Metro area profile · Oklahoma
Lawton, OK metro area market data
How the Lawton metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 127,590
- +0.7% since 2020
- Households
- 46,938
- Median household income
- $60,665
- +16.5% vs. 2015–2019, before inflation
- Median home value
- $161,000
- Jobs located here
- 38,111
- Highest market score
- 65
- Landscaping and lawn care, #108 of 385 scored metro areas
A site report maps the competitors on map listings around any address in the Lawton metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lawton metro area has an estimated 127,590 people and 46,938 households. Population estimates show the Lawton metro area grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Lawton metro area is $60,665, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.
Relative to the U.S., household spending in the Lawton metro area runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in the Lawton metro area, landscaping and lawn care companies (65); lawn care, cleaning and pest control companies (63); and electricians (61) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #108 of 385 scored metro areas.
The Lawton metro area takes in 2 counties: Comanche County and Cotton County. Against the U.S., map listings per household run highest for convenience stores (2.1 times the U.S. rate) and lowest for real estate agents and brokers (38% below the U.S. rate).
All 56 business types in the Lawton metro area
Highest Groundwork market score first. Each score compares the Lawton metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 65 | #108 of 385 | 18 | 3.8 | $3.5M | 118 | 28 |
| Lawn, cleaning and pest control | 63 | #109 of 387 | 31 | 6.6 | $2M | 119 | 62 |
| Electricians | 61 | #95 of 383 | 8 | 1.7 | $15.1M | 125 | 20 |
| House cleaning | 58 | #106 of 375 | 6 | 1.3 | $10.4M | 162 | 27 |
| Grocery stores | 55 | #161 of 387 | 24 | 5.1 | $11M | 118 | 13 |
| Real estate agents and brokers | 50 | #177 of 387 | 89 | 19.0 | Index only | 133 | 37 |
| Mortgage brokers and lenders | 50 | #182 of 373 | 14 | 3.0 | Index only | 119 | 4 |
| Insurance agencies | 50 | #183 of 387 | 78 | 16.6 | $1.4M | 113 | 49 |
| Dentists and orthodontists | 50 | #190 of 387 | 44 | 9.4 | $1.1M | 108 | 24 |
| Yoga, Pilates and fitness studios | 46 | #199 of 347 | 6 | 1.3 | $4.5M | 110 | 10 |
| Real estate | 46 | #222 of 387 | 120 | 25.6 | Index only | 125 | 77 |
| Primary care and pediatrics | 46 | #232 of 387 | 24 | 5.1 | $1.9M | 109 | 49 |
| Doctors, dentists and clinics | 43 | #249 of 387 | 327 | 69.7 | $142K | 93 | 107 |
| Home repair trades | 42 | #247 of 387 | 58 | 12.4 | $2.1M | 86 | 65 |
| Physical therapy | 42 | #248 of 386 | 22 | 4.7 | $2.1M | 88 | 10 |
| Coffee shops and cafes | 40 | #274 of 387 | 39 | 8.3 | $4M | 107 | 25 |
| Pet grooming and boarding | 40 | #276 of 386 | 17 | 3.6 | $2.1M | 84 | 9 |
| Pest control | 39 | #250 of 345 | 7 | 1.5 | $8.9M | 87 | 7 |
| Roofing and gutters | 37 | #289 of 381 | 16 | 3.4 | $7.5M | 89 | 10 |
| Spas and skin care | 37 | #317 of 387 | 53 | 11.3 | $705K | 80 | 4 |
| Hair salons | 37 | #318 of 387 | 97 | 20.7 | $385K | 89 | 17 |
| Auto repair shops | 36 | #297 of 387 | 108 | 23.0 | $364K | 82 | 38 |
| Chiropractors | 35 | #312 of 386 | 20 | 4.3 | $2.3M | 97 | 13 |
| Auto repair and car care | 34 | #313 of 387 | 179 | 38.1 | $219K | 82 | 60 |
| Martial arts and dance studios | 34 | #336 of 387 | 19 | 4.0 | $1.4M | 70 | 5 |
| Pet stores | 33 | #313 of 382 | 9 | 1.9 | $4M | 89 | 4 |
| Sit-down restaurants | 33 | #320 of 387 | 239 | 50.9 | $648K | 98 | 81 |
| Salons, barbers and spas | 33 | #350 of 387 | 215 | 45.8 | $174K | 82 | 36 |
| Collision repair and body shops | 32 | #314 of 381 | 19 | 4.0 | $2.1M | 67 | 9 |
| Gas stations | 32 | #316 of 387 | 69 | 14.7 | $1.9M | 78 | 50 |
| Bakeries and dessert shops | 32 | #324 of 387 | 44 | 9.4 | $3.5M | 85 | 25 |
| Car washes and detailing | 32 | #330 of 387 | 22 | 4.7 | $1.8M | 71 | 6 |
| HVAC and plumbing | 32 | #334 of 387 | 34 | 7.2 | $3.5M | 75 | 35 |
| Gyms, studios and classes | 31 | #355 of 387 | 60 | 12.8 | $448K | 68 | 15 |
| Restaurants and cafes | 30 | #334 of 387 | 462 | 98.4 | $335K | 90 | 200 |
| Optometrists and eye care | 30 | #341 of 386 | 23 | 4.9 | $2M | 65 | 5 |
| Property management | 30 | #345 of 374 | 14 | 3.0 | Index only | 83 | 24 |
| Gyms | 29 | #357 of 387 | 35 | 7.5 | $768K | 59 | 10 |
