Market rankings · Oklahoma

Hair salons in Oklahoma

Every metro area, small-town market and county in Oklahoma, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings: 3,548; 626 chain locations (18%)
Official establishments: 675; +16.8% since 2019
Household spending a year: $1.3B; On personal care products and services
Listings per 10k households: 22.7; 3% below the U.S.
Spending per listing: $370K; 14% below the U.S.
Rank among states: #33 of 51; Market score 45 · Lower middle

A site report maps the hair salons on map listings around any address in Oklahoma by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 3,548 hair salons on map listings in Oklahoma as of September 2026. Of those, 626 are chain locations, or 18%, against 14% across the U.S. Per 10,000 households, that is 22.7, 3% below the U.S. rate of 23.4.

At $841 per household (16% below the U.S. average), households in Oklahoma spend about $1.3B a year on personal care products and services. That is about $370K of household spending for each salon on map listings, 14% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

The official count of businesses with payroll classed as beauty salons in Oklahoma was 675 in 2023, up 16.8% from 2019. That is one for every 2,315 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 24 SBA-backed loans worth $4.8M have gone to businesses classed as beauty salons in Oklahoma.

Among the 50 states and DC, Oklahoma ranks #33 for hair salons, with a Groundwork market score of 45 (lower middle). Of the 5 scored metro areas in or partly in Oklahoma, the Oklahoma City metro area scores highest (45). Of the 17 scored small-town markets in or partly in Oklahoma, the Duncan area scores highest (54).

Every market in Oklahoma for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Oklahoma, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Oklahoma City, OK	45	1,351	23.7	$374K	+5.8%	#240 of 387
2Enid, OK	44	42	17.6	$471K	−1.5%	#243 of 387
3Tulsa, OK	40	970	23.9	$366K	+5.1%	#297 of 387
4Lawton, OK	37	97	20.7	$385K	+0.7%	#318 of 387
Fort Smith, AR-OK	35	224	24.6	$321K	+3.1%	#342 of 387

Small-town markets

Small-town markets reaching Oklahoma, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Duncan, OK	54	41	23.3	$347K	+3.4%	#236 of 538
2Durant, OK	52	40	21.7	$359K	+10.9%	#260 of 538
3Altus, OK	49	18	18.4	$444K	+0.1%	#282 of 538
4Tahlequah, OK	48	35	18.7	$407K	+4.5%	#296 of 538
5Miami, OK	47	18	15.1	$472K	+0.7%	#307 of 538
6Shawnee, OK	44	57	21.2	$374K	+3.5%	#339 of 538
7Bartlesville, OK	44	49	23.4	$354K	+2.7%	#341 of 538
8Stillwater, OK	41	66	20.2	$375K	+2.8%	#370 of 538
9McAlester, OK	38	37	20.7	$367K	−1.1%	#406 of 538
10Muskogee, OK	37	64	24.9	$298K	+0.7%	#421 of 538
11Weatherford, OK	35	33	21.7	$369K	−0.7%	#434 of 538
12Ponca City, OK	35	42	25.0	$315K	−0.3%	#437 of 538
13Ardmore, OK	33	61	32.0	$252K	+1.8%	#460 of 538
14Ada, OK	31	41	27.1	$298K	+1.2%	#471 of 538
15Elk City, OK	15	27	33.0	$231K	−0.7%	#527 of 538
16Woodward, OK	13	24	30.3	$270K	−2.8%	#530 of 538
17Guymon, OK	10	18	26.4	$292K	−4.5%	#534 of 538

