County profile · Oklahoma
Cleveland County, OK market data
Population, household spending and competition for 56 business types in Cleveland County, each scored against other counties.
- Population, 2025
- 303,973
- +2.6% since 2020
- Households
- 116,799
- Median household income
- $77,068
- +20.4% vs. 2015–2019, before inflation
- Median home value
- $235,700
- Jobs located here
- 94,350
- Highest market score
- 83
- Grocery and convenience stores, #124 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Cleveland County by name and distance, and the households and spending within reach. Or open the report at the center of Cleveland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 303,973 people live in Cleveland County, in 116,799 households. Between 2020 and 2025, the population of Cleveland County grew 2.6%, slower than the U.S. (+3.1%). The median household income in Cleveland County is $77,068 a year, 5% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cleveland County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (73).
The highest Groundwork market scores in Cleveland County are for grocery and convenience stores (83), grocery stores (82) and convenience stores (79). Cleveland County ranks #124 of 2,402 scored counties for grocery and convenience stores.
Cleveland County is part of the Oklahoma City metro area. For its number of households, Cleveland County has the most map listings, relative to the U.S., for roofing and gutter companies (2.2 times the U.S. rate) and the fewest for funeral homes (57% below the U.S. rate).
All 56 business types in Cleveland County
Highest Groundwork market score first. Each score compares Cleveland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 83 | #124 of 2,402 | 145 | 12.4 | $4.9M | 144 | 33 |
| Grocery stores | 82 | #146 of 2,070 | 38 | 3.3 | $18.6M | 200 | 30 |
| Convenience stores | 79 | #196 of 2,261 | 81 | 6.9 | $8.7M | 111 | 3 |
| Landscaping and lawn care | 78 | #101 of 1,493 | 44 | 3.8 | $3.9M | 134 | 72 |
| House cleaning | 74 | #72 of 847 | 15 | 1.3 | $11.5M | 179 | 56 |
| Gas stations | 74 | #289 of 2,358 | 95 | 8.1 | $3.6M | 153 | 103 |
| Laundromats | 72 | #139 of 785 | 12 | 1.0 | $18.3M | 146 | 4 |
| Tire shops | 69 | #297 of 1,530 | 28 | 2.4 | $3.9M | 154 | 16 |
| Funeral homes | 68 | #272 of 1,472 | 11 | 0.9 | $1.3M | 189 | 10 |
| Lawn, cleaning and pest control | 67 | #289 of 1,771 | 90 | 7.7 | $1.9M | 114 | 154 |
| Pet stores | 64 | #256 of 974 | 24 | 2.1 | $4.4M | 97 | 8 |
| Auto repair shops | 64 | #566 of 2,378 | 197 | 16.9 | $547K | 123 | 91 |
| Dry cleaners | 62 | #139 of 507 | 12 | 1.0 | $18.3M | 117 | 6 |
| Auto repair and car care | 62 | #666 of 2,401 | 356 | 30.5 | $303K | 113 | 135 |
| Mortgage brokers and lenders | 61 | #233 of 887 | 36 | 3.1 | Index only | 126 | 11 |
| Barbershops | 61 | #423 of 1,356 | 41 | 3.5 | $2.6M | 136 | Under 3 |
| Veterinarians | 59 | #520 of 1,485 | 47 | 4.0 | $2.2M | 82 | 31 |
| Pizza | 58 | #721 of 2,090 | 87 | 7.4 | $5.1M | 100 | 232 |
| Coffee shops and cafes | 57 | #727 of 2,063 | 100 | 8.6 | $4.4M | 119 | 69 |
| Clothing and shoe stores | 57 | #784 of 2,087 | 142 | 12.2 | $1.5M | 121 | 66 |
| Clothing, shoes and laundry | 57 | #825 of 2,210 | 194 | 16.6 | $1.1M | 128 | 76 |
| Pet businesses | 56 | #830 of 2,200 | 142 | 12.2 | $739K | 84 | 71 |
| Sit-down restaurants | 56 | #915 of 2,405 | 618 | 52.9 | $716K | 108 | 189 |
| Restaurants and cafes | 56 | #924 of 2,405 | 1,081 | 92.6 | $409K | 110 | 494 |
| Hair salons | 53 | #1,031 of 2,339 | 259 | 22.2 | $405K | 94 | 42 |
| Nail salons | 52 | #642 of 1,328 | 79 | 6.8 | $1.3M | 80 | 9 |
| Fast food and sandwich shops | 51 | #1,110 of 2,222 | 163 | 14.0 | $2.7M | 89 | 232 |
| Electricians | 50 | #583 of 1,160 | 37 | 3.2 | $9M | 75 | 80 |
| Pet grooming and boarding | 50 | #742 of 1,461 | 54 | 4.6 | $1.9M | 76 | 32 |
| Chiropractors | 49 | #759 of 1,490 | 56 | 4.8 | $2.3M | 97 | 35 |
| HVAC and plumbing | 49 | #901 of 1,707 | 81 | 6.9 | $4.1M | 87 | 128 |
| Spas and skin care | 48 | #968 of 1,769 | 124 | 10.6 | $847K | 97 | 20 |
| Bakeries and dessert shops | 48 | #999 of 1,889 | 105 | 9.0 | $4.2M | 102 | 83 |
| Salons, barbers and spas | 47 | #1,361 of 2,385 | 507 | 43.4 | $207K | 97 | 74 |
| Collision repair and body shops | 46 | #758 of 1,327 | 40 | 3.4 | $2.7M | 87 | 32 |
| Primary care and pediatrics | 45 | #1,011 of 1,656 | 76 | 6.5 | $1.7M | 96 | 172 |
| Child care and preschools | 44 | #982 of 1,611 | 73 | 6.3 | $719K | 72 | 80 |
| Insurance agencies | 43 | #1,368 of 2,272 | 243 | 20.8 | $1.2M | 97 | 155 |