| Grocery and convenience stores | 28 | #335 of 387 | 117 | 24.9 | $2.2M | 66 | 24 |
| Funeral homes | 27 | #331 of 377 | 13 | 2.8 | $451K | 67 | 6 |
| Nail salons | 27 | #365 of 387 | 27 | 5.8 | $1.4M | 83 | 9 |
| Pet businesses | 26 | #353 of 387 | 54 | 11.5 | $674K | 77 | 29 |
| Fast food and sandwich shops | 24 | #345 of 387 | 77 | 16.4 | $2M | 66 | 93 |
| Pizza | 24 | #361 of 387 | 46 | 9.8 | $3.4M | 66 | 93 |
| Convenience stores | 22 | #363 of 387 | 77 | 16.4 | $3.4M | 43 | 11 |
| Dry cleaners | 21 | #260 of 272 | 5 | 1.1 | $15.7M | 100 | 9 |
| Clothing and shoe stores | 21 | #356 of 387 | 93 | 19.8 | $844K | 66 | 38 |
| Clothing, shoes and laundry | 20 | #358 of 387 | 117 | 24.9 | $671K | 76 | 50 |
| Veterinarians | 18 | #374 of 384 | 22 | 4.7 | $1.7M | 61 | 16 |
| Oil change and quick lube | 17 | #277 of 290 | 6 | 1.3 | $6.5M | 48 | 5 |
| Tire shops | 16 | #371 of 386 | 28 | 6.0 | $1.4M | 56 | 10 |
| Child care and preschools | 11 | #385 of 387 | 33 | 7.0 | $511K | 51 | 44 |
| Barbershops | 10 | #383 of 387 | 36 | 7.7 | $1M | 55 | 5 |
| Laundromats | Not scored | Not scored | 4 | 0.9 | $19.6M | 157 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.6 | Index only | 82 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in the Lawton metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.3M | $837 | 87 |
| Gasoline and other fuels | $128.8M | $2,743 | 106 |
| Food away from home | $154.9M | $3,300 | 81 |
| Groceries | $262.9M | $5,602 | 89 |
| Personal care products and services | $37.3M | $796 | 79 |
| Child care and other personal services | $16.9M | $359 | 62 |
| Memberships, classes and admissions | $26.9M | $573 | 58 |
| Medical and dental services | $46.6M | $992 | 77 |
| Pets | $36.4M | $776 | 85 |
| Clothing, shoes and related services | $78.5M | $1,673 | 81 |
| Vehicle insurance | $110.3M | $2,350 | 120 |
| Home repairs, maintenance and insurance | $120.5M | $2,568 | 85 |
| Lawn care, cleaning and other household services | $62.1M | $1,323 | 94 |
| Rent and homeowner costs | $647.5M | $13,796 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lawton metro area
- Population, 2025 estimate
- 127,590+0.7% since 2020
- Households
- 46,938
- Median age
- 36.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 1,702 sq. mi.
- People per square mile
- 75
- Median household income
- $60,665+16.5% vs. 2015–2019, before inflation
- Average household income
- $78,396
- Median home value
- $161,000
- Jobs located here
- 38,111
- Daytime population
- 121,235Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lawton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lawton metro area 2
- Comanche County, OK121,825 people
- Cotton County, OK5,485 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Tulsa, OK metro area1,037,534 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
- McAlester, OK area43,561 people
Questions
How fast is the Lawton, OK metro area growing?
Population estimates put the Lawton metro area at 127,590 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 46,938 households. Median household income rose 16.5% from the 2015–2019 survey, before inflation.
How much do households in the Lawton, OK metro area spend?
Households in the Lawton metro area spend about $647.5M a year on rent and homeowner costs, $262.9M on groceries and $154.9M on food away from home. Set against the U.S., households in the Lawton metro area spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in the Lawton, OK metro area?
The highest Groundwork market scores in the Lawton metro area are for landscaping and lawn care companies (65); lawn care, cleaning and pest control companies (63); and electricians (61). The Lawton metro area ranks #108 of 385 scored metro areas for landscaping and lawn care companies.
How does the Lawton, OK metro area compare with the U.S.?
The median household income in the Lawton metro area is $60,665 a year, 25% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $161,000, against $332,700 for the U.S. For its number of households, the Lawton metro area has the most map listings, relative to the U.S., for convenience stores (2.1 times the U.S. rate) and the fewest for real estate agents and brokers (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Lawton metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lawton metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in the Lawton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.