data
Population, household spending and competition for 56 business types in Sequoyah County, each scored against other counties.
- Population, 2025
- 40,842
- +4.1% since 2020
- Households
- 15,454
- Median household income
- $51,093
- +26.6% vs. 2015–2019, before inflation
- Median home value
- $139,400
- Jobs located here
- 9,384
- Highest market score
- 78
- Insurance agencies, #273 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Sequoyah County by name and distance, and the households and spending within reach. Or open the report at the center of Sequoyah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 40,842 people live in Sequoyah County, in 15,454 households. Between 2020 and 2025, the population of Sequoyah County grew 4.1%, faster than the U.S. (+3.1%). The median household income in Sequoyah County is $51,093 a year, 37% below the U.S. median of $80,734. That rose 26.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Sequoyah County spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in Sequoyah County are for insurance agencies (78); clothing and shoe stores (68); and clothing, shoe and laundry businesses (67). Sequoyah County ranks #273 of 2,272 scored counties for insurance agencies.
Sequoyah County is part of the Fort Smith metro area. For its number of households, Sequoyah County has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for medical and dental practices (65% below the U.S. rate).
All 56 business types in Sequoyah County
Highest Groundwork market score first. Each score compares Sequoyah County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 78 | #273 of 2,272 | 19 | 12.3 | $2.1M | 169 | 10 |
| Clothing and shoe stores | 68 | #429 of 2,087 | 10 | 6.5 | $2.4M | 191 | 4 |
| Clothing, shoes and laundry | 67 | #454 of 2,210 | 15 | 9.7 | $1.6M | 184 | 4 |
| Home repair trades | 66 | #314 of 2,057 | 6 | 3.9 | $6.2M | 255 | 23 |
| Auto repair shops | 65 | #538 of 2,378 | 30 | 19.4 | $469K | 105 | 4 |
| Salons, barbers and spas | 64 | #500 of 2,385 | 38 | 24.6 | $300K | 141 | 5 |
| Auto repair and car care | 64 | #595 of 2,401 | 52 | 33.6 | $270K | 101 | 8 |
| Doctors, dentists and clinics | 63 | #611 of 2,394 | 46 | 29.8 | $313K | 205 | 22 |
| Real estate agents and brokers | 62 | #479 of 2,176 | 21 | 13.6 | Index only | 176 | 5 |
| Dentists and orthodontists | 61 | #534 of 1,886 | 9 | 5.8 | $1.6M | 163 | 8 |
| Spas and skin care | 60 | #510 of 1,769 | 7 | 4.5 | $1.6M | 186 | 3 |
| Primary care and pediatrics | 58 | #576 of 1,656 | 7 | 4.5 | $2.1M | 116 | 10 |
| Real estate | 58 | #670 of 2,229 | 28 | 18.1 | Index only | 166 | 10 |
| Chiropractors | 56 | #562 of 1,490 | 5 | 3.2 | $2.9M | 120 | 4 |
| HVAC and plumbing | 55 | #662 of 1,707 | 5 | 3.2 | $7.4M | 156 | 17 |
| Hair salons | 52 | #1,061 of 2,339 | 23 | 14.9 | $496K | 115 | Under 3 |
| Child care and preschools | 49 | #851 of 1,611 | 6 | 3.9 | $797K | 80 | 7 |
| Collision repair and body shops | 48 | #702 of 1,327 | 5 | 3.2 | $2.8M | 91 | Under 3 |
| Gyms, studios and classes | 45 | #1,296 of 2,088 | 12 | 7.8 | $644K | 97 | Under 3 |
| Restaurants and cafes | 45 | #1,416 of 2,405 | 138 | 89.3 | $341K | 92 | 52 |
| Pet grooming and boarding | 44 | #864 of 1,461 | 6 | 3.9 | $1.8M | 72 | Under 3 |
| Pizza | 44 | #1,277 of 2,090 | 13 | 8.4 | $3.6M | 71 | 26 |
| Gyms | 43 | #1,158 of 1,792 | 7 | 4.5 | $1.1M | 85 | Under 3 |
| Convenience stores | 43 | #1,389 of 2,261 | 22 | 14.2 | $3.7M | 48 | 3 |
| Grocery stores | 42 | #1,293 of 2,070 | 11 | 7.1 | $7.5M | 81 | 7 |
| Grocery and convenience stores | 42 | #1,524 of 2,402 | 36 | 23.3 | $2.3M | 68 | 10 |
| Coffee shops and cafes | 41 | #1,339 of 2,063 | 13 | 8.4 | $3.6M | 98 | Under 3 |
| Sit-down restaurants | 41 | #1,594 of 2,405 | 74 | 47.9 | $635K | 96 | 25 |
| Bakeries and dessert shops | 39 | #1,320 of 1,889 | 12 | 7.8 | $3.9M | 95 | Under 3 |
| Tire shops | 38 | #1,087 of 1,530 | 9 | 5.8 | $1.6M | 62 | Under 3 |
| Pet businesses | 38 | #1,616 of 2,200 | 21 | 13.6 | $525K | 60 | 8 |
| Gas stations | 36 | #1,767 of 2,358 | 40 | 25.9 | $1.2M | 49 | 27 |
| Fast food and sandwich shops | 34 | #1,728 of 2,222 | 28 | 18.1 | $1.7M | 55 | 26 |