| Car washes and detailing | 42 | #938 of 1,451 | 54 | 4.6 | $2M | 79 | 21 |
| Oil change and quick lube | 39 | #348 of 479 | 18 | 1.5 | $6M | 44 | 7 |
| Home inspectors | 38 | #306 of 415 | 10 | 0.9 | Index only | 67 | 10 |
| Property management | 38 | #656 of 910 | 42 | 3.6 | Index only | 76 | 68 |
| Optometrists and eye care | 36 | #987 of 1,302 | 55 | 4.7 | $2.4M | 75 | 26 |
| Physical therapy | 36 | #1,076 of 1,422 | 67 | 5.7 | $1.9M | 81 | 58 |
| Home repair trades | 36 | #1,681 of 2,057 | 209 | 17.9 | $1.6M | 66 | 261 |
| Real estate agents and brokers | 35 | #1,860 of 2,176 | 363 | 31.1 | Index only | 89 | 177 |
| Pest control | 34 | #572 of 699 | 31 | 2.7 | $5.6M | 54 | 26 |
| Martial arts and dance studios | 34 | #1,062 of 1,334 | 59 | 5.1 | $1.4M | 71 | 37 |
| Real estate | 34 | #1,929 of 2,229 | 451 | 38.6 | Index only | 90 | 303 |
| Yoga, Pilates and fitness studios | 33 | #654 of 777 | 29 | 2.5 | $2.9M | 72 | 43 |
| Doctors, dentists and clinics | 33 | #1,985 of 2,394 | 918 | 78.6 | $142K | 93 | 425 |
| Gyms | 32 | #1,452 of 1,792 | 106 | 9.1 | $796K | 61 | 43 |
| Dentists and orthodontists | 31 | #1,619 of 1,886 | 150 | 12.8 | $867K | 88 | 118 |
| Gyms, studios and classes | 30 | #1,795 of 2,088 | 194 | 16.6 | $435K | 66 | 80 |
| Roofing and gutters | 26 | #1,058 of 1,177 | 91 | 7.8 | $3.7M | 43 | 53 |
| Urgent care and walk-in clinics | 25 | #300 of 325 | 9 | 0.8 | $14.5M | 59 | 16 |
Household spending in Cleveland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $107.8M | $923 | 96 |
| Gasoline and other fuels | $346.4M | $2,966 | 114 |
| Food away from home | $442.3M | $3,787 | 93 |
| Groceries | $706.9M | $6,052 | 96 |
| Personal care products and services | $105M | $899 | 89 |
| Child care and other personal services | $52.5M | $449 | 77 |
| Memberships, classes and admissions | $84.3M | $722 | 73 |
| Medical and dental services | $130.1M | $1,114 | 86 |
| Pets | $104.9M | $898 | 99 |
| Clothing, shoes and related services | $219.2M | $1,876 | 91 |
| Vehicle insurance | $295.8M | $2,533 | 129 |
| Home repairs, maintenance and insurance | $334.6M | $2,865 | 95 |
| Lawn care, cleaning and other household services | $172.2M | $1,474 | 104 |
| Rent and homeowner costs | $1.8B | $15,117 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cleveland County
- Population, 2025 estimate
- 303,973+2.6% since 2020
- Households
- 116,799
- Median age
- 37.3
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 539 sq. mi.
- People per square mile
- 557
- Median household income
- $77,068+20.4% vs. 2015–2019, before inflation
- Average household income
- $98,350
- Median home value
- $235,700
- Jobs located here
- 94,350
- Daytime population
- 271,685Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cleveland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cleveland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- McClain County, OK45,273 people
- Oklahoma County, OK806,199 people
- Canadian County, OK168,985 people
- Grady County, OK56,606 people
- Pottawatomie County, OK73,463 people
- Garvin County, OK25,860 people
- Logan County, OK51,938 people
- Lincoln County, OK34,219 people
Questions
How fast is Cleveland County, OK growing?
Population estimates put Cleveland County at 303,973 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 116,799 households. Against the 2015–2019 survey, median household income rose 20.4%, before inflation.
How much do households in Cleveland County, OK spend?
Households in Cleveland County spend about $1.8B a year on rent and homeowner costs, $706.9M on groceries and $442.3M on food away from home. Relative to the U.S., household spending in Cleveland County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (73).
Which business types have the highest market scores in Cleveland County, OK?
Of the business types scored in Cleveland County, grocery and convenience stores (83), grocery stores (82) and convenience stores (79) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #124 of 2,402 scored counties.
How does Cleveland County, OK compare with the U.S.?
Median household income in Cleveland County is $77,068, 5% below the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $235,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (2.2 times the U.S. rate) and lowest for funeral homes (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Cleveland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cleveland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Cleveland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cleveland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.