Counties

Counties in Oklahoma, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Logan County, OK	88	22	12.3	$773K	+11.5%	#21 of 2,339
2Wagoner County, OK	85	34	10.8	$845K	+14.6%	#38 of 2,339
3Grady County, OK	78	32	15.5	$572K	+7.7%	#107 of 2,339
4Rogers County, OK	74	50	13.6	$677K	+7.1%	#173 of 2,339
5Lincoln County, OK	73	17	12.9	$623K	+5.3%	#206 of 2,339
6Osage County, OK	69	15	8.6	$966K	+2.2%	#303 of 2,339
7McClain County, OK	69	32	19.5	$482K	+18.4%	#335 of 2,339
8Pawnee County, OK	68	6	9.8	$802K	+3.1%	#341 of 2,339
9Marshall County, OK	68	7	11.7	$665K	+6.0%	#347 of 2,339
10Creek County, OK	68	46	16.3	$502K	+4.4%	#369 of 2,339
11Okmulgee County, OK	62	18	12.6	$601K	+1.5%	#576 of 2,339
12Delaware County, OK	60	30	17.5	$445K	+3.8%	#691 of 2,339
13Canadian County, OK	60	139	23.9	$400K	+20.4%	#704 of 2,339
14Adair County, OK	55	8	11.2	$625K	+2.0%	#901 of 2,339
15Noble County, OK	54	6	14.5	$581K	−0.2%	#942 of 2,339
16Cleveland County, OK	53	259	22.2	$405K	+2.6%	#1,031 of 2,339
17Sequoyah County, OK	52	23	14.9	$496K	+4.1%	#1,061 of 2,339
18Bryan County, OK	52	40	21.7	$359K	+10.9%	#1,093 of 2,339
19Washita County, OK	50	6	14.5	$550K	−0.2%	#1,155 of 2,339
20Stephens County, OK	50	41	23.3	$347K	+3.4%	#1,208 of 2,339
21Hughes County, OK	49	5	12.4	$575K	+0.8%	#1,218 of 2,339
22Cherokee County, OK	46	35	18.7	$407K	+4.5%	#1,381 of 2,339
23Garfield County, OK	44	42	17.6	$471K	−1.5%	#1,465 of 2,339
24Garvin County, OK	44	18	17.8	$441K	+2.8%	#1,468 of 2,339
25Kingfisher County, OK	42	13	22.9	$377K	+4.1%	#1,562 of 2,339

