County profile · Oklahoma
Pontotoc County, OK market data
How Pontotoc County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 38,528
- +1.2% since 2020
- Households
- 15,134
- Median household income
- $63,017
- +25.1% vs. 2015–2019, before inflation
- Median home value
- $175,400
- Jobs located here
- 20,048
- Highest market score
- 54
- Spas and skin care, #722 of 1,769 scored counties
A site report maps the competitors on map listings around any address in Pontotoc County by name and distance, and the households and spending within reach. Or open the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pontotoc County has an estimated 38,528 people and 15,134 households. Between 2020 and 2025, the population of Pontotoc County grew 1.2%, slower than the U.S. (+3.1%). Median household income in Pontotoc County is $63,017, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
Relative to the U.S., household spending in Pontotoc County runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in Pontotoc County, spas and skin care studios (54), sit-down restaurants (53) and grocery stores (52) have the highest Groundwork market scores. For spas and skin care studios, that ranks #722 of 1,769 scored counties.
Pontotoc County is part of the Ada area. Against the U.S., map listings per household run highest for gas stations (94% above the U.S. rate) and lowest for real estate agents and brokers (46% below the U.S. rate).
All 56 business types in Pontotoc County
Highest Groundwork market score first. Each score compares Pontotoc County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Spas and skin care | 54 | #722 of 1,769 | 8 | 5.3 | $1.5M | 175 | Under 3 |
| Sit-down restaurants | 53 | #1,030 of 2,405 | 62 | 41.0 | $821K | 124 | 24 |
| Grocery stores | 52 | #936 of 2,070 | 9 | 5.9 | $9.5M | 103 | 6 |
| Pizza | 48 | #1,102 of 2,090 | 10 | 6.6 | $5.1M | 100 | 29 |
| Veterinarians | 47 | #813 of 1,485 | 5 | 3.3 | $2.4M | 88 | 5 |
| HVAC and plumbing | 47 | #960 of 1,707 | 10 | 6.6 | $3.9M | 82 | 11 |
| Insurance agencies | 47 | #1,220 of 2,272 | 26 | 17.2 | $1.4M | 115 | 18 |
| Nail salons | 46 | #795 of 1,328 | 6 | 4.0 | $2M | 122 | Under 3 |
| Home repair trades | 46 | #1,228 of 2,057 | 18 | 11.9 | $2.2M | 90 | 24 |
| Real estate agents and brokers | 46 | #1,267 of 2,176 | 25 | 16.5 | Index only | 155 | 14 |
| Restaurants and cafes | 46 | #1,354 of 2,405 | 133 | 87.9 | $383K | 103 | 59 |
| Bakeries and dessert shops | 43 | #1,193 of 1,889 | 14 | 9.3 | $3.6M | 88 | 6 |
| Coffee shops and cafes | 43 | #1,283 of 2,063 | 16 | 10.6 | $3.2M | 86 | 6 |
| Pet businesses | 43 | #1,391 of 2,200 | 18 | 11.9 | $663K | 75 | 9 |
| Tire shops | 42 | #974 of 1,530 | 6 | 4.0 | $2.2M | 89 | 3 |
| Convenience stores | 42 | #1,422 of 2,261 | 19 | 12.6 | $4.5M | 57 | 4 |
| Gas stations | 42 | #1,523 of 2,358 | 32 | 21.1 | $1.4M | 57 | 16 |
| Real estate | 40 | #1,605 of 2,229 | 37 | 24.4 | Index only | 131 | 24 |
| Chiropractors | 39 | #1,042 of 1,490 | 8 | 5.3 | $1.9M | 80 | 4 |
| Grocery and convenience stores | 38 | #1,678 of 2,402 | 42 | 27.8 | $2M | 60 | 10 |
| Salons, barbers and spas | 38 | #1,815 of 2,385 | 59 | 39.0 | $207K | 98 | 10 |
| Auto repair shops | 37 | #1,788 of 2,378 | 41 | 27.1 | $325K | 73 | 12 |
| Roofing and gutters | 36 | #889 of 1,177 | 6 | 4.0 | $6.5M | 77 | Under 3 |
| Fast food and sandwich shops | 36 | #1,638 of 2,222 | 22 | 14.5 | $2.3M | 76 | 29 |
| Collision repair and body shops | 35 | #1,002 of 1,327 | 6 | 4.0 | $2.2M | 72 | 4 |
| Auto repair and car care | 35 | #1,863 of 2,401 | 68 | 44.9 | $196K | 73 | 19 |
| Physical therapy | 34 | #1,130 of 1,422 | 9 | 5.9 | $1.7M | 71 | 5 |
| Gyms, studios and classes | 34 | #1,691 of 2,088 | 24 | 15.9 | $366K | 55 | 4 |
| Clothing, shoes and laundry | 34 | #1,729 of 2,210 | 34 | 22.5 | $752K | 85 | 11 |
| Dentists and orthodontists | 33 | #1,550 of 1,886 | 16 | 10.6 | $955K | 97 | 12 |
| Clothing and shoe stores | 32 | #1,649 of 2,087 | 25 | 16.5 | $1M | 81 | 11 |
| Hair salons | 31 | #2,000 of 2,339 | 41 | 27.1 | $298K | 69 | 7 |
| Primary care and pediatrics | 28 | #1,421 of 1,656 | 14 | 9.3 | $1.1M | 61 | 22 |
| Mortgage brokers and lenders | 27 | #822 of 887 | 8 | 5.3 | Index only | 68 | 3 |
| Gyms | 27 | #1,573 of 1,792 | 15 | 9.9 | $585K | 45 | 4 |
| Car washes and detailing | 26 | #1,283 of 1,451 | 8 | 5.3 | $1.7M | 66 | Under 3 |
| Child care and preschools | 23 | #1,439 of 1,611 | 10 | 6.6 | $545K | 54 | 14 |