| Veterinarians | 32 | #1,162 of 1,485 | 6 | 3.9 | $1.8M | 68 | 8 |
| Property management | 27 | #821 of 910 | 6 | 3.9 | Index only | 61 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 2.6 | $2.9M | 151 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.6 | $3.5M | 140 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.6 | $1.9M | 96 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.6 | $3.6M | 115 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.9 | $764K | 113 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.9 | $3.8M | 228 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.3 | $12.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $12.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.3 | $5.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.6 | $37.1M | Too few | 6 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.6 | $19.2M | Too few | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 0.6 | $19.2M | Too few | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.6 | $14.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $7.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Sequoyah County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.1M | $910 | 95 |
| Gasoline and other fuels | $46.7M | $3,024 | 117 |
| Food away from home | $47M | $3,041 | 75 |
| Groceries | $82.5M | $5,338 | 84 |
| Personal care products and services | $11.4M | $738 | 73 |
| Child care and other personal services | $4.8M | $309 | 53 |
| Memberships, classes and admissions | $7.7M | $500 | 51 |
| Medical and dental services | $14.4M | $932 | 72 |
| Pets | $11M | $714 | 78 |
| Clothing, shoes and related services | $24.3M | $1,573 | 77 |
| Vehicle insurance | $40.2M | $2,604 | 133 |
| Home repairs, maintenance and insurance | $37.1M | $2,404 | 80 |
| Lawn care, cleaning and other household services | $19.2M | $1,245 | 88 |
| Rent and homeowner costs | $201.8M | $13,060 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sequoyah County
- Population, 2025 estimate
- 40,842+4.1% since 2020
- Households
- 15,454
- Median age
- 40.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 674 sq. mi.
- People per square mile
- 59
- Median household income
- $51,093+26.6% vs. 2015–2019, before inflation
- Average household income
- $68,898
- Median home value
- $139,400
- Jobs located here
- 9,384
- Daytime population
- 33,924Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sequoyah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sequoyah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Muskogee County, OK66,444 people
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- Latimer County, OK9,518 people
- Wagoner County, OK86,609 people
Questions
How fast is Sequoyah County, OK growing?
Population estimates put Sequoyah County at 40,842 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 15,454 households. Against the 2015–2019 survey, median household income rose 26.6%, before inflation.
How much do households in Sequoyah County, OK spend?
Households in Sequoyah County spend about $201.8M a year on rent and homeowner costs, $82.5M on groceries and $47M on food away from home. Relative to the U.S., household spending in Sequoyah County runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in Sequoyah County, OK?
Of the business types scored in Sequoyah County, insurance agencies (78); clothing and shoe stores (68); and clothing, shoe and laundry businesses (67) have the highest Groundwork market scores. For insurance agencies, that ranks #273 of 2,272 scored counties.
How does Sequoyah County, OK compare with the U.S.?
Median household income in Sequoyah County is $51,093, 37% below the U.S. median of $80,734. The population rose 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $139,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for medical and dental practices (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Sequoyah County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sequoyah County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sequoyah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sequoyah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.