Show all 77 counties

Counties in Oklahoma, ranked for hair salons by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Washington County, OK	42	49	23.4	$354K	+2.7%	#1,568 of 2,339
27Jackson County, OK	40	18	18.4	$444K	+0.1%	#1,632 of 2,339
28Le Flore County, OK	40	32	17.8	$412K	+4.1%	#1,637 of 2,339
29Comanche County, OK	40	93	20.7	$384K	+0.8%	#1,651 of 2,339
30Payne County, OK	40	66	20.2	$375K	+2.8%	#1,655 of 2,339
31Ottawa County, OK	39	18	15.1	$472K	+0.7%	#1,672 of 2,339
32Mayes County, OK	39	47	30.7	$260K	+3.5%	#1,713 of 2,339
33Seminole County, OK	37	13	14.8	$483K	−0.3%	#1,766 of 2,339
34Pittsburg County, OK	37	37	20.7	$367K	−1.1%	#1,791 of 2,339
35Pottawatomie County, OK	36	57	21.2	$374K	+3.5%	#1,838 of 2,339
36Muskogee County, OK	36	64	24.9	$298K	+0.7%	#1,853 of 2,339
37Kay County, OK	35	42	25.0	$315K	−0.3%	#1,884 of 2,339
38Murray County, OK	34	10	20.2	$412K	−0.5%	#1,897 of 2,339
39Oklahoma County, OK	34	850	25.9	$333K	+3.0%	#1,920 of 2,339
40Carter County, OK	34	61	32.0	$252K	+1.8%	#1,927 of 2,339
41Craig County, OK	32	10	19.3	$383K	+2.6%	#1,970 of 2,339
42McIntosh County, OK	32	15	19.3	$371K	+4.3%	#1,974 of 2,339
43Tulsa County, OK	32	801	29.4	$299K	+4.2%	#1,979 of 2,339
44Pontotoc County, OK	31	41	27.1	$298K	+1.2%	#2,000 of 2,339
45Custer County, OK	29	27	24.4	$329K	−1.0%	#2,056 of 2,339
46Atoka County, OK	28	12	24.1	$321K	+3.1%	#2,082 of 2,339
47Choctaw County, OK	25	10	16.9	$412K	−1.0%	#2,128 of 2,339
48Haskell County, OK	22	11	24.0	$308K	+2.0%	#2,186 of 2,339
49McCurtain County, OK	21	22	19.7	$371K	−0.3%	#2,194 of 2,339
50Okfuskee County, OK	21	9	22.4	$323K	+1.6%	#2,201 of 2,339
51Beckham County, OK	17	27	33.0	$231K	−0.7%	#2,262 of 2,339
52Pushmataha County, OK	15	10	22.6	$314K	+0.1%	#2,273 of 2,339
53Woodward County, OK	12	24	30.3	$270K	−2.8%	#2,297 of 2,339
54Texas County, OK	9	18	26.4	$292K	−4.5%	#2,317 of 2,339
55Caddo County, OK	8	25	27.6	$272K	−2.9%	#2,320 of 2,339
Johnston County, OK	Not scored	2	5.1	$1.5M	+2.0%
Love County, OK	Not scored	4	10.3	$810K	+6.1%
Latimer County, OK	Not scored	6	15.4	$446K	+1.8%
Nowata County, OK	Not scored	6	16.3	$480K	+2.1%
Woods County, OK	Not scored	8	22.3	$341K	−1.8%
Blaine County, OK	Not scored	3	8.9	$923K	−2.2%
Kiowa County, OK	Not scored	6	17.5	$402K	−3.7%
Major County, OK	Not scored	4	12.6	$682K	−2.7%
Tillman County, OK	Not scored	6	22.5	$319K	−2.4%
Alfalfa County, OK	Not scored	4	20.6	$400K	−1.1%
Greer County, OK	Not scored	7	35.9	$209K	−2.2%
Cotton County, OK	Not scored	4	19.6	$408K	−1.9%
Jefferson County, OK	Not scored	2	9.2	$749K	+2.2%
Coal County, OK	Not scored	3	14.6	$507K	+3.0%
Beaver County, OK	Not scored	2	12.0	$682K	−2.9%
Dewey County, OK	Not scored	3	18.4	$439K	−6.0%
Grant County, OK	Not scored	2	12.4	$651K	−2.8%
Ellis County, OK	Not scored	4	27.1	$285K	−3.4%
Roger Mills County, OK	Not scored	2	14.1	$601K	−5.0%
Harper County, OK	Not scored	3	22.5	$358K	−2.3%
Harmon County, OK	Not scored	1	10.4	$704K	−6.0%
Cimarron County, OK	Not scored	3	42.4	$211K	−10.0%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Oklahoma?

As of September 2026, map listings count 3,548 hair salons in Oklahoma. 626 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 675 businesses with payroll classed as beauty salons in 2023, up 16.8% from 2019. Another 10,246 one-person businesses have no payroll, by official counts.

How much do households in Oklahoma spend on personal care products and services?

About $1.3B a year, or $841 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 3,548 hair salons on map listings, it comes to $370K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.

How does Oklahoma compare with the U.S. for hair salons?

Oklahoma has 22.7 hair salons per 10,000 households, 3% below the U.S. rate of 23.4. Spending per salon is $370K, 14% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Oklahoma would have about 3,054, against 3,548 on map listings. There is one business with payroll in the industry for every 2,315 households, against one for every 1,535 across the U.S. The official count rose 16.8% from 2019 to 2023, against +6.0% for the U.S.

Which market in Oklahoma has the highest market score for hair salons?

Among 5 scored metro areas in or partly in Oklahoma, the Oklahoma City metro area scores highest, at 45 (lower middle). Among 17 scored small-town markets in or partly in Oklahoma, the Duncan area scores highest, at 54 (upper middle). Among 55 scored counties in Oklahoma, Logan County scores highest, at 88 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 45 for hair salons (lower middle), #33 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oklahoma. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas7,089 listings
Barbershops745 listings
Nail salons927 listings
Spas and skin care1,757 listings

Screening a site or an acquisition in Oklahoma?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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