| Doctors, dentists and clinics | 23 | #2,248 of 2,394 | 132 | 87.2 | $116K | 76 | 52 |
| Martial arts and dance studios | 20 | #1,255 of 1,334 | 7 | 4.6 | $1.3M | 62 | Under 3 |
| Optometrists and eye care | 14 | #1,252 of 1,302 | 10 | 6.6 | $1.5M | 49 | 6 |
| Barbershops | Not scored | Not scored | 4 | 2.6 | $3.1M | 162 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.6 | $538K | 79 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 2.6 | $5.1M | 302 | 15 |
| Oil change and quick lube | Not scored | Not scored | 4 | 2.6 | $3.3M | 24 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.6 | $3M | 66 | 4 |
| Property management | Not scored | Not scored | 4 | 2.6 | Index only | 95 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 2.0 | $8.5M | 54 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.0 | $6.8M | 231 | 6 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.0 | $4M | 156 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.3 | $19.6M | Too few | 13 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $12.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $4.4M | Too few | 4 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $20.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $15.3M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 9 |
Household spending in Pontotoc County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.3M | $880 | 92 |
| Gasoline and other fuels | $43.8M | $2,896 | 112 |
| Food away from home | $50.9M | $3,364 | 83 |
| Groceries | $85.8M | $5,667 | 90 |
| Personal care products and services | $12.2M | $809 | 80 |
| Child care and other personal services | $5.4M | $360 | 62 |
| Memberships, classes and admissions | $8.8M | $580 | 59 |
| Medical and dental services | $15.3M | $1,009 | 78 |
| Pets | $11.9M | $789 | 87 |
| Clothing, shoes and related services | $25.6M | $1,690 | 82 |
| Vehicle insurance | $37.6M | $2,486 | 127 |
| Home repairs, maintenance and insurance | $39.2M | $2,592 | 86 |
| Lawn care, cleaning and other household services | $20.3M | $1,339 | 95 |
| Rent and homeowner costs | $210.8M | $13,926 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pontotoc County
- Population, 2025 estimate
- 38,528+1.2% since 2020
- Households
- 15,134
- Median age
- 38.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 720 sq. mi.
- People per square mile
- 53
- Median household income
- $63,017+25.1% vs. 2015–2019, before inflation
- Average household income
- $80,010
- Median home value
- $175,400
- Jobs located here
- 20,048
- Daytime population
- 41,723Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pontotoc County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Coal County, OK5,320 people
- Seminole County, OK23,494 people
- Hughes County, OK13,389 people
- Garvin County, OK25,860 people
- Johnston County, OK10,278 people
- Pottawatomie County, OK73,463 people
- Atoka County, OK14,379 people
Questions
How fast is Pontotoc County, OK growing?
Population estimates put Pontotoc County at 38,528 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 15,134 households. Median household income rose 25.1% from the 2015–2019 survey, before inflation.
How much do households in Pontotoc County, OK spend?
Households in Pontotoc County spend about $210.8M a year on rent and homeowner costs, $85.8M on groceries and $50.9M on food away from home. Set against the U.S., households in Pontotoc County spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in Pontotoc County, OK?
The highest Groundwork market scores in Pontotoc County are for spas and skin care studios (54), sit-down restaurants (53) and grocery stores (52). Pontotoc County ranks #722 of 1,769 scored counties for spas and skin care studios.
How does Pontotoc County, OK compare with the U.S.?
The median household income in Pontotoc County is $63,017 a year, 22% below the U.S. median of $80,734. The population rose 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $175,400, against $332,700 for the U.S. For its number of households, Pontotoc County has the most map listings, relative to the U.S., for gas stations (94% above the U.S. rate) and the fewest for real estate agents and brokers (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Pontotoc County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pontotoc County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pontotoc County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.